Is MNsure a public or private company?

MNsure is a private company. It is classified as state government owned and is currently operating.

When was MNsure founded?

MNsure was founded in 2013. It employs 101 to 250 people.

Where is MNsure based?

MNsure is headquartered in Saint Paul, United States, in the North America region.

How does MNsure make money?

One revenue line is on record: marketplace Operations (No Direct User Charges).

Does MNsure have an API?

No public API is recorded for MNsure.

MNsure company profile: firmographics, business model, customers, competitors

Namestring

MNsure

Legal namestring

MNsure

Websiteurl

mnsure.org

Company typeenum

Private

Founded yearint

2013

Descriptiontext

MNsure is Minnesota's official state-based health insurance marketplace, established in 2013 under the Affordable Care Act and operated under the Minnesota Department of Human Services. The platform enables Minnesota residents to compare and enroll in private qualified health plans from ten partner carriers (including Blue Cross Blue Shield of Minnesota, HealthPartners, Medica, UCare, Quartz, and Humana), apply for premium tax credits and cost-sharing reductions, and determine eligibility for Medical Assistance and MinnesotaCare. Eligibility determination is powered by the Minnesota Eligibility Technology System (METS), an interagency IT platform that routes public-program applications to DHS. The platform is free for consumers and generates no commercial revenue, functioning as a public-sector utility.

The core product surface includes a self-serve online marketplace (enroll.mnsure.org, available 4 a.m. to midnight daily), a financial help calculator and APTC slider, side-by-side plan comparison tools, and an Eligibility Estimator. Distribution is layered: direct-to-consumer online, a statewide network of MNsure-certified brokers and navigators (assisters) accessed via dedicated One Stop portals, county and tribal human services offices, and a contact center supporting 15+ languages. Ancillary programs include the Insulin Safety Net Program (mninsulin.org), IRS Form 1095-A services, and a multi-language educational content library covering enrollment procedures, qualifying life events, and special enrollment periods.

MNsure's business model is non-commercial: it charges no consumer or broker fees and is funded through state appropriations. Its competitive position rests on its exclusive regulatory designation as Minnesota's only ACA-authorized marketplace — the sole gateway through which eligible residents can access federal premium tax credits and integrated Medical Assistance/MinnesotaCare eligibility. The organization is governed by a Board of Directors and led by CEO Libby Caulum, COO Jessica Eguia, CFO Marian Potter, and General Counsel Dave Rowley. Geographic scope is strictly Minnesota; there is no provision for expansion to other states.

Short descriptiontext

MNsure is Minnesota's official state-run Affordable Care Act health insurance marketplace, operated under the Minnesota Department of Human Services. It enables Minnesota residents to compare private plans from ten carriers, apply for premium tax credits, and enroll in Medical Assistance or MinnesotaCare, free of charge to consumers.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

101–250

akta.pro rankint

HeadquartersSaint Paul, United States

HQ citystring

Saint Paul

HQ countrystring

United States

HQ regionstring

North America

Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values

health insurance marketplace, ACA enrollment, Medical Assistance, MinnesotaCare, premium tax credits

NAICS code1 code

Other Ambulatory Health Care Services6219

SIC code1 code

Services-Social Services8300

Product category

Health Insurance Marketplace

Social media profiles4 records

GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record

1Marketplace Operations (No Direct User Charges)

TypeSubscription Recurring

Description

MNsure is Minnesota's official health insurance marketplace established under the Affordable Care Act. It is free for consumers to use. The platform facilitates enrollment in qualified health plans, Medical Assistance, and MinnesotaCare. MNsure does not charge consumers to use the marketplace.

mnsure.org

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Pricing details4 tiers

1Bronze Plans - Lower monthly premiums, higher out-of-pocket costs

ModelSubscriptionBilling cadenceMonthly

Notes

Example: Single age 30 in Ramsey County with $33,648 annual income - $321/month premium, $143 tax credit, $178/month user cost.

mnsure.org

2Silver Plans - Moderate premiums, balanced costs, eligibility for cost-sharing reductions

ModelSubscriptionBilling cadenceMonthly

Notes

Example: Married age 60 in Meeker County with $74,025 annual income - $2,182/month premium, $1,564 tax credit, $618/month user cost.

mnsure.org

3Gold Plans - Higher monthly premiums, lower out-of-pocket costs

ModelSubscriptionBilling cadenceMonthly

Notes

Example: Family of four in Marshall County with $96,450 annual income - $2,047/month premium, $1,084 tax credit, $963/month user cost.

mnsure.org

4Premium Tax Credits

ModelSubscriptionBilling cadenceMonthly

Notes

Advanced Premium Tax Credits (APTC) can lower monthly insurance costs. Enrollees can adjust how much credit they apply monthly using an online slider tool. Cost capped at 8.5% of household income for eligible enrollees under ACA enhancements.

mnsure.org

GTM typeB2C

B2C

Offering typeServices

Services

Brand1 of 2 records shown

1Insulin Safety Net Program (mninsulin)

Description

A program helping Minnesotans access affordable insulin through urgent need and continuing need programs.

mnsure.org

+1 more record

Core offering1 text field

MNsure operates Minnesota's official health insurance marketplace where residents can shop for and enroll in private qualified health plans from multiple carriers, apply for premium tax credits and cost-sharing reductions, and determine eligibility for Medical Assistance (Medicaid) or MinnesotaCare. The platform is integrated with the Minnesota Eligibility Technology System (METS) for eligibility determination and supports free in-person, phone, and virtual enrollment assistance through certified brokers and navigators.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 2 values shown

Premium costs capped at 8.5% of household income for eligible enrollees under ACA enhancements

+1 more record

Product overview1 text field

MNsure is Minnesota's official health insurance marketplace - a unified platform offering multiple interconnected services. The core product is the marketplace itself, which enables residents to shop for and enroll in qualified health plans from partnered insurance carriers. Integrated with this are financial help programs providing premium tax credits and cost-sharing reductions. The platform also connects to the Minnesota Eligibility Technology System (METS) for determining eligibility for public programs including Medical Assistance and MinnesotaCare, administered through the Department of Human Services. Supporting infrastructure includes the Assister Network (brokers and navigators) accessible through dedicated One Stop portals, an Insulin Safety Net Program running on a separate domain (mninsulin.org), and ancillary tools like the Eligibility Estimator and IRS Form 1095-A services for tax compliance.

Product and service2 records

1MNsure Health Insurance Marketplace

CategoryHealth insurance marketplace

Description

Minnesota's official health insurance marketplace where individuals and families can shop for and enroll in private health insurance plans, apply for financial help, and determine eligibility for Medical Assistance or MinnesotaCare. Free for consumers to use.

2Financial Help Programs

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership12 partners

1Blue Cross Blue Shield of Minnesota (Blue Plus)