What CASE Construction Equipment does

CASE Construction Equipment, a brand of CNH Industrial N.V. (NYSE: CNH), designs, manufactures, and distributes a full line of heavy and compact construction equipment for commercial contractors, government and municipal buyers, rental houses, landscapers, and mining/quarrying operators. The company traces its heritage to J.I. Case, founded in 1842, and pioneered the industry's first factory-integrated backhoe loader in 1957; today it offers backhoe loaders, mini and full-size excavators, compact track loaders, skid steer loaders, compact and small articulated wheel loaders, motor graders, dozers, and compaction equipment, alongside an attachment ecosystem of 70+ options. CASE has invested heavily in electric powertrains, leading with the 580EV — the industry's first purpose-built electric backhoe loader — plus EV variants in mini excavators, compact loaders, and track loaders. Supporting technology includes the myCASEConstruction telematics platform with 7-year data subscriptions, SiteControl 2D/3D machine control, and emerging RoofX modular autonomy; R&D on automation is based at the Lecce, Italy facility. Revenue is generated through new equipment sales via an authorized global dealer network (North America, UK, Europe, India, Africa), aftermarket parts and service, equipment financing via CNH Industrial Capital, and recurring protection plans (ProCare, PlusCare, EV Care). Geographic reach spans the United States, Canada, the United Kingdom, Italy, India, and South Africa, with India identified as a strategic priority market where CASE leads the vibratory compactor segment and is expanding manufacturing (Pithampur capacity +20-25%, new greenfield plant by 2026) and direct retail (first COCO Brandstore opened in Tiruchirappalli, January 2026).

Name

CASE Construction Equipment

Legal name

CASE Construction Equipment, a brand of CNH Industrial N.V.

Website

https://casece.com

Company type

Private

Founded year

1842

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CASE Construction Equipment, a brand of CNH Industrial N.V., manufactures heavy and compact construction equipment including backhoe loaders, excavators, motor graders, dozers, and electric machines for contractors, government, rental, and mining customers worldwide through an authorized dealer network.

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment

NAICS

Construction Machinery Manufacturing (333120)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Heavy construction equipment
• Electric construction machinery
• Backhoe loaders
• Compact track loaders
• Construction equipment telematics

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Construction Equipment Sales: CASE generates the majority of revenue through the sale of new heavy construction equipment including backhoe loaders, excavators, compact track loaders, wheel loaders, skid steer loaders, dozers, motor graders, and compactors. Products are sold through an authorized dealer network globally. Revenue is primarily one-time capital equipment purchase, with dealers and CASE capturing margin at point of sale.
2. Aftermarket Parts and Service: Dealers provide parts, fluids, filters, and service support for the installed base of CASE equipment. Parts are available through the mycnhstore.com online parts platform. Service includes maintenance contracts and repair. This stream provides recurring revenue from the large global installed base.
3. Equipment Financing: CASE and its parent CNH Industrial offer financing solutions including the CASE Power Lease (36-month flexible leasing with comprehensive warranties) and standard equipment loans/leases through CNH Industrial Capital. Financing drives equipment sales and generates interest income.
4. Extended Protection Plans: CASE PlusCare and Purchased Protection Plan are extended warranty and maintenance support programs that extend coverage beyond the base factory warranty. These are add-on paid programs that provide recurring service revenue and customer lock-in.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CASE Construction Equipment designs, manufactures, and sells a full line of heavy and compact construction machinery, including backhoe loaders, excavators, compact track loaders, skid steer loaders, wheel loaders, motor graders, dozers, compaction equipment, and a growing electric vehicle portfolio. The company sells capital equipment through authorized dealers globally and generates recurring revenue through aftermarket parts and service, telematics subscriptions, extended warranty and maintenance programs (ProCare, PlusCare, EV Care), and equipment financing/leasing through CNH Industrial Capital.

