CoreLife Eatery
CoreLife Eatery is a privately held fast casual restaurant chain founded in 2015, operating 40+ scratch-made bowl, wrap, taco, and smoothie locations across 10 U.S. states, serving health-conscious consumers, fitness enthusiasts, and corporate catering clients via dine-in, mobile app, and OLO-powered online ordering.
- Company typePrivate
- Founded2015
- HeadquartersSyracuse, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What CoreLife Eatery does
CoreLife Eatery is a privately held fast casual restaurant chain founded in 2015 by John Caveny and Todd Mansfield, headquartered in Vestal, NY (Syracuse area), operating 40+ locations across 10 U.S. states. The company serves customizable, scratch-made meals built around build-your-own bowls, wraps, tacos, boxes, and smoothies, with all sauces, dressings, and proteins (antibiotic-free chicken, steak, pork, tofu) prepared in-house daily from whole ingredients. Target customers are health-conscious consumers, fitness enthusiasts, keto/low-carb and vegetarian dieters, families, and corporate/office catering clients seeking fresh alternatives to conventional fast food.
The underlying operating platform combines physical restaurant storefronts with a digital ordering layer: OLO-powered website and mobile app ordering (iOS and Android), a points-based loyalty rewards program ($5 first-purchase incentive and a Smoothie Challenge mechanic), and an EveryBite widget surfacing full nutritional breakdowns. Marketing leverages state-specific content blogs, Instagram organic social, local SEO, and dozens of local fitness/wellness partnerships (Planet Fitness, Crunch Fitness, Orangetheory, Lifetime Fitness, YMCAs, yoga and Pilates studios) as a community-driven acquisition channel.
The business model is predominantly transaction-based, with per-unit dine-in, takeout, delivery, and catering sales across the 40+ locations; a quasi-subscription loyalty loop drives repeat visits. Pricing is unit-based and varies by location, with no publicly disclosed price points. The company is privately held with no identified venture or institutional capital, no disclosed revenue or funding data, and no parent company; governance and ownership details are not stated in available sources.
CoreLife Eatery firmographics
Firmographics- Name
- CoreLife Eatery
- Legal name
- CoreLife Eatery
- Website
- https://corelifeeatery.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CoreLife Eatery is a privately held fast casual restaurant chain founded in 2015, operating 40+ scratch-made bowl, wrap, taco, and smoothie locations across 10 U.S. states, serving health-conscious consumers, fitness enthusiasts, and corporate catering clients via dine-in, mobile app, and OLO-powered online ordering.
- Ownership category
- akta.pro rank
CoreLife Eatery industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Smoothie & Protein Shake Bars (THAFAKAB), Sandwiches & Wraps Fast Casual (THAFABAG)
Keywords
Where CoreLife Eatery is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices38 records
Markets served
CoreLife Eatery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Dining and Takeout Sales: Core revenue stream from in-restaurant dining and takeout orders across all locations. Customers order customizable bowls, wraps, tacos, boxes, sides, kids meals, and smoothies.
- Mobile App and Online Ordering: Revenue generated through mobile app ordering and online ordering platforms. App drives customer loyalty through points-based rewards system.
- Catering Services: Corporate and event catering including Signature Power Boxes (serves 10), Build-Your-Own Bars (feeds 15+), and individual bowl options. Catering orders earn loyalty points.
- Loyalty Program: Points-based rewards program where customers earn points per dollar spent, redeemable for free items and exclusive offers. $5 off first app purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items (bowls, wraps, tacos, sides, smoothies) |
| Unit Pricing | Pay-as-you-go | Mobile app first-time purchase incentive |
| Unit Pricing | Pay-as-you-go | Catering packages (Power Box, Build-Your-Own Bar, Individual Bowls) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CoreLife Eatery product offering
Product offeringCore offering
CoreLife Eatery is a fast-casual restaurant chain that sells scratch-made, customizable bowls, wraps, tacos, boxes, sides, and smoothies prepared fresh in-house daily using whole ingredients and antibiotic-free proteins. It also offers catering services, a mobile ordering app, and a points-based loyalty rewards program for individual and corporate customers.
