Maine Family Planning

What Maine Family Planning does

Maine Family Planning is a private non-profit reproductive health organization founded in 1971 as the Family Planning Association of Maine and headquartered at 43 Gabriel Drive in Augusta. It operates a statewide integrated service network comprising 18 brick-and-mortar clinic locations across Maine, a mobile medical unit called Health on Wheels serving communities between Lewiston and Bangor including encampments and syringe service programs, and a statewide telehealth platform branded the Virtual Visits Hub. The organization's clinical portfolio centers on contraception provision, medication and in-clinic aspiration abortion (aspiration up to 14 weeks at Augusta), STI/HIV testing and treatment, cervical cancer screening, and gender-affirming hormone therapy for trans and nonbinary patients 16 and older. Supporting programs include the Reproductive Empowerment Project embedding services inside substance use treatment and trafficking safe houses, WIC nutrition services and Maine Families home-visiting in Hancock and Washington counties, Wabanaki outreach, and comprehensive sexuality education for schools.

The underlying technology stack is conventional third-party infrastructure: athenahealth powers the Patient Portal and electronic medical records, DonorPerfect manages donation processing, and telehealth is delivered via standard video visit workflows. Service enablement features include mail or pick-up of abortion medications, structured follow-up via phone, lab, or ultrasound, rapid HIV/STI testing platforms, ultrasound-guided procedures, and a mobile clinic equipped for wound care and reproductive services. Patient access is offered through walk-in appointments, online booking, a phone-based scheduling line, and the patient portal.

Maine Family Planning's business model is a non-profit, multi-stream funding construct. Revenue sources include Title X federal family planning funds, state funds, and MaineCare (Medicaid) reimbursements—as the sole statewide grantee for these dollars it subcontracts with Planned Parenthood of Northern New England, school-based health centers, and Federally Qualified Health Centers across roughly 63 clinical sites. Patient fees are collected via sliding-scale pricing, with all major insurance carriers, Medicare, and the Maine Family Planning Benefit program covering eligible low-income residents. Private donations, fundraising campaigns such as PledgeAProvider, and federally supported WIC and MIECHV funding provide additional support. The organization is governed by a volunteer board that retains policy discretion over which restricted funds it will accept.

Name

Maine Family Planning

Legal name

Maine Family Planning

Website

https://mainefamilyplanning.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Maine Family Planning is a Maine-based non-profit operating 18 clinics, a mobile unit, and statewide telehealth to deliver affordable reproductive care, abortion services, gender-affirming healthcare, and family support to rural, low-income, and underserved Mainers.

Ownership category

akta.pro rank

Product category

Reproductive Health Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Reproductive health services
• Family planning care
• Abortion care services
• Gender-affirming healthcare
• Sexual health education

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Grants and Medicaid Reimbursements: Title X federal family planning funds, state funds, and Medicaid (MaineCare) reimbursements for covered services. The organization is the statewide grantee for both federal and state funds.
2. Patient Fees and Insurance: Fees from patients with private insurance, Medicare, and self-pay patients using sliding scale pricing.
3. Donations and Fundraising: Private donations from supporters, including campaigns like #PledgeAProvider which raised over $11,000 in 2018.
4. WIC and Family Support Programs: Federally supported WIC nutrition program and MIECHV-funded Maine Families home visiting programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maine Family Planning is a non-profit that provides affordable reproductive health care (contraception, STI testing and treatment, cervical cancer screening), in-clinic and telehealth medication abortion, gender-affirming hormone therapy, WIC nutrition services and home visiting for families, harm-reduction outreach via a mobile medical unit, and comprehensive sexuality education for educators. Care is delivered through 18 fixed clinics, a mobile unit, and telehealth, with a sliding-scale fee structure and acceptance of MaineCare, Medicare, and private insurance.

Product overview

Maine Family Planning is a nonprofit reproductive health organization operating as a unified service network offering 18 brick-and-mortar clinics, a mobile medical unit (Health on Wheels), and a telehealth platform (Virtual Visits Hub). The core clinical portfolio centers on abortion services (both in-clinic aspiration and medication abortion via telehealth), reproductive healthcare (contraception, STI testing, cervical cancer screening), and gender-affirming healthcare. Supporting services include family support programs (WIC, Maine Families home visiting), the Reproductive Empowerment Project for underserved populations, Wabanaki engagement initiatives, and comprehensive sexuality education for educators. The Patient Portal, powered by athenahealth, provides digital access to health records and appointments. Services are delivered across all 18 clinic locations, via mobile outreach, and through virtual telehealth visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Abortion Services Full-spectrum abortion care for people capable of pregnancy, including in-clinic aspiration abortion in Augusta up to 14 weeks and medication abortion available statewide via telehealth with clinic pick-up or mail options, with pre- and post-visit counseling and flexible pain management.
• Reproductive Healthcare Comprehensive reproductive health services including contraceptive counseling and provision (pills, rings, IUDs, implants, injections, condoms, emergency contraception), annual gynecologic care, STI testing and treatment, cervical cancer screening, pregnancy testing and options counseling for patients across Maine.
• Gender-Affirming Healthcare Hormonal transition therapy and monitoring for trans and gender-diverse patients 16 and older, including estrogen or testosterone regimens, self-injection teaching, and integrated preventive care, delivered through in-person and telehealth visits and via the Open Door Program.
• Virtual Visits Hub Telehealth platform enabling patients to consult with Maine Family Planning providers via video appointments from home, covering medication checks, problem visits, gender-affirming follow-up, birth control starts or changes, and certain abortion services.
• Mobile Medical Services (Health on Wheels) Mobile medical unit delivering reproductive and sexual health care, wound care, and harm-reduction-focused services between Lewiston and Bangor and at high-need community sites including syringe service programs and encampments.
• Family Support Services WIC nutrition services in Hancock and Washington counties and Maine Families home-visiting services for pregnant people and parents of young children.
• Reproductive Empowerment Project (REP) Sexual and reproductive health education and telehealth services delivered within substance use treatment programs, trafficking safe houses, shelters, and needle exchange sites.
• Wabanaki Engagement Outreach and services targeting Wabanaki communities and indigenous populations in Maine.
• For Educators (Comprehensive Sexuality Education Program) Comprehensive sexuality education program offering teaching materials, training workshops, an annual conference, and online resources for health educators, school nurses, classroom teachers, and organizations working with youth.
• Patient Portal Online patient portal (powered by athenahealth) for managing appointments, accessing health records, paying bills, and communicating with Maine Family Planning providers.

