Sixt Leasing AG
Sixt Leasing AG is a Germany-based vendor-neutral, non-bank leasing provider offering the SIXT+ car subscription service to private and business customers across nine US metros via a digital platform, mobile app, and the SIXT station network.
- Company typePrivate
- Founded1967
- HeadquartersPullach, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Sixt Leasing AG does
Sixt Leasing AG is a vendor-neutral, non-bank leasing provider founded in 1967 and headquartered in Pullach, Germany, employing 251-500 staff. The company operates the SIXT+ car subscription service, a flexible alternative to traditional 24-48 month vehicle leasing. Customers can browse vehicles, configure subscription terms, and complete registration through a digital platform accessible via the sixt.com/plus website and the SIXT mobile app, with vehicle pickup and return handled at the existing SIXT rental station network.
The product portfolio spans a core SIXT+ subscription plus brand-specific programs for BMW, Mercedes-Benz, Toyota, Volkswagen, Cadillac, and Ford, alongside an electric-vehicle subscription, a luxury tier, and a dedicated business subscription with corporate rates and fleet management tooling. Subscription terms start at one month with monthly cancellation; 6- and 12-month fixed terms offer business customers corporate discounts, and a pause option of up to three months is available. Monthly fixed pricing is all-inclusive, covering maintenance, repairs, service, registration, and provisioning, with fuel/electricity and optional protection packages as the only add-ons.
The company runs a dual go-to-market motion: a product-led, self-service online/app channel for private consumers and a dedicated B2B sales motion with personalized mobility consultation for corporate customers. Revenue is generated primarily through recurring monthly subscription fees. Distribution leverages the SIXT station network across nine US metros (New York, Los Angeles, Dallas, Atlanta, Philadelphia, San Francisco, Seattle, Miami, Boston). Inorganic activity includes the 2016 acquisition of Autohaus24 GmbH, which broadened the vendor-neutral digital platform footprint.
Sixt Leasing AG firmographics
Firmographics- Name
- Sixt Leasing AG
- Legal name
- Sixt
- Website
- https://sixt-leasing.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sixt Leasing AG is a Germany-based vendor-neutral, non-bank leasing provider offering the SIXT+ car subscription service to private and business customers across nine US metros via a digital platform, mobile app, and the SIXT station network.
- Ownership category
- akta.pro rank
Sixt Leasing AG industry classification
Industry- Product category
- Vehicle Leasing & Fleet Subscription Services
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)
- akta.pro secondary industries
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where Sixt Leasing AG is headquartered
LocationHeadquarters
- HQ city
- Pullach
- HQ country
- Germany
- HQ region
- Europe
Markets served
Sixt Leasing AG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Subscription Fees: Monthly recurring subscription revenue from car subscription service. Pricing includes vehicle use, maintenance, repairs, service, registration, and provisioning. Customers pay only for fuel/electricity and optional protection packages on top of the fixed monthly rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible monthly subscription with no fixed term commitment |
| Subscription | Multi-year contract | Fixed 6 or 12-month term with corporate discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Sixt Leasing AG product offering
Product offeringCore offering
Sixt Leasing AG operates the SIXT+ car subscription service, a vendor-neutral, non-bank leasing provider offering flexible vehicle access as an alternative to traditional car leasing. Customers subscribe to vehicles from the SIXT fleet on terms starting from one month, with all-inclusive fixed monthly pricing covering maintenance, repairs, service, registration, and provisioning. The offering is available to both private consumers and business customers, with tailored corporate fleet solutions including dedicated rates and consultation.
Product overview
SIXT+ is a flexible car subscription platform offered by Sixt as an alternative to traditional car leasing. The core offering includes a subscription service with terms starting from 1 month, monthly cancellation options, and all-inclusive pricing that covers maintenance, repairs, registration, and insurance. The product portfolio includes brand-specific subscriptions (BMW, Mercedes, Toyota, VW, Cadillac, Ford), electric vehicle subscriptions, luxury car subscriptions, and business fleet solutions. All subscriptions are available through the SIXT app and online platform, with vehicles available immediately from SIXT stations.
Differentiator
Problem solved
Functional benefit
Products and services
- SIXT+ Car Subscription A flexible car subscription service offering vehicles from the SIXT fleet with monthly terms starting from 1 month, including maintenance, repairs, and insurance in the fixed monthly price. Available for both private and business customers.
- BMW Car Subscription SIXT+ car subscription program featuring BMW vehicles, offering flexible terms and all-inclusive pricing.
- Mercedes Car Subscription SIXT+ car subscription program featuring Mercedes-Benz vehicles with flexible monthly terms.
- Toyota Car Subscription SIXT+ car subscription program featuring Toyota vehicles with flexible subscription terms.
- VW Car Subscription SIXT+ car subscription program featuring Volkswagen vehicles with all-inclusive pricing.
