What RFR Holding LLC does

RFR Holding LLC is a privately held international real estate investment, development, and management firm headquartered in the Seagram Building at 375 Park Avenue, New York. Founded in the early 1990s by Aby Rosen and Michael Fuchs and led today by the Rosen family alongside a CFO (Michael Astarita), COO/Head of Portfolio Management (Tom Lavin), and Chief Legal Officer (Frank Mangieri), the firm operates a vertically integrated platform of more than 180 employees spanning acquisitions, capital markets, asset management, leasing, design, construction, development, property management, and accounting.

Its product portfolio comprises over 100 architecturally significant properties across the office, residential, hotel, and retail asset classes, concentrated in New York, Miami, Seattle, Stamford, Denver, San Francisco, Las Vegas, and Tel Aviv. Signature assets include the Seagram Building, Lever House, 17 State Street, Dumbo Heights, 301 Battery Street, Miracle Mile Shops, the Gramercy Park Hotel, 11 Howard, W South Beach, and the Jaffa Hotel & Residences, developed in collaboration with Pritzker Prize-winning architects (Foster + Partners, Herzog & de Meuron, KPF, BIG, John Pawson, Michael Graves).

RFR generates revenue through a mix of recurring commercial and retail leasing, ground-up development of office, residential, hotel, and mixed-use assets, hotel operations via partnerships with Marriott/W Hotels, Ian Schrager, and Soho House, and periodic asset sales that complete investment cycles. Its go-to-market is sales-led through direct broker networks and tenant relationships, with marquee anchor tenants including Amazon (100% leased across four Seattle/Bellevue buildings), Meta (Dexter Station), Etsy (Dumbo Heights), VF Corporation (Denver HQ), Bank of America, Starbucks, and Soho House. The firm monetizes architectural prestige and curated tenant ecosystems to drive premium rents and asset appreciation, with leadership recently signaling active capital recycling through 2024–2025 divestitures.

Name

RFR Holding LLC

Legal name

RFR Holding LLC

Website

https://rfr.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

RFR Holding LLC is a privately held, vertically integrated real estate investment, development, and management firm founded by Aby Rosen and Michael Fuchs in the early 1990s. It owns and repositions over 100 architecturally significant office, residential, hotel, and retail properties across major US cities and Tel Aviv, serving enterprise tenants including Amazon, Meta, Etsy, and VF Corporation.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment & Development

NAICS

Management of Companies and Enterprises (55111), Management of Companies and Enterprises (55)

SIC

Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Commercial real estate investment
• Property development services
• Real estate asset management
• Luxury hospitality properties
• Commercial property leasing

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Property Development: Ground-up development of architecturally distinctive buildings from foundation to completion, including office towers, residential condominiums, hotels, and mixed-use properties
2. Asset Management and Leasing: Hands-on property-level repositioning and asset management generating recurring revenue through commercial and retail tenant leasing
3. Property Sales: Full-cycle investment returns through strategic property sales after value creation through repositioning
4. Hotel Operations: Hospitality revenue from branded hotel properties including W South Beach, 11 Howard, Paramount Hotel, Gramercy Park Hotel, and The Jaffa Hotel

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RFR Holding LLC acquires, develops, owns, repositions, and manages architecturally significant commercial real estate assets across the office, residential condominium, hotel, and retail sectors. The firm operates a vertically integrated platform covering the full property lifecycle from acquisition through capital markets, leasing, design-led redevelopment, construction, and ongoing property management. Revenue is generated primarily through commercial leasing, residential condo sales, hotel operations, and full-cycle property dispositions in markets including New York, Miami, Seattle, Denver, San Francisco, Stamford, Las Vegas, and Tel Aviv.

Product overview

RFR Holding LLC is a privately held international real estate investment, development and management firm headquartered in New York City. The company's product portfolio comprises a diversified mix of commercial real estate assets across multiple segments: Class A office properties (including landmark buildings like the Seagram Building, 17 State Street, and various Madison Avenue towers), mixed-use developments (Dumbo Heights, 425 Fifth Avenue, Park Avenue Place), hotel and hospitality properties (The Jaffa Hotel, 11 Howard Hotel, Gramercy Park Hotel, W South Beach), retail properties (Miracle Mile Shops, Lincoln Road assets), and residential condominiums (The Impala, 300 East 64th Street, Century Tower). RFR also operates development projects including 175 Third Street in Gowanus and 146 Biscayne Boulevard in Miami. The portfolio spans key urban markets in the United States (New York, Miami, Seattle, San Francisco, Denver, Las Vegas, Stamford) and internationally (Tel Aviv, Israel). Founded by Aby Rosen and Michael Fuchs in the early 1990s, the firm employs over 180 people across acquisitions, capital markets, asset management, leasing, development, and property management.

