What La Maison Simons does

La Maison Simons is a privately held, family-owned Canadian fashion retailer founded in 1840 and headquartered in Old Quebec. The company operates an omnichannel model built around 19 physical stores across five provinces (Quebec, Ontario, Alberta, British Columbia, and Nova Scotia) anchored in major Class-A shopping centres and downtown flagships, complemented by a national e-commerce platform (simons.ca) and a mobile app for iOS and Android. Distribution is supported by Campus Simons, a centralized distribution and e-commerce operations facility in Quebec City, plus a Montreal photo studio for content production.

Simons sells a diversified portfolio spanning women's, men's, kids', and home categories. The assortment includes 12+ exclusive private-label sub-brands (Twik, Icône, Contemporaine, i.FiV5, Miiyu, Le 31, Djab, Rituels, Simons Maison), curated international designer collections (Gucci, Saint Laurent, Max Mara, Balmain, Versace, Jacquemus, STAUD, Ganni, among others), the Fabrique 1840 Canadian-artisan marketplace, and a Simons Suit Shop specialty destination. Underlying technology consists of a standard e-commerce, order-management, loyalty, and shipping/returns stack with no disclosed AI/ML components.

The revenue model is one-time retail merchandise sales across physical and digital channels, supported by the free Simons loyalty program, which delivers 2% back in rewards, member-only free shipping over Can$50, and free returns. Pricing signals also include Can$9.99 return fees for non-members, gift cards in Can$50+ denominations, and 30-day (regular)/10-day (sale) return windows. The customer base is segmented horizontally by persona (Women, Men, Kids) and use case (Home, Canadian Artisans), targeting fashion-conscious Canadian consumers with a Quebec-anchored identity. The 2020-launched Vision sustainability program, which groups products with at least 50% preferable materials, had reached 85% of exclusive products by 2023 and reports a 27% CO2 reduction versus conventional fibre equivalents.

Name

La Maison Simons

Legal name

La Maison Simons

Website

https://simons.ca

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Maison Simons is a family-owned Canadian fashion retailer founded in 1840, operating 19 stores across five provinces plus a national e-commerce platform and mobile app, serving fashion-conscious consumers with exclusive private-label sub-brands, curated international designer collections, and home goods.

Ownership category

akta.pro rank

Product category

Specialty Fashion Retail

NAICS

Home Furnishings Retailers (44912), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

akta.pro secondary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Fashion retail
• Women's apparel
• Men's apparel
• Home decor
• Designer collections

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Revenue generated from selling fashion apparel, accessories, footwear, and home decor products through physical retail stores and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Maison Simons is a Canadian fashion and home retailer that sells women's apparel, men's apparel, footwear, accessories, jewelry, and home decor through 19 physical stores across Canada and a national e-commerce platform. The assortment combines exclusive in-house sub-brands (Twik, Icône, Contemporaine, Le 31, Djab, Miiyu, i.FiV5, Rituels, Simons Maison), curated international designer collections, and the Fabrique 1840 marketplace for Canadian artisans, supported by the loyalty program "The Simons" and the Vision sustainability initiative.

Product overview

La Maison Simons is a Canadian fashion retailer founded in 1840, operating 19 physical stores across Canada plus a comprehensive e-commerce platform. The company offers a diversified portfolio of exclusive in-house sub-brands spanning women's fashion (Twik, Icône, Contemporaine, i.FiV5 activewear, Miiyu lingerie/loungewear), men's fashion (Le 31 modern basics with Suit Shop, Djab streetwear, Rituels grooming), and home décor (Simons Maison). The portfolio also includes Fabrique 1840, a marketplace for Canadian artisans, alongside curated designer collections featuring international luxury and contemporary brands. Simons operates a proprietary loyalty program (The Simons) and offers gift cards in both traditional and virtual formats. The company provides free ship-to-store, free shipping for members over $50 CAD, and maintains sustainability initiatives through its Vision program grouping items with preferable materials.

