Ferguson Advertising

What Ferguson Advertising does

Ferguson Advertising, doing business as The Ferguson Agency, is a Fort Wayne, Indiana-based full-service marketing and advertising agency founded in 1974. It serves B2B clients and nonprofit organizations in the Indiana market with creative services spanning brand strategy, advertising campaigns, video production, website development, and brand management. The agency's operations are organized around project-based and retainer professional services engagements, delivered via direct sales relationships with clients such as Do it Best, Arts United, and Mad Anthonys.

In November 2021, the company acquired Indianapolis-based Scofield Digital Storytelling, an award-winning video production firm that continues to operate under its own brand as a wholly-owned subsidiary. The acquisition roughly doubled agency headcount to over 50 and established a second office in Indianapolis, broadening both the geographic footprint and the integrated service offering. The combined entity now employs approximately 70 people across the two offices under a '50 years. 70 faces. One Ferg.' positioning that emphasizes its five-decade operating history.

The business model is straightforward professional services: customized, quote-based engagements with no publicly disclosed pricing. Distribution is regional and direct, with no disclosed technology platform, proprietary software, or AI/ML capabilities beyond standard creative production tooling. The agency is privately held with no disclosed funding, and revenue figures are not publicly available.

Name

Ferguson Advertising

Legal name

The Ferguson Agency

Website

https://fai2.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Ferguson Advertising is a Fort Wayne, Indiana-based full-service marketing and advertising agency founded in 1974, serving B2B clients and nonprofits with brand strategy, creative campaigns, video production, and website development across two Indiana offices.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAMAC

Sales Promotion Campaign Design & Management

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Advertising services
• Creative agency
• Video production
• Brand strategy
• Marketing campaigns

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: Project-based and retainer engagements for creative marketing services including advertising campaigns, video production, website development, and brand strategy consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ferguson Advertising is a full-service marketing and advertising agency that develops creative campaigns, brand strategy, video production, website development, and public relations/social media advertising services for business and nonprofit clients. The agency sells customized project-based and retainer engagements, delivering integrated marketing solutions from strategy through execution. Following the November 2021 acquisition of Scofield Digital Storytelling, video production capabilities are offered in-house alongside traditional creative services.

Product overview

Ferguson Advertising is a full-service marketing agency offering creative services, video production, and campaign development. The core offering consists of creative services for brand strategy and campaign execution, supplemented by the acquired video production brand Scofield Digital Storytelling which provides specialized video production capabilities. These services operate as an integrated portfolio enabling clients to access comprehensive marketing solutions from a single agency partner.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scofield Digital StorytellingcoreStrategic or Co-development Partner · 4 November 2021Ferguson acquired Scofield Digital Storytelling, an Indianapolis-based video production company, to expand its video production services. The acquisition increases Ferguson's employee count to over 50 and enhances creative capacity to meet rising demand for high-quality video content. Scofield continues operations in Indianapolis under its existing brand.

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Hirons & Company: An Indianapolis-based full-service advertising, PR, and digital agency serving regional and national clients. Directly comparable as an Indiana-based integrated agency competing for similar B2B and consumer brand accounts.
• Asher Agency: A Fort Wayne, Indiana-based full-service advertising and public relations agency serving regional and national clients. Directly comparable as a same-city Midwest regional agency of similar vintage and scale competing for the same Indiana client roster.
• Swanson Russell: A Lincoln, Nebraska-based full-service marketing communications agency with a similar integrated creative, digital, and PR portfolio. Comparable as a Midwest-headquartered independent agency of similar scale serving regional and national clients.
• Young & Laramore: An Indianapolis-based independent full-service advertising agency with an integrated creative, video, and digital offering. Comparable in geographic market, agency model, and mid-size independent positioning.
• The Tombras Group: A Knoxville, Tennessee-based independent full-service agency of comparable size and integrated offering (creative, media, digital, video). Comparable as a similarly sized independent agency pursuing national accounts from a regional base.
• Eric Mower + Associates: A Syracuse/Atlanta-based independent marketing and communications agency offering advertising, PR, and digital services. Comparable as a similarly sized independent agency with an integrated B2B and B2C offering.
• BVK: A Milwaukee-based independent full-service advertising agency with integrated creative, media, digital, and PR capabilities. Comparable as a Midwest-headquartered independent agency of similar size and integrated model.
• Hughes Leahy Karlovic: An Indianapolis-based integrated marketing agency offering advertising, public relations, and digital services. Directly comparable as an Indiana-headquartered agency competing for the same regional client base.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency, offering full-service advertising, digital, and media capabilities globally. Comparable as a much larger full-service incumbent that competes for the same enterprise client RFPs but with significantly broader geographic reach and resources.
• VMLY&R: A global marketing communications network offering integrated advertising, digital, and experience design. Comparable as a global full-service incumbent that competes with Ferguson for enterprise brand engagements but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FergusonAdv
• Facebookfacebook.com/fergusonadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferguson Advertising