What Young & Laramore does

Young & Laramore is an Indianapolis-based marketing and advertising agency that has operated continuously since 1982, serving national enterprise clients with strategic marketing and brand advertising services. The firm positions itself as a full-service partner for clients seeking comprehensive advertising campaign management, brand strategy, and client operations oversight. Its primary disclosed customer segment is national enterprise clients, for whom it delivers brand strategy and advertising campaigns, with horizontal segmentation across industries rather than vertical specialization.

The agency's business model follows the traditional advertising-agency archetype: services are delivered on a quote-based, project- and retainer-contract basis, with pricing not publicly disclosed. Distribution occurs through direct enterprise sales engagement rather than self-serve or channel-based models. Headcount is reported in the 51-100 range, consistent with a mid-sized independent shop. The company is privately held with no disclosed parent, subsidiaries, or public-ownership signals in the source material, and there is no information on funding rounds or external capital structure.

In November 2025, the firm created its first-ever SVP, Chief Client Officer role and re-hired Adrienne Strange from GSD&M after a 12-year stint there, signaling an offensive push to expand its national client roster. Beyond strategic marketing services, the source data discloses no proprietary technology, products, or platform architecture; core technology fields are empty and no AI, integrations, certifications, patents, or partnerships are documented. Operating geographies are not specified beyond a U.S. headquarters in Indianapolis.

Name

Young & Laramore

Website

https://yandl.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Young & Laramore is an Indianapolis-based advertising and marketing agency founded in 1982 that provides strategic marketing, brand strategy, and advertising campaign services to national enterprise clients on a contract basis.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising services
• Brand strategy
• Marketing agency
• Creative agency
• Brand communications

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Young & Laramore is an independent advertising and marketing agency that delivers strategic marketing, brand strategy, and advertising campaign services to national clients. The agency provides comprehensive client operations oversight aimed at growing clients' national brand presence and communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing and Advertising Services Full-service advertising and marketing engagements covering brand strategy, advertising campaigns, and strategic communications for national enterprise clients seeking to grow their brand presence.
• National Client Roster Growth Services Client operations oversight and account leadership services intended to expand the agency's national client roster and deepen relationships with enterprise brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• GSD&M: Austin-based independent full-service advertising agency of comparable size and heritage. Directly comparable as the firm where Young & Laramore's new SVP, Chief Client Officer spent 12 years, indicating overlapping client rosters, services, and operating model.
• Droga5: Creatively led independent agency (now part of Accenture Song) that has historically competed for the same brand-strategy and campaign mandates from national enterprise clients. Comparable as a creatively driven agency pursuing premium enterprise accounts.
• Mother: Independent creative agency with a strong track record serving national and global brands. Comparable as an independent, creatively led agency that wins work from enterprise clients seeking alternatives to holding-company networks.
• Cramer-Krasselt: Midwest-rooted independent advertising agency with comparable size and a national client footprint. Comparable as a privately held creative shop competing for similar brand-strategy and campaign work.
• 72andSunny: Independently held creative agency known for national-brand campaign work. Comparable as a privately held creative shop of broadly similar scale pursuing enterprise clients.
• Anomaly: Independent creative and media agency with national-brand clients and a comparable independent operating model. Comparable as a mid-sized non-network agency pursuing enterprise creative mandates.
• Carmichael Lynch: Minneapolis-based independent creative agency of similar scale and heritage. Comparable as a Midwestern-rooted independent shop competing for national-brand advertising mandates.
• The Richards Group: Dallas-based mid-sized independent advertising agency with a similar national-brand client focus and roughly comparable headcount. Directly comparable as a privately held, full-service creative shop competing for the same enterprise client roster as Young & Laramore.
• Fallon: Minneapolis-headquartered creative agency with a comparable independent heritage and national brand client base. Comparable as a similarly scaled full-service creative shop pursuing enterprise creative mandates.

Broad incumbents

• Leo Burnett: Chicago-based global advertising agency and Publicis network flagship. Comparable as a Midwestern-rooted creative agency serving large national brands, but operates with significantly greater scale and holding-company resources than Young & Laramore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yandl
• Facebookfacebook.com/the-lockerbie-pub-99082703138

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young & Laramore