Differentiator

Problem solved

Functional benefit

Brands

• Twik: Emerging creative fashion brand targeting younger demographics
• Icône
• Contemporaine
• Le 31
• Djab
• Miiyu
• i.FiV5
• Rituels
• Simons Maison
• Fabrique 1840
• Édito Simons
• Le Germain Hotels

Products and services

• Twik
• Icône
• Contemporaine
• i.FiV5
• Miiyu
• Le 31
• Djab
• Rituels
• Simons Maison
• Fabrique 1840
• Designer Collections
• Simons Suit Shop
• The Simons Loyalty Program
• Simons Gift Cards
• Simons Mobile Application
• Vision Sustainability Program

Quantifiable outcome

• Vision products generate 27% fewer CO2 emissions than conventional fibre counterparts
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lululemon: Vancouver-headquartered Canadian athletic apparel retailer with premium pricing, vertical brand model, and global expansion. Comparable as a Canadian-headquartered premium fashion-adjacent brand scaling via omnichannel, though sport-specific rather than department-store breadth; relevant comparable for management sophistication and private-brand margin profile.

Broad incumbents

• Mango: Spanish global mid-market fashion retailer with women's, men's, kids, and home lines sold through flagship stores and e-commerce worldwide. Comparable mid-market contemporary positioning to Simons' private-label brands (Twik, Contemporaine) and comparable integrated apparel + home assortment.
• Saks Fifth Avenue / HBC: US luxury department store with a curated designer assortment and digital platform; HBC held Saks as part of its portfolio before the recent strategic split. Comparable to Simons in designer apparel + accessories merchandising and in serving affluent fashion consumers, but with greater international scale and stronger luxury halo.
• Uniqlo: Global mid-market apparel retailer with strong basics-and-lifestyle assortment and a fast-expanding North American retail footprint (operating multiple Canadian stores). Competes with Simons' mid-tier contemporary positions and shares the family-private heritage (Tadashi Yanai) and omnichannel intensity, though focused on basics vs. Simons' designer curation.
• Nordstrom: US multi-channel fashion retailer offering designer and contemporary apparel, home, and beauty through full-line stores, Nordstrom Rack, and e-commerce. Comparable assortment and customer overlap with Simons' designer + contemporary positioning; not a direct Canada competitor but serves as a structural benchmark for omnichannel department-store economics.

Direct peers

• Hudson's Bay Company: Canada's other historic department-store chain, selling apparel, home, and accessories through department-store and outlet banners. Direct competitor in Canadian mid-market fashion + home furnishings, with overlapping designer brand assortments and national physical footprint — comparable retail format and customer demographic to Simons.
• Aritzia: Vancouver-based Canadian fashion retailer with a portfolio of exclusive in-house brands (Wilfred, Babaton, TNA, etc.) sold through flagship stores and a growing e-commerce platform. Highly comparable to Simons in business model: multi-brand designer + exclusive private label, North American omnichannel, women's-leaning assortment, similar Canadian heritage positioning.
• Anthropologie (URBN): URBN-owned women's apparel, accessories, and home retailer with strong in-store experience and curated lifestyle positioning. Highly comparable to Simons in 'lifestyle-led', premium-mid assortment spanning fashion and home, with comparable omnichannel model and store experience emphasis.
• Reitmans (RCL): Montreal-headquartered Canadian apparel retailer operating banners (Reitmans, Penningtons, plus size, RW&CO, Urban Behavior) plus e-commerce. Closest Canadian-headquartered mid-market women's apparel peer; comparable scale, omnichannel model, and Quebec heritage, though more narrowly focused on apparel than Simons' home and designer breadth.

Emerging players

• J.Crew: US heritage apparel retailer and Madewell parent, focused on classic and contemporary apparel with omnichannel presence. Comparable mid-premium fashion positioning, comparable heritage-brand-led assortment, and similar recovery/rebrand trajectory relevant to assessing Simons' brand-equity investment dynamics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maisonsimons
• LinkedInlinkedin.com/company/la-maison-simons

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison Simons