Amanda Jackson Photography

What Amanda Jackson Photography does

Amanda Jackson Photography is a sole-proprietor portrait photography studio founded in 2012 in Leander, Texas, serving the greater Austin metro area. The firm specializes in motherhood and family imagery—maternity, birth, fresh 48, newborn, baby milestones, children, family, and high-school senior portraits—and also offers a branding/headshots line for entrepreneurs. Pricing is structured in three tiers per service (Mini, Full, All-In/Complete), with bundled packages combining maternity, birth, and newborn sessions at $1,100–$2,700 and multi-session milestone packages ($1,250 for three sessions, $1,950 for five). Recurring seasonal offerings include Bluebonnet Mini Sessions in spring and Santa Mini Sessions at a home studio in Leander in fall.

The studio operates a direct-to-consumer model with no intermediaries. Clients book through the company's website using the Iris Works scheduling platform, paying a $100+tax non-refundable retainer with the balance due at the session. Sessions are delivered in-home for newborns, on-location for families (within a 25-mile radius of zip 78641), and at the home studio for Santa sessions. Deliverables are digital images via an online gallery, with the option to purchase additional images.

The business is privately held and founder-owned; Amanda Jackson is both the principal photographer and the operator. There is no disclosed institutional capital, no parent company, and no indication of multi-photographer scaling. The technology footprint is limited to photography equipment, the Iris Works booking platform, and a blog/website serving as the primary marketing and SEO surface, with social media as a secondary channel.

Name

Amanda Jackson Photography

Legal name

Amanda Jackson Photography

Website

https://amandajacksonphoto.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Amanda Jackson Photography is a sole-proprietor portrait studio in Leander, Texas, founded in 2012, specializing in maternity, birth, newborn, family, milestone, senior, and branding photography for consumers and entrepreneurs in the greater Austin metro area via direct-to-consumer website booking.

Ownership category

akta.pro rank

Product category

Portrait Photography Services

NAICS

Photography Studios, Portrait (541921), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Portrait photography services
• Family photography studio
• Newborn photography sessions
• Maternity portrait sessions
• Birth photography services

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photography Session Fees: One-time session fees for various photography services including family, newborn, maternity, seniors, milestones, branding, and birth photography. Sessions include digital images with option to purchase additional images from online gallery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amanda Jackson Photography is a sole-proprietor portrait studio that sells scheduled photography sessions and digital image packages to families and individuals in the greater Austin, Texas area. Services cover family, newborn, maternity, birth/fresh 48, baby milestones, senior, and branding/headshot portraiture, delivered as in-home, outdoor on-location, or home-studio sessions with digital images delivered via an online gallery. The studio also offers bundled multi-session packages and seasonal mini sessions (bluebonnet, Santa) as distinct purchasable offerings.

