T&T Supermarket
T&T Supermarket is Canada's largest Asian grocery retailer, operating 39+ stores across Canada and the United States. It sells authentic Chinese, Japanese, Korean, and Southeast Asian foods, private label items, and prepared meals to Asian and multicultural consumers through large-format retail, e-commerce, and delivery.
- Company typePrivate
- Founded1993
- HeadquartersRichmond, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What T&T Supermarket does
T&T Supermarket is a Canadian-headquartered Asian grocery retailer operating 39+ stores across Canada and the United States, with its corporate base in Richmond, British Columbia. Founded in 1993 in Vancouver by Cindy and Jack Lee and acquired by Loblaw Companies Limited in 2009, the company is led today by Tina Lee, daughter of the founders. T&T offers a curated assortment spanning Chinese, Japanese, Korean, and Southeast Asian categories — fresh produce, meats and seafood, pantry items, snacks, health and beauty, and home goods — supplemented by its own sub-brands T&T Kitchen (ready-to-eat dishes such as Cantonese BBQ, sushi, and dim sum), T&T Bakery (in-house baked Asian pastries and cakes), and T&T Private Label (SKUs developed through a 45-week microbial, chemical, and sensory testing process).
The technology layer is a standard retail e-commerce stack: a website (tntsupermarket.com) and native iOS/Android applications supporting home delivery, express delivery, mail delivery, and click-and-collect, with the T&T Rewards loyalty program (the first in Canada's Asian supermarket sector) integrated for points accrual and redemption. Fulfillment is augmented by a nationwide Uber Eats delivery partnership launched February 2026. No public or partner-facing API, proprietary AI/ML models, or developer platform is disclosed; technology is positioned as an enabler of omnichannel retail rather than a differentiator.
Commercially, T&T operates a high-volume, low-margin grocery model with transactional unit-based pricing, weekly flyer promotions (up to 50% off), free delivery above $59 CAD, $10 first-order and $30 student discounts, and points-based rewards. Go-to-market is dual-channel: a Canada-wide brick-and-mortar footprint anchored in British Columbia and Ontario plus an emerging U.S. store network in Washington and California, supported by digital channels (website, app, social including Xiaohongshu, WeChat, Instagram, Facebook, YouTube) and event-driven grand openings. Customer base is highly distributed across Asian ethnic consumers (primary), food enthusiasts and trend seekers, multicultural mainstream shoppers, and online/delivery customers, with no enterprise customer concentration.
T&T Supermarket firmographics
Firmographics- Name
- T&T Supermarket
- Legal name
- T&T Supermarket Inc.
- Website
- https://tntsupermarket.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- T&T Supermarket is Canada's largest Asian grocery retailer, operating 39+ stores across Canada and the United States. It sells authentic Chinese, Japanese, Korean, and Southeast Asian foods, private label items, and prepared meals to Asian and multicultural consumers through large-format retail, e-commerce, and delivery.
- Ownership category
- akta.pro rank
T&T Supermarket industry classification
Industry- Product category
- Specialty Supermarket (Asian Grocery Retail)
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Southeast Asian Grocery Stores (CRAHAFAF)
- akta.pro secondary industries
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where T&T Supermarket is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
T&T Supermarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Retail Store Sales: T&T generates revenue primarily through physical retail grocery sales at its supermarket locations across Canada and the United States. Stores offer fresh produce, meats, seafood, prepared foods, bakery items, snacks, drinks, health and beauty products, and private-label goods.
- Online Grocery Sales and Delivery: Revenue from online orders placed through T&T's website and mobile app, including delivery fees and service charges. Customers can order for home delivery, express delivery, mail delivery, or click & collect pickup options.
- T&T Kitchen and Bakery Prepared Foods: In-store prepared food operations including T&T Kitchen (ready-to-eat Asian dishes, Cantonese BBQ, sushi, dim sum) and T&T Bakery (fresh pastries, cakes, and Asian desserts baked in-house daily).