Product overview

CASE Construction Equipment, a brand of CNH Industrial N.V., offers a comprehensive portfolio of construction equipment and technology solutions. The product lineup spans electric and diesel-powered machines across multiple categories: backhoe loaders (580EV electric, 580/590 Super N, 580SV, 695SV series), mini excavators (CX12D through CX60D with electric variants CX15EV and CX25EV), small articulated loaders (SL12-SL50 TR including SL22EV electric), compact wheel loaders (G Series and CL36EV electric), compact track loaders, skid steer loaders, motor graders (GR Series 200+ HP), dozers (N Series), and compaction equipment. The ecosystem is supported by the myCASEConstruction telematics platform for fleet management, SiteControl precision machine control systems, CASE EV Care maintenance programs, and a full range of attachments (full-size and mini) numbering over 100 options. Products serve diverse applications including agriculture, commercial/residential construction, government/municipalities, landscaping, mining/quarrying, rental, snow removal, transportation, utility construction, and waste management. The company emphasizes electric vehicle technology as a growing portfolio segment, with the 580EV being the industry's first purpose-built electric backhoe loader.

Differentiator

Problem solved

Functional benefit

Products and services

• 580EV Electric Backhoe Loader The world's first purpose-built electric backhoe loader with a 72.7 kWh lithium-ion battery providing up to 8 hours of operational runtime. Delivers hydraulic breakout forces and loading/digging capabilities comparable to the diesel-powered 580SN model, with zero on-site emissions and reduced noise for urban, municipal, and utility applications.
• SL22EV Electric Small Articulated Loader Electric small articulated loader with 4,850 lbs lifting capacity and expected 5-6 hours of run time. Features front articulation for improved machine weight balance, larger cab, and ability to work alongside walls with optimal visibility. Designed for noise-sensitive situations with zero on-site emissions and indoor operation capability.
• CL36EV Electric Compact Wheel Loader 3.6-ton electric compact wheel loader with 23 kWh battery, 8,911 lb operating weight, and over 10 feet hinge pin height. Offers simplified maintenance, lower lifetime total cost of ownership, instant torque, and zero emissions. Ideal for supply yards, large-scale building renovations, and indoor projects.
• CX25EV Electric Mini Excavator 2.5-ton electric mini excavator with 32.3 kWh battery and 5,159 lb operating weight. Designed for indoor work, noise-sensitive areas, and contracts specifying alternative fuel vehicles. Offers concrete-busting digging power comparable to diesel while reducing maintenance costs and service downtime.
• CX15EV Electric Mini Excavator Compact electric mini excavator with 21.5 kWh battery, 3,186 lb operating weight, and 16 kW power output. Features easy transport through gates and doorways, no emissions, reduced noise, and less lifetime maintenance with no engine oil or coolant requirements for simplified daily checks.
• TL100EV Electric Mini Track Loader Electric mini track loader powered by a 102V battery with onboard charger, delivering 1,000 lbs rated operating capacity. Opens new jobsite opportunities with reliable mini track loader performance and EV capabilities for diverse applications.
• Backhoe Loaders (580 Super N, 580SV, 590 Super N, 695SV Series)

