Southfork Ranch

Name

Southfork Ranch

Legal name

Centurion American Custom Homes, Inc.

Website

https://southforkranch.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Historical Sites (71212), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Event venue rentals
• Wedding venue services
• Corporate event hosting
• Guided ranch tours
• Themed merchandise retail

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour Admissions: The ranch generates revenue from daily guided tours of the Ewing Mansion and ranch grounds. Tour tickets are sold at varying price points for adults, seniors, children, and military/first responders with group discounts available.
2. Private Event Venue Rental: Southfork Ranch hosts over 1,400 events annually including weddings, corporate events, holiday parties, and private celebrations. Revenue is generated through venue rental, in-house catering, bar services, and event management fees. All food, beverage, and catering services include 26% service charge and 8.25% sales tax.
3. Exclusive Experiences: Premium paid experiences including overnight stays at the Ewing Mansion, J.R.'s VIP Steak Dinner packages, Chuckwagon Dinners, Day on the Ranch packages with trail rides and horse education, and Equestrian Day programs.
4. Merchandise Sales: On-site and online retail store selling Dallas TV show-themed merchandise including apparel, housewares, accessories, and souvenirs. Products range from t-shirts and caps to branded housewares and collectibles.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Southfork Ranch is a historic Texas event venue and tourist destination that operates daily guided tours of the iconic Ewing Mansion (the filming location of the Dallas TV series) and provides full-service event hosting for weddings, corporate events, and private celebrations. It also offers exclusive premium experiences such as overnight mansion stays, Chuckwagon dinners, equestrian programs, and themed merchandise through an on-site and online retail store.

Product overview

Southfork Ranch is a historic event venue and tourist destination offering a portfolio of services centered around its iconic Ewing Mansion, famous as the filming location of the Dallas TV series. The core offerings include guided tours of the mansion and grounds, and exclusive VIP experiences (Live Like a Ewing, Live and Dream Like a Ewing, Chuckwagon Dinner, Day on the Ranch, Equestrian Day). Event hosting services encompass weddings, corporate events, and private events with multiple venue spaces including the Oil Baron's Ballroom, Lone Star Atrium, Dallas Palace, Ewing Ballrooms, Lincoln & Longhorns, Ewing Foyer, J.R.'s Lounge, and the upcoming Sue Ellen's Suite. Full-service banquet catering is available for all events. A retail store offers branded merchandise including apparel, housewares, and accessories themed around the ranch and Dallas television series.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Ranch Tours Guided tours of the iconic Ewing Mansion and historic ranch grounds, including access to the Dallas Legends Museum and self-guided exploration of the property. Available for adults, seniors, children, military/first responders, and groups of 15+ guests.
• Wedding Services Full-service wedding venue offering customizable packages including rehearsal dinners, ceremony-only, reception-only, or full wedding day experiences with dedicated event management and in-house catering. Capacity from 5 to 1,500 guests.
• Corporate Events Corporate event hosting including meetings, retreats, team-building activities, holiday parties, and conferences with customizable catering and indoor/outdoor spaces. Includes modern AV capabilities, Wi-Fi, and team-building activities such as trail rides and equestrian programs.
• Private Events Versatile private event hosting for milestone celebrations, intimate gatherings, and special occasions with personalized service, customizable catering, and access to multiple indoor and outdoor venues.
• Banquet Catering Full-service in-house catering with extensive menu options including breakfast, lunch, dinner buffets, plated meals, hors d'oeuvres, carving stations, dessert selections, bar collections, and specialty cocktails. All food, beverage, and catering services include a 26% service charge and 8.25% sales tax.
• Live Like an Ewing Experience VIP experience including J.R.'s VIP Steak Dinner with champagne, private tour of the Ewing Mansion, with optional add-ons such as limousine service and cowboy singer.
• Live and Dream Like an Ewing Experience Overnight stay in the Ewing Mansion including private access to the mansion and pool, private tour, champagne and hors d'oeuvres, J.R.'s VIP Steak Dinner, Dallas DVDs, late-night snacks, and breakfast by the pool.
• Chuckwagon Dinner Experience Group dining experience featuring a singing cowboy greeter and authentic BBQ meal served on a Chuckwagon for groups of 25+, with optional add-ons including J.R.'s Steak Dinner, mansion tour, and s'mores.
• Day on the Ranch Experience Full-day ranch experience including two-hour horse education, one-hour trail ride, tour of the Ewing Mansion, and deli lunch. Runs 10:00 am - 3:30 pm.
• Equestrian Day Experience Educational horse program including instruction on grooming, feeding, horse anatomy, leading, saddling, tacking, a riding lesson, trail ride, and deli lunch.
• Southfork Ranch Store Online and on-site retail store offering Southfork Ranch and Dallas TV show-themed merchandise including apparel (t-shirts, sweatshirts, hoodies, caps), housewares (mugs, blankets, wine glasses, pet bowls), and accessories.

