AdvertiseCast
AdvertiseCast operates a two-sided podcast advertising marketplace connecting 1,300+ independent podcast publishers with brand advertisers for host-read ad placements, now operating as 'Libsyn Ads' following acquisition by podcast host Libsyn.
- Company typePrivate
- Founded2016
- HeadquartersOshkosh, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What AdvertiseCast does
AdvertiseCast operates a two-sided podcast advertising marketplace that connects independent podcast publishers seeking monetization with brand advertisers seeking access to podcast audiences. Founded in 2016 and headquartered in Oshkosh, Wisconsin, the company has built a marketplace spanning more than 1,300 independent publishers across categories including True Crime, Business, Comedy, News, Sports, and Religion, with exclusive inventory from high-profile shows such as Tosh Show, Girls Next Level, Small Town Murder, ABC 2020 Limited Series, and Darknet Diaries. The platform enables host-read ad placements with detailed show-level reach metrics displayed to advertisers (e.g., 750,000 reach for ABC 2020 Limited Series, 350,000 for Darknet Diaries, 225,000 for Tosh Show), and supports both self-service marketplace browsing and a consultative sales motion with advertising specialists responding within 24 hours.
The core technology is a digital marketplace that pairs publisher inventory with advertiser demand, leveraging integration with parent company Libsyn's podcast hosting infrastructure for ad serving and distribution. Revenue is generated through marketplace commissions on CPM-based ad placements; specific rates are not publicly disclosed, with pricing handled via 'Talk to Sales' and 'Contact Us' channels rather than transparent tiers. The advertiser base includes enterprise brands across diverse verticals: Rothy's (retail), P&G | Lumi (consumer goods), OpenPhone/Quo and Mint Mobile (telecom), Nissan USA (automotive), Prize Picks and MyBookie (gaming), Grammarly (software), Bluehost (web hosting), Inside Tracker (health), Cozey (furniture), and Rock Auto (auto parts).
AdvertiseCast was acquired by Libsyn, a podcast hosting company, and now operates under the 'Libsyn Ads' brand as part of Libsyn's broader creator platform strategy that bundles hosting, monetization, and advertising services. The company had previously pursued inorganic growth itself, acquiring PODGO in November 2021 and Podcast Ad Reps in February 2022. Leadership includes co-founder Dave Hanley (CRO), CIO Trevr Smithlin, SVP of Content Partnerships Rick Selah, and Director of Sales Stephen Pickens. The business is private, US-domiciled, with 11-50 employees, and operates as a subsidiary within the Libsyn corporate structure.
AdvertiseCast firmographics
Firmographics- Name
- AdvertiseCast
- Legal name
- AdvertiseCast
- Website
- https://advertisecast.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- AdvertiseCast operates a two-sided podcast advertising marketplace connecting 1,300+ independent podcast publishers with brand advertisers for host-read ad placements, now operating as 'Libsyn Ads' following acquisition by podcast host Libsyn.
- Ownership category
- akta.pro rank
AdvertiseCast industry classification
Industry- Product category
- Podcast Advertising Marketplace
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)
- akta.pro secondary industries
- Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
Keywords
Where AdvertiseCast is headquartered
LocationHeadquarters
- HQ city
- Oshkosh
- HQ country
- United States
- HQ region
- North America
Markets served
AdvertiseCast business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Podcast Advertising / CPM-based Ad Placements: Revenue generated from advertisers purchasing podcast ad placements on the marketplace, likely through CPM (cost per mille) pricing model based on the mention of 'Avg 60-Sec CPM' on the platform. The marketplace takes a commission or margin on ad placements between advertisers and podcast publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CPM-based ad placement rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AdvertiseCast product offering
Product offeringCore offering
AdvertiseCast (now operating as Libsyn Ads) runs a two-sided digital marketplace that connects brand advertisers with 1,300+ independent podcast publishers for host-read ad placements. Podcasters list their inventory on the platform to receive host-read sponsorships from brands, while advertisers shop the marketplace, view show-level reach metrics, and purchase placements on a CPM basis through either self-service browsing or a direct sales team.
Product overview
Libsyn Ads operates as a unified podcast advertising marketplace that connects advertisers seeking to reach podcast audiences with podcasters seeking monetization opportunities. The platform functions as a single integrated offering rather than a modular architecture, providing both advertisers access to a curated network of 1,300+ independent publishers and podcasters access to brand sponsorship opportunities. Notable shows in the network include ABC 2020 Limited Series, Tosh Show, Girls Next Level, Small Town Murder, 10% Happier with Dan Harris, Darknet Diaries, and The Viall Files.
