Olan Mills
Lifetouch is a U.S. school and portrait photography services company that dispatches a nationwide photographer network to K-12 schools, preschools, sports leagues, and universities, with additional retail studios through the JCPenney Portraits partnership and segment-specific online ordering portals.
- Company typePrivate
- Founded1932
- HeadquartersChattanooga, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Olan Mills firmographics
Firmographics- Name
- Olan Mills
- Legal name
- Shutterfly Lifetouch, LLC
- Website
- https://olanmills.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lifetouch is a U.S. school and portrait photography services company that dispatches a nationwide photographer network to K-12 schools, preschools, sports leagues, and universities, with additional retail studios through the JCPenney Portraits partnership and segment-specific online ordering portals.
- Ownership category
- akta.pro rank
Olan Mills industry classification
Industry- Product category
- Portrait and School Photography Services
- NAICS
- Photography Studios, Portrait (541921), Photographic Services (54192), Commercial Photography (541922), Photofinishing Laboratories (except One-Hour) (812921), One-Hour Photofinishing (812922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Photofinishing Laboratories (7384), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industries
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)
Where Olan Mills is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Olan Mills business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- School Photography Services: Individual portrait and group photography sessions at schools (K-12) with per-order revenue from parents and families purchasing printed photos and digital products
- Preschool Photography: Photography services for preschool programs with individual order fulfillment through preschoolsmiles.com
- Senior Portraits: Premium senior portrait photography services through Prestige Portraits brand, with higher per-customer revenue potential
- Sports Photography: Team and individual sports photography with order-based revenue from families purchasing action photos
- Yearbooks: Yearbook design, printing, and fulfillment services for schools through ybpay.lifetouch.com
- JCPenney Portraits Partnership: Retail-based portrait photography services operated in JCPenney stores under a partnership arrangement
- Commencement Photography: Graduation and commencement ceremony photography services for schools and universities
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Olan Mills product offering
Product offeringCore offering
Olan Mills (operating as Shutterfly Lifetouch, LLC / DBA Lifetouch) delivers professional photography services and related printed/digital photo products across the U.S. and Canada. Offerings include K-12 and preschool picture days, senior portraits (Prestige Portraits), sports and action photography, yearbook design and printing, commencement photography, corporate/business headshots, and walk-in retail portraits through JCPenney Portraits studios. Customers place orders through dedicated web portals and Shutterfly's fulfillment network after on-site photo sessions.
Differentiator
Problem solved
Functional benefit
Brands
- Preschool Portraits: Preschool photography services
- Prestige Portraits
- JCPenney Portraits
Products and services
- School K-12 Photography
Companies that use Olan Mills
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Olan Mills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olan Mills partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- JCPenneycoreJCPenney Portraits partnership provides Lifetouch with significant retail presence through JCPenney stores nationwide. Lifetouch operates portrait studios within JCPenney locations, serving walk-in retail customers. The partnership extends Lifetouch's reach beyond school photography into general portrait market.
- ShutterflycoreShutterfly Lifetouch, LLC is the parent company of the Lifetouch brand. Shutterfly is a leading e-commerce company specializing in photographic prints, photo books, and other personalized products. This parent-subsidiary relationship provides Lifetouch with access to Shutterfly's printing, fulfillment, and e-commerce infrastructure and capabilities.
Scale indicators1 record
Olan Mills competitors and assessment
Company assessmentDirect peers
- Balfour: Balfour provides yearbooks, class rings, graduation products, and recognition products to schools, overlapping with Lifetouch's yearbook and commencement photography services for K-12 customers.
- Herff Jones: Herff Jones provides yearbook design/printing and graduation products to K-12 schools, directly competing with Lifetouch's yearbook and commencement photography services in the same school-customer base.
- Walsworth Yearbooks: Walsworth is a major yearbook printing and publishing company serving K-12 schools, directly competing with Lifetouch's ybpay.lifetouch.com yearbook offering for the same educational customers.
- Shutterfly: Shutterfly is the parent company of Shutterfly Lifetouch, LLC and is the most directly comparable peer, sharing photo-printing, photo-book, and personalized product e-commerce infrastructure that Lifetouch leverages for fulfillment and digital products.
- Strawbridge Studios: Strawbridge Studios is a regional school and sports photography company serving K-12 customers across multiple US states, competing with Lifetouch's school and sports photography lines in overlapping geographies.
- Inter-State Studio & Publishing Co. Inter-State Studio is a direct school photography competitor offering school portraits, yearbooks, and identity management services to K-12 schools nationwide, mirroring Lifetouch's core service offering.
- Barber Photography: Barber Photography is a school photography services provider focused on K-12 portraits and sports photography, serving schools as a direct competitor to Lifetouch's field-sales school photography business.
Emerging players
- SmugMug: SmugMug provides photographers with online galleries, print fulfillment, and e-commerce tools, competing with Lifetouch's online ordering and print-fulfillment stack for professional photography customers.
- Mpix (Miller's Professional Imaging): Mpix is a professional photo printing lab serving portrait and event photographers, competing with Lifetouch's print-product and yearbook fulfillment capabilities on quality and turnaround for professional photography customers.
- SchoolPix: SchoolPix is an online school photography platform enabling schools and photographers to manage picture day digitally; it competes with Lifetouch on online ordering and digital delivery for K-12 portrait customers.
Market position
Customer concentration
Olan Mills social profiles
Digital presenceOlan Mills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olan Mills leadership team
Management profileNumber of profiles
Profiles1 record
Olan Mills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olan Mills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olan Mills
What does Olan Mills do?
Olan Mills (operating as Shutterfly Lifetouch, LLC / DBA Lifetouch) delivers professional photography services and related printed/digital photo products across the U.S. and Canada. Offerings include K-12 and preschool picture days, senior portraits (Prestige Portraits), sports and action photography, yearbook design and printing, commencement photography, corporate/business headshots, and walk-in retail portraits through JCPenney Portraits studios. Customers place orders through dedicated web portals and Shutterfly's fulfillment network after on-site photo sessions.
When was Olan Mills founded?
Olan Mills was founded in 1932. It employs 1,001 to 5,000 people.
Where is Olan Mills based?
Olan Mills is headquartered in Chattanooga, United States, in the North America region.
How does Olan Mills make money?
Seven revenue lines are on record. School Photography Services are the primary driver. The others are preschool Photography, senior Portraits, sports Photography, yearbooks, JCPenney Portraits Partnership and commencement Photography.
Who are Olan Mills's main competitors?
Direct peers on record are Balfour, Herff Jones, Walsworth Yearbooks, Shutterfly, Strawbridge Studios, Inter-State Studio & Publishing Co. and Barber Photography. Emerging players are SmugMug, Mpix (Miller's Professional Imaging) and SchoolPix.
Does Olan Mills have an API?
No public API is recorded for Olan Mills.
What industry is Olan Mills in?
Olan Mills's product category is Portrait and School Photography Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541921 and its SIC code is 7330.