- Third-Party Delivery Partnership: Partnership with Uber Eats generates revenue through grocery delivery services across Canada. T&T products are available for on-demand delivery through the Uber Eats platform, with Quebec launch planned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for grocery products |
| Other | Pay-as-you-go | Free delivery threshold for online orders |
| Freemium | One time | Welcome and promotional discounts |
| Subscription | Monthly | T&T Rewards Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
T&T Supermarket product offering
Product offeringCore offering
T&T Supermarket operates a chain of large-format supermarkets specializing in Asian groceries, including fresh produce, specialty meats and seafood, imported snacks, pantry staples, Asian health and beauty products, and Asian beauty items. The company also runs in-store prepared-food operations (T&T Kitchen and T&T Bakery) and develops its own private-label line of Asian foods. Customers can shop in-store or via the company's website and mobile app for home delivery, express delivery, mail delivery, or click & collect pickup.
Product overview
T&T Supermarket is a unified grocery retail platform offering both physical stores and e-commerce services. The core platform consists of the T&T Shop Online e-commerce system, complemented by in-store food service sub-brands T&T Kitchen (ready-to-eat dishes) and T&T Bakery (fresh desserts and baked goods), along with T&T Private Label (own-brand products). Additional services include T&T Rewards loyalty program, Group Orders for bulk purchasing, Express Delivery for next-day fulfillment, and Click & Collect for in-store pickup. The company operates 39+ stores across Canada and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- T&T Kitchen: Ready-to-eat Asian-style dishes including Cantonese BBQ, sushi, dim sum, and appetizers.
- T&T Bakery
- T&T Private Label
- T&T Rewards
Products and services
- T&T Shop Online E-commerce platform enabling customers to shop for Asian groceries online with delivery and pickup options, featuring weekly promotions, rewards program integration, and comprehensive product catalog spanning Chinese, Japanese, Korean, and Southeast Asian cuisines.
- T&T Kitchen Ready-to-eat Asian-style dishes including Cantonese-style BBQ, sushi, appetizers, breakfast items, dim sum, and traditional festive set menus for Asian holidays, prepared in-store at T&T locations.
- T&T Bakery Asian bakery offering innovative desserts, breads, buns, festive cakes, and fresh goods baked in-house daily, with trendy, traditional, savory, and sweet options for every occasion.
- T&T Private Label Own-brand Asian product line including fan favorites like green onion pancakes, dried shredded pork floss, juicy pork dumplings, and BBQ pork baos, developed through a 45-week process including microbial, chemical, and sensory tests.
- T&T Rewards Points-based loyalty program, the first offered by a Canadian Asian supermarket chain, enabling members to earn and redeem points for products, with main and mini cards for family points pooling.
- Uber Eats Delivery Service Third-party grocery delivery service offering on-demand access to T&T products across Canada, including fresh produce, seafood, ready-to-eat meals, Asian snacks, and Korean and Japanese beauty products.
Quantifiable outcome
- Rapid expansion with multiple new store openings planned across California and Bay Area
- +1 more outcomes
Companies that use T&T Supermarket
Customer profileSegments4 records
Ideal customer profiles4 records
T&T Supermarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
T&T Supermarket partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and strategic.
- Uber Technologies / Uber EatsmajorUber Eats partnership enables nationwide grocery delivery across Canada for T&T Supermarket. Customers can order fresh produce, seafood, ready-to-eat meals, Asian snacks, and Korean and Japanese beauty products for on-demand delivery through the Uber Eats platform. Quebec delivery was set to launch at a later date. This collaboration represents Uber's continued expansion into retail delivery services.
- Air CanadastrategicT&T partnered with Air Canada to introduce T&T Rice Cracker Snack Mix as an in-flight snack on all Asia-bound flights. This exclusive offering showcases Canadian favorite snacks to international travelers and represents a brand visibility partnership.
- Federal RealtymajorFederal Realty worked with T&T to expand space at Westgate Center in San Jose to accommodate the 50,000+ sq ft California store. The three-year development process involved custom space buildout for T&T's specific retail format requirements.
Scale indicators8 records
Recent moves14 records
Expansion highlights6 records
T&T Supermarket competitors and assessment
Company assessmentDirect peers
- Zion Market: Zion Market is a Korean-American supermarket chain with multiple California locations, competing with T&T on Asian fresh produce, prepared foods, and private label offerings in the same regional markets.
