Atlanta Ballet
Atlanta Ballet is the oldest ballet company in America (founded 1929) and the official State Ballet of Georgia, operating a 40-dancer professional troupe, a Centre for Dance Education serving 23,000+ annually, and a six-production mainstage season at Cobb Energy Performing Arts Centre.
- Company typePrivate
- Founded1929
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Atlanta Ballet does
Atlanta Ballet, Inc. is a 501(c)-equivalent nonprofit performing arts organization founded in 1929 as the Dorothy Alexander Dance Concert Group, making it the oldest ballet company in America and the official State Ballet of Georgia. The company fields a 40-dancer professional troupe led since 2016 by Artistic Director Gennadi Nedvigin (Bolshoi-trained, former 19-season San Francisco Ballet principal) and performs a six-production mainstage season at Cobb Energy Performing Arts Centre plus family ballets at the Fox Theatre, all accompanied live by the Atlanta Ballet Orchestra (members of Atlanta Federation of Musicians Local 148-462). Repertoire spans classical staples (The Nutcracker, Swan Lake, Cinderella, Balanchine works licensed via the George Balanchine Trust) and contemporary world premieres by choreographers including Claudia Schreier, Annabelle Lopez Ochoa, and Justin Peck.
The company operates three integrated business lines: (1) live performance ticketing via season subscriptions, group sales, and single-ticket channels (website, Ticketmaster, box office); (2) the Atlanta Ballet Centre for Dance Education, which serves over 23,000 people annually across three metro Atlanta locations through tuition-based programs for ages 2 through adult; and (3) ancillary revenue streams including individual and corporate donations across nine tiers up to $100K+, planned giving through the Dorothy Alexander Legacy Society, production rentals of sets and costumes to other ballet companies, studio rentals, and the Corps de Ballet membership program. Its 55,000 sq ft LEED-certified Michael C. Carlos Dance Centre in West Midtown houses four studios, a costume shop, and a warehouse that supports both operations and the B2B rental business.
Revenue is diversified across earned income (tickets, tuition, rentals) and contributed income (individual donations, corporate sponsorships led by PNC Bank as presenting sponsor of the 2026|2027 season, and government grants from Georgia Council for the Arts, Fulton County Arts Council, and the City of Atlanta Mayor's Office of Cultural Affairs). The organization is governed by a Board of Trustees (Chair Nancy Field) and was awarded a 4-star Charity Navigator ranking in 2024 for financial health and transparency.
Atlanta Ballet firmographics
Firmographics- Name
- Atlanta Ballet
- Legal name
- Atlanta Ballet, Inc.
- Website
- https://atlantaballet.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Atlanta Ballet is the oldest ballet company in America (founded 1929) and the official State Ballet of Georgia, operating a 40-dancer professional troupe, a Centre for Dance Education serving 23,000+ annually, and a six-production mainstage season at Cobb Energy Performing Arts Centre.
- Ownership category
- akta.pro rank
Atlanta Ballet industry classification
Industry- Product category
- Performing Arts (Ballet)
- NAICS
- Dance Companies (71112), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
Keywords
Where Atlanta Ballet is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Atlanta Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Performance Ticket Sales: Revenue from season subscriptions and single tickets for main stage performances at Cobb Energy Performing Arts Centre and family ballets at Fox Theatre
- Individual Donations: Annual fund donations with tiered benefits ranging from Plié ($100-$249) to Diamond ($100,000+) including recognition, event access, and exclusive perks
- Special Events: Annual events including Ballet Ball and Corps de Ballet Fashion Show & Luncheon that raise vital funds while offering unique guest experiences
- Estate and Planned Giving: Bequests, IRA Qualified Charitable Distributions, Donor-Advised Funds, beneficiary designations, and charitable trusts through the Dorothy Alexander Legacy Society
- Production Rentals: Rental of extensive warehouse of set pieces and costumes including family ballets, story ballets, mixed rep productions, and costume-only rentals to other organizations
- Dance Education Programs: Tuition revenue from Centre for Dance Education programs for ages 2 through adult, including Creative Movement, Student Division, Tap/Jazz/Modern/Contemporary, and Summer Intensives
- Studio Rentals: Rental of professional-grade dance studios and event spaces including Barnett Studio, Carlos Studio A/B, Cochran Studio, Dross Studio, and board rooms for auditions, meetings, and film production
- Corps de Ballet Membership: $150 annual membership offering exclusive event access, dress rehearsals, 20% ticket discounts, and pre-sale access to fashion show
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Subscription - up to 20% off regular ticket prices |
| Subscription | Per ticket | Group Sales - save up to 25% for groups of 10+ |
| Subscription | Annual | Donor Tiers - Plié ($100-$249) to Diamond ($100,000+) |
| Subscription | Annual | Corps de Ballet Membership - $150 annually |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Atlanta Ballet product offering
Product offeringCore offering
Atlanta Ballet produces and presents professional ballet performances, including full-length classics (The Nutcracker, Swan Lake, Cinderella) and contemporary premieres, performed at Cobb Energy Performing Arts Centre and Fox Theatre with live orchestral accompaniment. It also operates the Centre for Dance Education, providing instruction from ages 2 through adult and serving over 23,000 students annually. Supporting offerings include pre-professional training (Atlanta Ballet 2), production rentals, studio rentals, and a family ballet series.