Quantifiable outcome

• Over 1,400 events hosted annually including weddings, corporate events, and private celebrations
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blackberry Farm: Blackberry Farm is a luxury 4,200-acre resort in Walland, TN offering farm-to-table dining, equestrian programs, weddings, corporate retreats, and curated outdoor experiences — directly comparable to Southfork's ranch lodging, equestrian offerings, and premium event hosting.
• Commodore Perry Estate: Commodore Perry Estate is a restored 1928 Italian Renaissance estate in Austin, TX operating as a luxury hotel and event venue for weddings and corporate functions — closely comparable to Southfork's historic estate wedding/corporate event model.
• King Ranch: King Ranch is an iconic 825,000-acre historic Texas ranch with tourism, retail, hospitality, and event programming — comparable to Southfork as a globally branded Texas ranch turning heritage into events, tours, and merchandise.
• The Driskill Hotel: The Driskill is a historic 1886 luxury hotel in Austin, TX hosting weddings, corporate events, and tourism — comparable to Southfork as a heritage Texas venue with full-service catering, event sales, and brand-driven tourism.
• Hotel Emma: Hotel Emma is a 146-room boutique luxury hotel in a restored 19th-century brewhouse in San Antonio, TX, with weddings, corporate events, and curated guest experiences — comparable to Southfork as a historic Texas venue combining lodging, events, and high-end F&B.
• Mohonk Mountain House: Mohonk Mountain House is a historic Victorian castle resort in New York's Hudson Valley offering overnight lodging, weddings, corporate events, and outdoor recreation — comparable to Southfork as a heritage property monetized through lodging, events, and on-site experiences.
• Biltmore Estate: Biltmore Estate is a historic Gilded Age mansion and 8,000-acre estate in Asheville, NC offering mansion tours, on-site dining, overnight lodging, weddings, corporate events, and branded retail — the closest functional analog to Southfork's combination of historic tours, full-service catering, events, and merchandise.
• Rough Creek Lodge and Resort: Rough Creek Lodge is a luxury Texas ranch resort in Glen Rose offering horseback riding, ranch activities, weddings, and corporate retreats — directly comparable to Southfork's equestrian programs, ranch setting, and corporate event positioning.

Broad incumbents

• Winstar World Casino and Resort: Winstar is one of the largest casino/resort/event complexes in the US (Thackerville, OK near Dallas) — comparable to Southfork as a high-capacity North Texas destination with massive indoor/outdoor event space, dining, and entertainment programming.
• Yellowstone Club: Yellowstone Club is a private ultra-luxury ski and ranch resort in Big Sky, MT — comparable to Southfork as a large-acreage destination resort monetizing unique real estate through membership, lodging, and events, but operating at a much higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SouthforkRanch
• Instagraminstagram.com/southforkranch
• Xx.com/southfork_ranch
• LinkedInlinkedin.com/company/southfork-ranch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southfork Ranch