Venue Forty|50

What Venue Forty|50 does

Venue Forty|50 is a privately held full-service event venue founded in 2016 by Todd and Holly Kerr and headquartered at 4050 Belt Line Rd, Addison, Texas, within the Dallas-Fort Worth metroplex. The company operates four distinct event spaces — The Rustic (up to 120 seated / 180 standing), The Reserve (up to 250 seated / 350 standing, 5,000+ sq ft), The Chandelier Room (up to 40 seated / 75 standing), and The Patio (up to 80 standing) — which can be rented individually or combined to accommodate events from 35 to 600 guests. The venue targets weddings, corporate events, banquets and galas, social events, Mitzvahs, Quinceañeras, and anniversaries, and it serves both consumer and enterprise customers across the DFW area.

The company's service offering is built on a single physical asset plus integrated services rather than proprietary technology. Core deliverables include event venue rental, tables/chairs/linens, AV equipment, on-site staffing before, during, and after events, professional event coordination, and bar service. Catering is provided exclusively through sister company Macklin's Catering Co. under common ownership (Mackbeth Corporation / Milrose Restaurant Group, LLC), creating a bundled venue-plus-catering product. The company holds no disclosed patents, proprietary software, or technology platform, and operates without a mobile app or API surface.

The business model is transactional and per-event. Clients secure a date with a non-refundable $1,000 deposit, choose a venue space (or combination), and pay per-guest catering at $40-$65 depending on menu tier, plus a 22% service fee, optional $300 AV package, and bar service fees of $6 per drinker (beer/wine) or $9 per drinker (full bar). Go-to-market is sales-led via consultation forms, phone/text, and scheduled tours, with The Knot wedding platform serving as the primary top-of-funnel discovery channel. Geographic scope is regional (DFW metroplex, primarily Addison, TX), and the company has no disclosed external institutional funding or M&A activity.

Name

Venue Forty|50

Legal name

Venue Forty|50 (operated by Milrose Restaurant Group, LLC)

Website

https://venueforty50.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Private event venue in Addison, TX operating four event spaces (The Rustic, The Reserve, The Chandelier Room, and The Patio) for 35-600 guests. Serves weddings, corporate events, galas, and social gatherings with integrated catering via sister company Macklin's Catering Co.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Caterers (722320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Event venue rental
• Wedding reception venue
• Corporate event hosting
• Banquet hall rental
• Event catering services

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Venue Space Rental: Rental fees for event spaces including The Rustic, The Reserve, The Chandelier Room, and The Patio. Pricing varies by day of week, guest count, and selected spaces. Minimum rental period is 6 hours, maximum is 15 hours.
2. Catering Services: Full-service catering provided exclusively through sister company Macklin's Catering Co. Comprehensive menus ranging from hors d'oeuvres to plated entrees. Outside caterers permitted with $12 per person fee.
3. Bar Services: Full-service bar with professional bartenders. Clients may BYO alcohol with bartender service fees of $6/drinker (beer/wine) or $9/drinker (full bar). Venue provides mixers, garnishes, ice, and glassware.
4. Service Fee and Miscellaneous: 22% service fee applied to cover behind-the-scenes costs including venue maintenance, linen cleaning, and equipment upkeep. Additional revenue from A/V equipment rental ($300 package), security services, and table/chair rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Venue Forty|50 is a full-service event venue in Addison, TX, offering four distinct event spaces — The Rustic, The Reserve, The Chandelier Room, and The Patio — that can be rented individually or combined to host 35 to 600 guests. The venue delivers integrated services including on-site event coordination, bar service (with BYO option), tables, chairs, linens, and exclusive catering provided through sister company Macklin's Catering Co. It serves weddings, corporate events, galas, mitzvahs, quinceañeras, and social celebrations across the Dallas-Fort Worth metroplex.

Product overview

Venue Forty|50 is a full-service event venue in Addison, TX, offering four distinct venue spaces—The Rustic (up to 180 guests), The Reserve (up to 350 guests), The Chandelier Room (up to 75 guests), and The Patio (up to 80 guests)—that can be rented individually or combined to accommodate events from 35 to 600 guests. The venue operates as a unified platform with exclusive catering through sister company Macklin's Catering Co., paired with bar services, event planning, and table/chair rentals to deliver comprehensive event execution. The portfolio spans rustic-contemporary aesthetics and serves diverse event types including weddings, corporate events, galas, birthdays, Mitzvahs, and Quinceañeras.

