What Ai Media Group does

Ai Media Group is a privately held, New York-based digital marketing agency founded in 2008 by Sergio Alvarez and backed by Blackstone since 2017. The company operates a platform-plus-services model centered on its proprietary Atrilyx attribution platform, which uses an AI-powered engine and the patented AiTRK universal tracking pixel to deliver multi-touch attribution, real-time budget allocation, automated A/B testing, and dynamic creative optimization across paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, SnapChat, Reddit, Nextdoor), and programmatic channels (OTT, CTV, online video, audio, native, display). Ai Media Group serves clients from Fortune 500 enterprises to high-growth startups across five primary verticals: hospitality, healthcare, real estate, education, and retail, and operates a specialized AiMotorSports sub-brand for the motorsports industry.

The company generates revenue through three primary streams: (1) full-service digital media management, billed as a combination of Program Budget (media spend) plus Program Service Fees on a monthly cadence; (2) Atrilyx platform subscriptions on a cancel-anytime, no-long-term-contract basis with white-glove onboarding; and (3) a partner referral program paying ongoing commissions to independent consultants. Pricing is quote-based and not publicly disclosed. Distribution combines enterprise field sales, inside sales for mid-market, the partner referral channel, and a self-serve PLG motion for the Atrilyx platform.

The company holds elite partner designations including 2-time Google Agency Cup Winner, Google Premier Partner, Microsoft Advertising Elite Partner, and Meta Business Partner, and is vetted by Boston Consulting Group. A 101-250 person team operates from headquarters in New York and a South Florida division established in 2011. Leadership includes founder/CEO Sergio Alvarez, COO Rick Held, CFO Muhammad Arif (former Blackstone portfolio management, PwC), CIO Joel Citron (since founding), and a March 2025 AI Specialist hire. The company is certified under GDPR, CCPA, and LGPD privacy regimes, with SOC1/SOC2 references in its terms, and holds MBE certification from the National Minority Supplier Development Council.

Name

Ai Media Group

Legal name

Ai Media Group, LLC

Website

https://aimediagroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ai Media Group is a Blackstone-backed, New York-based AI-powered digital marketing agency using its proprietary Atrilyx attribution platform to run multi-touch campaigns for Fortune 500 to high-growth startup clients across hospitality, healthcare, real estate, education, and retail verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Digital marketing agency
• AI attribution platform
• Programmatic advertising
• Paid media management
• Performance marketing services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Full-Service Digital Media Management: Comprehensive campaign execution across paid search, programmatic, and paid social with dedicated AI strategist support. Revenue generated through management fees and media spend commissions.
2. Atrilyx Attribution Platform Subscription: SaaS platform subscription for AI-powered attribution and analytics. Clients access the platform with white-glove onboarding, dedicated strategist, and no long-term contract requirement. Cancel anytime model.
3. Programmatic Advertising Services: Automated buying of digital ad space across OTT, CTV, online video, high-impact formats, audio, native, and display with AI optimization.
4. Partner Referral Program: Commission-based revenue model where independent consultants and agencies earn ongoing commissions for referring businesses to Ai Media Group's marketing services and Atrilyx platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ai Media Group is an AI-powered digital marketing agency that plans, buys, and optimizes paid media campaigns across search, social, programmatic, display, OTT, CTV, online video, audio, and SEO channels. The firm combines full-service campaign management (paid search, paid social, programmatic, SEO, creative) with its proprietary Atrilyx attribution platform and AiTRK universal tracking pixel to deliver multi-touch attribution, real-time budget allocation, and guaranteed revenue growth for clients ranging from Fortune 500 companies to high-growth startups.

Product overview

Ai Media Group is an AI-powered digital marketing agency offering a platform-plus-services architecture built around its proprietary Atrilyx attribution platform. Atrilyx serves as the core technology, providing AI-driven multi-touch attribution, real-time optimization, and ROI insights across all marketing channels. The Atrilyx ecosystem includes the AiTRK (Ai Track) universal tracking pixel for cross-channel data capture. Services include paid search advertising (Google Ads, Bing Ads), paid social advertising (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, SnapChat, Reddit, Nextdoor), programmatic advertising (OTT, CTV, online video, audio, native, display), and SEO services—all powered by Atrilyx AI attribution. The company also offers vertical-specific marketing solutions for hospitality, healthcare, real estate, education, and retail industries. Additional offerings include AiMotorSports (motorsports vertical), creative services, and full-service media planning and buying. The portfolio operates on a partnership model where clients can engage as full-service agency partners or as standalone Atrilyx platform users.

Differentiator

Problem solved

Functional benefit

Brands

• Atrilyx: Proprietary AI-powered attribution platform that tracks every touchpoint in the customer journey across all marketing channels, featuring the Universal AiTRK Pixel for multi-touch attribution.
• AiTRK
• AiMotorSports

