T&T Supermarket

What T&T Supermarket does

T&T Supermarket is a Canadian-headquartered Asian grocery retailer operating 39+ stores across Canada and the United States, with its corporate base in Richmond, British Columbia. Founded in 1993 in Vancouver by Cindy and Jack Lee and acquired by Loblaw Companies Limited in 2009, the company is led today by Tina Lee, daughter of the founders. T&T offers a curated assortment spanning Chinese, Japanese, Korean, and Southeast Asian categories — fresh produce, meats and seafood, pantry items, snacks, health and beauty, and home goods — supplemented by its own sub-brands T&T Kitchen (ready-to-eat dishes such as Cantonese BBQ, sushi, and dim sum), T&T Bakery (in-house baked Asian pastries and cakes), and T&T Private Label (SKUs developed through a 45-week microbial, chemical, and sensory testing process).

The technology layer is a standard retail e-commerce stack: a website (tntsupermarket.com) and native iOS/Android applications supporting home delivery, express delivery, mail delivery, and click-and-collect, with the T&T Rewards loyalty program (the first in Canada's Asian supermarket sector) integrated for points accrual and redemption. Fulfillment is augmented by a nationwide Uber Eats delivery partnership launched February 2026. No public or partner-facing API, proprietary AI/ML models, or developer platform is disclosed; technology is positioned as an enabler of omnichannel retail rather than a differentiator.

Commercially, T&T operates a high-volume, low-margin grocery model with transactional unit-based pricing, weekly flyer promotions (up to 50% off), free delivery above $59 CAD, $10 first-order and $30 student discounts, and points-based rewards. Go-to-market is dual-channel: a Canada-wide brick-and-mortar footprint anchored in British Columbia and Ontario plus an emerging U.S. store network in Washington and California, supported by digital channels (website, app, social including Xiaohongshu, WeChat, Instagram, Facebook, YouTube) and event-driven grand openings. Customer base is highly distributed across Asian ethnic consumers (primary), food enthusiasts and trend seekers, multicultural mainstream shoppers, and online/delivery customers, with no enterprise customer concentration.

Name

T&T Supermarket

Legal name

T&T Supermarket Inc.

Website

https://tntsupermarket.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

T&T Supermarket is Canada's largest Asian grocery retailer, operating 39+ stores across Canada and the United States. It sells authentic Chinese, Japanese, Korean, and Southeast Asian foods, private label items, and prepared meals to Asian and multicultural consumers through large-format retail, e-commerce, and delivery.

Ownership category

akta.pro rank

Product category

Specialty Supermarket (Asian Grocery Retail)

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAFAF

Southeast Asian Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

SECONDARYCRAHAKAA

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

SECONDARYCRAFADAF

Grocery & Pantry Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Asian grocery retail
• Specialty supermarket
• Asian food products
• Private label groceries
• Online grocery delivery

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Store Sales: T&T generates revenue primarily through physical retail grocery sales at its supermarket locations across Canada and the United States. Stores offer fresh produce, meats, seafood, prepared foods, bakery items, snacks, drinks, health and beauty products, and private-label goods.
2. Online Grocery Sales and Delivery: Revenue from online orders placed through T&T's website and mobile app, including delivery fees and service charges. Customers can order for home delivery, express delivery, mail delivery, or click & collect pickup options.
3. T&T Kitchen and Bakery Prepared Foods: In-store prepared food operations including T&T Kitchen (ready-to-eat Asian dishes, Cantonese BBQ, sushi, dim sum) and T&T Bakery (fresh pastries, cakes, and Asian desserts baked in-house daily).
4. Third-Party Delivery Partnership: Partnership with Uber Eats generates revenue through grocery delivery services across Canada. T&T products are available for on-demand delivery through the Uber Eats platform, with Quebec launch planned.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

T&T Supermarket operates a chain of large-format supermarkets specializing in Asian groceries, including fresh produce, specialty meats and seafood, imported snacks, pantry staples, Asian health and beauty products, and Asian beauty items. The company also runs in-store prepared-food operations (T&T Kitchen and T&T Bakery) and develops its own private-label line of Asian foods. Customers can shop in-store or via the company's website and mobile app for home delivery, express delivery, mail delivery, or click & collect pickup.

Product overview

T&T Supermarket is a unified grocery retail platform offering both physical stores and e-commerce services. The core platform consists of the T&T Shop Online e-commerce system, complemented by in-store food service sub-brands T&T Kitchen (ready-to-eat dishes) and T&T Bakery (fresh desserts and baked goods), along with T&T Private Label (own-brand products). Additional services include T&T Rewards loyalty program, Group Orders for bulk purchasing, Express Delivery for next-day fulfillment, and Click & Collect for in-store pickup. The company operates 39+ stores across Canada and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• T&T Kitchen: Ready-to-eat Asian-style dishes including Cantonese BBQ, sushi, dim sum, and appetizers.
• T&T Bakery
• T&T Private Label
• T&T Rewards

