Service to School
Service to School is a 501(c)(3) nonprofit that provides free college and graduate school admissions counseling to U.S. military veterans and service members through veteran-led mentorship and the VetLink college partnership network.
- Company typePrivate
- Founded2010
- HeadquartersUsk, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Service to School does
Service to School (S2S) is a 501(c)(3) nonprofit organization founded in 2010 that provides free college and graduate school admissions counseling exclusively to U.S. military veterans, active-duty service members, transitioning service members, reservists, and National Guard members. The organization is incorporated in Arizona and operates from Washington, DC with a small staff of 1-10 employees, supplemented by a nationwide network of volunteer veteran ambassadors. Since its founding, S2S has supported over 20,000 veterans with admissions advising and reports that 3,000+ veterans have gained admission to undergraduate or graduate programs; 90% of its applicants receive an acceptance to one or more of their top-choice schools, and VetLink partner-school admit rates run at twice the rate of traditional students.
The organization delivers a suite of interconnected programs across the admissions lifecycle: Undergraduate Admissions Support, Graduate School Admissions Support (MBA, JD/Law, MD/DO, Physician Assistant, nursing, and other graduate degrees), the VetLink college partnership network with a proprietary VetLink Addendum reviewed by S2S staff advisors before submission to partner institutions, a Peer Mentorship/Ambassador Program providing veteran-to-veteran guidance, and the To & Through Program supporting veterans from acceptance through graduation. The core technology consists of a self-serve website platform where veterans create profiles and are matched with staff advisors and volunteer ambassadors; the VetLink Addendum is the main specialized document product, and the broader operating model is a community-led, peer-to-peer mentorship architecture that combines admissions expertise from former college counselors and admissions officers with lived veteran experience.
S2S generates no service revenue; all services are provided free to eligible veterans, with funding drawn from corporate sponsors (Google, McKinsey & Company, Haynes and Boone), foundations (Manton Foundation, Duchossois Family Foundation), individual donations, and grants including OpenAI's People-First AI Fund awarded in January 2026. The organization holds a Charity Navigator Four-Star Rating and a GuideStar Transparency Seal, is governed by a Board of Directors chaired by Bob Spieth (former COO of Qurate Retail Group and Zulily), and is led by CEO Sydney Matthes. Distribution is nationwide and fully virtual; foreign military veterans and U.S. military dependents are explicitly not eligible for the program.
Service to School firmographics
Firmographics- Name
- Service to School
- Legal name
- Service To School
- Website
- https://service2school.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Service to School is a 501(c)(3) nonprofit that provides free college and graduate school admissions counseling to U.S. military veterans and service members through veteran-led mentorship and the VetLink college partnership network.
- Ownership category
- akta.pro rank
Service to School industry classification
Industry- Product category
- Veteran Education Admissions Counseling
- NAICS
- Educational Support Services (611710), Vocational Rehabilitation Services (62431)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industry
- Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)
Keywords
Where Service to School is headquartered
LocationHeadquarters
- HQ city
- Usk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Service to School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: Service to School operates as a 501(c)(3) nonprofit that provides free services to veterans. Revenue comes from donations, corporate sponsorships, and grants including the OpenAI People-First AI Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | All services are completely free for veterans and service members |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Service to School product offering
Product offeringCore offering
Service to School (S2S) provides free college and graduate school admissions counseling to U.S. military veterans and service members. Core offerings include undergraduate admissions support, graduate school admissions (MBA, JD/Law, MD/DO, healthcare), the VetLink partner college network with the VetLink Addendum, and a veteran-to-veteran peer mentorship program. All services are delivered at no cost to eligible veterans.
Product overview
Service to School is a 501(c)(3) nonprofit that provides free college and graduate school application counseling exclusively to U.S. military veterans and service members. The organization operates a suite of interconnected programs: Undergraduate Admissions Support and Graduate School Admissions Support (covering MBA, JD/Law, Healthcare/Medical, and other graduate degrees) as the primary service offerings, supplemented by VetLink—a network of partnered colleges and universities—along with a Peer Mentorship/Ambassador Program that provides veteran-to-veteran guidance, and the To & Through Program offering ongoing support from acceptance through graduation. All services are free and powered by veteran-led expertise and former admissions officers.
Differentiator
Problem solved
Functional benefit
Brands
- VetLink: A network of colleges and universities partnered with Service to School, committed to expanding access and opportunity for student veterans through the VetLink Addendum and collaborative admissions support.
- To & Through Program
Products and services
- Undergraduate Admissions Support
Companies that use Service to School
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Service to School technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Service to School partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- University of PennsylvaniacorePenn announced a partnership with Service to School's VetLink program to expand undergraduate admissions access for military veterans and service members. The partnership offers free application counseling, mentoring, and networking to veteran applicants. This addresses Penn's low veteran enrollment (only 5 veterans in traditional undergraduate program despite 268 student veterans across programs using VA benefits) while accepting just 4.9% of applicants for fall 2025.
- VetLink Partner Colleges and UniversitiescoreVetLink is a network of select colleges and universities committed to expanding access and opportunity for student veterans. Partner schools include institutions known for academic excellence, aspiring students, leading-edge research, and high graduation rates. S2S works with partners to create awareness of how veterans' military service prepared them for academic success. Requirements for partners include Title IV eligibility, nonprofit status, regional accreditation, 70%+ graduation rate, and physical campus instruction.
- National College Attainment Network (NCAN)minorMember organization supporting college access and attainment initiatives.
- NACAC (National Association for College Admission Counseling)minorProfessional membership organization for college admission professionals.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Service to School competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Service to School social profiles
Digital presenceService to School compliance and trust
Trust signalCompliance2 records
Service to School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service to School leadership team
Management profileNumber of profiles
Profiles14 records
Service to School funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service to School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service to School
What does Service to School do?
Service to School (S2S) provides free college and graduate school admissions counseling to U.S. military veterans and service members. Core offerings include undergraduate admissions support, graduate school admissions (MBA, JD/Law, MD/DO, healthcare), the VetLink partner college network with the VetLink Addendum, and a veteran-to-veteran peer mentorship program. All services are delivered at no cost to eligible veterans.
Is Service to School a public or private company?
Service to School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Service to School founded?
Service to School was founded in 2010. It employs 1 to 10 people.
Where is Service to School based?
Service to School is headquartered in Usk, United States, in the North America region.
How does Service to School make money?
One revenue line is on record: donations and Grants.
Does Service to School have an API?
No public API is recorded for Service to School.
What industry is Service to School in?
Service to School's product category is Veteran Education Admissions Counseling. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of EDALAJAJ, Veterans, Military & Employer/Third-Party Billing Benefits. Its NAICS code is 611710 and its SIC code is 8200.