Differentiator

Problem solved

Functional benefit

Brands

• W South Beach & Residences: Ground-up luxury condo-hotel developed in partnership with Tricap, completed in 2009, featuring hotel accommodations with branded residential units.
• 11 Howard Hotel
• Paramount Hotel
• Gramercy Park Hotel
• The Jaffa Hotel & Residences
• Soho House Tel Aviv
• Miracle Mile Shops

Products and services

• Commercial Real Estate Investment and Acquisition Acquisition of architecturally significant office, mixed-use, hotel, retail, and residential properties in key U.S. urban markets and internationally. RFR underwrites and acquires landmark and value-add assets, including the 2019 Chrysler Building co-acquisition with Signa Group at roughly $150 million valuation and the 2020 acquisition of 301 Battery Street in San Francisco's North Financial District. Customers include institutional co-investors and joint venture partners.
• Property Development and Construction Ground-up development and adaptive reuse of architecturally distinctive office, residential, hotel, and mixed-use buildings. Major developments include W South Beach (completed 2009), The Jaffa Hotel & Residences (Tel Aviv), 100 East 53rd Street residential tower (Foster + Partners), 425 Fifth Avenue (Michael Graves), and 146 Biscayne Boulevard (Foster + Partners).
• Commercial Property Leasing Leasing of Class A office, retail, and mixed-use space across RFR's portfolio to corporate and retail tenants. Major leased properties include the Seagram Building (HQ), 17 State Street (570,000+ sq ft), Amazon Everest (100% leased long-term to Amazon), Amazon Brazil, Amazon Apollo, Amazon Amelia, Dexter Station (anchored by Meta), and Dumbo Heights (anchored by Etsy).
• Asset Management Services Hands-on asset management across the property lifecycle, including repositioning programs, capital improvement execution, tenant relations, and ongoing value creation for owned and co-investment properties. Function is led internally by the Head of Asset Management role.
• Luxury Hotel and Hospitality Operations Ownership and operation of boutique and luxury hotels, often in partnership with leading hospitality operators. Portfolio includes W South Beach (with Marriott/W brand), 11 Howard Hotel (220-room boutique hotel in SoHo, opened 2016), Gramercy Park Hotel (reimagined with Ian Schrager, completed 2006), Paramount Hotel, and The Jaffa Hotel in Tel Aviv.
• Luxury Residential Condominium Development and Sales Development and sale of luxury residential condominiums in architecturally significant buildings in Manhattan and Tel Aviv. Notable projects include The Impala at 404 East 76th Street (~190 residences, Michael Graves), 425 Fifth Avenue (~175-180 residences, completed 2003), branded residences at W South Beach, and branded residences at The Jaffa Hotel & Residences.
• Retail Property Leasing and Repositioning Leasing and repositioning of high-traffic retail complexes and flagship storefronts, including Miracle Mile Shops on the Las Vegas Strip (500,000+ sq ft repositioned in partnership with Tristar Capital), Lincoln Road retail portfolio in Miami, and luxury lifestyle brand flagships at 11 Bond Street (Gymshark) and 337 Lafayette Street (Kith).
• Strategic Property Sales and Dispositions Full-cycle investment realization through strategic property sales after value creation. Recent transactions include the 2024 sale of 980 Madison Avenue, 2025 sales of 175 Third Street (Gowanus) and Atlas Plaza (Miami), and the announced $81.5 million sale of 281 Park Avenue South (expected to close soon).
• Seagram Building (375 Park Avenue, New York) Landmark 1958 modern architecture icon at 375 Park Avenue in New York City, featuring bronze-and-glass façade designed by Ludwig Mies van der Rohe. Offers Class A office space with amenities including The Playground + Conference Center wellness facility, on-site parking, and premium dining destinations The Grill and The Lobster Club. Serves as RFR's corporate headquarters and as Class A office space for corporate tenants.
• Dumbo Heights (Brooklyn, NY) Three-building East River waterfront campus in Dumbo, Brooklyn comprising more than 1.2 million square feet of office, retail, and high-tech space. Features efficient floor plates, high ceilings, options for private roof decks, and ample natural light. Anchored by Etsy as headquarters tenant.
• W South Beach & Residences (Miami) Ground-up luxury condo-hotel developed by RFR in partnership with Tricap on a 3.5-acre site. 20-story, 750,000-square-foot destination completed in 2009 combining hotel accommodations with branded residential units, designed by Kondylis & Partners.
• 11 Howard Hotel (SoHo, New York) 220-room boutique hotel in SoHo blending Scandinavian minimalism with New York sophistication. Opened in 2016, developed by RFR, created by architect Anda Andrei and Space Copenhagen. Reimagines former Holiday Inn into design-forward destination embodying 'conscious hospitality'.
• Gramercy Park Hotel (New York) Historic property reimagined by RFR in partnership with hotelier Ian Schrager through comprehensive redevelopment completed in 2006. Led by artist Julian Schnabel, transformed into richly layered art-driven environment blurring the line between hospitality and cultural institution.
• The Jaffa Hotel & Residences (Tel Aviv) Landmark adaptive reuse project in Tel Aviv's historic port district, set within a restored 19th-century monastery and hospital. Developed by RFR, led by Aby Rosen, designed by John Pawson. Transformed into luxury hotel and branded residences seamlessly integrating historic architecture with contemporary new-build.
• Miracle Mile Shops (Las Vegas Strip) 500,000-square-foot retail complex on the Las Vegas Strip acquired in partnership with Tristar Capital. Comprehensive repositioning through full-scale redevelopment, strategic rebranding, and curated merchandising program. Among the most highly trafficked retail destinations in the United States.
• The Impala at 404 East 76th Street (New York) 31-story luxury condominium designed by Michael Graves, his first residential tower in New York City. Completed in 2000 with approximately 190 residences and landscaped 15,000-square-foot courtyard adorned with bronze impala sculptures by artist Danie de Jager.
• 425 Fifth Avenue (New York) Striking mixed-use condominium tower developed by RFR and designed by Michael Graves, completed in 2003. Rising over 50 stories with approximately 175-180 residences, combining sleek postmodern design with vertical mix of residential, hospitality, and commercial uses.

