loanDepot
- Company typePublic
- Founded2010
- HeadquartersFoothill Ranch, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
loanDepot firmographics
Firmographics- Name
- loanDepot
- Legal name
- loanDepot.com, LLC
- Website
- https://loandepot.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
loanDepot industry classification
Industry- Product category
- Retail Mortgage Lending
- NAICS
- Real Estate Credit (522292), Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141), Loan Brokers (6163)
- akta.pro primary industry
- Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
- akta.pro secondary industries
- Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)
Keywords
Where loanDepot is headquartered
LocationHeadquarters
- HQ city
- Foothill Ranch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
loanDepot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loan Origination: loanDepot originates mortgage loans including purchase mortgages, refinances (rate/term and cash-out), home equity loans, HELOCs, and personal loans. Revenue is generated through origination fees, loan sale gains (gain-on-sale margins), and servicing income from the originated loans.
- Mortgage Servicing: loanDepot services mortgage loans it has originated, collecting ongoing servicing fees from investors and managing borrower payment processing, escrow administration, and loss mitigation activities.
- Builder Partnership / Joint Venture Revenue: loanDepot generates revenue through builder partnerships by providing lending services integrated into the homebuilder's sales process. Revenue is derived from loan origination volume driven through joint venture arrangements with homebuilders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Home Equity Loans - Access up to $750,000 from home equity |
| Transaction based/ take rate | Monthly | Home Purchase Loans - Various mortgage programs including FHA, VA, Jumbo, Fixed Rate, ARM |
| Transaction based/ take rate | Monthly | Refinance Products - Rate/term and cash-out refinance options |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
loanDepot product offering
Product offeringCore offering
loanDepot is an independent retail mortgage lender that originates and services residential mortgage loans, refinance loans, home equity products (HELOC and home equity loans), and personal loans to consumers across all 50 U.S. states. The company operates a digital-first lending model through its proprietary mello® platform, complemented by approximately 1,800 licensed loan officers, a wholesale channel for independent mortgage brokers, and builder partnership / joint-venture arrangements with homebuilders. Loan products include Fixed Rate, Adjustable Rate (ARM), FHA, VA, Jumbo, and 203k renovation mortgages, alongside the recently launched 5x5 HomeLoan express product.
Product overview
loanDepot is a digital-first mortgage lender offering a comprehensive suite of mortgage and lending products through multiple channels. The core of its technology is the proprietary mello® platform, which powers end-to-end digital mortgage processing. The product portfolio includes home purchase mortgages (Fixed Rate, FHA, VA, Jumbo, ARM), home refinancing options (rate/term, cash-out), home equity products (HELOC, Home Equity Loans), personal loans, and specialty products like 203k renovation loans. loanDepot distributes through three primary channels: Consumer Direct (retail), Wholesale (broker), and Partnership Lending (builder/joint venture). Notable recent innovations include the 5x5 HomeLoan express product launched April 2026 with Figure Technology Solutions, offering 5-minute approvals and 5-day funding. The company also offers the Lifetime Guarantee program, waiving lender fees on future refinances for existing customers.
Differentiator
Problem solved
Functional benefit
Brands
- mello®: Proprietary digital lending platform that enables customers to prequalify and apply on any device, featuring mobile document upload capabilities and streamlined loan processing.
- 5x5 HomeLoan
- melloNow
- mellohome
- Olive Branch Home Loans
Products and services
- Fixed Rate Mortgages
- Adjustable Rate Mortgages (ARM)
- FHA Loans
- VA Loans
- Jumbo Loans
- 203k Loans
- Home Equity Loans
- Home Equity Line of Credit (HELOC)
- Cash Out Refinance
- Personal Loans
- 5x5 HomeLoan
- Olive Branch Home Loans
- Wholesale Lending
- Joint Venture Lending
- Builder Partnership Program
Quantifiable outcome
- Closings up to 50% faster than industry average
- +4 more outcomes
Companies that use loanDepot
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
loanDepot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
loanDepot partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Freedom AllianceminorloanDepot is the presenting sponsor of War Heroes on Water (WHOW), the world's largest nonprofit sportfishing tournament for combat-wounded veterans. Over its eight-year history, WHOW has raised more than $8 million for Freedom Alliance and directly served 675 veterans on the water, with the 2026 event scheduled for September 25-29 off the Southern California coast.
- Figure Technology SolutionscoreStrategic partnership to launch the 5x5 HomeLoan (Express Path) product, integrating Figure's blockchain-based credit and loan underwriting engine into loanDepot's mello® technology platform. The product offers approval in five minutes and funding in five to seven days for loan amounts from $25,000 to $750,000 across all 50 states, with no appraisal, standard title, or standard closing costs required. CEO Anthony Hsieh stated the partnership would help loanDepot serve more customers, reduce production costs, and drive profitable market share growth.
- Betenbough CompaniescoreStrategic partnership to launch Olive Branch Home Loans, a branded mortgage platform serving homebuyers in West Texas markets including Amarillo, Lubbock, Midland, and Odessa. This marks the first deployment of loanDepot's expanded partnership channel, allowing builders to operate branded lending platforms backed by loanDepot's infrastructure, capital markets capabilities, and fulfillment engine. The companies expect the integration to improve cycle times and deliver more predictable closings, with loanDepot positioning the model as a scalable framework for other builders nationwide.