Products and services

• Atrilyx Attribution Platform Proprietary AI-powered attribution platform that tracks every touchpoint in the customer journey across all marketing channels. Provides multi-touch attribution, real-time optimization, centralized dashboard, and ROI insights. Offered as a cancel-anytime SaaS subscription with white-glove onboarding and a dedicated AI strategist, for mid-market and enterprise clients.
• AiTRK Universal Pixel Patented universal tracking pixel technology that captures every touchpoint across search, social, display, programmatic, and CTV campaigns in a single pixel, matches conversions to previous interactions, and connects the customer journey for multi-touch attribution.
• Paid Search Advertising Services AI-driven paid search management service across Google Ads and Bing Ads, featuring real-time bid optimization, keyword research, and cross-channel performance insights powered by Atrilyx attribution. Offered to enterprise and mid-market advertisers seeking high-intent conversions.
• Paid Social Advertising Services AI-powered paid social campaign management across Meta, LinkedIn, TikTok, X, Pinterest, YouTube, SnapChat, Reddit, and Nextdoor. Includes machine-learning targeting, creative testing, and full-funnel attribution for brand and direct-response advertisers.
• Programmatic Advertising Services AI-powered programmatic media buying service covering OTT, CTV, online video, audio, native, and display channels. Includes real-time bidding, automated optimization, and AI-driven attribution through the Atrilyx platform for advertisers seeking cross-channel reach.
• SEO Services AI-driven SEO services combining technical optimization, content strategy, on-page optimization, and analytics, integrated with Atrilyx-powered multi-touch attribution insights. Targeted at brands seeking organic visibility alongside paid media.
• Full-Service Media Planning & Buying Comprehensive AI-driven media planning and buying service spanning search, social, programmatic, and display. Includes real-time optimization and full-funnel attribution through the Atrilyx platform, billed monthly as a Program Budget plus Program Service Fees for enterprise clients.
• AiMotorSports Specialized AI-powered digital marketing services for the motorsports industry, operated as an adjacent wholly-owned subsidiary of Ai Media Group, providing vertically focused paid media and attribution solutions for racing and automotive brands.
• Creative Services for Digital Advertising Performance marketing creative services including ad asset development, banners, video production, and dynamic creative optimization tailored for digital advertising success across paid media campaigns.
• Hospitality Digital Marketing AI-powered digital marketing for hotels, resorts, boutique properties, and destination-driven lodging brands. Combines paid search, paid social, programmatic, and SEO to grow direct bookings and reduce OTA dependence.
• Healthcare Digital Marketing AI-driven healthcare marketing for medical practices, urgent care clinics, specialty practices, and multi-location health groups. Drives patient acquisition through paid search, paid social, programmatic advertising, and local SEO.
• Real Estate Digital Marketing

Quantifiable outcome

• Turtle Bay Resort achieved 117% conversion rate increase and 9:1 ROAS on programmatic campaigns
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• GoogleflagshipTechnology or IntegrationGoogle Premier Partner status with 2-time Google Agency Cup Winner recognition. Provides access to exclusive Google advertising tools, insights, and strategies. Partnership requires meeting highest standards of performance, expertise, and client success.
• Microsoft AdvertisingflagshipTechnology or IntegrationMicrosoft Advertising Elite Partner status demonstrating top-tier expertise in Bing Ads and Microsoft advertising platforms. Grants access to exclusive tools and optimization strategies.
• MetaflagshipTechnology or IntegrationMeta Business Partner designation for agencies meeting performance and expertise standards on Meta advertising platforms including Facebook and Instagram.
• Boston Consulting GroupminorStrategic or Co-development PartnerAgency vetted by Boston Consulting Group, one of the world's leading management consulting firms. BCG endorsement provides credibility and strategic validation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinuiti: Tinuiti is a large independent performance marketing agency offering paid search, paid social, programmatic, and Amazon advertising. It competes head-to-head with Ai Media Group's full-service media management book and increasingly sells proprietary measurement/attribution tooling alongside services.
• Merkle: Merkle is a data-driven performance marketing agency within dentsu that delivers identity resolution, attribution, and cross-channel media buying to enterprise clients. It overlaps directly with Ai Media's AI-attribution-plus-managed-services model across similar verticals like healthcare and retail.
• Disruptive Advertising: Disruptive Advertising is a mid-market digital marketing agency focused on paid search, paid social, and conversion-rate optimization with proprietary reporting and CRO tooling. It competes with Ai Media on the SMB-to-mid-market enterprise layer.
• KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and conversion-rate optimization, using AI-driven landing page testing. It mirrors Ai Media's paid-search-and-paid-social service portfolio aimed at mid-market and high-growth clients.
• Foundation Marketing: Foundation is a performance marketing agency combining paid media, SEO, and conversion optimization with proprietary analytics for mid-market brands. It shares Ai Media's platform-plus-services model and customer base in growth-stage and mid-market clients.

Broad incumbents

• GroupM (WPP): GroupM is the world's largest media investment group under WPP, offering media planning/buying, programmatic, and AI-driven optimization through Xaxis and Essence. It is a broad incumbent competing with Ai Media for Fortune 500 retainers, especially through its attribution and data capabilities.
• Publicis Groupe (Media): Publicis operates global media agencies (Starcom, Digitas, Spark Foundry) providing paid media, analytics, and AI-powered personalization (via Epsilon). It overlaps with Ai Media in cross-channel media buying and attribution, especially for enterprise healthcare, hospitality, and retail clients.
• Dentsu Media: Dentsu's media network (Dentsu Media, Carat, iProspect) provides programmatic, paid search, and analytics services to global brands. It competes broadly with Ai Media in enterprise paid media, with overlap in vertical specialties like healthcare and retail.
• Havas Media: Havas Media is Havas's global media planning and buying network offering programmatic, performance, and data-driven planning. It competes for enterprise client retainers in similar verticals to Ai Media (hospitality, retail, healthcare).

Emerging players

• Rockerbox: Rockerbox is a marketing attribution and analytics SaaS platform providing cross-channel MTA and MMM, used by both in-house teams and agencies. It is an emerging competitor to Atrilyx specifically on the standalone attribution/SaaS side of Ai Media's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aimediagroupllc
• Facebookfacebook.com/AiMediaGroupLLC
• LinkedInlinkedin.com/company/ai-media-group
• Instagraminstagram.com/aimedianyc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ai Media Group