What Evention does

Evention is a Chicago-based hospitality finance automation SaaS platform founded in 2004 that operates as the "Financial Trust Layer" between transaction systems (POS, PMS, payment processors, OTA channels, payroll, cash recyclers) and financial reporting for hotels, restaurants, retail operators, and entertainment venues. The platform continuously validates every financial loop across payments, cash, tips, gratuities, and OTA bookings, with a modular product suite that includes Total Recon (Cash Recon, Credit Card Recon, Credit Card Analytics), Tips+Gratuities with instatip digital tipping, and the newly launched OTA Recon module that reconciles Online Travel Agency bookings at the reservation level. Evention integrates with 128+ platforms and supports 64+ currencies, processing $40B+ in reconciled volume, 200M+ scheduled hours, and $4B+ in gratuity payroll annually across 43,247+ locations in 64+ countries for 3,000+ operators including Marriott, Hilton, Hyatt, IHG, Accor, MGM, Caesars, Trader Joe's, and Kwik Trip.

The company sells through a direct enterprise field-sales motion with quote-based annual or multi-year contracts; pricing is not publicly disclosed and all sales route through a "Request a Demo" entry point. Revenue is generated primarily through subscription SaaS fees on individual modules (with land-and-expand dynamics), bundled with professional services for implementation and training. Distribution is augmented by a strategic integration partnership with Shiji Group (global hospitality technology leader serving 91,000+ hotels) and complementary technology partnerships with Celayix, Book4Time, Glory, Revolution Retail Solutions, PayComplete, FirstPay, and Masterwork. Evention is privately held and backed by growth equity firm Equality Asset Management (invested June 2022), with co-founders Mike Baldinger (Chief Strategy Officer) and Brian Roth (CTO) remaining active alongside newly appointed CEO Justin Hartanov (effective January 2026).

Name

Evention

Legal name

Evention LLC

Website

https://eventionllc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Evention is a Chicago-based SaaS platform that automates financial reconciliation for hotels, restaurants, retail operators, and entertainment venues, continuously validating payments, cash, tips, and OTA bookings across 3,000+ operators in 64+ countries.

Ownership category

akta.pro rank

Product category

Hospitality Financial Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cash Forecasting, Reconciliation & Liquidity Tools (FSAMAOAH)

akta.pro secondary industries

Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE), Dispute, Chargeback & Refund Automation (FSAGABAI)

Keywords

• Hospitality finance automation
• Payment reconciliation software
• Gratuity management platform
• OTA commission validation
• Hotel accounting software

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Total Recon Suite): Evention operates as a SaaS platform with modular product offerings under the 'Total Recon' umbrella. Customers purchase individual modules (Cash Recon, Credit Card Recon, Tips+Gratuities, OTA Recon, instatip) on a subscription basis, creating a customized solution. The platform is sold to enterprise and mid-market hospitality operators as an annual or multi-year contract. Modules can be purchased individually or as a suite, enabling land-and-expand dynamics as operators add modules over time.
2. Gratuity Payroll Processing: Tips+Gratuities module processes gratuity payroll for hospitality operators, distributing tips directly to employee payroll systems. Revenue is generated as part of the subscription platform fee, with the gratuity payroll workflow being a key value driver for hotel, restaurant, and entertainment clients.
3. Professional Services (Implementation & Training): Evention provides internal implementation and training services to assist clients in getting started. The company states it has an internal team to assist with onboarding and ensure client success, indicating a professional services component bundled with the platform deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Evention sells a cloud-based hospitality finance automation SaaS platform that continuously validates every financial transaction between source systems (POS, PMS, payment processors, OTA channels, cash machines, time & attendance, payroll) and downstream financial reporting. Its modular product suite under the Total Recon umbrella reconciles cash, credit cards, tips/gratuities, and OTA bookings, and posts audit-ready journal entries to the General Ledger, eliminating manual spreadsheet-driven reconciliation for hotels, restaurants, retail, and entertainment operators.

