RED Company

What RED Company does

RED Company (legal name: Roth Event-full Design Company, Inc.) is a privately held, women-owned full-service meeting, event, and promotional products company headquartered in Los Alamitos, California. Founded circa 1993 by Carmela Roth, the firm serves Fortune 500 corporations with end-to-end event capabilities spanning meeting planning and logistics, special event production, destination management services, branded promotional merchandise (RED Swag), and corporate social responsibility team building programs (RED PACK™). The company reports project budgets ranging from $50k to $5M and serves events with 100 to 10,000 participants, with a particular focus on the life sciences and healthcare verticals, including named enterprise client Amgen.

RED Company operates a service-centric business model without a proprietary technology platform. Revenue is generated through professional service fees and vendor markups on meeting planning, event production, and destination management engagements, alongside one-time transactional sales of branded merchandise via the RED Swag e-commerce storefront. Distribution combines direct enterprise sales with a national destination management vendor network. The firm claims a 95% client retention rate and 10-20% cost savings on corporate meetings as core value propositions. In 2020 the company launched RED PPE Supplies, an opportunistic COVID-19 related distribution line, demonstrating supply chain agility.

The company is led by Founder and President Carmela Roth (30+ years industry experience, board member of Diversity Alliance for Science since 2017) and Vice President of Business Operations Thea Rodrigue (24+ years cross-industry experience). The firm has accumulated multi-year brand recognition including Inc. 5000 (2015-2016), seven consecutive LA Business Journal Top 100 Women-Owned Business awards (2013-2019), and the 2019 Women 2 Watch 50 Fastest-Growing Women-Owned Companies recognition. RED Company holds registered trademarks for RED PACK™, RED Swag, Power-full Acts of Compassion and Kindness™, and The Event-Full Life™. There is no disclosed funding, no parent company, and no AI/ML capability described in the source material.

Name

RED Company

Legal name

Roth Event-full Design Company, Inc.

Website

https://redcompany.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

RED Company is a women-owned, full-service meeting, event, and promotional products firm headquartered in Los Alamitos, California, serving Fortune 500 clients — particularly in life sciences and healthcare — with meeting planning, event production, destination management, and branded merchandise.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports, Concert & Venue Gift Shops (CRALAJAH)

akta.pro secondary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Corporate event planning
• Meeting planning services
• Destination management
• Promotional products
• Corporate team building

Headquarters

HQ city

Los Alamitos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Meeting Planning & Event Production: Full-service meeting planning and event production for corporate clients, including logistics, venue management, entertainment, and on-site execution. Revenue is generated through professional service fees and markups on vendor costs.
2. Promotional Products & Branded Merchandise (RED Swag): Sale of promotional products, corporate gifts, awards, premiums, and branded apparel. One-time and recurring purchase model for corporate branding needs.
3. Destination Management Services: Turn-key destination management including vendor coordination, staff management, and attendee experience from arrival to departure.
4. RED PACK™ Team Building & CSR Programs: Corporate team building and social responsibility programs that organize volunteer activities, charitable initiatives, and community service projects for client teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RED Company provides full-service corporate meeting planning, special event production, and destination management for Fortune 500 and large enterprise clients, primarily in the life sciences and healthcare sectors, with event budgets ranging from $50,000 to $5 million. The company also sells promotional products and branded merchandise under the RED Swag sub-brand, runs CSR/team-building programs under RED PACK™, and distributes personal protective equipment under RED PPE Supplies.

Product overview

RED Company offers a comprehensive suite of event and meeting services organized as a unified full-service platform. The core offerings include Meeting Planning & Logistics and Event Production, supported by specialized sub-brands: RED PACK™ (team building and CSR programs), RED Swag (promotional items and branded merchandise), and RED PPE Supplies (personal protective equipment). Destination Management Services provides additional support for multi-location events. The company serves budgets ranging from $50k to $5 million with 100 Global VIPs to 10,000 participants.