- Miami Marlins FoundationminorloanDepot and the Miami Marlins Foundation donate $50 for every Marlins run scored at loanDepot Park to support Boys & Girls Clubs of Miami-Dade. The program is now in its sixth year and has helped establish baseball and softball teams for youth in the community. loanDepot Chief Growth Officer Nikul Patel emphasized the company's commitment to community engagement through the partnership.
- Miami MarlinscoreNaming rights partnership for loanDepot Park and official mortgage provider of the Miami Marlins. The partnership includes hosting South Florida community organizations at Marlins home games throughout the 2026 season, welcoming hundreds of guests from nearly 20 organizations including youth sports teams, nonprofits, educators, and veterans. This is a significant brand visibility and community engagement initiative for loanDepot in South Florida.
- NMLS (Nationwide Multistate Licensing System)minorloanDepot holds NMLS ID#174457 and is licensed in all 50 states through the Nationwide Multistate Licensing System, enabling the company to operate as a state-licensed mortgage lender nationwide.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
loanDepot competitors and assessment
Company assessmentDirect peers
- Rocket Companies: Rocket Companies (NYSE: RKT) is the largest U.S. retail mortgage lender and a direct competitor across consumer direct, wholesale, and servicing — overlapping closely with loanDepot's multi-channel business model and product mix.
- UWM Holdings: UWM Holdings (NYSE: UWMC) is the largest wholesale mortgage lender in the U.S. and a direct peer to loanDepot's newly re-launched wholesale channel, competing for the same independent mortgage broker partners.
- PennyMac Financial Services: PennyMac Financial Services (NYSE: PFSI) is a leading mortgage originator and servicer with both consumer direct and broker direct channels, overlapping with loanDepot's origination/servicing model and government loan focus.
- Guild Mortgage: Guild Mortgage is a privately held retail mortgage lender with a similar multi-channel distribution and product mix to loanDepot, including government, conventional, and renovation loan programs.
- Better.com: Better.com is a digital-first mortgage lender competing directly with loanDepot's consumer direct channel and mello®-style end-to-end online mortgage experience.
- NewRez (Rithm Capital): NewRez, a subsidiary of Rithm Capital (NYSE: RITM), is a top-15 U.S. mortgage originator and servicer with both retail and wholesale channels — directly comparable to loanDepot's multi-channel origination business.
- Mr. Cooper Group: Mr. Cooper (NASDAQ: COOP) is the largest U.S. mortgage servicer and a major originator, competing with loanDepot across origination and servicing economics.
- Caliber Home Loans: Caliber Home Loans is a privately held direct-to-consumer and wholesale mortgage lender with overlapping product set (purchase, refinance, HELOC) and distribution model to loanDepot.
Broad incumbents
- LendingTree: LendingTree (NASDAQ: TREE) operates a loan marketplace connecting borrowers with multiple lenders. It competes for consumer-direct mortgage demand at the top of the funnel and also employs loanDepot's Chief Growth Officer Nikul Patel.
Emerging players
- Figure Technology Solutions: Figure Technology Solutions is a blockchain-enabled lending platform and loanDepot's strategic partner for the 5x5 HomeLoan. It is an emerging fintech competitor in HELOC and home equity origination with overlapping technology approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
loanDepot social profiles
Digital presenceloanDepot compliance and trust
Trust signalCompliance4 records
loanDepot financial estimates
Financial estimateRevenue estimate
Valuation estimate
loanDepot leadership team
Management profileNumber of profiles
Profiles15 records
loanDepot funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
loanDepot M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about loanDepot
What does loanDepot do?
loanDepot is an independent retail mortgage lender that originates and services residential mortgage loans, refinance loans, home equity products (HELOC and home equity loans), and personal loans to consumers across all 50 U.S. states. The company operates a digital-first lending model through its proprietary mello® platform, complemented by approximately 1,800 licensed loan officers, a wholesale channel for independent mortgage brokers, and builder partnership / joint-venture arrangements with homebuilders. Loan products include Fixed Rate, Adjustable Rate (ARM), FHA, VA, Jumbo, and 203k renovation mortgages, alongside the recently launched 5x5 HomeLoan express product.
Is loanDepot a public or private company?
loanDepot is a public company. It is classified as public and is currently operating.
When was loanDepot founded?
loanDepot was founded in 2010. It employs 1,001 to 5,000 people.
Where is loanDepot based?
loanDepot is headquartered in Foothill Ranch, United States, in the North America region.
How does loanDepot make money?
Three revenue lines are on record. Loan Origination is the primary driver. The others are mortgage Servicing and builder Partnership / Joint Venture Revenue.
Who are loanDepot's main competitors?
Direct peers on record are Rocket Companies, UWM Holdings, PennyMac Financial Services, Guild Mortgage, Better.com, NewRez (Rithm Capital), Mr. Cooper Group and Caliber Home Loans. LendingTree is listed as a broad incumbent. Figure Technology Solutions is listed as an emerging player.
Does loanDepot have an API?
No public API is recorded for loanDepot.
What industry is loanDepot in?
loanDepot's product category is Retail Mortgage Lending. Its primary akta.pro industry code is FSALAGAA, Closed-End Home Equity Loans (Second Mortgages), with a secondary code of FSALAAAL, Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation). Its NAICS code is 522292 and its SIC code is 6162.