Retal Urban Development Company

What Retal Urban Development Company does

Retal Urban Development Company is a Saudi publicly-listed real estate developer (Tadawul, listed 2022) operating under the Al Fozan Group umbrella, headquartered in Al Khobar with regional offices and sales centers in Riyadh, Jeddah, and Al Hofuf. The company develops residential villa and apartment communities, mixed-use developments, and commercial projects across the Eastern, Central, and Western regions of Saudi Arabia, with portfolio brands including Nesaj, Ewan, Ayala, Roya, and Retal Rise. Major pipeline projects include the Al Fursan suburb (SAR 5.2 billion, 4,839 units with NHC), King Salman Park Package 4 (SAR 3.2 billion mixed-use), Retal Heights (SAR 1.9 billion fund), and Sultan Haitham City in Oman (RO 320 million+).

The core technology is a vertically integrated real estate development platform, with wholly-owned subsidiaries handling adjacent functions: Adara (property management, classified by the General Authority for Real Estate), Nesaj (project management), Tadbeir (facilities management), and Building Construction Co. (construction management). Customer-facing technology is limited to a mobile application for property browsing and customer account management, plus an interactive property map on the company website. The business operates without disclosed APIs, SDKs, or AI/ML capabilities.

Retal makes money primarily through one-time revenue from developing and selling residential, commercial, and mixed-use units (villas, apartments, townhouses) to individual homebuyers, investors, and government housing programs via NHC and ROSHN partnerships. A secondary recurring revenue stream is generated through property management, facilities management, project management, and construction management fees captured by its subsidiaries, including third-party managed assets. Distribution is sales-led through owned regional offices and sales centers, complemented by bank referral partnerships, real estate exhibitions (Cityscape, RestateX), digital marketing channels, and CMA-regulated fund vehicles managed by partners such as SAB Invest.

Name

Retal Urban Development Company

Legal name

Retal Urban Development Company

Website

https://retal.com.sa

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Retal Urban Development Company is a Saudi-listed real estate developer under Al Fozan Group, building residential, mixed-use, and commercial projects across Saudi Arabia with government housing partners NHC and ROSHN, and now expanding into Oman.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), Residential Remodelers (236118)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Residential real estate development
• Mixed-use property development
• Urban development services
• Property management services
• Master-planned communities

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales (Development): Retal generates the majority of its revenue from developing and selling residential, commercial, and mixed-use properties across Saudi Arabia. The company develops large-scale communities and sells individual units (villas, apartments, townhouses) to end buyers and investors. Revenue is one-time per unit sale.
2. Property Management Services: Through subsidiaries Adara (property management), Nesaj (project management), Tadbeir (facilities management), and BCC (construction management), Retal generates recurring management fees from owned and third-party properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Retal Urban Development Company is a Saudi real estate developer that plans, builds, and sells residential villa communities, apartment complexes, master-planned communities, and mixed-use developments across the Eastern, Central, and Western regions of Saudi Arabia. The company operates a fully integrated real estate value chain covering land acquisition, design, construction, sales, property management, and facilities management via wholly-owned subsidiaries (Adara, Nesaj, Tadbeir, BCC). Revenue is primarily driven by unit sales of villas, apartments, and mixed-use assets, supplemented by recurring management service fees.

Product overview

Retal Urban Development Company is a next-generation Saudi real estate developer offering a diverse portfolio of residential communities, apartments, villas, and mixed-use developments across Saudi Arabia, particularly in the Eastern Province (Al Khobar, Dammam, Al-Ahsa), Central Region (Riyadh), and Western Region (Jeddah). The company's product portfolio includes villa communities under the Nesaj, Ewan, and Ayala sub-brands, apartment complexes under the Retal Rise and Roya brands, commercial developments like The Valley and Retal Business Center, and large-scale master-planned communities like Marasi. Major projects include Retal Heights (Riyadh), the King Salman Park Package 4 development, and the Al Fursan suburb project. The company also offers digital services through its mobile application and provides property management, facilities management, and construction services through its subsidiaries (Adara, Nesaj, Tadbeir, and Building Construction Co.).

