Muscle Maker Grill
Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995, operating dine-in, takeout, delivery, meal-prep subscriptions, catering, and franchise locations across the US and Kuwait, serving health-conscious consumers seeking grass-fed, low-carb, gluten-free, and vegetarian options.
- Company typePrivate
- Founded1995
- HeadquartersBurleson, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Muscle Maker Grill does
Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995, operating from Burleson, Texas, and serving health-conscious consumers with healthier versions of mainstream-favorite dishes. The menu spans nine categories — Burger Bar, Salads, Sandwiches, Wraps, Pastas, Bowls, Skinny Flatbreads, Sides, and Smoothies/Shakes — built around fresh, nutritionally balanced ingredients such as grass-fed steak, all-natural chicken, omega-3 packed shrimp, brown rice, quinoa, kale, and broccoli, with explicit options for vegetarian, low-carb, and gluten-free diners. The company operates dine-in restaurants, takeout, online ordering, a customizable meal-prep subscription program with pickup or home/office delivery, and a catering service capable of serving 10 to 5,000-person events.
The underlying technology is conventional restaurant food preparation centered on healthier cooking methods and fresh ingredients; there is no proprietary AI, API, or software platform disclosed. Distribution is a hybrid of company-owned and franchised restaurant locations spanning New York, New Jersey, Texas, and California, plus non-traditional sites including Fort Sill military base and international locations in Kuwait (Divonne Restaurant Village and Salmiya). The franchise program charges a $35,000 franchise fee, requires $250,000 in liquid assets and $500,000 minimum net worth, and collects 5% ongoing royalties, a 2% local advertising fee, and a 1% national brand fund.
Revenue is generated through four streams: restaurant sales (dine-in, takeout, delivery), franchise royalties and advertising contributions, meal plan subscriptions, and catering transactions. In 2021 the company expanded its brand portfolio by acquiring Pokemoto, a thirteen-location Hawaiian poke concept, and Superfit Foods, a meal-prep delivery brand, both intended to accelerate revenue growth and operational efficiencies. Muscle Maker Grill operates as a private entity under the corporate umbrella of Sadot Group, Inc., with no public ticker and no disclosed funding rounds.
Muscle Maker Grill firmographics
Firmographics- Name
- Muscle Maker Grill
- Legal name
- Muscle Maker Grill / Sadot Group, Inc.
- Website
- https://musclemakergrill.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995, operating dine-in, takeout, delivery, meal-prep subscriptions, catering, and franchise locations across the US and Kuwait, serving health-conscious consumers seeking grass-fed, low-carb, gluten-free, and vegetarian options.
- Ownership category
- akta.pro rank
Muscle Maker Grill industry classification
Industry- Product category
- Healthy Fast-Casual Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where Muscle Maker Grill is headquartered
LocationHeadquarters
- HQ city
- Burleson
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Muscle Maker Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Sales: Revenue from dine-in, takeout, and delivery orders at restaurant locations. Includes sales of burgers, salads, wraps, bowls, pastas, and smoothies.
- Franchise Royalties: Ongoing royalty fees of 5% of sales plus 2% local advertising fee and 1% national brand fund from franchisees
- Meal Plan Subscriptions: Meal prep delivery and pickup programs where customers can customize meal plans for pickup or home/office delivery
- Catering Services: Custom catering packages for events ranging from 10 to 5,000 people including corporate luncheons, meetings, festivals, weddings, and parties
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Franchise Fee |
| Transaction based/ take rate | Monthly | Franchise Ongoing Costs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Muscle Maker Grill product offering
Product offeringCore offering
Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995 that serves healthier versions of mainstream-favorite dishes, including grass-fed steak, all-natural chicken, salads, wraps, bowls, pastas, burgers, flatbreads, smoothies, and shakes, with options for gluten-free, low-carb, and vegetarian diners. The company operates dine-in, takeout, online ordering, meal prep delivery, and catering services through company-owned and franchise locations, and also sells franchise opportunities.
Product overview
Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995, providing healthier versions of mainstream-favorite dishes. The company operates a core restaurant business offering dine-in, takeout, and online ordering services across multiple menu categories (Burgers, Salads, Sandwiches, Wraps, Pastas, Bowls, Skinny Flatbreads, Sides, and Smoothies/Shakes). The product portfolio includes the core Muscle Maker Grill Restaurant (Dine-In & Takeout) service, the Meal Plan Program for meal prep and delivery, Catering services for events, and Franchise opportunities. The Meal Plan Program features specialized sub-products in Salads, Wraps, Bowls, and Pastas categories. In 2021, the company expanded its brand portfolio through the acquisition of Pokemoto, a thirteen-location Hawaiian poke concept.
Differentiator
Problem solved
Functional benefit
Products and services
- Muscle Maker Grill Restaurant (Dine-In & Takeout) Healthy fast-casual restaurant chain offering dine-in and takeout service with a menu of grass-fed steak, all-natural chicken, burgers, salads, wraps, bowls, pastas, flatbreads, and smoothies, including options for gluten-free, low-carb, and vegetarian diners.
- Muscle Maker Grill Meal Plan Program Customizable meal prep and delivery subscription service where customers can select daily meal quantities and plan duration for pickup or delivery to homes or offices. Meals are prepared without artificial preservatives and stay fresh for up to 4 days.
- Muscle Maker Grill Catering Custom healthy catering packages for corporate luncheons, meetings, festivals, fundraisers, weddings, and parties, serving groups of 10 to 5,000 people.
