Ayvens
- Company typePublic
- Founded2023
- HeadquartersRueil-malmaison, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Ayvens firmographics
Firmographics- Name
- Ayvens
- Legal name
- Ayvens S.A.
- Website
- https://ayvens.com
- Company type
- Public
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Ayvens industry classification
Industry- Product category
- Corporate Fleet Management and Vehicle Leasing
- NAICS
- Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
- akta.pro secondary industry
- Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH)
Keywords
Where Ayvens is headquartered
LocationHeadquarters
- HQ city
- Rueil-malmaison
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
Ayvens business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Full-Service Leasing: Core revenue stream from providing operational vehicle leases to corporate and individual customers. Includes vehicle acquisition, maintenance, insurance, and ancillary services bundled into monthly lease payments. As a major fleet leasing company, Ayvens generates recurring revenue from long-term lease contracts.
- Fleet Management Services: Comprehensive fleet management including vehicle maintenance, repairs, tires, fuel card services, EV charging, toll management, and accident management. Revenue generated through service fees and transaction processing.
- Mobility Solutions: Multi-mobility solutions including subscription services, rental programs, and Mobility-as-a-Service (MOVE) platform offering access to 250+ mobility providers. Flexible mobility options for employees and fleets.
- Used Vehicle Sales: Car remarketing through Carmarket platform for car auctions for dealers and used cars for private buyers. Revenue from vehicle remarketing at end of lease terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Large Fleet Leasing - Comprehensive full-service leasing for enterprise clients |
| Subscription | Monthly | SME and Professional Leasing |
| Subscription | Monthly | Private Individual Leasing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ayvens product offering
Product offeringCore offering
Ayvens provides full-service vehicle leasing (operational and financial), comprehensive fleet management, and multi-mobility solutions to corporate clients, SMEs, professionals, and private individuals across 40 countries. Core bundled services include vehicle acquisition, maintenance, insurance, fuel cards, EV charging, toll and accident management, complemented by the ALD Move Mobility-as-a-Service platform, EV transition consultancy, and vehicle remarketing through the Ayvens Carmarket auction platform.
Product overview
Ayvens is a global sustainable mobility company offering a comprehensive platform of leasing, fleet management, and multi-mobility solutions across 40 countries. The core offering centers on full-service leasing (operational and financial) combined with the ALD Move Mobility-as-a-Service platform providing access to 250+ mobility providers. Supporting services include fleet management with international reach, EV transition consultancy, driver safety programs, and vehicle remarketing through Carmarket auctions and used car sales. The company publishes research including the annual Mobility Guide and Car Cost Index to support fleet electrification decisions. Strategic initiatives like PowerUP 2026 guide decarbonization goals.
Differentiator
Problem solved
Functional benefit
Brands
- ALD Move: Mobility-as-a-Service (MaaS) platform providing access to 250+ mobility providers and various transportation options for employees of corporate customers.
- Ayvens Carmarket
- Ayvens Bank
Products and services
- Full-Service Leasing Operational and financial leasing services bundling vehicle acquisition, maintenance, insurance, fuel cards, EV charging, toll management, and accident handling into monthly lease payments. Available for corporate fleets, SMEs, professionals, and private individuals across 40 countries with long-term contract terms.
- ALD Move (Mobility-as-a-Service Platform) Mobility-as-a-Service platform providing comprehensive mobility management with access to 250+ mobility providers and various transportation options including mobility payment and management solutions. Targets corporate car drivers and employees for commuting flexibility.
- International Fleet Management International fleet management including global alliance networks, consultancy services, and EV transition support for multi-country corporate fleets. Provides consistent cross-border fleet solutions with dedicated international consultancy.
- Ayvens Carmarket (Car Auctions for Dealers) Online auction platform for professional dealers to purchase used fleet vehicles at end of lease, with registration and transaction management for professional buyers. Part of the vehicle remarketing business.
- Used Cars for Private Buyers Direct-to-consumer platform for private buyers to purchase used Ayvens fleet vehicles, including trade-in options. Part of the Ayvens Carmarket offering.
- Car Subscription Services Flexible month-to-month vehicle subscription services offering an alternative to traditional leasing for personal and business use. Provides flexible mobility without long-term commitment.
- EV Transition Consultancy Advisory services guiding organizations through fleet electrification, including strategic consulting on EV adoption, charging infrastructure, and the published ten-point EV transition checklist. Targets enterprises transitioning fleets to electric vehicles.
- Driver Safety Programs Risk management and safety training programs including driver assessments, behavior analysis, traffic and parking fines management, and gamification-based safety initiatives with challenge-and-reward frameworks for driver behavior improvement.
Quantifiable outcome
- 21.2% increase in Q1 2026 net income compared to Q1 2025
- +5 more outcomes
Companies that use Ayvens
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ayvens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Ayvens partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and flagship.
- Hitachi ZeroCarboncorePilot partnership to develop battery management solution for EV fleets over three months. The project utilizes real-time data to optimize battery health monitoring and decision-making, supporting fleet electrification goals.
- StellantiscorePartnership focused on used car rentals to enhance circular economy model through Stellantis' SUSTAINera division. Supports vehicle remarketing and lifecycle extension initiatives.
- WheelsstrategicStrategic alliance with Wheels, a major fleet management company, to expand service capabilities and market reach in fleet financing and management solutions.