Differentiator
Problem solved
Functional benefit
Products and services
- Libsyn Ads Podcast Advertising Marketplace
Quantifiable outcome
- Advertisers gain access to 1,300+ independent publishers through a single marketplace platform
- +1 more outcomes
Companies that use AdvertiseCast
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
AdvertiseCast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AdvertiseCast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LibsyncoreLibsyn, a podcast hosting company led by CEO Brendan Monaghan, acquired AdvertiseCast as part of its evolution from a technology-led hosting platform into a broader creator platform with advertising and monetization infrastructure. AdvertiseCast now operates under the Libsyn Ads brand, combining podcast hosting with advertising marketplace capabilities following the acquisitions of AdvertiseCast and Pair Networks.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
AdvertiseCast competitors and assessment
Company assessmentDirect peers
- Acast: Acast is a global podcast hosting and advertising platform operating a two-sided marketplace similar to AdvertiseCast, connecting independent podcasters with brand advertisers via host-read sponsorships and programmatic inventory. Direct competitor in the neutral podcast ad sales network category.
- Midroll Media: Midroll is a podcast advertising network (acquired by Scripps) connecting brands with popular podcast shows for host-read ads. Operates the same marketplace model as AdvertiseCast and is a direct peer in independent podcast ad sales.
- Megaphone: Megaphone is a podcast hosting, monetization, and programmatic ad marketplace (acquired by Spotify). It targets enterprise publishers and advertisers with dynamic ad insertion and SSP capabilities — a direct competitor to AdvertiseCast's host-read marketplace model.
Broad incumbents
- Spotify Ad Studio: Spotify's self-serve podcast advertising platform offers advertisers access to Spotify Originals and exclusive inventory. After acquiring Megaphone and Spotify Ad Studio expansion, it competes directly with AdvertiseCast for podcast ad budgets, particularly among mid-market and programmatic buyers.
- iHeartMedia Podcast Network: iHeartMedia operates one of the largest US podcast networks through iHeartRadio and acquired Triton Digital. It offers host-read and programmatic podcast advertising across thousands of shows, competing with AdvertiseCast for brand advertiser spend, particularly via its scale advantage.
- AdsWizz: AdsWizz (owned by SiriusXM) is a digital audio ad tech platform providing programmatic podcast advertising, dynamic ad insertion, and audience targeting. Competes with AdvertiseCast for ad budgets, particularly programmatic/automated podcast ad spend.
- Stitcher (SiriusXM): Stitcher (acquired by SiriusXM) operates podcast hosting, ad sales, and content production services. Competes in the same podcast ad sales network category as AdvertiseCast with a similar marketplace-driven model.
- SoundCloud: SoundCloud offers creator monetization tools and host-read advertising for podcasts and music through SoundCloud for Creators. Operates an adjacent two-sided marketplace model and competes for independent creator/podcaster audience.
Emerging players
- Podscribe: Podscribe is a podcast attribution and analytics platform helping advertisers measure ROI on podcast campaigns. Adjacent competitor focused on measurement layer rather than direct ad sales, but increasingly competes for advertiser mindshare and budget allocation.
Regional players
- Podbean: Podbean is a podcast hosting platform with an integrated ad marketplace (Podbean Ads) connecting podcasters with advertisers. Competes with the Libsyn/AdvertiseCast stack on hosting-plus-monetization, particularly for SMB and independent podcasters.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks2 records
Key highlights6 records
Customer concentration
AdvertiseCast social profiles
Digital presenceAdvertiseCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdvertiseCast leadership team
Management profileNumber of profiles
Profiles4 records
AdvertiseCast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdvertiseCast M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdvertiseCast
What does AdvertiseCast do?
AdvertiseCast (now operating as Libsyn Ads) runs a two-sided digital marketplace that connects brand advertisers with 1,300+ independent podcast publishers for host-read ad placements. Podcasters list their inventory on the platform to receive host-read sponsorships from brands, while advertisers shop the marketplace, view show-level reach metrics, and purchase placements on a CPM basis through either self-service browsing or a direct sales team.
Is AdvertiseCast a public or private company?
AdvertiseCast is a private company. It is classified as corporate owned and is currently acquired.
When was AdvertiseCast founded?
AdvertiseCast was founded in 2016. It employs 11 to 50 people.
Where is AdvertiseCast based?
AdvertiseCast is headquartered in Oshkosh, United States, in the North America region.
How does AdvertiseCast make money?
One revenue line is on record: podcast Advertising / CPM-based Ad Placements.
Who are AdvertiseCast's main competitors?
Direct peers on record are Acast, Midroll Media and Megaphone. Broad incumbents are Spotify Ad Studio, iHeartMedia Podcast Network, AdsWizz, Stitcher (SiriusXM) and SoundCloud. Podscribe is listed as an emerging player. Podbean is listed as a regional player.
Does AdvertiseCast have an API?
No public API is recorded for AdvertiseCast.
What industry is AdvertiseCast in?
AdvertiseCast's product category is Podcast Advertising Marketplace. Its primary akta.pro industry code is MPACADAD, Podcast Ad Sales Networks & Monetization Platforms, with a secondary code of MPACADAB, Podcast Networks & Multi-Show Publishers. Its NAICS code is 516210 and its SIC code is 7310.