- Cadillac Car Subscription SIXT+ car subscription program featuring Cadillac vehicles.
- Ford Car Subscription SIXT+ car subscription program featuring Ford vehicles.
- Electric Car Subscription SIXT+ car subscription program featuring electric vehicles with flexible terms.
- Luxury Car Subscription SIXT+ premium car subscription offering high-end luxury vehicles with flexible terms.
- Short-term Car Lease Flexible short-term vehicle rental alternative to traditional leasing with terms from 1 month.
- Commuter Car Subscription SIXT+ subscription designed for daily commuters with flexible vehicle options.
- Business Car Subscription Corporate fleet solution offering business customers exclusive rates, personalized mobility consultation, and fleet management tools.
Companies that use Sixt Leasing AG
Customer profileSegments2 records
Ideal customer profiles2 records
Sixt Leasing AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sixt Leasing AG partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sixt Leasing AG competitors and assessment
Company assessmentEmerging players
- Autonomy: EV-focused subscription service offering month-to-month Tesla and other electric vehicle access. Represents a niche emerging competitor to SIXT+'s electric car subscription tier with deeper EV specialization.
- Kyte: Tech-enabled car rental and subscription delivery service operating across multiple US cities. Emerging competitor that overlaps with SIXT+ on flexible vehicle access and last-mile convenience, though more rental-focused than subscription.
Broad incumbents
- Hertz: Global rental giant with a long-standing vehicle fleet and broad US station network. While primarily short-term rental, Hertz's fleet scale, brand recognition, and physical footprint provide a competitive backdrop for SIXT+'s subscription and rental offerings.
- Enterprise Mobility: Largest vehicle rental and fleet management company in North America, with extensive corporate leasing and subscription-adjacent services. Competes with SIXT+ particularly in the corporate fleet and B2B subscription segment.
- Avis Budget Group: Major global rental brand operating Avis, Budget, and Zipcar. Zipcar in particular overlaps with SIXT+'s short-term flexible access model, and Avis Budget's overall fleet scale creates competitive pressure across subscription and rental segments.
Direct peers
- Care by Volvo: Volvo Cars' official vehicle subscription program offering fixed monthly all-inclusive payments. Direct competitor to SIXT+ in the car subscription category, differentiated by being OEM-captive versus SIXT+'s multi-brand aggregator model.
- Access by BMW: BMW's vehicle subscription program offering multi-model access through monthly all-inclusive payments. Directly comparable to SIXT+'s BMW subscription offering as both target flexible premium vehicle access without long-term commitment.
- FINN Auto: Direct-to-consumer vehicle subscription service offering all-inclusive monthly terms across multiple brands. Pure-play subscription model that competes with SIXT+ on flexibility, brand breadth, and digital-first customer experience.
- Mercedes-Benz Collection: Mercedes-Benz's subscription program allowing customers to switch between models on flexible terms. Competes head-to-head with SIXT+'s Mercedes subscription offering in the luxury/premium subscription segment.
- Porsche Drive: Porsche's subscription service providing flexible access to the brand's lineup with all-inclusive monthly pricing. Competes for the same premium/luxury subscription segment that SIXT+ addresses with its luxury car subscription tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sixt Leasing AG social profiles
Digital presenceSixt Leasing AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sixt Leasing AG leadership team
Management profileNumber of profiles
Sixt Leasing AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sixt Leasing AG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sixt Leasing AG
What does Sixt Leasing AG do?
Sixt Leasing AG operates the SIXT+ car subscription service, a vendor-neutral, non-bank leasing provider offering flexible vehicle access as an alternative to traditional car leasing. Customers subscribe to vehicles from the SIXT fleet on terms starting from one month, with all-inclusive fixed monthly pricing covering maintenance, repairs, service, registration, and provisioning. The offering is available to both private consumers and business customers, with tailored corporate fleet solutions including dedicated rates and consultation.
When was Sixt Leasing AG founded?
Sixt Leasing AG was founded in 1967. It employs 251 to 500 people.
Where is Sixt Leasing AG based?
Sixt Leasing AG is headquartered in Pullach, Germany, in the Europe region.
How does Sixt Leasing AG make money?
One revenue line is on record: vehicle Subscription Fees.
Who are Sixt Leasing AG's main competitors?
Emerging players on record are Autonomy and Kyte. Broad incumbents are Hertz, Enterprise Mobility and Avis Budget Group. Direct peers are Care by Volvo, Access by BMW, FINN Auto, Mercedes-Benz Collection and Porsche Drive.
Does Sixt Leasing AG have an API?
No public API is recorded for Sixt Leasing AG.
What industry is Sixt Leasing AG in?
Sixt Leasing AG's product category is Vehicle Leasing & Fleet Subscription Services. Its primary akta.pro industry code is THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months), with a secondary code of TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire). Its NAICS code is 532112 and its SIC code is 7510.