Moran Family of Brands

What Moran Family of Brands does

Moran Family of Brands is a privately held automotive aftermarket franchisor headquartered in Orland Park, Illinois, operating as the corporate parent Moran Industries, Inc. Founded in 1990 by Dennis Moran, Cele Moran, and Barbara Moran, the company licenses seven distinct automotive service brands (Mr. Transmission, Milex Complete Auto Care, Turbo Tint, Mister Transmission, Alta Mere Automotive Outfitters, Dr. Nick's Transmissions, and Multistate Transmissions) to franchisees who operate 150+ service locations across the U.S., Canada, and Nigeria. The core technology is operational know-how and a proprietary co-branding platform that allows franchisees to stack multiple Moran brands under a single roof, enabling scaling without proportional overhead. End-customer services span transmission diagnostics and rebuilds, general auto repair (oil, brakes, cooling, A/C), window film and paint protection, and automotive accessories installation, with Turbo Tint introducing online scheduling and straightforward pricing as a digital ordering channel.

Moran generates revenue through two primary streams: (1) one-time initial franchise fees tied to each new unit opened, with startup costs ranging $267K-$435K per location depending on brand and co-brand combination, and (2) recurring ongoing royalty fees paid by franchisees on a percentage-of-sales basis. Supporting revenue comes from co-branding arrangements, vendor/purchasing-program economics, and franchisee training delivered through Moran University. The go-to-market is a traditional franchise sales motion: a six-step "Test Drive" discovery process targeting prospective franchisees, with single-unit, multi-unit, and area-development entry points; a veteran discount ($6,750 off franchise fee via VetFran); and financing partnerships with Key Commercial Capital, SBA lenders, and 401(k) rollover specialists that widen the addressable franchisee pool.

The company's customer base is structurally bifurcated: end consumers are individual vehicle owners (282M U.S. registrations, 12.8-year average vehicle age driving service demand) and commercial fleet operators, while its direct paying customers are the franchisees themselves — a distributed base of SMB owner-operators. December 2025's acquisition of Mister Transmission added a Canadian franchise footprint, and April 2026 brought a unified North American leadership structure (President of North America, COO, SVP of Operations), positioning the platform for further consolidation of the North American automotive aftermarket franchise landscape.

Name

Moran Family of Brands

Legal name

Moran Industries, Inc.

Website

https://moranfamilyofbrands.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Moran Family of Brands is a privately held automotive aftermarket franchisor that licenses seven service brands — including Mr. Transmission, Milex Complete Auto Care, and Turbo Tint — to operators of 150+ franchise locations across the U.S., Canada, and Nigeria, with a co-branding model enabling multi-brand scaling.

Ownership category

akta.pro rank

Headquarters

HQ city

Orland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchisees for joining the Moran Family of Brands franchise system, with fee structures varying by brand
2. Ongoing Royalty Fees: Recurring royalty payments from franchisees based on franchise performance, providing continuous revenue stream

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Moran Family of Brands is a franchisor that licenses automotive aftermarket service brands to franchisees who operate independently owned service centers. The portfolio of seven brands spans transmission repair (Mr. Transmission, Mister Transmission, Dr. Nick's Transmissions, Multistate Transmissions), general auto care (Milex Complete Auto Care), window film and vehicle protection (Turbo Tint), and automotive accessories (Alta Mere Automotive Outfitters). The company also offers a proprietary Co-Branding Program allowing franchisees to operate multiple brands under one roof.

Product overview

Moran Family of Brands operates as a franchise organization offering multiple automotive service brands. The company manages a portfolio of seven distinct brands spanning transmission repair, general auto care, window tinting, and automotive accessories. The core brands include Mr. Transmission (transmission & clutch repair), Milex Complete Auto Care (general auto repair), Turbo Tint (window film and protection services), Mister Transmission (acquired Canadian brand), Alta Mere Automotive Outfitters (automotive accessories), Dr. Nick's Transmissions, and Multistate Transmissions. The company offers a co-branding platform allowing franchisees to operate multiple brands under one roof, creating a one-stop-shop experience for customers while maximizing operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Transmission: Transmission & clutch repair, fleet program for commercial trucks & fleet vehicles, transmission rebuild services.
• Milex Complete Auto Care
• Turbo Tint
• Mister Transmission
• Dr. Nick's Transmissions
• Multistate Transmissions
• Alta Mere Automotive Outfitters

Products and services

• Mr. Transmission Franchise Automotive transmission repair and maintenance franchise specializing in transmission and clutch repair, transmission rebuilds, and fleet programs for commercial trucks and fleet vehicles. Targeted at franchisees who then serve end consumers.
• Milex Complete Auto Care Franchise

Quantifiable outcome

• 282 million vehicles registered in the U.S. creating large addressable market
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship, core and supporting.

• Mister TransmissionflagshipStrategic or Co-development Partner · 8 December 2025Acquisition of Mister Transmission brought Canadian franchise operations under the Moran Family of Brands umbrella, expanding into Canada and creating a unified North American automotive service leader with 7 brands.
• National Tenant RepresentativecoreImplementation/ SI/ Consulting PartnerMoran Family of Brands has partnered with a national tenant representative to assist franchisees with market analysis, site selection, demographics, and lease negotiation to help find and secure ideal locations.
• VetFransupportingGTM or Marketing PartnerVetFran membership provides Moran Family of Brands with a framework to offer veteran discounts on franchise fees as part of their franchisee recruitment strategy.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Midas: Franchise automotive service chain offering brakes, tires, exhaust, and general repair. Comparable franchise model and broad-service positioning, with a similar 60+ year heritage.
• Meineke Car Care Centers: Multi-service automotive franchise offering repairs, maintenance, and tires through a franchise model. Closely comparable to Milex Complete Auto Care in scope and GTM.
• AAMCO Transmissions: National franchise system specializing in transmission repair and rebuild services — directly comparable to Mr. Transmission and Mister Transmission, the largest brand within Moran's portfolio.
• Precision Tune Auto Care: Franchise auto care brand offering tune-ups, brakes, and general maintenance. Comparable franchise model and broad-service positioning within the same aftermarket category.
• Christian Brothers Automotive: Faith-based automotive repair franchise with full-service mechanical offerings. Comparable franchise model, full-service auto repair positioning, and family-oriented brand ethos to Moran Family of Brands.
• Valvoline Instant Oil Change: Franchise quick-service automotive maintenance (oil changes, fluids). Comparable franchise GTM motion and recurring-customer base, though narrower service menu than Moran's portfolio.
• Jiffy Lube: Large franchise network focused on preventive maintenance (oil changes, fluid services). Comparable franchise model and aftermarket service focus, though narrower service menu than Moran.
• Take 5 Oil Change: Growing franchise quick-lube chain with a stay-in-car service model. Comparable franchise GTM and aftermarket focus, with an emphasis on customer-experience differentiation similar to Turbo Tint's premium positioning.
• Big O Tires: Franchise tire and auto service retailer operating across the U.S. Comparable franchise model and aftermarket service category, with similar multi-brand family positioning across automotive categories.
• Grease Monkey: Franchise quick-lube and minor maintenance chain. Comparable franchise model and customer segment (individual vehicle owners), though a narrower service menu than Moran's full-service brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoranBrands
• YouTubeyoutube.com/channel/UC6mVNa-CvDfUF55OiOkRPfA
• Facebookfacebook.com/moranbrands
• LinkedInlinkedin.com/company/669924

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moran Family of Brands