Midas
- Company typePrivate
- Founded1956
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Midas firmographics
Firmographics- Name
- Midas
- Legal name
- Midas International, LLC
- Website
- https://midas.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Midas industry classification
Industry- Product category
- Automotive Aftermarket Repair and Tire Services
- NAICS
- Automotive Parts and Accessories Retailers (44133), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Brakes, Steering & Suspension Services (TLAKAAAC)
- akta.pro secondary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Midas is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Midas operates as a franchise brand with nearly 1,300 franchised locations. Franchisees pay initial franchise fees and ongoing royalties for the right to operate under the Midas brand, use their trademarks, and receive support services including training, vendor relationships, and ongoing assistance.
- Automotive Service and Repair: Revenue generated from providing auto repair and maintenance services including oil changes, brake repairs, tire sales and services, exhaust systems, steering/suspension, heating/AC, batteries, and engine diagnostics. Services are delivered through company-owned and franchise locations.
- Tire Sales: Sale of tires from major brands including Michelin, BFGoodrich, Bridgestone, Cooper, Firestone, Goodyear, Kelly, Pirelli, Dunlop, Uniroyal, Sailun, and Sumitomo, with installation and ongoing tire maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Automotive repair and maintenance services with location-specific pricing |
| Unit Pricing | One time/ perpetual license | Tire purchases with installation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Midas product offering
Product offeringCore offering
Midas is an automotive aftermarket service brand that sells and delivers vehicle maintenance and repair services—oil changes, brakes, tires, exhaust, steering/suspension, HVAC, batteries, engine cooling, and lighting/wipers—through a franchise network of service centers across the United States and Canada. The company also retails major-brand tires with installation and stands behind the work through Golden Guarantees™ Limited Lifetime Parts and Tire Guarantees.
Product overview
Midas is an automotive repair and tire service company offering a comprehensive portfolio of vehicle maintenance and repair services through a network of franchised and company-owned locations across the United States and Canada. The core offering consists of oil change services, brake repair, tire services (sales, rotation, balancing, alignment, flat repair), muffler and exhaust service, steering and suspension, heating and air conditioning, engine cooling, battery and electrical services, and lighting/wiper services. Midas operates a platform-plus-guarantees model, with the core auto repair services supplemented by the Limited Lifetime Tire Guarantee and Limited Lifetime Parts Guarantee programs, the Midas Credit Card financing option, and the Midas Touch Routine Vehicle Maintenance Package. Following the June 2025 acquisition by Mavis Tire Express Services Corp, Midas now operates as part of a combined network of over 3,500 locations. The company also offers franchise opportunities and serves both individual consumers and commercial fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Oil Change Services Oil change services for individual vehicle owners, including conventional, synthetic blend, and full synthetic oil changes, high mileage oil, and engine oil leak diagnosis to maintain engine efficiency and prolong vehicle life.
- Brakes & Brake Repair Comprehensive brake services for vehicle owners, including brake fluid maintenance, brake rotor replacement, brake inspection, and Anti-Lock Brake System (ABS) service for all makes and models.
- Tire Services Full tire maintenance services for vehicle owners, including wheel alignment, tire rotation, tire balancing, flat tire repair, TPMS service, tire pressure checks, steering and suspension, and EV tire services.
- General Auto Care Comprehensive vehicle maintenance services for individual owners, bundling Closer Look Vehicle Check, check engine light diagnosis, transmission fluid service, heating and AC repair, exhaust leak repair, car battery replacement, coolant and radiator service, and lights/wipers/accessories.
- Mufflers & Exhaust Service Exhaust system services for vehicle owners, including muffler replacement and repair, catalytic converter service, exhaust leak detection, and dual exhaust systems for performance vehicles.
- Steering & Suspension Service Steering and suspension repair and maintenance services for vehicle owners, using the latest diagnostic equipment and including wheel alignment to ensure smooth and stable vehicle handling.
- Car Battery & Electrical Service Battery replacement, charging system service, and electrical diagnostics services for vehicle owners, including alternator and starter repair or replacement.
- Heating & Air Conditioning Service Complete HVAC services for vehicle owners, including A/C recharge, A/C repair, heating system repair, and coolant system maintenance for cabin comfort.
- Engine Cooling & Radiator Service Radiator flush, radiator leak repair, and engine cooling system maintenance services for vehicle owners to prevent overheating.
- Lights & Wipers Service Headlight replacement (halogen, HID/Xenon, LED) and windshield wiper replacement services for vehicle owners to maintain visibility and safety.
- Fleet Services Automotive fleet services for commercial and business vehicle fleets requiring regular maintenance, repairs, and tire services.
- Tire Retail & Installation Retail sale and installation of tires for vehicle owners from major brands including Michelin, BFGoodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Kelly, Pirelli, Uniroyal, Sailun, and Sumitomo.