Quantifiable outcome

• Over 100 properties consisting of office, residential, hotel and retail buildings successfully acquired, repositioned, and managed
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Ian SchragercoreStrategic or Co-development PartnerLong-standing partnership with hotelier Ian Schrager on design-driven hotel and residential developments including Gramercy Park Hotel (redeveloped in 2006) and 40 Bond Street (condominium completed in 2007). Schrager's influence shaped the art-driven, design-forward repositioning of the Gramercy Park Hotel into a defining downtown luxury destination.
• TricapmajorStrategic or Co-development PartnerPartnership with Tricap on W South Beach development. RFR and Tricap acquired the 3.5-acre site in 2004 and transformed it into a 20-story, 750,000-square-foot luxury condo-hotel completed in 2009, helping redefine Miami Beach's hospitality landscape.
• Tristar CapitalmajorStrategic or Co-development PartnerPartnership with Tristar Capital to acquire and reposition an underperforming 500,000-square-foot retail complex on the Las Vegas Strip. Executed comprehensive redevelopment, rebranding, and merchandising program to create Miracle Mile Shops.
• Soho HousecoreStrategic or Co-development PartnerPartnership with Soho House to develop Soho House Tel Aviv, transforming a 19th-century convent into a boutique members' club and hotel in Jaffa's vibrant cultural district. RFR developed the property in partnership with the global private members' club brand.
• John PawsoncoreStrategic or Co-development PartnerLead architect for The Jaffa Hotel & Residences, a landmark adaptive reuse project in Tel Aviv's historic port district. John Pawson designed the luxury hotel and branded residences within a restored 19th-century monastery and hospital, navigating extensive preservation and archaeological work over a decade.
• Foster + PartnersmajorStrategic or Co-development PartnerDevelopment collaboration between RFR and Foster + Partners on 146 Biscayne Boulevard in Downtown Miami. The project features a sculptural facade and bold architectural vision to contribute to Miami's evolving skyline. Also partnered on 100 East 53rd Street residential tower.
• Kohn Pedersen Fox Associates (KPF)majorStrategic or Co-development PartnerArchitecture firm KPF designed 60 East 55th Street (Park Avenue Place), a luxury mixed-use condominium tower rising over 40 stories in Midtown East, completed in early 2000s. Also designed One Jackson Square at 122 Greenwich Avenue in West Village.
• Herzog & de MeuronmajorStrategic or Co-development PartnerPritzker Prize-winning architects Herzog & de Meuron designed 40 Bond Street in collaboration with Ian Schrager and RFR. The 11-story condominium is distinguished by its iconic graffiti-inspired cast aluminum facade and green-tinted glass, completed in 2007.
• Bjarke Ingels Group (BIG)majorStrategic or Co-development PartnerOriginally assembled and controlled by RFR, 175 Third Street in Brooklyn's Gowanus neighborhood was envisioned as a transformative 1M+ square foot waterfront development designed by Bjarke Ingels Group. The site was sold in 2025, reflecting RFR's strategic approach to identifying and unlocking value in high-growth urban neighborhoods.
• Michael GravescoreStrategic or Co-development PartnerMichael Graves designed The Impala at 404 East 76th Street, his first residential tower in New York City, completed in 2000. Also designed 425 Fifth Avenue, a striking mixed-use 50+ story condominium tower completed in 2003. Graves's postmodern design language defined these luxury residential developments.
• Leading RestaurateurscoreStrategic or Co-development PartnerRFR maintains longstanding relationships with many of the country's leading restaurateurs and curates a portfolio of dining destinations within its commercial properties. Through thoughtful design and strategic partnerships, RFR delivers unique food and beverage experiences tailored to each building's character. Daniel Boulud's epicerie is featured at SL Green's 346 Madison Avenue project.
• Daniel BouludminorStrategic or Co-development PartnerChef Daniel Boulud's épicerie is planned as a dining destination within SL Green's 850,000-square-foot office tower development at 346 Madison Avenue. The project represents RFR's involvement as neighboring property owner whose access is needed for construction.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is the long-term anchor tenant across multiple RFR properties in Seattle's South Lake Union: Amazon Everest (425 106th Ave NE, 362,800 sq ft), Amazon Brazil (400 Ninth Ave N, 318,689 sq ft), Amazon Apollo (325 Ninth Ave N, 317,804 sq ft), and Amazon Amelia (501 Fairview Ave N, 295,793 sq ft). All properties are 100% leased long-term to Amazon.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Cushman & Wakefield: While primarily a real estate services firm rather than an owner, Cushman & Wakefield provides brokerage and property management services across the same asset classes and markets in which RFR operates — relevant as a service provider and comparable in market coverage.

