Easy Taxi
Easy Taxi is a Latin American ride-hailing and taxi-aggregation mobile app, founded in São Paulo in 2011, that connected passengers with licensed taxi drivers across multiple LatAm markets. The company was acquired by Cabify in December 2025 and is now operated as a subsidiary within Cabify's broader urban mobility platform.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Easy Taxi does
Easy Taxi was a Latin American ride-hailing and taxi-aggregation platform founded in 2011 and headquartered in São Paulo, Brazil. The company's core product was a mobile application that allowed passengers to book and track licensed taxi drivers in their city, functioning as a digital intermediary between formal taxi supply and urban riders. The platform operated as a two-sided marketplace across multiple Latin American markets and, at various points, extended into Africa and the Middle East under the broader Rocket Internet ride-hailing portfolio.
The company's underlying technology was a standard ride-hailing mobile application with geo-location matching between passengers and nearby licensed taxi drivers — no proprietary AI, machine learning models, or differentiated technical architecture are disclosed in available sources. EasyTaxi was built and scaled primarily as a Rocket Internet-affiliated venture, with $77 million in disclosed funding across 2012–2016 from a syndicate including Rocket Internet, Latin America Internet Holding (LIH), iMENA Group, Phenomen, Africa Internet Holding, HV Capital, and TEV Ventures. The company made at least one strategic acquisition — Tappsi (Colombia) in December 2015 — to consolidate regional taxi-aggregation market share.
EasyTaxi was acquired by Cabify on 2025-12-04, becoming a subsidiary of the Spanish ride-hailing platform. Under Cabify's ownership, EasyTaxi's operations are being integrated into a broader mobility portfolio that spans passenger ride-hailing, corporate mobility (Cabify para empresas), fleet management (flotas), electric motorcycles (Voltio), delivery services (Envíos), advertising (Cabify Ads), and a passenger loyalty program (Cabify Club) across six countries (Argentina, Chile, Colombia, Spain, Peru, Uruguay) and more than 40 cities. Revenue mechanics — pricing model, take rate, customer segmentation — are not disclosed in available sources, and the company's revenue is not separately reported following the Cabify acquisition.
Easy Taxi firmographics
Firmographics- Name
- Easy Taxi
- Legal name
- Easy Taxi
- Website
- https://easytaxi.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Easy Taxi is a Latin American ride-hailing and taxi-aggregation mobile app, founded in São Paulo in 2011, that connected passengers with licensed taxi drivers across multiple LatAm markets. The company was acquired by Cabify in December 2025 and is now operated as a subsidiary within Cabify's broader urban mobility platform.
- Ownership category
- akta.pro rank
Easy Taxi industry classification
Industry- Product category
- Ride-hailing and Taxi Aggregation Platform
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- E-Hail Taxi Operators (Taxi via Apps) (TLAFAHAB), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Easy Taxi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Easy Taxi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Easy Taxi product offering
Product offeringCore offering
Easy Taxi operated a smartphone-based ride-hailing platform that connected passengers with licensed taxi drivers across Latin American cities, allowing users to request, track, and pay for taxi rides in real time. The service aggregated regulated taxi supply onto a single app and, after the 2015 acquisition of Tappsi, expanded into the Colombian market, with corporate fleet offerings integrated after the Cabify acquisition in 2025.
Product overview
Based on available sources, EasyTaxi was a ride-hailing platform that was acquired by Cabify. The company operated as a taxi aggregation and booking service, primarily serving Latin American markets including Colombia. Following its acquisition by Cabify, EasyTaxi's operations were integrated into Cabify's broader mobility platform. Specific product details for EasyTaxi as a standalone product are not available in the provided sources. The available sources primarily contain information about Cabify's product portfolio including Cabify for passengers, drivers, corporate clients (Cabify para empresas), fleet management (flotas), electric motorcycles (Voltio), and delivery services (Envíos).
Differentiator
Problem solved
Functional benefit
Products and services
- EasyTaxi passenger app A smartphone ride-hailing application that lets passengers request, track, and pay for licensed taxi rides in real time across Latin American cities. Targets urban commuters who want safer, cashless, and transparent taxi service versus street-hailing.
- EasyTaxi driver platform A driver-facing onboarding and dispatch platform that allows licensed taxi drivers to register, receive ride requests, complete trips, and receive electronic payment through the EasyTaxi system. Targets independent licensed taxi drivers and small fleet operators in Latin America.
