Wlfi
WLFI is a CBS-affiliated local television station serving the West Lafayette, Indiana DMA, delivering news, weather, sports, and community programming alongside a B2B digital marketing services division for local advertisers and businesses.
- Company typePrivate
- Founded2024
- HeadquartersWest Lafayette, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wlfi does
WLFI is a CBS-affiliated local television station licensed to West Lafayette, Indiana, operating as part of Gray Local Media (formerly Allen Media Broadcasting). The station serves the Greater Lafayette DMA, delivering local news, weather forecasting with radar and storm tracking, sports coverage (including Purdue University athletics, high school sports via Frenzy, and the Gold and Black Live program), and community-oriented programming across Northern Indiana. Its distribution footprint spans over-the-air broadcasting with NextGen TV support, the wlfi.com website, livestreaming, video-on-demand, a YouTube channel, and syndicated national programming partnerships (PowerNation, InvestigateTV, Aging Untold, Watching Your Wallet).
Beyond traditional broadcasting, WLFI operates a complementary B2B digital marketing services division offering responsive website design, SEO, PPC advertising, social media management, reputation management, and local display advertising to area businesses. The station also runs community engagement features including Local Deals (a marketplace for area business discounts), Contests and Promotions (Pet of the Day, Foodie Friday, BOGO Bonanza), and the Aging Untold vertical content series. National digital content operations are coordinated through Gray Television's corporate digital team under a National Digital Content News Director.
Revenue mechanics rely on local and regional broadcast advertising sales, digital display and sponsored content, syndicated national ad inventory, and the B2B digital marketing agency serving SMB clients in the DMA. Customer segments split between end viewers/readers across the West Lafayette/Lafayette DMA and local/regional business advertisers and digital marketing clients.
Wlfi firmographics
Firmographics- Name
- Wlfi
- Legal name
- World Liberty Financial
- Website
- https://wlfi.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WLFI is a CBS-affiliated local television station serving the West Lafayette, Indiana DMA, delivering news, weather, sports, and community programming alongside a B2B digital marketing services division for local advertisers and businesses.
- Ownership category
- akta.pro rank
Wlfi industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- News OTT & Live News Streaming Channels (MPABAHAK), Local News & Weather Stations (MPABACAJ)
Keywords
Where Wlfi is headquartered
LocationHeadquarters
- HQ city
- West Lafayette
- HQ country
- United States
- HQ region
- North America
Markets served
Wlfi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Token Transactions: WLFI token trading generated approximately $113 million in trading volume during a 24-hour period of price fluctuation
- Lending Platform (World Liberty Markets): Lending platform attracted hundreds of millions of dollars in deposits, likely generating revenue through interest spreads on deposited assets
- Stablecoin (USD1): USD1 stablecoin holds approximately $4.5 billion market cap, the fifth-largest stablecoin globally, generating revenue through transaction fees and potential reserve management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial token sale |
| Transaction based/ take rate | Pay-as-you-go | USD1 stablecoin trading |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Wlfi product offering
Product offeringCore offering
WLFI-TV is a CBS-affiliated local television station licensed to West Lafayette, Indiana, delivering local news, weather, sports, and community content across over-the-air broadcast and digital channels. The station operates as a unified local broadcasting platform serving the West Lafayette and Lafayette region, supplemented by a digital marketing services division that provides responsive website design, SEO, PPC advertising, social media management, reputation management, and local display advertising for area businesses.
Product overview
WLFI-TV is a local television station in West Lafayette, Indiana operated by Gray Local Media (Allen Media Broadcasting). The station operates as a single unified local broadcasting platform offering over-the-air television programming alongside a complementary digital marketing services division. The core offering is local broadcast television delivering news, weather, and sports content, supplemented by a digital marketing agency for local businesses and community engagement features including contests and local deals.
Differentiator
Problem solved
Functional benefit
Brands
- USD1: WLFI's native stablecoin with approximately $4.5 billion market cap, positioned as the fifth-largest stablecoin and settlement layer for the agentic economy.
- World Swap
- World Liberty Markets
- AgentPay SDK
Products and services
- WLFI-TV Broadcasting Local television broadcasting service serving the West Lafayette and Lafayette regions of Indiana, delivering local news, weather, sports, and community content as a CBS affiliate station.
