Indianapolis Ballet
Indianapolis Ballet is a non-profit performing arts organization combining a professional resident ballet company (entering its seventh season) with the Indianapolis School of Ballet (founded 2006), offering pre-professional training, community programs, and touring performances to Indianapolis-area audiences and dance students.
- Company typePrivate
- Founded2006
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Indianapolis Ballet does
Indianapolis Ballet is a non-profit performing arts organization operating two integrated lines of business: a professional ballet company and the Indianapolis School of Ballet (ISB). The professional company, founded in 2018, is the first professional resident ballet company based in Indianapolis in over a decade and is currently entering its seventh season. The school, established in 2006, is the city's premier pre-professional ballet institution and the only studio in the area specializing in the Balanchine technique. The organization serves a broad constituency including young children (ages 3-7), pre-professional youth students (ages 8-18), professional trainees and apprentices, adults taking open classes, and individuals with Parkinson's disease participating in a free specialized program.
The company delivers its core service through classical ballet performance and training, with a repertoire spanning canonical works (Swan Lake, The Nutcracker, Sleeping Beauty, Giselle, Romeo and Juliet), Balanchine ballets (Serenade, Rubies, Who Cares, The Four Temperaments), and contemporary commissions. School curriculum spans eight progressive levels of pre-professional training, a Professional Trainee Program, an Apprentice Program, adult open classes, and seasonal summer offerings including a Summer Intensive ($925/week with housing at IU Indianapolis), Summer Camps ($225-$425/week), and Summer Classes. Adjacent community engagement includes free programs such as Ballet in the Park with Indy Parks and IB & Dance for Parkinson's, an affiliate of the international Dance for Parkinson's Network. Technology stack is light: Studio Director for enrollment, Qgiv for donation processing, Zoom for virtual Parkinson's classes, and VBO Tickets for ticketing — no proprietary technology platform.
Indianapolis Ballet generates revenue through three primary streams: ticket sales from performances and touring engagements, tuition from school and summer programs (Pre-Professional tuition ranges from $663 to $4,487 per year; Professional Trainee Program is $4,000/year), and donations accepted through a dedicated giving program. The organization relies on a hybrid go-to-market combining event-driven audience acquisition (performance season, free outdoor performances, touring presentations), direct consumer sales (online ticketing, in-studio enrollment), and partnership-driven visibility (presenting venues, Indy Parks, IU Indianapolis, Dance for Parkinson's Network). As a 501(c)(3), it is governed by a Board of Directors and led by Executive Director Don Steffy, Interim Artistic Director Michael Vernon, and Head of School Lauren Fadeley Veyette (appointed January 2025).
Indianapolis Ballet firmographics
Firmographics- Name
- Indianapolis Ballet
- Legal name
- Indianapolis Ballet, Inc.
- Website
- https://indyballet.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indianapolis Ballet is a non-profit performing arts organization combining a professional resident ballet company (entering its seventh season) with the Indianapolis School of Ballet (founded 2006), offering pre-professional training, community programs, and touring performances to Indianapolis-area audiences and dance students.
- Ownership category
- akta.pro rank
Indianapolis Ballet industry classification
Industry- Product category
- Performing Arts & Dance Education
- NAICS
- Dance Companies (711120), Dance Companies (71112), Fine Arts Schools (61161), Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Contemporary & Modern Dance (MPAGADAB), Dance Performances (THAJAFAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)
Keywords
Where Indianapolis Ballet is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indianapolis Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from ballet performances including mixed repertoire, full-length ballets (Nutcracker, Swan Lake, Sleeping Beauty), and touring performances.
- Education Programs: Tuition from Pre-Professional Program, Professional Trainee Program, Summer Intensive, Summer Camps, and regular class enrollment.