Product overview
Atlanta Ballet offers a unified portfolio centered on professional ballet performances and dance education. The core offerings consist of full-length and mixed-repertory productions (including The Nutcracker, Swan Lake, The Great Gatsby, and new works by contemporary choreographers), supported by the Atlanta Ballet Centre for Dance Education serving over 23,000 students annually. Atlanta Ballet 2 provides a pre-professional pathway, while Summer Dance Programs and Family Ballets expand access for younger audiences. The Atlanta Ballet Orchestra provides live accompaniment, Production Rentals allow other companies to use Atlanta Ballet's sets and costumes, and Studio Rentals offer venue access. Season Subscriptions bundle multiple performances with priority seating benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Ballet Performances
Companies that use Atlanta Ballet
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Atlanta Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Atlanta Ballet partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- PNC BankflagshipPNC Bank is the presenting sponsor for Atlanta Ballet's 2026|2027 Season, providing significant marketing and financial support for the company's mainstage productions at Cobb Energy Performing Arts Centre.
- The Equity ProjectcoreAtlanta Ballet participated in the first cohort of The Equity Project, a three-year national partnership program to support the advancement of racial equity in professional ballet companies.
- Publix Super Market CharitiescorePublix Super Market Charities sponsors the Cinderella family ballet production, supporting access to ballet for families and children.
- Georgia Council for the ArtscoreGeorgia Council for the Arts provides support through appropriations of the Georgia General Assembly, with additional support from National Endowment for the Arts, as one of Atlanta Ballet's government supporters.
- Fulton County Arts CouncilcoreFulton County Arts Council provides support under guidance of the Fulton County Commission as part of Atlanta Ballet's government funding partnerships.
- City of Atlanta Mayor's Office of Cultural AffairscoreCity of Atlanta Mayor's Office of Cultural Affairs provides municipal support to Atlanta Ballet as part of government arts funding.
- Cobb Energy Performing Arts CentrecoreThe primary venue for Atlanta Ballet's mainstage performances; first major performing arts facility built in metro Atlanta in four decades, located at intersection of Cobb Galleria Parkway and Akers Mill Road.
- Fox TheatrecoreHistoric venue hosting Atlanta Ballet's family ballets including Cinderella, providing an iconic setting for performances for young audiences.
- The George Balanchine TrustflagshipLicenses Balanchine choreography including Stars and Stripes, Serenade, Prodigal Son, Emeralds, and Coppélia for Atlanta Ballet performances, maintaining the company's connection to American ballet heritage.
- Atlanta Federation of Musicians, Local 148-462coreThe Atlanta Ballet Orchestra musicians are members of this union, providing live orchestral accompaniment for performances at Cobb Energy Centre.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Atlanta Ballet competitors and assessment
Company assessmentDirect peers
- Houston Ballet: One of the largest and most prominent US regional ballet companies, performing classical full-length works and contemporary commissions with a company of comparable scale to Atlanta Ballet. Both operate Academy/Centre for Dance Education divisions, serve as cultural anchors in their respective major Southern metros, and compete for national sponsors and touring audiences.
- Pacific Northwest Ballet: A top-tier US ballet company with a similarly structured professional company and School (PNB School), performing classical and contemporary repertoire with live orchestral accompaniment. Comparable in budget tier, scale of dancers, and education footprint to Atlanta Ballet, and serves as a relevant benchmark for institutional fundraising and education program economics.