- Tappsi A Colombian ride-hailing platform acquired by Easy Taxi to expand its Latin American taxi-booking operations into the Colombian market.
Companies that use Easy Taxi
Customer profileIdeal customer profiles2 records
Easy Taxi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Easy Taxi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CabifycoreCabify acquired EasyTaxi as part of its strategy to expand presence across Latin American ride-hailing markets. The acquisition is cited as a model for integrating app-based services into formal transport systems, following regulatory challenges across the region including vehicle standards, driver classification laws, and data-sharing mandates.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Easy Taxi competitors and assessment
Company assessmentDirect peers
- Uber: Global ride-hailing leader and EasyTaxi's most direct competitor across Latin American markets. Both operate app-based platforms connecting passengers with drivers for on-demand urban mobility.
- 99 (formerly 99Taxis): Brazilian ride-hailing platform (originally 99Taxis) and EasyTaxi's primary domestic competitor in Brazil. Both started as taxi-aggregation apps and compete for the same Brazilian rider and licensed-driver base.
- FreeNow (formerly myTaxi): European taxi-hailing and ride-hailing aggregator owned by BMW and Daimler. Operates a licensed-taxi aggregation model highly comparable to EasyTaxi's pre-acquisition positioning in LATAM.
- iTaxi: Taxi-dispatch and aggregation platform operating across multiple countries. Closely comparable to EasyTaxi's original licensed-taxi aggregation model and dispatcher-driver network.
Broad incumbents
- Cabify: Spanish-origin multi-country ride-hailing platform and now EasyTaxi's parent company. Cabify operates passenger, corporate, fleet, and delivery services across LATAM and Europe, directly overlapping EasyTaxi's core offering.
- Didi Chuxing: Chinese ride-hailing giant that owns 99 in Brazil and competes across LATAM. Operates app-based on-demand passenger transport comparable to EasyTaxi's taxi aggregation and ride-hailing model.
- Lyft: Major North American ride-hailing operator. Comparable to EasyTaxi in core business model (app-based dispatch of drivers for on-demand urban rides) and regulatory exposure, though operating in a different geography.
- Careem: Middle East-focused super-app owned by Uber that started as a ride-hailing platform. Comparable to EasyTaxi in core ride-hailing business model and as a regional incumbent pursuing multi-product mobility expansion.
Emerging players
- inDrive: Global ride-hailing platform with strong LATAM presence that uses a reverse-bidding model. Operates app-based on-demand urban mobility competing directly with EasyTaxi for riders and drivers in the region.
- Beat: App-based ride-hailing platform operating across LATAM and Europe. Directly comparable to EasyTaxi's on-demand urban passenger transport model with a similar technology and target customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Easy Taxi social profiles
Digital presenceEasy Taxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Taxi leadership team
Management profileNumber of profiles
Profiles3 records
Easy Taxi funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Taxi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Taxi
What does Easy Taxi do?
Easy Taxi operated a smartphone-based ride-hailing platform that connected passengers with licensed taxi drivers across Latin American cities, allowing users to request, track, and pay for taxi rides in real time. The service aggregated regulated taxi supply onto a single app and, after the 2015 acquisition of Tappsi, expanded into the Colombian market, with corporate fleet offerings integrated after the Cabify acquisition in 2025.
Is Easy Taxi a public or private company?
Easy Taxi is a private company. It is classified as corporate owned and is currently acquired.
When was Easy Taxi founded?
Easy Taxi was founded in 2011. It employs 501 to 1,000 people.
Where is Easy Taxi based?
Easy Taxi is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Easy Taxi's main competitors?
Direct peers on record are Uber, 99 (formerly 99Taxis), FreeNow (formerly myTaxi) and iTaxi. Broad incumbents are Cabify, Didi Chuxing, Lyft and Careem. Emerging players are inDrive and Beat.
Does Easy Taxi have an API?
No public API is recorded for Easy Taxi.
What industry is Easy Taxi in?
Easy Taxi's product category is Ride-hailing and Taxi Aggregation Platform. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of TLAFAHAB, E-Hail Taxi Operators (Taxi via Apps). Its NAICS code is 485310 and its SIC code is 4700.