What Barrett Financial Group does

Barrett Financial Group, LLC is a US mortgage brokerage founded in 2002, headquartered in Chandler, Arizona, that prices out multiple wholesale lenders to deliver competitive mortgage rates to retail borrowers. The company offers a comprehensive suite of loan products including Conventional Fixed and Adjustable Rate Mortgages, FHA, VA, Jumbo, USDA, Reverse Mortgages, Interest-Only, Down Payment Assistance programs, Non-QM Loans, HELOCs, and Graduated Payment Mortgages. As of 2025, Barrett became the largest mortgage broker in the US by volume, handling over $11 billion in annual mortgage volume and closing more than 3,000 loans per month through a distributed network of over 2,000 loan officers serving all 50 states, augmented by an online application portal and phone contact center.

The business model is transaction-fee based: Barrett earns origination and processing fees on each closed loan without holding loans on balance sheet or taking credit risk, since loans are funded by wholesale lender partners. Revenue scales directly with loan volume, average loan size, and broker compensation per loan. The customer base spans home buyers, first-time buyers, military veterans, and refinancing households, with no enterprise concentration. Local mortgage offices in Gilbert, Scottsdale, Mesa, and the Chandler headquarters provide geographic anchoring in Arizona, while the loan officer network extends reach nationally.

In March 2026, Barrett announced a strategic partnership with RapidScale to implement a cloud and AI digital transformation. This deployment includes an AI data lake for analytics, an AI-powered intranet with chatbot, automated regulatory reporting, and payroll automation systems that replaced a six-person manual loan-tracking process. The transformation supported the 10x scaling of monthly closings and is projected to deliver over $1 million in payroll savings and $150,000 in additional annual cost savings. Leadership is concentrated in the Barrett family: Trevor Barrett serves as President & CEO and Sterling Barrett as Executive Vice President. The company is privately held, structured as an Arizona LLC, registered under NMLS #181106, and has set an explicit target to reach 10,000 employees by 2030.

Name

Barrett Financial Group

Legal name

Barrett Financial Group, LLC

Website

https://barrettfinancial.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Barrett Financial Group is a US mortgage brokerage that prices loans across multiple wholesale lenders, offering FHA, VA, Conventional, Jumbo, and other loan products to individual home buyers and refinancers through a nationwide network of 2,000+ loan officers. As of 2025 it became the largest US mortgage broker by volume, handling $11 billion annually.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage brokerage services
• Residential home loans
• Loan origination
• Home refinancing
• Wholesale lender pricing

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Brokerage Fees: Barrett Financial Group operates as a mortgage broker, earning fees on mortgage transactions. The company prices out multiple lenders to deliver competitive rates, with revenue generated from loan origination and closing fees on purchase and refinance transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Barrett Financial Group is a mortgage brokerage that prices out multiple wholesale lenders to deliver competitive rates on residential mortgage loans for home buyers and refinancers. The company originates purchase and refinance transactions across a broad product set, including Conventional Fixed Rate and Adjustable Rate Mortgages, FHA, VA, Jumbo, USDA, Reverse Mortgages, Interest Only Mortgages, Down Payment Assistance, Non-QM, HELOC, and Graduated Payment Mortgages, supported by a nationwide network of loan officers and an online application portal.