- Midas® Credit Card Store credit card for Midas customers offering promotional financing with zero interest if paid in full within 12 or 6 months on qualifying purchases, issued by Comenity Capital Bank.
Quantifiable outcome
- J.D. Power 2026 U.S. Aftermarket Service Index Study ranking with score of 863 (highest among full-service auto care centers)
- +1 more outcomes
Companies that use Midas
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Midas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Max Auto Supply CompanycoreMidas International, LLC acquired Max Auto Supply Company, a franchisee operating 111 service centers across six U.S. states. The deal aims to leverage Max Auto's local reputation and resources within the broader Midas platform for expansion.
- LeboncoinminorLeboncoin, a French online marketplace, partnered with Midas to offer complementary auto service offers through their 'Bons Plans' (deals) section. This partnership positions Midas as a trusted third-party platform for promotions year-round, targeting Leboncoin's user base of 92% 'promophiles' (deal-seekers).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Midas competitors and assessment
Company assessmentDirect peers
- Jiffy Lube: Jiffy Lube is a national franchise chain focused primarily on oil change services and light maintenance. Directly comparable to Midas as a multi-location, consumer-facing auto service franchise brand with similar target customers and franchise model.
- Meineke Car Care Centers: Meineke is a franchised full-service auto repair and tire chain offering brakes, exhaust, oil changes, and tires. Closely comparable to Midas in service mix, franchise structure, and consumer value proposition.
- Firestone Complete Auto Care: Firestone Complete Auto Care operates company-owned and franchised service centers offering tires, brakes, alignments, and general auto repair. Directly competes with Midas on tires and full-service auto care.
- Goodyear Auto Service: Goodyear Auto Service is a network of company-owned and franchised tire and auto service centers. Comparable to Midas in tire retail and full-service auto repair offerings, with similar geographic coverage.
- Pep Boys: Pep Boys is a national auto service and tire chain offering brakes, tires, alignments, oil changes, and general maintenance. Directly competes with Midas across most service categories at similar price points.
- Monro Auto Service and Tire Centers: Monro is a publicly traded multi-brand auto service operator (Monro, Mr. Tire, Tire Choice) offering tires, brakes, alignments, and general maintenance. Comparable in service mix, though more company-operated than franchised.
- Valvoline Instant Oil Change: Valvoline operates a national chain of quick-lube and light maintenance service centers. Comparable to Midas's oil change and light maintenance offering, though narrower in service scope.
- AAMCO Transmissions & Total Car Care: AAMCO is a franchised auto service chain specializing in transmission services with broader general auto repair offerings. Comparable franchise model and consumer-facing service proposition, though narrower service specialization.
- Discount Tire / America's Tire: Discount Tire is one of the largest U.S. tire retailers with installation and related services. Directly competes with Midas in the tire sales, mounting, balancing, and rotation categories.
Regional players
- Caliber Collision: Caliber Collision is the largest U.S. collision repair chain. Adjacent to Midas's mechanical service business with overlap in tire/alignment work for collision customers, but primarily focused on body repair rather than mechanical maintenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midas social profiles
Digital presenceMidas compliance and trust
Trust signalCompliance2 records
Midas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midas leadership team
Management profileNumber of profiles
Profiles1 record
Midas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Midas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midas
What does Midas do?
Midas is an automotive aftermarket service brand that sells and delivers vehicle maintenance and repair services—oil changes, brakes, tires, exhaust, steering/suspension, HVAC, batteries, engine cooling, and lighting/wipers—through a franchise network of service centers across the United States and Canada. The company also retails major-brand tires with installation and stands behind the work through Golden Guarantees™ Limited Lifetime Parts and Tire Guarantees.
Is Midas a public or private company?
Midas is a private company. It is classified as private equity controlled and is currently operating.
When was Midas founded?
Midas was founded in 1956. It employs 501 to 1,000 people.
Where is Midas based?
Midas is headquartered in Las Vegas, United States, in the North America region.
How does Midas make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are automotive Service and Repair and tire Sales.
Who are Midas's main competitors?
Direct peers on record are Jiffy Lube, Meineke Car Care Centers, Firestone Complete Auto Care, Goodyear Auto Service, Pep Boys, Monro Auto Service and Tire Centers, Valvoline Instant Oil Change, AAMCO Transmissions & Total Car Care and Discount Tire / America's Tire. Caliber Collision is listed as a regional player.
Does Midas have an API?
No public API is recorded for Midas.
What industry is Midas in?
Midas's product category is Automotive Aftermarket Repair and Tire Services. Its primary akta.pro industry code is TLAKAAAC, Brakes, Steering & Suspension Services, with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44133 and its SIC code is 5013.