- WLFI Digital Marketing Services Digital marketing services for local businesses including responsive website design, search engine optimization, pay-per-click advertising, social media management, reputation management, and local display advertising.
- Local Deals Local deal marketplace featuring discounts and promotions from area businesses including restaurants, stores, and services in the West Lafayette and Lafayette region.
Quantifiable outcome
- $4.5 billion stablecoin market cap for USD1, ranking as the fifth-largest stablecoin globally
- +3 more outcomes
Companies that use Wlfi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Wlfi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wlfi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aster DEXcoreAster DEX forged a strategic alliance with Trump-linked WLFI to unlock revolutionary TradFi settlement capabilities. This partnership integrates WLFI's financial infrastructure with Aster DEX's decentralized exchange technology.
Scale indicators7 records
Recent moves4 records
Expansion highlights4 records
Wlfi competitors and assessment
Company assessmentBroad incumbents
- Sinclair Broadcast Group: One of the largest US local TV station operators with a portfolio of Big-Four and CW affiliates. Comparable as a portfolio operator competing with Gray for political and national ad dollars across small markets.
- Nexstar Media Group: The largest US TV broadcaster with 200+ stations across all major networks. Comparable as a broadcast-group incumbent whose portfolio economics and retransmission strategy mirror those affecting WLFI.
- Allen Media Broadcasting: The legacy operator name associated with WLFI in earlier filings; operates a portfolio of local TV stations. Relevant as a regional broadcast portfolio operator with overlapping Midwestern market presence.
- Gray Television (Gray Media): The publicly traded parent company that operates WLFI and ~100+ other local TV stations nationwide. Relevant as the strategic decision-maker and primary value driver for the station.
Direct peers
- WANE-TV: CBS affiliate serving Fort Wayne, Indiana (DMA ~110), also owned by Gray Television. Directly comparable as a same-network, same-parent, Midwestern small-to-mid-market local news station.
- WSBT-TV: CBS affiliate serving South Bend, Indiana, and a Gray Television station. Comparable in network affiliation, regional Indiana market overlap, and parent-company operating model.
- WCAX: CBS affiliate serving Burlington, Vermont and the surrounding region. Comparable as a CBS-affiliated local station in a small Northeastern market with a similar news/weather-driven programming mix.
- WTOL: CBS affiliate in Toledo, Ohio owned by Gray Television. Comparable as a Gray-owned Big-Four affiliate in a small-to-mid Midwest market with similar weather-driven newsroom emphasis.
- WIFR: CBS affiliate in Rockford, Illinois owned by Gray Television. Comparable as a same-network, same-parent affiliate in a small Midwestern market with similar local content structure.
Regional players
- WRTV: ABC affiliate (Scripps) serving Indianapolis, the dominant station in Indiana's largest DMA. Comparable as an Indiana-market Big-Four affiliate competing for regional audience share and statewide political ad budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wlfi social profiles
Digital presenceWlfi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wlfi leadership team
Management profileNumber of profiles
Profiles1 record
Wlfi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wlfi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wlfi
What does Wlfi do?
WLFI-TV is a CBS-affiliated local television station licensed to West Lafayette, Indiana, delivering local news, weather, sports, and community content across over-the-air broadcast and digital channels. The station operates as a unified local broadcasting platform serving the West Lafayette and Lafayette region, supplemented by a digital marketing services division that provides responsive website design, SEO, PPC advertising, social media management, reputation management, and local display advertising for area businesses.
Is Wlfi a public or private company?
Wlfi is a private company. It is classified as corporate owned and is currently operating.
When was Wlfi founded?
Wlfi was founded in 2024. It employs 1 to 10 people.
Where is Wlfi based?
Wlfi is headquartered in West Lafayette, United States, in the North America region.
How does Wlfi make money?
Three revenue lines are on record. Token Transactions are the primary driver. The others are lending Platform (World Liberty Markets) and stablecoin (USD1).
Who are Wlfi's main competitors?
Broad incumbents on record are Sinclair Broadcast Group, Nexstar Media Group, Allen Media Broadcasting and Gray Television (Gray Media). Direct peers are WANE-TV, WSBT-TV, WCAX, WTOL and WIFR. WRTV is listed as a regional player.
Does Wlfi have an API?
No public API is recorded for Wlfi.
What industry is Wlfi in?
Wlfi's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.