- Muscle Maker Grill Franchise Opportunity Franchise offering for single and multi-unit operators across the United States and internationally, with comprehensive training and ongoing support and an initial investment that is significantly lower than most fast-casual concepts.
Quantifiable outcome
- Catering capabilities from 10 to 5,000 people
- +1 more outcomes
Companies that use Muscle Maker Grill
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Muscle Maker Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Muscle Maker Grill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PokemotomajorMuscle Maker, Inc. acquired Pokemoto, a thirteen-location Hawaiian poke concept, expanding its brand portfolio in 2021. The acquisition aims to accelerate revenue growth and operational efficiencies, with Pokemoto generating significant revenue and positive EBITDA in recent years.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Muscle Maker Grill competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Sweetgreen is a leading healthy fast-casual chain offering salads, bowls, and warm plates built around fresh, seasonal ingredients. It is the most direct competitor to Muscle Maker Grill, targeting the same health-conscious consumer with overlapping menu categories and similar macro-friendly positioning.
- CAVA: CAVA is a fast-casual Mediterranean chain offering customizable grain bowls, salads, and pitas with a focus on healthy ingredients. It directly competes with Muscle Maker Grill in the health-focused fast-casual segment, sharing similar customer demographics and customization-driven menu positioning.
- Just Salad: Just Salad is a fast-casual chain specializing in salads, wraps, warm bowls, and smoothies with a focus on sustainability and customizable healthy options. It is a direct competitor to Muscle Maker Grill, offering nearly identical menu categories and franchise-style growth in the same Northeast geographies.
- Freshii: Freshii is a fast-casual franchise chain offering salads, wraps, bowls, burritos, and smoothies with a focus on healthy, convenient meals. It directly competes with Muscle Maker Grill in the health-focused fast-casual segment, sharing menu categories, franchise-based growth model, and target demographics.
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is a fast-casual franchise offering smoothies, wraps, sandwiches, salads, and bowls with a focus on healthier alternatives. It is comparable to Muscle Maker Grill as both operate in the health-focused fast-casual space with similar menu mix and franchise-led expansion.
- Protein Bar & Kitchen: Protein Bar is a fast-casual chain focused on high-protein, healthier alternatives to fast food, offering bowls, wraps, salads, and smoothies. It is comparable to Muscle Maker Grill as both target fitness-conscious consumers with protein-forward, health-focused menu options in a fast-casual setting.
- CoreLife Eatery: CoreLife Eatery is a fast-casual chain offering customizable bowls, salads, and grain bowls with a focus on fresh, healthy ingredients. It is comparable to Muscle Maker Grill as both operate in the health-focused fast-casual segment with similar build-your-own menu categories and customer positioning.
Broad incumbents
- Panera Bread: Panera Bread is a broad incumbent in fast-casual, offering soups, salads, sandwiches, and bakery items with a focus on cleaner ingredients. It is comparable to Muscle Maker Grill as a wider fast-casual operator with overlapping menu categories, but Panera operates at significantly larger scale and broader menu scope.
- Chipotle Mexican Grill: Chipotle is a broad fast-casual incumbent offering customizable bowls, burritos, and salads with a focus on fresh, responsibly sourced ingredients. It is comparable to Muscle Maker Grill as a wider fast-casual player, though Chipotle operates at much larger scale and is focused on Mexican cuisine.
Emerging players
- Smoothie King: Smoothie King is a broad smoothie and health-focused chain offering smoothies, protein shakes, and snacks. It is comparable to Muscle Maker Grill as both target health/fitness consumers with smoothie offerings, though Smoothie King focuses primarily on beverages rather than a full meal menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Muscle Maker Grill social profiles
Digital presenceMuscle Maker Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muscle Maker Grill leadership team
Management profileNumber of profiles
Profiles6 records
Muscle Maker Grill subsidiaries and ownership
Company hierarchySubsidiaries1 record
Muscle Maker Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muscle Maker Grill M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muscle Maker Grill
What does Muscle Maker Grill do?
Muscle Maker Grill is a healthy fast-casual restaurant chain founded in 1995 that serves healthier versions of mainstream-favorite dishes, including grass-fed steak, all-natural chicken, salads, wraps, bowls, pastas, burgers, flatbreads, smoothies, and shakes, with options for gluten-free, low-carb, and vegetarian diners. The company operates dine-in, takeout, online ordering, meal prep delivery, and catering services through company-owned and franchise locations, and also sells franchise opportunities.
Is Muscle Maker Grill a public or private company?
Muscle Maker Grill is a private company. It is classified as corporate owned and is currently operating.
When was Muscle Maker Grill founded?
Muscle Maker Grill was founded in 1995. It employs 101 to 250 people.
Where is Muscle Maker Grill based?
Muscle Maker Grill is headquartered in Burleson, United States, in the North America region.
How does Muscle Maker Grill make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Royalties, meal Plan Subscriptions and catering Services.
Who are Muscle Maker Grill's main competitors?
Direct peers on record are Sweetgreen, CAVA, Just Salad, Freshii, Tropical Smoothie Cafe, Protein Bar & Kitchen and CoreLife Eatery. Broad incumbents are Panera Bread and Chipotle Mexican Grill. Smoothie King is listed as an emerging player.
Does Muscle Maker Grill have an API?
No public API is recorded for Muscle Maker Grill.
What industry is Muscle Maker Grill in?
Muscle Maker Grill's product category is Healthy Fast-Casual Restaurant. Its primary akta.pro industry code is THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly). Its NAICS code is 722513.