Differentiator

Problem solved

Functional benefit

Brands

• RED PACK™: Corporate social responsibility and team building program featuring Power-full Acts of Compassion and Kindness initiatives, including charitable giving, volunteer opportunities, and community service projects.
• RED Swag
• RED PPE

Products and services

• Meeting Planning & Logistics Full-service corporate meeting planning and logistics from initial concept through final close and departures, focused on delivering the highest ROI and ROE for corporate meetings with reported 10–20% savings. Built for Fortune 500 and large corporate clients running meetings with budgets from $50,000 to $5 million and 100 to 10,000 participants.
• Special Event Production Special event production services with creative innovation and meticulous attention to detail, ensuring events are delivered on time, on budget, on message, and on brand. Serves corporate clients including galas, themed events, and large-scale corporate celebrations.
• Destination Management Services National destination management services with a local network of trusted vendors and partners, providing seamless turn-key attendee experiences from arrival to departure for multi-location corporate events.
• RED PACK™ Team Building & CSR Programs Corporate social responsibility and team building program built around the trademarked Power-full Acts of Compassion and Kindness™ framework, providing charitable giving, volunteer opportunities, environmental clean-ups, donation drives, and community service projects for client teams.
• RED Swag Promotional Products Promotional products, corporate gifts, awards, premiums, and branded apparel designed to represent client vision and increase brand recognition. Offered through the RED Swag online storefront at promoplace.com/redswag and redswag.com for one-time and recurring corporate purchases.
• RED PPE Supplies Personal protective equipment including masks, gloves, hand sanitizers, face shields, thermometers, gowns, and related supplies, supplied to businesses, organizations, government entities, and individuals via buycovid-19ppe.com.

Quantifiable outcome

• 10-20% cost savings on corporate meetings
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TOMS®minorStrategic or Co-development PartnerRED Company partnered with TOMS® for their inaugural RED PACK™ initiative kick-off event. The partnership involved painting shoes as part of a team building activity, aligning with TOMS® One for One® giving model. This CSR-focused collaboration demonstrates RED Company's ability to incorporate charitable partners into their team building programs.
• National LGBT Chamber of Commerce (NGLCC)coreStrategic or Co-development PartnerRED Company attended the 2018 NGLCC International Business & Leadership Conference in Philadelphia, PA, which gathers over 1,200 businesses owned or allied with the LGBT community. The company actively participates in this chamber's initiatives and advocacy for diversity and inclusion in business.
• Diversity Alliance for Science (DA4S)coreStrategic or Co-development PartnerRED Company's founder Carmela Roth joined the Board of Directors for Diversity Alliance for Science in 2017. DA4S values diversity and inclusion in the business community, aligning with RED Company's own commitment to a diverse workforce and inclusive business practices. The partnership involves strategic board leadership and collaboration.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HALO Branded Solutions: HALO is a large promotional products and corporate gifting company with an enterprise sales force. Directly comparable to RED Swag's promotional merchandise offering for corporate clients.
• Maritz Global Events: Maritz Global Events is a longstanding corporate events and incentive travel specialist serving large enterprises with end-to-end meeting planning and production. It overlaps directly with RED's meeting planning, event production, and incentive program capabilities.
• BCD Meetings & Events: BCD Meetings & Events is one of the largest global corporate meeting and event management agencies, serving Fortune 500 clients with full-service planning, production, and destination management. It is the most direct comparable to RED Company's core offering at significantly larger scale.
• PRA Business Events: PRA Business Events is a corporate event management agency offering meeting planning, event production, and destination services primarily for life sciences and healthcare clients — making it especially comparable to RED Company's vertical focus and full-service model.
• CWT Meetings & Events: CWT Meetings & Events is the events division of CWT, a global corporate travel and events provider serving large multinational clients. Comparable to RED in its enterprise focus on managed meetings, conferences, and incentive programs.
• 4imprint: 4imprint is one of the largest North American promotional products distributors serving enterprise customers with branded merchandise and corporate gifts. Comparable to RED Company's RED Swag sub-brand as a direct promotional products peer.
• ConferenceDirect: ConferenceDirect is a global meeting planning and site selection company serving associations and corporations with venue sourcing and full-service event management. It competes for the same enterprise RFP-driven business as RED Company.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale event management and ticketing platform serving a wide range of organizers from SMBs to enterprise. It is not a direct meeting planning competitor but represents the broader event services ecosystem in which RED Company operates and could face platform-enabled competition from.
• Cvent: Cvent is a leading enterprise event management software and services platform covering venue sourcing, registration, and on-site event technology. Comparable as a broad incumbent serving corporate meeting planners; represents the technology-enabled alternative to RED's service-only model.

Emerging players

• Bizzabo: Bizzabo is an event experience platform providing registration, engagement, and analytics tooling for corporate events and conferences. Relevant as a tech-enabled emerging alternative to traditional event planning agencies like RED Company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/RED-Company-189690567722419
• Facebookfacebook.com/redcompanyus
• LinkedInlinkedin.com/company/redcompany
• Instagraminstagram.com/redcompanyevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RED Company