Antelope

What Antelope does

Antelope, operating as Antelope Pet, is a San Francisco-based private pet consumer platform founded in 2021 that pursues a buy-and-build strategy to aggregate established natural pet care brands under a unified portfolio. The company owns and operates multiple niche pet brands — Ark Naturals (dental, hip & joint, wellness), Bocce's Bakery (limited-ingredient treats), Super Snouts (CBD and wellness products), My Perfect Pet (gently cooked fresh food), and Diggin Your Dog — retaining each brand's identity while consolidating back-office, marketing, and distribution functions. Product categories span treats, dental care, wellness supplements, CBD products, and gently cooked fresh food for dogs and cats, with unit prices ranging from approximately $3.99 for entry-level dental chews to $55 for premium dental protection products.

The business operates a multi-channel go-to-market anchored by direct-to-consumer e-commerce across antelopepets.com and brand-specific storefronts (including myperfectpetfood.com and supersnoutshempcompany.com), complemented by a subscription box service for recurring delivery, a B2B wholesale portal targeting retailers, and a physical retail store locator. Marketing is conducted through Instagram and TikTok organic social, email newsletters, a content blog ("The Water Bowl"), and earned media. Underlying technology is a standard multi-brand Shopify storefront with no proprietary AI/ML capabilities, integrations, or APIs disclosed.

Antelope is privately held and backed by Alpine Investors, a private equity firm that has supported the platform since at least 2022, with a senior credit facility arranged by Monroe Capital in December 2025 to fund continued acquisition activity. The company was founded by Wendy Wen, who serves as Founder and CEO, and operates with a lean corporate team of 11-50 employees. No revenue, ARR, or GMV figures are publicly disclosed.

Name

Antelope

Website

https://antelopepets.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Antelope is a San Francisco-based, PE-backed pet consumer platform that aggregates established natural pet care brands (Ark Naturals, Bocce's Bakery, Super Snouts, My Perfect Pet) through a buy-and-build strategy, selling treats, dental, wellness, CBD, and fresh food products to pet owners via DTC e-commerce, wholesale, retail, and subscription channels.

Ownership category

akta.pro rank

Product category

Natural Pet Care Consumer Products

NAICS

Pet and Pet Supplies Retailers (45991), Animal Food Manufacturing (3111)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), CBD/Hemp Pet Products Retail (CRANAHAF), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Natural pet treats
• Pet dental care
• Pet wellness supplements
• Fresh pet food
• Pet brand portfolio

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce platforms including antelopepets.com and brand-specific storefronts like myperfectpetfood.com and supersnoutshempcompany.com
2. Subscription Box: Recurring subscription box service offering regular delivery of pet products to subscribers
3. Wholesale Distribution: B2B wholesale sales through dedicated wholesale portal targeting pet retailers and pet stores

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Antelope operates a multi-brand portfolio of natural pet care products — including treats, dental care chews, wellness supplements (such as CBD), and gently cooked fresh food — for dogs and cats, sold directly to pet owners through brand-specific e-commerce storefronts and a subscription box, and to retailers through a wholesale portal. The company applies a buy-and-build strategy to acquire and grow established premium natural pet brands under a unified platform.

Product overview

Antelope is a pet care company that operates as a portfolio of natural pet brands, Finders and curators of high-quality pet products. The company owns and manages multiple pet product brands including Ark Naturals (dental, hip & joint, wellness products), Bocce's Bakery (limited-ingredient treats), Super Snouts (CBD and wellness products), and My Perfect Pet (gently cooked fresh food). Product offerings span treats (soft/chewy, biscuits, training, freeze-dried), dental care, wellness supplements, and food for dogs and cats.

Differentiator

Problem solved

Functional benefit

Brands

• Ark Naturals: Pet health and wellness brand offering dental care, hip & joint, and senior health products for dogs and cats
• Bocce's Bakery
• Super Snouts
• My Perfect Pet

Products and services

• Ark Naturals Natural pet dental and wellness brand within the Antelope portfolio, offering products such as dental chews and targeted wellness formulations for dogs and cats, positioned around clean, high-quality ingredients. Continues to operate under its own name and is led by its own CEO within Antelope's platform.
• Bocce's Bakery Bocce's Bakery is an Antelope-owned pet treat brand offering bakery-style natural treats for dogs, contributing to Antelope's treats category across both DTC and wholesale channels.
• Super Snouts CBD Super Snouts CBD is an Antelope-owned pet wellness brand specializing in CBD-based supplements and wellness products for dogs and cats, forming the CBD pillar of Antelope's wellness category.
• My Perfect Pet My Perfect Pet is an Antelope-owned pet food brand offering gently cooked, fresh pet food for dogs and cats, adding the fresh-food pillar to Antelope's portfolio alongside treats, dental, and wellness brands.
• Subscription Box Recurring subscription box service offered by Antelope that delivers curated pet care products from across its owned brand portfolio (treats, dental, wellness, and food) to pet owners on a scheduled basis, providing convenience and replenishment.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ark NaturalscoreStrategic or Co-development Partner · 7 September 2022Ark Naturals, a pet health and wellness brand, acquired by Antelope and operated under its own name within Antelope's portfolio. Continues to be led by CEO Michael Stoeckle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellness Pet Company: Owns a portfolio of natural pet brands (Wellness, Old Mother Hubbard, Holistic Select, Eagle Pack) spanning treats, food, and supplements — the closest comparable multi-brand natural pet platform to Antelope.
• PetIQ: OTC pet health and wellness products distributed through mass and pet retail plus a vet services platform; mirrors Antelope's wholesale-heavy model across dental, supplements, and wellness.
• BARK: DTC pet brand operator best known for BarkBox subscriptions; the most direct comp to Antelope on the subscription-box and direct e-commerce front.
• Only Natural Pet: Online and retail-focused natural pet supplies merchant selling food, treats, supplements, and wellness products — overlapping assortment, channel, and positioning with Antelope's portfolio.

Broad incumbents

• Blue Buffalo (General Mills Pet): Premium natural pet food brand sold across mass, club, and pet specialty channels; competes head-on with Antelope's My Perfect Pet and Bocce's Bakery for the same natural-positioned pet parent.
• Nestlé Purina PetCare: Largest US pet care incumbent; competes across treats, dental, wellness, and fresh food with vastly greater distribution and marketing scale than Antelope's brands.
• Mars Petcare: Global pet care conglomerate (Pedigree, Royal Canin, Whiskas, etc.); sets the shelf and pricing baseline against which Antelope's smaller natural-positioned brands compete.
• Smucker Pet Food and Treats (formerly Big Heart Pet Brands): Owns Milk-Bone, Meow Mix, Kibbles 'n Bits, and Nature's Recipe; overlaps directly with Antelope's treats and natural pet food categories at mass and grocery shelf.

Emerging players

• Open Farm: Premium ethically-sourced pet food brand sold DTC and through independent pet retail; overlaps with Antelope's My Perfect Pet on fresh, whole-food positioning.
• Stella & Chewy's: Raw and freeze-dried pet food brand sold through independent pet retail and DTC; competes with Bocce's Bakery freeze-dried line and other Antelope premium offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/antelopepets
• TikToktiktok.com/@antelopepets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antelope