Automation Logic

What Automation Logic does

Automation Logic is a London-headquartered professional services firm that delivers cloud transformation and DevOps consulting to enterprise clients in the United Kingdom. The company's customer base is concentrated in two verticals: the UK public sector, including the Ministry of Justice and HM Revenue & Customs, and financial services, notably Lloyds Banking Group. Founded in 2010, the firm had grown to more than 160 employees at the time of its acquisition by Version 1 in January 2023.

Name

Automation Logic

Legal name

Automation Logic

Website

https://automationlogic.com

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

101–250 employees

Short description

Automation Logic is a London-based cloud transformation and DevOps professional services firm serving UK government agencies and financial institutions including the Ministry of Justice, HMRC, and Lloyds Banking Group. Founded 2010, acquired by Version 1 in January 2023.

Ownership category

akta.pro rank

Product category

Cloud Transformation Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)

akta.pro secondary industries

Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Infrastructure Automation & Configuration Management (IaC) (HDABABAF)

Keywords

• Cloud transformation services
• DevOps consulting
• Platform engineering
• Cloud migration services
• AWS Azure consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Cloud Transformation Services: Professional services focused on cloud transformation, helping organizations migrate to and optimize cloud infrastructure

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Automation Logic delivers cloud transformation, DevOps, and platform engineering services to enterprise and government clients. Through partnerships with AWS and Microsoft Azure, the company helps organizations migrate to the cloud, build internal teams, and establish the infrastructure needed to operate in the digital economy.

Product overview

Automation Logic is a cloud transformation services company offering DevOps, Platform Engineering, and cloud infrastructure solutions. Founded in 2010 in London, the company functions as a multi-award-winning cloud expert organization that helps clients build teams and infrastructure for the digital economy. Their services include cloud solutions delivered through partnerships with AWS and Microsoft Azure, focusing on helping organizations implement Cloud and DevOps practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Transformation Services End-to-end cloud adoption and migration services delivered through AWS and Microsoft Azure partnerships, helping enterprise and government clients modernize legacy systems and build cloud-native infrastructure. Target customers include UK government agencies and financial institutions.
• DevOps and Platform Engineering Services Professional services enabling DevOps practices and platform engineering to support continuous delivery, automation, and team building for organizations undergoing digital transformation in the public sector and financial services.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAutomation Logic is an AWS partner enabling the organization to offer diverse cloud solutions to customers including enterprise and government clients
• Microsoft AzurecoreTechnology or IntegrationAutomation Logic is partnered with Microsoft Azure providing cloud solutions across the customer base

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: Global cloud and DevOps consultancy with strong AWS and Microsoft Azure partnerships, competing for the same enterprise cloud-transformation mandates in financial services and the public sector.
• Cloudreach (Atos): UK-origin multi-cloud managed services and transformation firm, now an Atos company; directly comparable in cloud migration, managed services and enterprise customer base.
• Version 1: Version 1 acquired Automation Logic in January 2023 and operates an overlapping cloud transformation and digital services practice across the UK and Ireland, making it the closest direct peer and now parent platform.
• Thoughtworks: Technology consultancy specializing in cloud, platform engineering and DevOps for regulated enterprises; directly comparable in service mix and target buyer profile to Automation Logic.
• Contino (Atos): UK-headquartered cloud transformation consultancy now part of Atos, with deep AWS and Azure expertise serving financial services and regulated enterprises — overlapping with Automation Logic's UK footprint.

Broad incumbents

• EPAM Systems: Global digital engineering services provider with strong cloud, DevOps and platform engineering offerings for regulated enterprises, including UK financial services clients.
• Accenture Cloud Services: Largest global cloud and DevOps transformation provider with deep AWS and Microsoft partnerships; competes for the same Tier-1 enterprise and government cloud engagements at much greater scale.
• Capgemini Engineering / Cloud Services: Global systems integrator with a sizable UK cloud and DevOps practice; competes for large enterprise and public-sector transformation mandates as a much broader incumbent.
• Deloitte Digital (Cloud Engineering): Big Four advisory and engineering practice with significant UK cloud transformation work for government and financial services; overlaps in target verticals though broader in scope.

Emerging players

• Lemongrass Consulting: Cloud transformation consultancy with deep AWS expertise serving enterprises migrating SAP and other workloads to the cloud; comparable in hyperscaler-led delivery model though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/automationlogic
• Facebookfacebook.com/automationlogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation Logic