Choices – Memphis Center for Reproductive Health

Name

Choices – Memphis Center for Reproductive Health

Legal name

CHOICES - Center for Reproductive Health

Website

https://memphischoices.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Midwifery & Birth Centers (HLAFAJAC), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

Keywords

• Reproductive health services
• Abortion care services
• Midwifery birth center
• LGBTQ+ healthcare
• Family planning services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Healthcare Services: Revenue generated from providing reproductive healthcare services including abortion services, birth control, wellness care, LGBTQ+ health services, and midwifery/birth center services. Services are billed directly to patients or insurance providers with a Patient Discount Fund available for those who cannot afford full cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CHOICES is a reproductive health clinic that delivers comprehensive reproductive healthcare services including abortion care (medication and procedural, in-person and via telehealth), birth control counseling and provision, midwifery and birth center services, LGBTQ+ affirming healthcare, wellness and preventive care, family planning, and walk-in clinic access. Services are delivered through two physical clinic locations in Memphis, TN and Carbondale, IL, supplemented by telehealth abortion care for Illinois patients. A Patient Discount Fund supports patients who cannot afford the full cost of care.

Product overview

CHOICES Center for Reproductive Health is a healthcare clinic offering comprehensive reproductive health services through two physical locations (Memphis, TN and Carbondale, IL) and telehealth options. The organization operates as a single unified clinic with multiple service lines rather than a platform-plus-modules architecture. Core services include abortion services (in-person and telehealth), birth control, midwifery/birth center services, LGBTQ+ health services, wellness care, and walk-in clinic access. Financial accessibility is supported through the Patient Discount Fund, and patient engagement is facilitated via the athenahealth Patient Portal. The Carbondale location additionally offers specialized doula services (birth and abortion doulas), and the Memphis location features a birth center for labor and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Abortion Services Comprehensive abortion care services including medication abortion and procedural options, available at both Memphis, TN and Carbondale, IL locations for patients seeking reproductive healthcare.
• Telehealth Abortion Care Remote abortion care consultations via telehealth, enabling patients across Illinois to access abortion services virtually from the Carbondale clinic.
• Birth Control Services Comprehensive birth control counseling and services including IUDs, hormonal contraceptives, and other contraceptive options for patients at both clinic locations.
• Midwifery Services (Birth Center) Midwifery and family health services including prenatal care, labor and delivery support at the Memphis CABC-accredited birth center, and postpartum care.
• LGBTQ+ Health Services Affirming healthcare services designed for LGBTQ+ patients, including hormone therapy, preventive care, and specialized wellness services at both clinic locations.
• Wellness Care General wellness and preventive health services including check-ups, health screenings, and routine gynecological care for all patients.
• Walk-In Clinic

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Whole Woman's Health: Independent reproductive health clinic operator focused on abortion care across multiple states with an explicitly patient-centered, affirming model. Closely comparable to CHOICES in mission, multi-state footprint strategy, and service mix including contraception and wellness.
• Feminist Women's Health Center: Atlanta-based independent reproductive health clinic offering abortion, midwifery, LGBTQ+ care, and wellness services. Comparable to CHOICES for its independent, mission-driven model and broad under-one-roof reproductive service portfolio.
• Maine Family Planning: Independent network of family planning clinics offering abortion, contraception, and LGBTQ+ care across Maine. Highly comparable to CHOICES in clinic-based reproductive health delivery, independent nonprofit structure, and patient-centered service mix.
• Mountain Midwifery Center: CABC-accredited freestanding birth center offering midwifery, prenatal, labor, and postpartum care. Directly comparable to CHOICES' Memphis birth center as a CABC-accredited midwifery-led birth center operator.
• Boulder Abortion Clinic: Long-standing specialty outpatient clinic providing abortion care and reproductive health services. Comparable to CHOICES as an independent, specialty-focused outpatient reproductive health provider serving multi-state patient demand.
• Carafem: Multi-state reproductive health provider specializing in abortion care and contraception with a focus on destigmatized, modern patient experience. Comparable to CHOICES for its targeted reproductive health service line and direct-to-consumer positioning.
• Northland Family Planning: Independent family planning and reproductive health clinic network serving multiple locations. Comparable to CHOICES as an independent outpatient provider of contraception, abortion, and reproductive wellness in non-metro markets.

Emerging players

• Hey Jane: Telehealth-first provider of medication abortion and reproductive care across multiple U.S. states. Comparable to CHOICES' telehealth abortion offering as a digital-native reproductive health provider, and a potential partner or competitor for virtual service expansion.

Broad incumbents

• Planned Parenthood Federation of America: The largest U.S. reproductive health nonprofit, operating hundreds of clinics providing abortion, contraception, STI care, and LGBTQ+ services. Comparable to CHOICES on service breadth, mission orientation, and patient demographic, though at significantly greater scale and geographic reach.

Others

• Athenahealth: Healthcare IT vendor whose patient portal and EHR platform CHOICES uses for scheduling, billing, and records. Included as an adjacent technology enabler rather than a direct competitor, but materially relevant to CHOICES' digital operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourchoicesclinics
• LinkedInlinkedin.com/company/your-choices
• Instagraminstagram.com/yourchoicesclinics
• TikToktiktok.com/@yourchoicesclinics
• Xx.com/memphischoices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choices – Memphis Center for Reproductive Health