Differentiator

Problem solved

Functional benefit

Brands

• Nesaj: Property management subsidiary launched in 2012 in Khobar, providing project management services for residential, commercial and educational projects.
• Adara Company
• Tadbeir Co.
• Building Construction Co. (BCC)

Products and services

• Marasi Master-Planned Community A 609,000 sqm master-planned residential and commercial community in Al Khobar with 733 residential plots, 17 commercial plots, over 60,000 sqm of green space, and 11,700 sqm of pedestrian pathways; designed for more than 3,665 residents with integrated services and amenities across four sub-communities (Marasi Haven, Marasi Oasis, Marasi Bay, Marasi Springs).
• Nesaj Town Villa Communities Villa communities under the Nesaj brand delivered in multiple Saudi cities: Al-Ahsa (4 villa models), Safwa (2 villa models), Al Fursan suburb Riyadh (5 villa models), and Sadayem Jeddah (6 villa models). Each community provides strategic-location villa plots with modern designs for Saudi families.
• Ewan Sedra Villa Project (including Ewan Sedra 3) Integrated villa project in Riyadh with multiple villa types (8 models in Ewan Sedra, including Tuwaiq, Al Washm, Sudair, Ubayyah, Al Auja, Adiya, Najd, Al Diriyah, and Al Yamama villas in Ewan Sedra 3) with built-up areas ranging from 200 SQM to 528 SQM; companion Ewan Tharwa project offers 10 villa models in Dammam, Eastern Province.
• Retal Rise Apartment Complex Apartment complex offering 5 residential unit models in Al Khobar, Eastern Province, with modern amenities targeting urban dwellers and small families.
• Roya Residential Apartments Luxurious apartment complexes under the Roya brand in Al Khobar (Roya Al Nakheel with 5 unit models) and Riyadh (Roya Sedra with 6 unit models), providing modern lifestyle residential units with integrated facilities and services.
• Ayala Residential Developments Residential developments under the Ayala brand across Saudi Arabia: apartments in Ayala Al Nakheel (Al Khobar) and Ayala Al Muhammadiyah (Jeddah), plus villas in Ayala Sedra (Riyadh), Ayala Hills (Riyadh), and Nesaj Al Asala / Nasaj Al Sadan (Riyadh and Jeddah respectively).
• Retal Residence Mixed-Use Complex Unique residential complex in Al Khobar combining apartments, villas, and townhouses (unit types from 84 SQM 1BR apartments to 363 SQM 4BR villas), with amenities including indoor shopping malls, nursery, health center, outdoor gardens, gym, swimming pools, cinema, and business center.
• Retal Business Center (RBC) Office and commercial space development in Al Khobar serving as Retal's headquarters and a commercial real estate offering for corporate tenants in the Eastern Province.
• The Valley Commercial and Entertainment Destination One of the first modern commercial projects in Al-Ahsa city, designed as a major entertainment and shopping destination including gyms, branded retail stores, cafes, and restaurants.
• Retal Heights Mixed-Use Project Mixed-use project in Riyadh's Almalqa district with premium towers spanning residential, commercial, and hospitality sectors on a 19,000 sqm site along King Fahad Road, financed via a SAR 1.9 billion ($502 million) CMA-regulated real estate investment fund with SAB Invest.
• Al Fursan Residential Suburb Project SAR 5.2 billion residential project in Al Fursan suburb, Riyadh, comprising 4,839 residential units and infrastructure works across 1 million sq m of land, developed in partnership with National Housing Company with Retal responsible for design, construction, financing, marketing, and operations.
• King Salman Park Package 4 Mixed-Use Development Residential-led mixed-use development in the King Salman Park cultural district in Riyadh with a SAR 3.2 billion (USD 850 million) budget, developed by a Retal-led consortium with SAB Invest as fund manager; includes more than 600 residential units, 140+ hotel keys, ~50,000 sqm of Grade A office space, and curated retail and F&B.
• Sultan Haitham City Neighborhoods (Oman) International neighborhood development partnership for Sultan Haitham City in Oman, valued at over RO 320 million, executed under the Future Cities Programme as Retal's first cross-border expansion beyond Saudi Arabia.
• Retal Mobile Application Customer mobile application for iOS and Android that enables homeowners and prospects to control aspects of their home, access exclusive Retal news, browse available properties, and engage with property services.
• Adara Property Management Services Property management services delivered through Retal's wholly-owned subsidiary Adara Company, classified by the Saudi General Authority for Real Estate since 2021; serves both Retal-owned and third-party properties with managed-services revenue model.
• Nesaj Project Management Services Project management subsidiary (launched 2012 in Al Khobar) delivering design management, site supervision, and construction management services for residential, commercial, and educational projects in Saudi Arabia.
• Tadbeir Facilities Management Services Facilities management subsidiary (established 2014) providing office and residential facilities management services for Retal-owned and third-party assets across Saudi Arabia.
• Building Construction Co. (BCC) Construction Services Construction management subsidiary (affiliated since 1996) operating as a leading Saudi contracting company with second-class classification for buildings and construction work, supporting Retal's development pipeline.