- Boston Ballet: One of the leading US ballet companies and a major direct competitor for national visibility, donor share, and guest-choreographer talent. Operates a comparable professional company, in-house orchestra, and a major dance education program (Boston Ballet School), making it highly relevant for benchmarking programming, pricing, and education scale.
- The Joffrey Ballet: A top-tier US ballet company performing classical full-lengths and contemporary commissions, with a similarly scaled company and an associated Academy. Competes for national choreographers, sponsors, and touring audiences, making it a closely comparable peer for programming strategy and education-program economics.
- Pennsylvania Ballet (now Philadelphia Ballet): A regional professional ballet company of broadly comparable scale and budget tier to Atlanta Ballet, with an associated School for training. Useful peer for benchmarking ticket pricing, subscription models, and education-program operating leverage in mid-tier US metro markets.
Broad incumbents
- San Francisco Ballet: America's oldest professional ballet company and the largest in the US, and the prior professional home of Atlanta Ballet Artistic Director Gennadi Nedvigin (19 seasons as principal dancer). Operates at a meaningfully larger scale but serves as both a talent source and aspirational peer on programming, repertoire, and institutional fundraising.
Others
- Cobb Energy Performing Arts Centre: Atlanta Ballet's primary venue partner for mainstage performances — a key ecosystem relationship rather than a competitor. Useful peer reference for understanding Atlanta Ballet's dependence on a single anchor venue and the associated programming economics.
- George Balanchine Trust: Licensor of prestigious Balanchine repertoire that Atlanta Ballet performs. As a strategic content supplier, the Trust's licensing terms and programming decisions directly shape Atlanta Ballet's artistic pipeline and competitive positioning versus peers.
- National Association of Schools of Dance: Accrediting body that awarded the Atlanta Ballet Centre for Dance Education full accreditation status. Relevant peer/adjacent entity for benchmarking education-program quality standards and the small group (only 9 schools nationwide affiliated with professional companies) of accredited dance training institutions.
- Dance Magazine: Industry publication that named Atlanta Ballet dancer Mikaela Santos to its 2023 '25 to Watch' list. As the dominant trade publication for the professional dance industry, it is a useful peer/benchmark reference for industry visibility, talent recognition, and competitive positioning among US ballet companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlanta Ballet social profiles
Digital presenceAtlanta Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Ballet leadership team
Management profileNumber of profiles
Profiles11 records
Atlanta Ballet subsidiaries and ownership
Company hierarchySubsidiaries3 records
Atlanta Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Ballet
What does Atlanta Ballet do?
Atlanta Ballet produces and presents professional ballet performances, including full-length classics (The Nutcracker, Swan Lake, Cinderella) and contemporary premieres, performed at Cobb Energy Performing Arts Centre and Fox Theatre with live orchestral accompaniment. It also operates the Centre for Dance Education, providing instruction from ages 2 through adult and serving over 23,000 students annually. Supporting offerings include pre-professional training (Atlanta Ballet 2), production rentals, studio rentals, and a family ballet series.
Is Atlanta Ballet a public or private company?
Atlanta Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Atlanta Ballet founded?
Atlanta Ballet was founded in 1929. It employs 101 to 250 people.
Where is Atlanta Ballet based?
Atlanta Ballet is headquartered in Atlanta, United States, in the North America region.
How does Atlanta Ballet make money?
Eight revenue lines are on record. Performance Ticket Sales are the primary driver. The others are individual Donations, special Events, estate and Planned Giving, production Rentals, dance Education Programs, studio Rentals and corps de Ballet Membership.
Who are Atlanta Ballet's main competitors?
Direct peers on record are Houston Ballet, Pacific Northwest Ballet, Boston Ballet, The Joffrey Ballet and Pennsylvania Ballet (now Philadelphia Ballet). San Francisco Ballet is listed as a broad incumbent. Others are Cobb Energy Performing Arts Centre, George Balanchine Trust, National Association of Schools of Dance and Dance Magazine.
Does Atlanta Ballet have an API?
No public API is recorded for Atlanta Ballet.
What industry is Atlanta Ballet in?
Atlanta Ballet's product category is Performing Arts (Ballet). Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire). Its NAICS code is 71112 and its SIC code is 7900.