- Donations and Support: The organization is a non-profit that accepts donations and has various giving programs including Patron of the Year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-Professional Program tuition by level |
| Subscription | Annual | Professional Trainee Program |
| Freemium | Monthly | Dance for Parkinson's - Free Program |
| Unit Pricing | Pay-as-you-go | Adult/Open Classes |
| Unit Pricing | Pay-as-you-go | Summer Classes |
| One time/ perpetual license | Pay-as-you-go | Summer Camps |
| Subscription | Multi-year contract | Summer Intensive |
| Freemium | Pay-as-you-go | Free Community Programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Indianapolis Ballet product offering
Product offeringCore offering
Indianapolis Ballet operates a professional resident ballet company performing classical and contemporary repertoire, alongside the Indianapolis School of Ballet, which delivers structured dance education from young children through a pre-professional curriculum, professional trainee program, summer programs, and adult open classes. The organization also runs community engagement programs including free Dance for Parkinson's classes and Ballet in the Park outdoor performances.
Product overview
Indianapolis Ballet is a performing arts organization comprising two core offerings: the professional ballet company (Indianapolis Ballet), now in its seventh season as the first professional resident ballet company in Indianapolis in over a decade, and the Indianapolis School of Ballet, established in 2006 as the city's premier pre-professional dance education institution. The school offers a structured progression from the Young Children's Program (ages 3-7) through eight levels of pre-professional training (ages 8-18), culminating in the Professional Trainee Program. Seasonal offerings include Summer Intensive, Summer Camps, and Summer Classes. Community engagement programs include IB & Dance for Parkinson's (free virtual classes) and Ballet in the Park (free outdoor performances). The company also maintains an active touring program and apprentice pathway for emerging professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Indianapolis Ballet Professional Company The professional resident ballet company, now entering its seventh season, performing classical and contemporary ballet repertoire including works from the Balanchine tradition, full-length classics, and new commissions.
- Indianapolis School of Ballet The pre-professional dance education institution offering structured ballet training from beginner through professional levels, specializing in the Balanchine technique.
- Young Children's Program Dance education program for children ages 3-7, blending movement, music, and imagination to develop foundational ballet skills. Includes Dance With Me (age 3), Creative Movement (ages 4-5), and Pre-Ballet (ages 6-7).
- Pre-Professional Program Eight-level comprehensive ballet training program for students ages 8-18, covering Levels 1-8 with progressive instruction in classical ballet, pointe, tap, jazz, modern, and Pilates. Students are placed by skill level.
- Professional Trainee Program Elite 1-2 year training program bridging student and professional dancer, offering full-day intensive training from August through May. Curriculum includes technique, pointe, variations, partnering, modern, Pilates, and professional development. Annual tuition $4,000.
- Summer Intensive Career-focused 4-week summer intensive program with all-day training in ballet, partnering, Pilates, and professional development. Includes housing and meals at $925/week.
- Summer Classes 5-week summer class program offering creative movement, pre-ballet, and beginner through advanced ballet classes for students ages 4-18. Classes meet once or twice per week.
- Summer Camps Sleeping Beauty-themed day camps combining ballet, tap, art, and music. Full-day option ($425/week for ages 7-10) and half-day option ($225/week for ages 5-6), culminating in a studio performance.
- Open Classes Weekly walk-in ballet classes for adults and teens ages 13+. Classes offered Tuesday evenings, Thursday mornings, and Saturday afternoons with stretch and ballet instruction at $20/class. First class free for new students.
- IB & Dance for Parkinson's Free weekly dance classes (Wednesdays 10:45-11:45am via Zoom) for individuals living with Parkinson's disease, their families, friends, and care partners. Based on the nationally recognized Dance for Parkinson's program.
- Ballet in the Park Free outdoor summer performance at Taggart Memorial Amphitheater at Riverside Regional Park, presented in partnership with Indy Parks. Mixed-repertoire production featuring food trucks and family activities.
- IB On Tour Touring program offering performance opportunities (mixed repertoire, Balanchine performances, full-length ballets) and community engagement (lectures, master classes, in-school experiences) to presenting organizations.
- Apprentice Program 1-2 year apprenticeship program for dancers with at least two years of professional experience. Includes intensive full-day training (36-40 hours/week) in technique, pointe, variations, partnering, modern, choreography, Pilates, and career development.
Companies that use Indianapolis Ballet
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles7 records
Indianapolis Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Indianapolis Ballet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Indy ParkscoreIndianapolis Ballet partners with Indy Parks for the annual Ballet in the Park free outdoor performance at Taggart Memorial Amphitheater at Riverside Regional Park. The event includes food trucks, family activities, and mixed-repertoire ballet performances.