Product overview

Barrett Financial Group is a mortgage broker offering a comprehensive suite of home loan products. The company operates on a platform-plus-products model, providing multiple mortgage types including Conventional Fixed and Adjustable Rate Mortgages, FHA Loans, VA Loans, Jumbo Loans, USDA Loans, Reverse Mortgages, Interest Only Mortgages, Down Payment Assistance Programs, Non-QM Loans, and HELOCs. The company leverages technology partnerships including cloud infrastructure and AI capabilities to scale operations from 300 to over 3,000 loans closed monthly, processing over $11 billion in annual mortgage volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Fixed Rate Mortgage (FRM) Traditional mortgage product with a fixed interest rate and equal monthly payments over the life of the loan, suited to borrowers with steady income and sufficient down payment savings.
• Conventional Adjustable Rate Mortgage (ARM) Mortgage with a fixed rate for an initial period that adjusts based on market conditions thereafter, offered to borrowers seeking lower initial payments.
• FHA Loan Federal Housing Administration-insured mortgage designed for first-time homebuyers who have not saved enough for a large down payment, with lower down payment requirements.
• VA Loan Mortgage guaranteed by the U.S. Department of Veteran Affairs for eligible military veterans and service members, offering low interest rates and no down payment requirement.
• Jumbo Loan Mortgage for loan amounts exceeding the conforming limits set by Fannie Mae and Freddie Mac, used for financing high-value properties.
• Interest Only Mortgage Mortgage that defers principal repayment for a set period, available as fixed-rate or adjustable-rate, allowing borrowers to make lower initial payments.
• Down Payment Assistance Program Program that provides grants or low-interest loans to reduce the down payment amount homebuyers must save, helping first-time and lower-down-payment buyers qualify for a mortgage.
• USDA Loan Low-interest mortgage with zero down payment designed for low-income Americans who do not qualify for traditional mortgages, used for eligible rural and suburban properties.
• Reverse Mortgage Loan product that allows homeowners aged 62 or older with substantial home equity to borrow against the value of their home and receive funds.
• Non-QM Loan Non-Qualified Mortgage product designed for borrowers who do not meet traditional Qualified Mortgage criteria, such as self-employed applicants or those with non-traditional documentation.
• HELOC (Home Equity Line of Credit) Home Equity Line of Credit allowing homeowners to borrow against the equity in their home as a revolving credit line.
• Graduated Payment Mortgage Loan program with payments that start lower and gradually increase over time, suited to borrowers expecting income growth.

Quantifiable outcome

• Scaled from 300 to 3,000+ loans closed monthly (10x increase)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• RapidScalecoreTechnology or Integration · 30 March 2026Barrett Financial Group partnered with RapidScale to implement AI and cloud solutions that transformed mortgage operations. The partnership enabled scaling from 300 to over 3,000 loans closed monthly, handling more than $11 billion in annual mortgage volume. Key implementations included automated regulatory reporting, AI data lake creation, modern intranet with AI chatbot, and payroll automation. This digital transformation generated $150,000 in annual cost savings with projected savings exceeding $1 million from payroll automation alone.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Rocket Mortgage: Rocket Mortgage is the largest US mortgage originator overall; though a direct retail lender rather than a pure broker, it competes head-to-head with Barrett for consumer mortgage volume and is the most visible benchmark for scale in US home lending.
• United Wholesale Mortgage (UWM): UWM is the largest US wholesale mortgage lender and serves independent mortgage brokers including Barrett's peers; it is a key ecosystem counterparty and the dominant wholesale channel that Barrett relies on for its $11B volume.
• loanDepot: loanDepot is a top US mortgage originator operating retail, wholesale and correspondent channels; overlaps with Barrett in retail purchase and refinance origination though it uses a primarily direct-lending model.
• NewRez (formerly New Penn Financial): NewRez is a large multi-channel mortgage lender operating retail, wholesale and correspondent platforms; competes with Barrett in the same consumer purchase and refinance market through overlapping products like FHA, VA and Conventional loans.

Direct peers

• Fairway Independent Mortgage Corporation: Fairway is one of the largest independent mortgage lenders/brokerages in the US with a comparable multi-channel branch and loan-officer model; directly comparable in scale, product breadth, and distributed retail origination strategy.
• Guaranteed Rate: Guaranteed Rate is a top-10 US mortgage lender with a large distributed loan officer network and digital origination platform, closely matching Barrett's hybrid retail-and-tech go-to-market and serving similar purchase and refinance demand.
• Guild Mortgage: Guild Mortgage is a large independent retail mortgage lender with a distributed branch and loan officer network; comparable to Barrett in serving first-time buyers, military veterans and offering government-backed loan programs.
• Planet Home Lending: Planet Home Lending is a growing independent mortgage lender with retail, wholesale and correspondent channels; competes for many of the same loan officers and offers a similar product mix to Barrett.
• Cornerstone Home Lending: Cornerstone Home Lending is a top-25 US independent mortgage lender with a distributed loan officer model; closely comparable to Barrett's product breadth, branch-light operating model and target customer base.
• Homepoint: Homepoint is a major US wholesale mortgage lender serving independent mortgage brokers; while operating on the wholesale-lender side rather than as a broker, it is a directly relevant ecosystem peer and would be a likely counterparty or competitor in the same broker channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BFGHomeLoans

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrett Financial Group