Quantifiable outcome

• 52 projects delivered and underway with total project value exceeding SAR 32 billion
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Oman's Ministry of Housing and Urban PlanningminorStrategic or Co-development Partner · 15 March 2026At MIPIM 2026 in Cannes, Retal signed a partnership with Oman's Ministry of Housing and Urban Planning for the Sultan Haitham City neighborhoods development, valued at over RO 320 million. This international expansion marks Retal's entry into the Omani market as part of the Future Cities Programme.
• King Salman Park FoundationcoreStrategic or Co-development Partner · 10 March 2026The King Salman Park Foundation awarded Package 4 of its Riyadh cultural district development to a Retal-led consortium with SAB Invest as fund manager. Total project value exceeds SAR 3.2 billion (USD 850 million), including over 600 residential units, 140+ hotel keys, ~50,000 sqm of Grade A office space, and curated retail/F&B. This is one of the largest individual project awards in Retal's portfolio and brings total King Salman Park committed investment to over SAR 20 billion across five packages.
• National Housing Company (NHC)coreStrategic or Co-development Partner · 1 December 2025Retal signed an agreement with NHC to develop a SAR 5.2 billion residential project in Al Fursan suburb, Riyadh, comprising 4,839 residential units and infrastructure works. Retal handles design, construction, financing, marketing, and operations across 1 million sq m of land. This follows a letter of award issued in November 2025. NHC is one of Retal's key strategic partners alongside ROSHN for government housing programs under Vision 2030.
• ROSHNcoreStrategic or Co-development PartnerROSHN is cited as one of Retal's key strategic partnerships alongside National Housing Company for large-scale residential development projects supporting Saudi Vision 2030 housing goals. Specific project details and values are not individually disclosed.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• DAMAC Properties: Dubai-based developer with growing Saudi operations focused on premium residential and branded residences. Comparable as a GCC developer targeting high-end Saudi and expatriate homebuyers.
• Aldar Properties: Abu Dhabi-listed master developer of integrated residential, retail, and mixed-use communities. Comparable as a GCC listed real estate developer pursuing similar master-planned community and asset-light recurring revenue strategies.
• Emaar Properties: UAE-headquartered global developer with significant Saudi operations (Emaar Saudi Arabia). Comparable as a large, established master-planned community developer active in Saudi Arabia's premium residential market.

Regional players

• Mabanee Company: Kuwaiti-listed developer best known for The Avenues mall and large mixed-use projects. Comparable as a GCC listed developer executing mixed-use residential, retail, and hospitality developments.

Direct peers

• ROSHN: Saudi government-backed residential developer (owned by PIF) building large-scale master-planned communities under Vision 2030. Directly comparable as both companies serve NHC-aligned housing demand and target the same Saudi homebuyer segments with mixed residential communities.
• Jabal Omar Development: Saudi-listed developer of integrated mixed-use and residential projects centred on the Makkah region. Comparable as a Saudi Tadawul-listed developer delivering mega-scale residential and mixed-use inventory.
• Knowledge Economic City: Saudi-listed master developer of large-scale integrated cities with residential and commercial components. Comparable as a Saudi listed entity executing long-cycle, government-aligned master-planned developments.
• Ajdan Real Estate Development: Saudi-listed developer of residential, hospitality, and mixed-use projects primarily in the Eastern Province. Comparable given overlapping geographic footprint in Al Khobar and similar premium residential product positioning.
• Saudi Real Estate Company: Long-standing Saudi-listed developer and property manager with residential, commercial, and land subdivision activities. Comparable as a domestic competitor operating across residential development and property management segments.
• Dar Al Arkan Real Estate Development: One of Saudi Arabia's largest listed real estate developers, building integrated residential, commercial, and mixed-use projects. Comparable in scale, listed status on Tadawul, and focus on master-planned communities targeting Saudi and expatriate end-buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/retal_sa
• YouTubeyoutube.com/channel/UCD117CaUHsn4hSYOf7C7_EA
• LinkedInlinkedin.com/company/retal-sa
• Instagraminstagram.com/retal_sa
• Facebookfacebook.com/RetalUrbanDevelopment

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retal Urban Development Company