- DeBartolo Performing Arts CentercoreMajor performing arts venue at University of Notre Dame that hosted Indianapolis Ballet performances in October 2019, including sold-out Balanchine program. Also provided masterclasses for the community.
- Indiana University IndianapolisminorIU Indianapolis campus provides housing for Summer Intensive participants at North Residence Hall. Students live steps from studios and have access to campus cultural attractions.
- Dance for Parkinson's NetworkcoreIndianapolis Ballet is an affiliate of the international Dance for Parkinson's Network, using the award-winning Dance for Parkinson's methodology. The program has 300+ communities in 25 countries.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Indianapolis Ballet competitors and assessment
Company assessmentDirect peers
- Nashville Ballet: Professional ballet company with an associated school in a fast-growing Mid/South market. Comparable structure of company + academy with community engagement programs.
- Milwaukee Ballet: Professional ballet company with an affiliated school serving a Midwest metropolitan area. Comparable structure and scale to Indianapolis Ballet, with overlapping touring territory.
- Kansas City Ballet: Regional professional ballet company with an associated school, comparable in structure to Indianapolis Ballet. A relevant peer for benchmarking tuition, programming, and company size for a Midwestern city of similar scale.
- Cincinnati Ballet: Professional regional ballet company operating a company and academy in a comparable Midwest market within driving distance of Indianapolis. Operates a similar model combining a professional company with a school, providing direct competitive overlap for talent, students, and regional donors.
- Louisville Ballet: Regional professional ballet company with an integrated school serving a similar Mid/South-central market. Comparable in scale, programming mix (classical + contemporary), and educational mission.
- Dayton Ballet: Ohio-based regional ballet company and school operating at a similar small-to-mid market scale. Useful peer for understanding the operating economics of a regional ballet company in an adjacent Midwest geography.
- Grand Rapids Ballet: Michigan-based professional ballet company with an associated school (Grand Rapids Ballet School). Comparable operating profile to Indianapolis Ballet in terms of market size and integrated company-school model.
Broad incumbents
- Ballet Arizona: Larger regional professional ballet company with an associated school. Useful as a broader incumbent benchmark for company size, repertoire breadth, and school programming at the next tier up from Indianapolis Ballet.
- Atlanta Ballet: One of the larger regional professional ballet companies in the U.S. with a sizeable academy. Comparable as a vertically integrated company-and-school model, though at significantly greater scale.
- School of American Ballet: Pre-eminent pre-professional ballet training academy affiliated with New York City Ballet and the Balanchine legacy. Relevant peer for Indianapolis Ballet's Balanchine-specialized curriculum positioning, despite operating at a much larger scale and national draw.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Indianapolis Ballet social profiles
Digital presenceIndianapolis Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indianapolis Ballet leadership team
Management profileNumber of profiles
Profiles6 records
Indianapolis Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indianapolis Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indianapolis Ballet
What does Indianapolis Ballet do?
Indianapolis Ballet operates a professional resident ballet company performing classical and contemporary repertoire, alongside the Indianapolis School of Ballet, which delivers structured dance education from young children through a pre-professional curriculum, professional trainee program, summer programs, and adult open classes. The organization also runs community engagement programs including free Dance for Parkinson's classes and Ballet in the Park outdoor performances.
Is Indianapolis Ballet a public or private company?
Indianapolis Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Indianapolis Ballet founded?
Indianapolis Ballet was founded in 2006. It employs 11 to 50 people.
Where is Indianapolis Ballet based?
Indianapolis Ballet is headquartered in Indianapolis, United States, in the North America region.
How does Indianapolis Ballet make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are education Programs and donations and Support.
Who are Indianapolis Ballet's main competitors?
Direct peers on record are Nashville Ballet, Milwaukee Ballet, Kansas City Ballet, Cincinnati Ballet, Louisville Ballet, Dayton Ballet and Grand Rapids Ballet. Broad incumbents are Ballet Arizona, Atlanta Ballet and School of American Ballet.
Does Indianapolis Ballet have an API?
No public API is recorded for Indianapolis Ballet.
What industry is Indianapolis Ballet in?
Indianapolis Ballet's product category is Performing Arts & Dance Education. Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 7900.