Differentiator

Problem solved

Functional benefit

Brands

• The Rustic: A versatile event space combining rustic aesthetics with contemporary design, ideal for weddings, cocktail parties, seated dinners, and silent auctions. Accommodates up to 120 seated guests or 180 standing.
• The Reserve
• The Chandelier Room
• The Patio

Products and services

• The Rustic A versatile event space combining rustic aesthetics with contemporary design, featuring exposed beams and natural textures. Accommodates up to 120 seated guests or 180 standing, and is suitable for wedding ceremonies, cocktail parties, seated dinners, corporate retreats, and silent auctions.
• The Reserve A premium expansive venue with over 5,000 square feet of customizable area, featuring two optional stages and a private VIP lounge. Accommodates up to 250 seated guests or 350 standing, and is designed for large-scale corporate events, galas, and sophisticated soirées.
• The Chandelier Room An intimate private space with dazzling chandeliers, a private entrance, scenic views, abundant natural lighting, and bar space. Accommodates up to 40 seated guests or 75 standing, and is ideal for rehearsal dinners, corporate meetings, chapel weddings, cocktail parties, and bridal suites.
• The Patio A picturesque outdoor space featuring a custom wood bar, gas lamps, patio heater, fireplace, scenic views, and twinkling lights. Accommodates up to 80 guests standing, and is perfect for cocktail hours, summer events, outdoor weddings, and casual networking gatherings.
• Macklin's Catering Co. (Exclusive On-Site Catering)

Quantifiable outcome

• Guest capacity ranges from 35 to 600 attendees depending on event configuration
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Macklin's Catering Co.coreStrategic or Co-development PartnerExclusive on-site catering partner providing comprehensive food and beverage services. Described as a 'sister company' under common ownership (Mackbeth Corporation/Milrose Restaurant Group, LLC). Offers wide variety of cuisines including interactive chef stations, cocktail menus, and full entrees. All in-house catering provided exclusively through this partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Springs Events: Multi-location Texas operator of wedding and event venue properties (Poetry, Stonebridge, Wallis, etc.). Closely comparable operating model to Venue Forty|50: independent, full-service, multi-space facilities with on-site catering and similar 100–350 guest capacities, serving the same DFW-region brides and corporate clients.
• Lone Star Mansion: Independent DFW-area mansion/estate wedding venue in Mansfield, Texas offering multiple indoor and outdoor event spaces for 100–350 guests. Direct regional competitor to Venue Forty|50 in the high-end Texas wedding market with similar turnkey service model.
• Firefly Gardens: Independent Midlothian, Texas wedding and event venue (just south of DFW) offering indoor pavilion and outdoor garden ceremony options, branded as a picturesque rustic-contemporary space similar in aesthetic and capacity to Venue Forty|50's combination of indoor and patio spaces.
• Southfork Ranch: Iconic Parker, Texas event property famous for the 1980s soap, now operating as a wedding and corporate event venue with multiple indoor/outdoor spaces comparable to The Reserve and The Patio. Competes head-to-head for large-scale DFW weddings and milestone events.
• Hidden Pines Venue: Independently owned wedding and corporate event venue in Hurst, Texas (DFW), offering indoor and outdoor ceremony/reception spaces plus catering packages for weddings and galas. Comparable scale, single-property footprint, and direct DFW overlap.

Broad incumbents

• The Adolphus Hotel: Historic landmark luxury hotel in downtown Dallas with multiple grand ballroom and meeting venues for weddings, galas, and corporate functions. Comparable function but operates within a much broader hotel/lodging business, offering competing event venue space plus room-block economics.
• The Joule Dallas: Luxury boutique hotel in downtown Dallas's Main Street district offering premium event spaces, rooftop programming, and signature catering for high-end weddings and corporate functions. Overlaps with Venue Forty|50's special-occasion and corporate-event customer segments but bundled with a hotel/lodging operation.
• Rosewood Mansion on Turtle Creek: Luxury Dallas mansion hotel featuring elegant indoor and outdoor event spaces for weddings, galas, and private events. Overlaps on high-end wedding and gala demand with Venue Forty|50's Reserve and Chandelier Room, but operating as a lodging-led luxury hospitality brand.
• Hilton Anatole Dallas: Large North Dallas convention-grade hotel with 600,000+ sq ft of meeting/event space serving weddings up to 600+ guests, galas, and corporate conferences; broad DFW incumbent from whom Venue Forty|50 competes for the upper end of large-scale corporate and wedding events.

Others

• The Knot Worldwide: Parent of The Knot wedding marketplace and WeddingWire, the dominant discovery platforms the venue explicitly markets through. Operates as an ecosystem enabler that directs high-intent leads to venues like Venue Forty|50, while also aggregating competitive venue selection options for couples shopping the platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VenueForty50
• LinkedInlinkedin.com/company/venueforty50

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venue Forty|50