Soco Interiors
Soco Interiors is a privately held luxury residential interior design firm founded in 2003, serving high-net-worth homeowners across the US with space planning, material specification, interior detailing, and furniture acquisition delivered through two Florida offices and a multi-state project footprint.
- Company typePrivate
- Founded2003
- HeadquartersWinter Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Soco Interiors does
Soco Interiors is a privately held, founder-owned luxury residential interior design firm founded in 2003 by Jill Cotton and Natalie Sorrentino, whose combined surnames form the company name. The firm provides full-service interior design — space planning, material specification, interior detailing, and furniture acquisition — delivered to high-net-worth homeowners through a consultative engagement model that runs from initial creative consultation through project completion. Service delivery is built around a multi-person design bench rather than a sole-practitioner model, including a Director of Interior Architecture with AIA and NCARB credentials, five Senior Designers, plus supporting designers, a detailer, design assistants, and dedicated accounting, purchasing, and executive administration staff. The firm operates from two Florida offices (Winter Park headquarters and Wellington) and executes projects across multiple luxury residential markets including Florida, New York, Wyoming, Connecticut, and Kentucky, with a disclosed client testimonial from John G. Morikis, CEO of The Sherwin-Williams Company.
The business model is professional services revenue: project-based design fees charged on a custom quote basis for each engagement, with no publicly disclosed pricing and no software, SaaS, or productized offering. Go-to-market is consultative and relationship-driven, combining direct referrals, an extensive portfolio website, and active Instagram and Facebook channels that showcase completed projects in prestigious locations such as Golden Oak at Walt Disney World Resort, Jackson Hole, Greenwich Street NY, and Naples FL. No external equity, debt, or institutional capital has been disclosed; the firm is entirely founder-owned with no parent company, subsidiaries, M&A activity, patents, or partnerships in the input data. Technology usage is limited to a standard Squarespace-built website with basic cookies and analytics; there are no AI/ML, API, or proprietary platform components disclosed.
Soco Interiors firmographics
Firmographics- Name
- Soco Interiors
- Legal name
- Soco Interiors
- Website
- https://socointeriors.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soco Interiors is a privately held luxury residential interior design firm founded in 2003, serving high-net-worth homeowners across the US with space planning, material specification, interior detailing, and furniture acquisition delivered through two Florida offices and a multi-state project footprint.
- Ownership category
- akta.pro rank
Soco Interiors industry classification
Industry- Product category
- Luxury Residential Interior Design
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Soco Interiors is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Soco Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Interior Design Services: Full-service luxury residential interior design fees charged for space planning, material specification, interior detailing, furniture acquisition, and project management from consultation through completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Soco Interiors product offering
Product offeringCore offering
Soco Interiors provides full-service luxury residential interior design, including space planning, material specification, interior detailing, and furniture acquisition for high-net-worth homeowners. Engagements begin with an initial creative consultation and continue through project completion, with the design team collaborating closely with the client at every step. The firm does not sell products directly; revenue is generated through professional interior design services tied to each luxury residential project.
Product overview
Soco Interiors is a luxury residential interior design firm that provides comprehensive interior design services rather than software products. The company offers space planning, material specification, interior detailing, and furniture acquisition services. Their portfolio showcases completed interior design projects across various styles and locations, but these are client projects rather than distinct product offerings or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Residential Interior Design
Companies that use Soco Interiors
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Soco Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soco Interiors partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Soco Interiors competitors and assessment
Company assessmentDirect peers
- Peter Marino Architect: Premier luxury interior design and architecture practice serving HNW residential, retail, and hospitality clients globally. Comparable to Soco in serving ultra-affluent clients with bespoke, architecturally driven interior design engagements.
- Bunny Williams Home: Legendary interior designer with a full-service residential design studio plus a product and antiques business. Comparable to Soco as a founder-led luxury residential design practice with national reach and HNW clientele.
- Jamie Bush + Co. Los Angeles-based luxury residential interior design and architecture practice serving celebrity, entertainment, and tech-affluent clients. Comparable to Soco in founder-led model, prestige client base, and architecturally driven luxury interior work.
- Nate Berkus Associates: Nationally recognized interior design brand led by Nate Berkus, with both bespoke residential design and a broader product/media platform. Comparable to Soco at the HNW residential design level, with a more developed brand extension strategy.
- Suzanne Lovell Inc. Chicago-based luxury interior design firm focused on high-end residential and boutique commercial projects. Comparable to Soco in scale, service mix (space planning, FF&E, detailing), and HNW client profile.
- Champalimaud Design: Luxury interior design firm specializing in high-end residential, hospitality, and wellness projects. Directly comparable to Soco in targeting HNW clients with full-service, detail-intensive luxury design commissions.
- Alexa Hampton: New York-based interior designer serving luxury residential clients with full-service design. Comparable to Soco in providing bespoke, relationship-driven interior design to HNW homeowners in major U.S. metros and second-home markets.
Broad incumbents
- RH (Restoration Hardware): Luxury home furnishings retailer with in-house Interior Design services across galleries and design studios. Comparable as an indirect competitor in the HNW residential space — offering design as a value-add to a broader luxury home product ecosystem.
Emerging players
- Decorilla: Tech-enabled interior design marketplace offering multiple designer concepts per project at mid-market price points. Comparable to Soco only in delivering interior design as a service; positioned downmarket but expands consumer familiarity with outsourced design.
- Havenly: Online interior design platform pairing consumers with professional designers for virtual and in-person projects. Not a direct HNW competitor, but adjacent: it broadens consumer access to professional design and could pressure pricing for entry-tier affluent clients over time.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Soco Interiors social profiles
Digital presenceSoco Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soco Interiors leadership team
Management profileNumber of profiles
Profiles4 records
Soco Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soco Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soco Interiors
What does Soco Interiors do?
Soco Interiors provides full-service luxury residential interior design, including space planning, material specification, interior detailing, and furniture acquisition for high-net-worth homeowners. Engagements begin with an initial creative consultation and continue through project completion, with the design team collaborating closely with the client at every step. The firm does not sell products directly; revenue is generated through professional interior design services tied to each luxury residential project.
Is Soco Interiors a public or private company?
Soco Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soco Interiors founded?
Soco Interiors was founded in 2003. It employs 11 to 50 people.
Where is Soco Interiors based?
Soco Interiors is headquartered in Winter Park, United States, in the North America region.
How does Soco Interiors make money?
One revenue line is on record: interior Design Services.
Who are Soco Interiors's main competitors?
Direct peers on record are Peter Marino Architect, Bunny Williams Home, Jamie Bush + Co., Nate Berkus Associates, Suzanne Lovell Inc., Champalimaud Design and Alexa Hampton. RH (Restoration Hardware) is listed as a broad incumbent. Emerging players are Decorilla and Havenly.
Does Soco Interiors have an API?
No public API is recorded for Soco Interiors.
What industry is Soco Interiors in?
Soco Interiors's product category is Luxury Residential Interior Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.