Product overview

Amanda Jackson Photography is a portrait photography studio offering a comprehensive suite of photography services centered around family, newborn, maternity, birth, branding, seniors, and milestone sessions. The core offering consists of individual photography sessions (family, newborn, maternity, birth/fresh 48, branding/headshots, seniors, and milestones) with tiered package options (Mini, Full, All-In). The business model includes bundled package deals combining complementary services (Maternity + Birth + Newborn at $2700, Maternity + Fresh 48 + Newborn at $1600, Maternity + Newborn at $1100), milestone milestone packages (All-In 5-session at $1950, 3-session at $1250), and seasonal offerings (Bluebonnet Sessions, Santa Mini Sessions). All sessions include digital images delivered via online gallery with print release.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Photography Sessions Family portrait sessions offered in mini, full, and all-in tiers at on-location settings within 25 miles of 78641, including digital images delivered via online gallery with print release. Targeted at families wanting to document their current stage together.
• Newborn Photography Sessions In-home newborn photography sessions conducted within the first 2-3 weeks of baby's life, combining lifestyle and posed imagery with three package tiers (Basic, Plus, Complete) including digital images and an optional 8x8 photo book.
• Maternity Photography Sessions Maternity portrait sessions in mini and full tiers documenting pregnancy with 20-25 digital images, optional outfit change, and an online gallery with the option to purchase additional images.
• Birth and Fresh 48 Photography Documentary-style birth and fresh 48 sessions capturing baby's first hours. Birth coverage spans active labor through 2 hours after delivery and includes all images; Fresh 48 is a 30-45 minute on-location session with 10 digital images, half-down retainer due at booking, and on-call availability 2 weeks before the due date.
• Branding and Headshots Personal branding photography for entrepreneurs including headshots and lifestyle imagery, available in mini (one entrepreneur, 15-minute session) and full (up to 5 entrepreneurs, 1-hour session) tiers with online gallery and optional additional image purchases.
• Senior Photography Sessions High school senior portrait sessions offered as mini (7 edited images, 20 minutes) and full (15 edited images, 2 hours, up to 4 outfits and 2 locations) options for graduation announcements and milestone documentation.
• Milestones Photography Baby milestone sessions documenting first-year development including head lifting (~3-4 months), sitting (~6-8 months), standing (9+ months), and first birthday, with a $100 add-on for family inclusion and available as individual mini or first-birthday sessions and as 3-session and 5-session milestone packages.
• Maternity + Newborn Package Bundled photography package combining a full maternity session and a full newborn session at a combined price of $1,100, offering coordinated coverage of pregnancy and the newborn stage.
• Maternity + Birth + Newborn Package Bundled photography package combining a full maternity session, birth session, and full newborn session at a combined price of $1,600, providing end-to-end coverage from pregnancy through birth and newborn stage.
• Maternity + Fresh 48 + Newborn Package Bundled photography package combining a full maternity session, a fresh 48 session, and a full newborn session at a combined price of $2,700, providing comprehensive coverage from pregnancy through the first days of life.
• Newborn, Sitter, and First Birthday Package 3-session milestone package including a full newborn session, a milestone mini for the sitting stage, and a first birthday session at a combined price of $1,250, covering the first year in three coordinated sessions.
• All-In Milestone Package 5-session milestone package including a full newborn session, three milestone minis (lifting head, sitting, standing), and a first birthday session at a combined price of $1,950, covering the full first-year journey.
• Bluebonnet Mini Sessions

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peekaboo Studios: Specialist in-hospital and in-home newborn photography serving new parents in the first days after birth. Directly comparable to Amanda Jackson's Fresh 48 and newborn service line on customer segment (new parents) and product type (early-life newborn portraiture).
• Bella Baby Photography: Hospital-based newborn photography chain offering posed and lifestyle newborn sessions in the first days of life. Directly comparable to Amanda Jackson's newborn and Fresh 48 service line in target customer (new parents) and product (timed newborn portraiture), though Bella Baby operates inside hospital partnerships rather than in-home.

Broad incumbents

• Picture People: National mall-based portrait studio chain focused on family, kids, and maternity sessions. Competes with Amanda Jackson for the same family-with-young-children segment but at lower price points and in retail locations rather than in-home/on-location premium service.
• JCPenney Portraits: Long-running national portrait studio brand (historically operated inside JCPenney stores), serving families, children, and seniors with volume-style portraiture. Represents the mass-market end of the family portrait category in which Amanda Jackson competes with a differentiated premium positioning.
• Olan Mills Portrait Studios: Established national portrait photography chain historically embedded in retail and church/community settings, offering family, senior, and children portraiture. Comparable in target demographic and category but operates as a volume national chain rather than a local premium studio.
• Lifetouch (Shutterfly): National school, senior, and family portrait photography company owned by Shutterfly. Overlaps with Amanda Jackson on senior portraits and family sessions but operates at vastly larger scale through school contracts and retail studios rather than direct-to-consumer local studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amandajacksonphoto
• LinkedInlinkedin.com/company/amanda-jackson-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanda Jackson Photography