Quantifiable outcome

• Prevented 3,928 unintended pregnancies and 1,870 unplanned births in 2018 through contraception provision
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Planned Parenthood of Northern New EnglandcoreChannel Partner/ Reseller/ DistributorPlanned Parenthood of Northern New England operates 4 health centers as part of Maine Family Planning's subcontractor network, extending reproductive health services across the state.
• School-Based Health CenterscoreChannel Partner/ Reseller/ Distributor8 school-based health centers participate in Maine Family Planning's statewide network, providing youth access to reproductive health services.
• Federally Qualified Health Centers (FQHCs)coreChannel Partner/ Reseller/ Distributor31-32 Federally Qualified Health Centers participate in the network, extending family planning services to underserved communities.
• Mabel Wadsworth CentercoreStrategic or Co-development PartnerMabel Wadsworth Center is the only not-for-profit, private, independent feminist health center in Maine and the longest-serving abortion provider in Maine since 1994. The organizations collaborate on abortion access advocacy.
• Center for Reproductive RightscoreStrategic or Co-development PartnerCenter for Reproductive Rights represents Maine Family Planning in federal court cases challenging the Gag Rule and defending Title X funding.
• WIC Program PartnerscoreStrategic or Co-development PartnerWIC nutrition program operated in Hancock and Washington counties. Maine Families home visiting program in Hancock County, funded by MIECHV.
• Syringe Service Programs and Harm Reduction OrganizationsminorStrategic or Co-development PartnerHealth on Wheels mobile unit partners with syringe service programs, soup kitchens, and encampments to reach high-need populations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Power to Decide: National nonprofit focused on preventing unplanned pregnancy and advancing contraceptive access through research, advocacy, and provider resources. Adjacent to MFP's mission as a sector-level advocacy and research organization rather than a direct service provider.
• National Family Planning & Reproductive Health Association: National membership association representing Title X-funded family planning providers, including state-level grantees like Maine Family Planning. Comparable as the trade and policy body that supports MFP's regulatory positioning and federal funding advocacy.

Direct peers

• Whole Woman's Health: Independent nonprofit abortion provider operating multiple clinic sites across several states with a comparable model of integrated reproductive health services, advocacy, and independent ownership. Directly comparable as an independent abortion and family planning provider outside the Planned Parenthood network.
• Planned Parenthood of Northern New England: Operates four health centers in Maine as a subcontractor within Maine Family Planning's network and provides the same core reproductive health, contraception, and abortion services. It is the most direct operational peer given shared services, geography, and contractual relationship.
• Feminist Women's Health Center: Independent nonprofit feminist health center providing abortion, contraception, STI testing, and gender-affirming care with strong advocacy mission. Comparable as a mission-driven, independent nonprofit reproductive health provider rather than a Planned Parenthood affiliate.
• Mabel Wadsworth Center: The longest-serving abortion provider in Maine since 1994 and Maine's only nonprofit, private, independent feminist health center. Directly comparable as a Maine-based independent nonprofit providing abortion and reproductive health services, collaborating with MFP on abortion access advocacy.
• Choices: Memphis Center for Reproductive Health: Independent nonprofit reproductive health clinic providing abortion care, family planning, and gender-affirming services in the Mid-South. Comparable as an independent, single-state reproductive health nonprofit with a similar integrated service model and advocacy orientation.
• Preterm Cleveland: Independent nonprofit abortion and reproductive health provider in Ohio offering the same core service mix as Maine Family Planning (abortion, contraception, STI care, gender-affirming services). Comparable as a politically active independent reproductive health nonprofit facing similar federal funding pressures.

Broad incumbents

• Planned Parenthood Federation of America: The national umbrella organization that operates the broader Planned Parenthood affiliate network, including PPNNE. It is a broad incumbent in reproductive health with overlapping service lines (contraception, abortion, STI care) but at far larger national scale and with a wider political and advocacy footprint.

Regional players

• Planned Parenthood of Massachusetts: Regional Planned Parenthood affiliate serving Massachusetts with comparable reproductive health, abortion, and gender-affirming services. Relevant as a neighboring New England Title X recipient and potential patient-referral destination for out-of-state patients who cannot access care locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FPAMaine
• Facebookfacebook.com/MaineFamilyPlanning
• Instagraminstagram.com/maine_family_planning/?hl=en
• LinkedInlinkedin.com/company/family-planning-association-of-maine

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Family Planning