- H Mart: H Mart is the largest U.S. Asian grocery chain with a multi-state footprint spanning Korean, Japanese, Chinese, and pan-Asian categories. It is the most direct competitor to T&T's pan-Asian grocery model and is already entrenched in many of the same U.S. metros T&T is entering.
- 99 Ranch Market: 99 Ranch Market is one of the largest Asian supermarket chains in the U.S., focused on Chinese and broader pan-Asian groceries. It competes head-to-head with T&T in California on assortment, prepared foods, and fresh Asian produce.
- Mitsuwa Marketplace: Mitsuwa is a Japanese-focused supermarket chain with stores on the U.S. West Coast and other major metros, including food courts and prepared foods. Comparable to T&T on the Asian specialty supermarket format and prepared foods sub-brand concept.
- Uwajimaya: Uwajimaya is a Pacific Northwest-based Asian grocery retailer with flagship stores in Seattle and surrounding areas. It is one of T&T's closest geographic and assortment competitors in the U.S. Pacific Northwest.
- Marukai: Marukai operates Japanese-focused supermarkets on the U.S. West Coast, including large-format stores with prepared foods and housewares. Comparable to T&T on format, West Coast footprint, and curated Asian assortment.
Broad incumbents
- Loblaw Companies: Loblaw is T&T's parent company and Canada's largest mainstream grocery retailer (No Frills, Loblaws, Shoppers Drug Mart). It is a parent/incumbent comparable rather than a direct competitor, but shapes T&T's capital access, supply chain, and operating model.
- Whole Foods Market: Whole Foods is a premium U.S. natural and organic supermarket chain that overlaps with T&T on premium prepared foods, private label, and a destination-store experience. It is a broad incumbent benchmark rather than a direct Asian-grocery competitor.
- Trader Joe's: Trader Joe's is a U.S. specialty grocer known for curated private label, international foods, and prepared items. Comparable to T&T on private label depth and discovery-oriented shopping, though not on Asian specialty assortment.
Emerging players
- Weee!: Weee! is an online-first Asian and ethnic grocery retailer operating across multiple U.S. states with delivery. It is an emerging competitor that overlaps with T&T on online Asian grocery demand and may pressure T&T's e-commerce economics in U.S. metros.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
T&T Supermarket social profiles
Digital presenceT&T Supermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
T&T Supermarket leadership team
Management profileNumber of profiles
Profiles3 records
T&T Supermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T&T Supermarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T&T Supermarket
What does T&T Supermarket do?
T&T Supermarket operates a chain of large-format supermarkets specializing in Asian groceries, including fresh produce, specialty meats and seafood, imported snacks, pantry staples, Asian health and beauty products, and Asian beauty items. The company also runs in-store prepared-food operations (T&T Kitchen and T&T Bakery) and develops its own private-label line of Asian foods. Customers can shop in-store or via the company's website and mobile app for home delivery, express delivery, mail delivery, or click & collect pickup.
Is T&T Supermarket a public or private company?
T&T Supermarket is a private company. It is classified as corporate owned and is currently operating.
When was T&T Supermarket founded?
T&T Supermarket was founded in 1993. It employs 501 to 1,000 people.
Where is T&T Supermarket based?
T&T Supermarket is headquartered in Richmond, Canada, in the North America region.
How does T&T Supermarket make money?
Four revenue lines are on record. Physical Retail Store Sales are the primary driver. The others are online Grocery Sales and Delivery, T&T Kitchen and Bakery Prepared Foods and third-Party Delivery Partnership.
Who are T&T Supermarket's main competitors?
Direct peers on record are Zion Market, H Mart, 99 Ranch Market, Mitsuwa Marketplace, Uwajimaya and Marukai. Broad incumbents are Loblaw Companies, Whole Foods Market and Trader Joe's. Weee! is listed as an emerging player.
Does T&T Supermarket have an API?
No public API is recorded for T&T Supermarket.
What industry is T&T Supermarket in?
T&T Supermarket's product category is Specialty Supermarket (Asian Grocery Retail). Its primary akta.pro industry code is CRAHAFAF, Southeast Asian Grocery Stores, with a secondary code of CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 44511 and its SIC code is 5411.