Direct peers

• Hines: Hines is a privately-held global real estate investment, development, and management firm operating across office, residential, hospitality, and mixed-use — directly comparable to RFR's diversified product mix, vertical integration, and international footprint (Hines operates in Tel Aviv and globally).
• The Durst Organization: Durst is a privately-held, family-owned NYC real estate developer and owner-operator focused on sustainable, design-forward Class A office towers and mixed-use properties — directly comparable to RFR's NYC portfolio emphasis on landmark buildings and design quality.
• SL Green Realty Corp. SL Green is a publicly-traded office REIT with a Manhattan-centric Class A office portfolio directly comparable to RFR's NYC office cluster (17 State Street, 477 Madison, 350 Madison). Both pursue active leasing, repositioning, and selective dispositions in the same submarkets.
• Vornado Realty Trust: Vornado is a leading NYC office landlord operating a portfolio of trophy Manhattan assets — directly comparable to RFR's concentration in landmark Park Avenue and Madison Avenue office properties. Both firms emphasize high-end repositioning and amenity-rich office environments.
• Boston Properties (BXP): Boston Properties is a publicly-traded office REIT with a national Class A portfolio in gateway markets (NYC, Boston, San Francisco, DC, LA, Seattle). Its focus on premier office product and tenant experience is highly comparable to RFR's office leasing strategy across multiple US markets.
• Tishman Speyer: Tishman Speyer is a privately-held global real estate investment and development firm with a comparable vertically integrated platform and a portfolio that includes iconic mixed-use and trophy office developments. Its acquisition-and-repositioning playbook closely mirrors RFR's approach to architecturally significant properties.
• Related Companies: Related Companies is a privately-held real estate development firm with a large mixed-use and affordable housing portfolio plus hospitality assets (Equinox Hotel). Comparable to RFR in scale, design orientation, and the integration of residential, office, and hospitality product types.

Emerging players

• Ian Schrager / Schrager Group companies: Ian Schrager's hospitality and residential developments (PUBLIC Hotel, EDITION, Marriott collaborations) operate in the same boutique design-driven hospitality and luxury condo space as RFR's Gramercy Park Hotel, 11 Howard, W South Beach, and Jaffa Hotel portfolio.

Broad incumbents

• Brookfield Property Partners: Brookfield Property Partners is one of the world's largest commercial real estate owners and operators, with a portfolio including office, retail, hospitality, and multifamily. Overlaps with RFR in trophy office ownership and large-scale mixed-use development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFR Holding LLC