Urban Green Council

Name

Urban Green Council

Legal name

Urban Green Council

Website

https://urbangreencouncil.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Building Decarbonization Education and Policy Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

akta.pro secondary industries

Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO), Smart Cities & Urban Innovation Programs (Digital Planning, Civic Tech for Cities) (BPAIANAJ)

Keywords

• Green building training
• Building decarbonization
• Energy code training
• Sustainable building policy
• Building electrification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Memberships: Individual professionals join Urban Green Council as members, paying annual dues to access resources, training, and community.
2. Corporate and Organizational Support / Sponsorships: Corporate sponsors support the organization financially, often in connection with annual conferences, events, and the Building Tomorrow podcast. Examples include Carrier as lead sponsor for multiple events.
3. Educational Program Fees: Revenue generated from GPRO training courses, heat pump training, energy code training, and on-demand education portal courses.
4. Event Revenue: Conference registration fees (e.g., NYC Next: Shaping Building Decarbonization) and gala ticket sales.
5. Donations and Grants: Individual donations and grant funding from foundations such as The Energy Foundation (which supported the Grid Ready analysis).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Urban Green Council is a nonprofit that educates building professionals through paid training programs (GPRO, Heat Pump Training, Energy Code Training), produces original research and data tools on NYC building decarbonization (NYC Building Data Hub, LL97 Action Steps, Grid Ready, Going Electric), convenes industry through annual conferences and podcasts, and advocates for building climate policy including Local Law 97. Its primary audience is architects, engineers, contractors, building owners and operators, and government agencies in New York City.

Product overview

Urban Green Council is a nonprofit organization dedicated to decarbonizing buildings for healthy and resilient communities in New York City. The organization operates as an education and policy advocacy entity rather than a unified software platform. Its portfolio consists of several interconnected programs: (1) training programs including GPRO (Green Professional Training), Heat Pump Training, and Energy Code Training that educate building professionals on sustainable building practices; (2) the NYC Building Data Hub providing interactive analytics on building energy use and LL97 compliance; (3) the LL97 Action Steps tool offering building owners data-driven compliance guidance; (4) the Building Tomorrow Podcast and Urban Green Live video series featuring expert discussions on decarbonization topics; (5) an Annual Conference bringing together industry professionals; and (6) a Resource Library containing research reports such as Grid Ready and Going Electric. The organization serves building owners, architects, engineers, contractors, and policymakers through these educational and analytical products.

Differentiator

Problem solved

Functional benefit

Brands

• GPRO: Green Professional training program for building professionals
• Building Tomorrow
• Urban Green Live
• Urban Green Gala

Products and services

• GPRO (Green Professional Training)

Quantifiable outcome

• Carbon emissions from benchmarked NYC buildings dropped 26% since 2009, with Urban Green's advocacy and research contributing to the policies driving this reduction.
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Willdan GroupcoreStrategic or Co-development Partner · 15 April 2026Urban Green Council is one of eight local partner firms in Willdan Group's $27 million, three-year NYC Accelerator program contract awarded by the NYC Mayor's Office of Climate & Environmental Justice. The program assists building owners in reducing greenhouse gas emissions and complying with Local Law 97, shifting from energy awareness to actual project implementation.
• BlenderboxcoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• Bright PowercoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• Cadence OneFivecoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• Kinetic Communities ConsultingcoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• LIFE3coreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• Steven Winter AssociatescoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• TYTHEdesigncoreStrategic or Co-development Partner · 15 April 2026One of eight local partner firms alongside Urban Green Council in Willdan Group's NYC Accelerator program contract, assisting building owners with decarbonization and Local Law 97 compliance.
• NYSERDA (New York State Energy Research and Development Authority)coreStrategic or Co-development PartnerNYSERDA is a key government partner that funds Urban Green's energy code training programs and collaborates on research, policy development, and building decarbonization initiatives in New York State.
• NYC Department of BuildingscoreStrategic or Co-development PartnerUrban Green Council works closely with the NYC Department of Buildings on energy code training, Local Law 97 implementation guidance, and policy development. The organization served as a founding convener of the Building Resiliency Task Force post-Sandy.
• CarrierminorGTM or Marketing PartnerCarrier serves as lead sponsor for multiple Urban Green events including the Building Tomorrow podcast, annual conferences, and the Urban Green Gala, providing financial and marketing support in exchange for brand visibility with NYC's building decarbonization community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ACEEE (American Council for an Energy-Efficient Economy): Nonprofit research organization advancing energy efficiency policy across buildings, industry, and transportation. Comparable as a peer in energy efficiency research and policy advocacy with overlapping stakeholder base.
• Natural Resources Defense Council: Major environmental advocacy organization with significant NYC presence and building decarbonization work. Comparable as a broader environmental policy peer with overlapping donor base, climate advocacy mission, and NYC government relationships.
• Rocky Mountain Institute: Large clean energy think tank working on building electrification, grid, and climate policy. Comparable as a broader clean energy research and advocacy nonprofit, but operating at national/international scope with a wider portfolio.

Direct peers

• New Buildings Institute: Nonprofit focused on zero-energy and zero-carbon building codes and policies. Comparable as a building decarbonization policy, research, and program-design peer with overlapping utility and government engagement.
• Institute for Market Transformation: Nonprofit advancing building energy performance through policy, data, and financing innovation. Comparable as a peer in building energy benchmarking policy, data tools, and clean energy finance advocacy.
• Building Performance Institute: Nonprofit certifying building science professionals via credentials and training. Comparable as a peer in workforce training and certification programs targeting contractors and operators in energy efficiency and decarbonization.
• U.S. Green Building Council: National nonprofit that administers LEED certification and advances green building practices. Directly comparable as a mission-aligned peer in green building education, certification, and policy advocacy, though operating at national rather than city scope.

Regional players

• Earth Advantage: Oregon-based nonprofit offering green building certification and sustainability education. Comparable as a regional peer in green building training, certification, and convening, but operating in the Pacific Northwest rather than NYC.
• NYC Environmental Justice Alliance: NYC-based coalition advancing environmental justice and climate equity. Comparable as a regional peer in climate advocacy and policy with overlapping concern for equitable building electrification in environmental justice areas.

Others

• NYSERDA: New York State government agency funding and implementing building energy programs. Comparable as a key funding and policy partner to UGC rather than a competitor; together they co-fund training programs and shape state-level building decarbonization policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/urbangreenny
• Facebookfacebook.com/urbangreencouncil
• LinkedInlinkedin.com/company/urban-green-council
• Instagraminstagram.com/urbangreencouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Green Council