Product overview
CoreLife Eatery is a fast-casual restaurant chain offering a unified menu of fresh, scratch-made bowls, wraps, tacos, boxes, sides, and smoothies. The product portfolio centers on customizable build-your-own meal options featuring antibiotic-free proteins, organic greens, whole grains, and house-made sauces and dressings. Adjacent offerings include a mobile app for ordering and loyalty rewards, catering services for events, and nutritional information access. All menu items are prepared in-house daily with whole ingredients. The company operates locations across 10 U.S. states (New York, Pennsylvania, Michigan, Ohio, Indiana, Illinois, Kentucky, Tennessee, North Carolina).
Differentiator
Problem solved
Functional benefit
Products and services
- Bowls
- Wraps
- Tacos
- Boxes
- Sides
- Smoothies
- Kids Meals
- Catering
- CoreLife Mobile App
Companies that use CoreLife Eatery
Customer profileSegments6 records
Ideal customer profiles2 records
CoreLife Eatery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
CoreLife Eatery partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor and core.
- ClubFitness Green ValleyminorLocal fitness center partnership in Greensboro, NC. CoreLife Eatery serves as preferred post-workout dining option for gym members seeking healthy nutrition.
- O2 Fitness Friendly CenterminorFitness studio partnership in Greensboro, NC. Provides yoga and group fitness participants with healthy meal options after workouts.
- Sagewell Health & FitnessminorWellness center partnership offering group exercise classes and personal training with CoreLife as recommended dining partner.
- Strength & BodyminorGym partnership providing resistance training and cardio equipment users with high-protein meal options.
- Workout Anytime Greensborominor24-hour gym partnership serving members seeking convenient healthy meal options at any time.
- Odyssey Fitness CenterminorWilkes-Barre fitness center offering personalized training and diverse fitness classes with CoreLife as preferred nutrition partner.
- Verve Pilates + Fitness StudiominorPilates and fitness studio providing group and private training programs with CoreLife as recommended post-workout dining.
- Crunch Fitness Wilkes-BarreminorFitness chain membership gym with certified trainers and group fitness classes partnered with CoreLife for nutrition support.
- Planet Fitness Wilkes-BarreminorJudgement Free Zone gym offering free fitness training with CoreLife as recommended healthy dining option.
- Wilkes-Barre Family YMCAminorFamily wellness organization putting Christian principles into practice through health and fitness programs.
- Naptown FitnessminorIndianapolis strength and endurance training facility recommended for post-workout CoreLife dining.
- The Hot RoomminorHot yoga and Inferno Pilates studio in Indianapolis with CoreLife as preferred dining partner.
- Orangetheory Fitness Downtown IndyminorHeart-rate-based interval training location with CoreLife as recommended post-workout nutrition option.
- Invoke StudiominorYoga, Pilates, and barre studio for strength and mindfulness in Indianapolis.
- Lakeshore Fitness CenterminorGrand Haven community fitness hub for strength training, classes, and personal fitness.
- EvenFlow YogaminorDowntown Grand Haven yoga studio for all levels, partnered with CoreLife for healthy dining.
- Tri-Cities Family YMCAminorLakeshore family wellness organization supporting healthy living across the community.
- Planet Fitness Amherstminor24-hour fitness and personal training for all levels in Amherst, NY.
- Shanti Yoga CenterminorYoga, meditation, and mindful movement studio for balance and strength.
- Lifetime Fitness BuffalominorFull-service wellness, fitness, and recovery facilities in Buffalo area.
- CrossFit AmherstminorHigh-intensity functional training to build strength and endurance.
- YogaSt8minorLouisville dynamic vinyasa flow yoga studio with welcoming community environment.