Product overview

Evention is a hospitality finance automation platform built as a unified platform-plus-modules architecture. At its core, the Evention Platform serves as the Financial Trust Layer, continuously validating every financial loop across payments, cash, tips, payroll, and OTA channels for hotels, restaurants, retail, and entertainment operators. The platform's product portfolio centers on Total Recon (a bundle comprising Cash Recon, Credit Card Recon, and Credit Card Analytics for payment reconciliation and optimization), supplemented by dedicated modules for tip/gratuity management (Tips+Gratuities with Instatip for digital tipping), and OTA reconciliation (OTA Recon launched in 2026). All modules share a common data layer, integrate with external POS, PMS, processors, and payroll systems, and produce a continuous, timestamped audit trail feeding into General Ledger reporting. The result is that every transaction reaching the ledger, payroll, and partners is validated and accurate rather than discovered to be wrong at close.

Differentiator

Problem solved

Functional benefit

Brands

• Total Recon: Automated payment reconciliation platform covering credit card and cash reconciliation
• Tips+Gratuities
• OTA Recon
• InstaTip
• Credit Card Analytics

Products and services

• Evention Platform Core cloud-based platform that serves as the financial trust layer for hotels, restaurants, retail, and entertainment operators, continuously validating every financial loop across payments, cash, tips, payroll, and OTA channels.
• Cash Recon Automatically reconciles cash transactions across POS systems, cash drawers, smart safes, cash recyclers, and bank deposits, eliminating manual end-of-day close discrepancies across revenue centers.
• Credit Card Recon Matches authorized, settled, and posted credit card transactions across all processors, validating gaps between approval, settlement, and posting states, with chargeback and dispute tracking at the transaction level.
• Credit Card Analytics Provides transaction-level visibility across credit card processors, commissions, fees, and performance patterns, enabling finance teams to evaluate processor economics and flag rate changes before margin erosion.
• Tips+Gratuities Calculates, reconciles, and posts tip distributions to payroll using POS, scheduling, and payroll data, replacing manual spreadsheets with rule-based logic supporting tip pools, venue splits, and wage-and-hour compliance.
• Instatip Digital tipping solution that lets guests tip via QR code using mobile wallet or card, with automatic calculation and direct payroll distribution to capture tips in cashless environments.
• OTA Recon Reconciles OTA channel feeds (Booking.com, Expedia, etc.) at the reservation level, flagging post-booking commission changes, virtual credit card underpayments, folio discrepancies, rate changes, guest double-charges, and cancellation errors before they become accepted losses.
• Total Recon Bundle combining Cash Recon, Credit Card Recon, and Credit Card Analytics to provide complete daily reconciliation and processor economics visibility across all payment types for hospitality operators.

Quantifiable outcome

• 93% average time saved on reconciliation per week
• +8 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CelayixcoreTechnology or Integration · 1 October 2023Evention LLC and Celayix entered a strategic partnership in October 2023 aimed at solving longstanding challenges in payroll management within the hospitality industry. The collaboration seamlessly integrates Celayix's scheduling solutions with Evention's Tips+Gratuities software, creating a holistic associate gratuity management lifecycle from scheduling to paycheck distribution. The integration leverages Microsoft Azure's cloud platform. Celayix has over 20 years of experience in employee scheduling and time & attendance solutions.
• Shiji GroupcoreStrategic or Co-development Partner · 1 June 2023Evention announced a strategic partnership with global hospitality technology leader Shiji Group in June 2023 to enhance financial processes within the hospitality industry. Evention's accounting automation technology enables Shiji customers to efficiently reconcile all credit card and cash transactions and optimize tips and gratuity management with direct integration to payroll. Shiji serves over 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets globally. The partnership integrates Evention directly into the Shiji software ecosystem.
• FirstPayminorStrategic or Co-development PartnerEvention and FirstPay announced a strategic partnership. Details of the partnership are referenced on the Resources page but specific terms and focus area are not fully disclosed in the available source material.
• GlorycoreTechnology or IntegrationEvention partnered with Glory, a cash recycler manufacturer, to deliver an integrated solution for Saudi Arabia hotel finance teams. Glory's cash recyclers (Fortis™ Series) integrate with Evention's Cash Recon software, combining hardware security (cash payments in front of house, contactless transactions, POS integration) with automated reconciliation to POS, PMS, and General Ledger. The combined solution reportedly reduced cashier's cash handling time by 50% and financial reporting time by 75%.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventionllc
• LinkedInlinkedin.com/company/evention

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evention