- BYDflagshipPartnership to deliver EVs in Europe with BYD establishing European hub in Hungary. The partnership expanded to cover 11 European markets, providing fleet financing for BYD electric vehicles as part of Ayvens' EV transition support services.
Scale indicators17 records
Recent moves9 records
Expansion highlights6 records
Ayvens competitors and assessment
Company assessmentDirect peers
- Arval (BNP Paribas): Arval is a global full-service vehicle leasing and fleet management company owned by BNP Paribas, operating across 30+ countries with a fleet of ~1.7M vehicles. It is one of Ayvens' direct competitors among the European '4As' and competes head-to-head on corporate fleet, EV transition, and mobility-as-a-service offerings.
- Athlon (Mercedes-Benz Mobility): Athlon is a Dutch-headquartered fleet management and leasing provider owned by Mercedes-Benz Mobility, operating in over 20 countries. As one of the '4As' alongside Ayvens, Arval, and Alphabet, Athlon competes directly for multinational corporate fleets and is expanding its MaaS and EV transition capabilities in parallel.
- Alphabet (BMW Group): Alphabet is BMW Group's fleet leasing and management business operating in 30+ countries. As the fourth member of the European '4As', Alphabet offers comparable full-service leasing, international fleet management, and consultancy services to multinational corporates, with strong ties to a premium OEM.
- Sixt Leasing: Sixt Leasing is a German full-service leasing and fleet management provider serving corporate and SME customers in Europe. It competes directly with Ayvens in the DACH region with comparable online fleet management platforms and full-service offerings, including corporate leasing and digital fleet management tools.
- Lex Autolease (Lloyds Banking Group): Lex Autolease is the UK's largest vehicle leasing company, owned by Lloyds Banking Group, and a primary competitor to Ayvens in the UK FN50 funded fleet market. It serves large UK corporates with comparable full-service leasing, fleet management, and increasingly EV transition services.
- Tusker: Tusker is a UK salary sacrifice and corporate car leasing specialist, operating a large funded fleet. It competes directly with Ayvens in the UK FN50 market and has been growing aggressively, particularly in salary sacrifice schemes which overlap with Ayvens' UK corporate offering.
Broad incumbents
- Volkswagen Financial Services: Volkswagen Financial Services is the captive financing and leasing arm of Volkswagen Group, offering fleet leasing and mobility services globally as part of a broader financial services portfolio. It is a broad incumbent competing with Ayvens across European corporate fleets, with captive OEM scale advantages.
- Hertz Global Holdings: Hertz is a global car rental and increasingly fleet management company serving corporate and consumer segments. While primarily a short-term rental operator, Hertz's fleet services and emerging mobility platform overlap with Ayvens' rental, subscription, and corporate fleet offerings at the edges of the market.
Others
- ALD Automotive (pre-merger legacy): ALD Automotive merged with LeasePlan to form Ayvens in 2023. While the brand has been subsumed, ALD's historical positioning as a top-3 European lessor with strong international fleet management and OEM partnerships is the direct foundation of Ayvens' current business model.
- LeasePlan (pre-merger legacy): LeasePlan was one of the world's largest independent fleet management and car leasing companies before its merger with ALD Automotive to form Ayvens. Its private equity heritage, broad European presence, and strong used-car remarketing capabilities shaped Ayvens' current Carmarket and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ayvens social profiles
Digital presenceAyvens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ayvens leadership team
Management profileNumber of profiles
Profiles7 records
Ayvens subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ayvens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ayvens M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ayvens
What does Ayvens do?
Ayvens provides full-service vehicle leasing (operational and financial), comprehensive fleet management, and multi-mobility solutions to corporate clients, SMEs, professionals, and private individuals across 40 countries. Core bundled services include vehicle acquisition, maintenance, insurance, fuel cards, EV charging, toll and accident management, complemented by the ALD Move Mobility-as-a-Service platform, EV transition consultancy, and vehicle remarketing through the Ayvens Carmarket auction platform.
Is Ayvens a public or private company?
Ayvens is a public company. It is classified as public and is currently operating.
When was Ayvens founded?
Ayvens was founded in 2023. It employs 5,001 to 10,000 people.
Where is Ayvens based?
Ayvens is headquartered in Rueil-malmaison, France, in the Europe region.
How does Ayvens make money?
Four revenue lines are on record. Full-Service Leasing is the primary driver. The others are fleet Management Services, mobility Solutions and used Vehicle Sales.
Who are Ayvens's main competitors?
Direct peers on record are Arval (BNP Paribas), Athlon (Mercedes-Benz Mobility), Alphabet (BMW Group), Sixt Leasing, Lex Autolease (Lloyds Banking Group) and Tusker. Broad incumbents are Volkswagen Financial Services and Hertz Global Holdings. Others are ALD Automotive (pre-merger legacy) and LeasePlan (pre-merger legacy).
Does Ayvens have an API?
No public API is recorded for Ayvens.
What industry is Ayvens in?
Ayvens's product category is Corporate Fleet Management and Vehicle Leasing. Its primary akta.pro industry code is THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs), with a secondary code of TLABALAH, Corporate Vehicle Subscription & Flexible Access Programs. Its NAICS code is 53211 and its SIC code is 7510.