Quantifiable outcome

• Fuel savings of 20-80% depending on load conditions through electronic fuel injection, telematics, and smart throttle systems
• +4 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Ernest Doe & SonscoreChannel Partner/ Reseller/ Distributor · 17 April 2026CASE Construction Equipment appointed Ernest Doe & Sons as its new authorized dealer for the South East region of the United Kingdom, covering 16 counties including London, East Anglia, and parts of the Midlands. The arrangement provides customers with access to CASE's full equipment portfolio alongside comprehensive sales, spare parts, and aftersales services. Parts supply is supported by CASE's UK distribution centre in Daventry. Ernest Doe & Sons already serves both construction and agricultural sectors.
• Bell EquipmentcoreStrategic or Co-development Partner · 4 March 2026CASE Construction Equipment entered a collaboration with South African manufacturer Bell Equipment to add three new GR Series motor grader models (200+ HP) to its lineup, with exclusive distribution rights across the United States and Canada. Bell Equipment manufactures the graders while CASE handles distribution under its brand. The largest model, the 325-horsepower GR935, was announced at ConExpo 2026 with first deliveries expected in Q4 2026. The collaboration addresses a gap in CASE's grader offering particularly in the government sector, while Bell Equipment gains North American market access under the CASE brand.
• Core Equipment GroupcoreChannel Partner/ Reseller/ Distributor · 27 February 2026Core Equipment Group acquired GT Mid Atlantic LLC on February 27, 2026, expanding its heavy construction equipment dealer footprint across New Jersey, Maryland, Delaware, and southeastern Pennsylvania. The acquisition strengthens CORE's position as an authorized dealer for CASE Construction Equipment (a brand under CNH Industrial). CORE now operates eight locations serving construction, road, utility, landscaping, and government customers throughout the Mid-Atlantic region. A new flagship facility is planned for Farmingdale, New Jersey in May 2026.
• HRNcoreChannel Partner/ Reseller/ Distributor · 9 December 2025CASE Construction Equipment appointed HRN as its newest dealer for Scotland, expanding its UK dealer network. HRN is a family-owned machinery provider with over 45 years of experience, operating from four depots across Scotland. The partnership aims to deliver CASE equipment along with sales, service, and parts support to construction firms, contractors, and plant operators throughout Scotland.
• BercosupportingTechnology or IntegrationCASE's partnership with Berco for undercarriage systems represents an OEM-component manufacturer alliance, reflecting a shift from treating undercarriage as a consumable to managing it as a lifecycle asset. Undercarriage costs represent 40-60% of total maintenance spend on tracked machines.
• Italtractor ITM-DOZCO IndiasupportingTechnology or IntegrationCASE is party to the Italtractor ITM-DOZCO India joint venture for undercarriage systems, combining CASE's equipment platform with ITM's undercarriage expertise. This OEM-component supplier partnership is part of the industry's shift toward deeper localization and lifecycle management models for tracked construction equipment.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Caterpillar: The world's largest construction equipment OEM, offering direct competitors across CASE's full portfolio (excavators, wheel loaders, dozers, motor graders, backhoes). Comparable in scale, dealer network depth, and product breadth, with stronger financing and rental capabilities through Cat Financial.
• Komatsu: Global construction and mining equipment OEM with direct overlap in excavators, wheel loaders, and dozers. Comparable in product breadth and telematics maturity (KOMTRAX), competing head-to-head with CASE in commercial construction and quarry/mining segments.
• John Deere Construction: Major construction equipment competitor across excavators, skid steers, compact track loaders, and motor graders. Comparable in dealer network strength and brand reputation, with strong overlap in NA government/municipal markets where CASE also competes.
• Volvo Construction Equipment: Full-line CE OEM with direct overlap in wheel loaders, excavators, compact equipment, and motor graders. Particularly strong in Europe and emerging markets, with comparable electric equipment programs (ECR25 Electric, L25 Electric) that compete with CASE's EV lineup.
• JCB: UK-based OEM and the global backhoe loader leader, directly competing with CASE's flagship 580 Super N and 580SV series. Strong overlap in compact equipment, telehandlers, and skid steers, with significant India manufacturing presence that competes in CASE's growth market.
• Kubota: Direct competitor in mini excavators (U-series) and compact equipment, the segment where CASE offers CX12D through CX60D and CX15EV/CX25EV electric models. Particularly strong in landscaping and residential construction channels.
• Liebherr: Premium European CE OEM with direct overlap in large excavators, wheel loaders, dozers, and motor graders. Comparable technology investment in telematics and electrification, competing in higher-end commercial and infrastructure segments.
• Hitachi Construction Machinery: Excavator specialist with strong overlap in CASE's excavator portfolio (CX series). Comparable technology investment in telematics and hybrid/electric powertrains, competing in commercial construction and mining segments globally.
• Bobcat (Doosan Bobcat): Compact equipment specialist with direct overlap in CASE's compact track loaders, skid steer loaders, and small articulated loaders (SL series). Comparable in rental channel strength and attachment ecosystem, with growing electric equipment portfolio (Bobcat S7X, T7X).
• Hyundai Construction Equipment: Full-line CE OEM with direct overlap in excavators, wheel loaders, and skid steers. Strong presence in emerging markets and growing share in NA, competing across CASE's commercial construction and infrastructure customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caseceindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASE Construction Equipment