Products and services

• T&T Shop Online E-commerce platform enabling customers to shop for Asian groceries online with delivery and pickup options, featuring weekly promotions, rewards program integration, and comprehensive product catalog spanning Chinese, Japanese, Korean, and Southeast Asian cuisines.
• T&T Kitchen Ready-to-eat Asian-style dishes including Cantonese-style BBQ, sushi, appetizers, breakfast items, dim sum, and traditional festive set menus for Asian holidays, prepared in-store at T&T locations.
• T&T Bakery Asian bakery offering innovative desserts, breads, buns, festive cakes, and fresh goods baked in-house daily, with trendy, traditional, savory, and sweet options for every occasion.
• T&T Private Label Own-brand Asian product line including fan favorites like green onion pancakes, dried shredded pork floss, juicy pork dumplings, and BBQ pork baos, developed through a 45-week process including microbial, chemical, and sensory tests.
• T&T Rewards Points-based loyalty program, the first offered by a Canadian Asian supermarket chain, enabling members to earn and redeem points for products, with main and mini cards for family points pooling.
• Uber Eats Delivery Service Third-party grocery delivery service offering on-demand access to T&T products across Canada, including fresh produce, seafood, ready-to-eat meals, Asian snacks, and Korean and Japanese beauty products.

Quantifiable outcome

• Rapid expansion with multiple new store openings planned across California and Bay Area
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered major and strategic.

• Uber Technologies / Uber EatsmajorGTM or Marketing Partner · 24 February 2026Uber Eats partnership enables nationwide grocery delivery across Canada for T&T Supermarket. Customers can order fresh produce, seafood, ready-to-eat meals, Asian snacks, and Korean and Japanese beauty products for on-demand delivery through the Uber Eats platform. Quebec delivery was set to launch at a later date. This collaboration represents Uber's continued expansion into retail delivery services.
• Air CanadastrategicGTM or Marketing Partner · 2 February 2026T&T partnered with Air Canada to introduce T&T Rice Cracker Snack Mix as an in-flight snack on all Asia-bound flights. This exclusive offering showcases Canadian favorite snacks to international travelers and represents a brand visibility partnership.
• Federal RealtymajorStrategic or Co-development PartnerFederal Realty worked with T&T to expand space at Westgate Center in San Jose to accommodate the 50,000+ sq ft California store. The three-year development process involved custom space buildout for T&T's specific retail format requirements.

Scale indicators8 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Zion Market: Zion Market is a Korean-American supermarket chain with multiple California locations, competing with T&T on Asian fresh produce, prepared foods, and private label offerings in the same regional markets.
• H Mart: H Mart is the largest U.S. Asian grocery chain with a multi-state footprint spanning Korean, Japanese, Chinese, and pan-Asian categories. It is the most direct competitor to T&T's pan-Asian grocery model and is already entrenched in many of the same U.S. metros T&T is entering.
• 99 Ranch Market: 99 Ranch Market is one of the largest Asian supermarket chains in the U.S., focused on Chinese and broader pan-Asian groceries. It competes head-to-head with T&T in California on assortment, prepared foods, and fresh Asian produce.
• Mitsuwa Marketplace: Mitsuwa is a Japanese-focused supermarket chain with stores on the U.S. West Coast and other major metros, including food courts and prepared foods. Comparable to T&T on the Asian specialty supermarket format and prepared foods sub-brand concept.
• Uwajimaya: Uwajimaya is a Pacific Northwest-based Asian grocery retailer with flagship stores in Seattle and surrounding areas. It is one of T&T's closest geographic and assortment competitors in the U.S. Pacific Northwest.
• Marukai: Marukai operates Japanese-focused supermarkets on the U.S. West Coast, including large-format stores with prepared foods and housewares. Comparable to T&T on format, West Coast footprint, and curated Asian assortment.

Broad incumbents

• Loblaw Companies: Loblaw is T&T's parent company and Canada's largest mainstream grocery retailer (No Frills, Loblaws, Shoppers Drug Mart). It is a parent/incumbent comparable rather than a direct competitor, but shapes T&T's capital access, supply chain, and operating model.
• Whole Foods Market: Whole Foods is a premium U.S. natural and organic supermarket chain that overlaps with T&T on premium prepared foods, private label, and a destination-store experience. It is a broad incumbent benchmark rather than a direct Asian-grocery competitor.
• Trader Joe's: Trader Joe's is a U.S. specialty grocer known for curated private label, international foods, and prepared items. Comparable to T&T on private label depth and discovery-oriented shopping, though not on Asian specialty assortment.

Emerging players

• Weee!: Weee! is an online-first Asian and ethnic grocery retailer operating across multiple U.S. states with delivery. It is an emerging competitor that overlaps with T&T on online Asian grocery demand and may pressure T&T's e-commerce economics in U.S. metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFLnXSmBQ8dyj3uObR2Nafg
• Facebookfacebook.com/TTSupermarket
• Instagraminstagram.com/tt_supermarket/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T&T Supermarket