- 502 Power YogaminorHighlands/Louisville hot yoga studio with judgment-free environment and multiple class types.
- Bend and Zen Hot YogaminorLEO Readers' Choice Best Yoga Studio winner with over 30 classes weekly in hot and non-hot formats.
- OLO (Online Ordering Platform)coreThird-party online ordering platform integration for website ordering and catering orders. CoreLife relies on OLO for digital ordering infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CoreLife Eatery competitors and assessment
Company assessmentDirect peers
- Salad and Go: Fast-growing drive-thru salad and healthy bowl concept. Direct competitor focused on affordable, health-forward bowls and wraps with an expanding multi-state footprint.
- Sweetgreen: Public fast-casual chain (NYSE: SG) specializing in customizable grain bowls, salads, and healthy plates. Closest direct competitor with overlapping customer base of health-conscious consumers and a similar build-your-own menu format.
- CAVA: Public Mediterranean-inspired fast-casual chain (NYSE: CAVA) offering customizable bowls, wraps, and pitas. Direct competitor in the customizable healthy-bowls category with national footprint.
- Tropical Smoothie Cafe: Franchised fast-casual chain combining smoothies with a food menu including wraps, bowls, and sandwiches. Comparable on the smoothie franchise model and wellness positioning.
- Jamba: Franchised smoothie and bowl chain. Directly comparable on the smoothie, bowl, and clean-ingredient positioning with a similar health-oriented customer.
- Freshii: Health-focused fast-casual chain offering bowls, wraps, salads, and smoothies. Directly comparable menu architecture and target demographic.
Emerging players
- MOD Pizza: Fast-casual build-your-own concept. Different core category (pizza) but comparable custom-build format, similar price point, and overlapping customer expectation of personalization.
- Noodles & Company: Fast-casual chain offering customizable noodle and protein bowls. Comparable custom-meal experience and overlap on the high-protein, customizable lunch occasion.
Broad incumbents
- Panera Bread: Established national fast-casual chain owned by JAB Holding. Overlaps with CoreLife on soups, salads, bowls, and a clean-eating positioning, but operates at much larger scale with broader menu.
- Chipotle Mexican Grill: Largest U.S. fast-casual chain with a customizable bowl format. Competes for the same customizable-meal occasion and health-conscious lunch customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CoreLife Eatery social profiles
Digital presenceCoreLife Eatery financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreLife Eatery leadership team
Management profileNumber of profiles
Profiles2 records
CoreLife Eatery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreLife Eatery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreLife Eatery
What does CoreLife Eatery do?
CoreLife Eatery is a fast-casual restaurant chain that sells scratch-made, customizable bowls, wraps, tacos, boxes, sides, and smoothies prepared fresh in-house daily using whole ingredients and antibiotic-free proteins. It also offers catering services, a mobile ordering app, and a points-based loyalty rewards program for individual and corporate customers.
Is CoreLife Eatery a public or private company?
CoreLife Eatery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoreLife Eatery founded?
CoreLife Eatery was founded in 2015. It employs 251 to 500 people.
Where is CoreLife Eatery based?
CoreLife Eatery is headquartered in Syracuse, United States, in the North America region.
How does CoreLife Eatery make money?
Four revenue lines are on record. Restaurant Dining and Takeout Sales are the primary driver. The others are mobile App and Online Ordering, catering Services and loyalty Program.
Who are CoreLife Eatery's main competitors?
Direct peers on record are Salad and Go, Sweetgreen, CAVA, Tropical Smoothie Cafe, Jamba and Freshii. Emerging players are MOD Pizza and Noodles & Company. Broad incumbents are Panera Bread and Chipotle Mexican Grill.
Does CoreLife Eatery have an API?
No public API is recorded for CoreLife Eatery.
What industry is CoreLife Eatery in?
CoreLife Eatery's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFABAO, Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly). Its NAICS code is 722513 and its SIC code is 5812.