EDTECH

What EDTECH does

Education Technology Associates (EdTech) is a privately held U.S. software company founded in 2010 and headquartered in Carmel, Indiana, that builds the Connected Campus platform — a SaaS suite designed to improve student engagement, persistence, and retention at colleges and universities. The platform is composed of four integrated modules: Integrated Advising Services (analytics to identify disengaged students and trigger interventions), Private Online Community (an immersive "sense of place" environment presenting the institution's "halls & walkways" and enabling peer mentoring), Personalized Student Resources (coaching plus faculty/staff connections), and Persistence Portal (sustained engagement across program duration). EdTech's business model is enterprise SaaS, with quote-based institutional subscriptions sold through a direct field-sales motion supported by "Schedule a Demo" calls-to-action and a small distributed team across Indianapolis, Dallas, and Boca Raton.

The company is founder-led by David Meek, who previously founded Campus Management Corp. in 1988, grew it to serve more than 1,200 U.S. college campuses, and stepped down as Chairman and CEO in 2008. Several other senior team members, including the sales lead and a partnership development executive, also joined from Campus Management, carrying prior institutional relationships into EdTech's go-to-market. The website copyright dates to 2016, no external funding rounds have been disclosed, no customer logos are published, and pricing is not public — leaving the commercial scale of the business largely undisclosed.

Name

EDTECH

Legal name

Education Technology Associates

Website

https://edtechassociates.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Education Technology Associates builds the Connected Campus SaaS platform — integrated advising, online community, personalized resources, and persistence tools — to improve student engagement and retention for U.S. higher education institutions.

Ownership category

akta.pro rank

Product category

Higher Education Student Engagement Software

NAICS

Educational Support Services (611710)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

akta.pro secondary industry

Student & Alumni Communities (BPAMABAK)

Keywords

• Student engagement software
• Higher education retention
• Student persistence platform
• Academic advising software
• Campus community platform

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription for Higher Education Institutions: The company offers its Connected Campus platform as a subscription-based software solution to colleges and universities, focusing on student engagement, persistence, and retention outcomes. The sales motion through account managers and 'Schedule a Demo' CTA indicates an enterprise SaaS model with institutional subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Education Technology Associates sells Connected Campus, a SaaS student engagement and retention platform for colleges and universities. The platform combines Integrated Advising Services (analytics to identify disengaged students), a Private Online Community (immersive 'sense of place' with virtual halls and walkways), Personalized Student Resources (coaching and faculty connections), and a Persistence Portal to drive attention, persistence, and retention across the student lifecycle.

Product overview

Education Technology Associates (EdTech) offers Connected Campus, a unified student engagement and retention platform for higher education. The platform consists of multiple integrated modules: Integrated Advising Services (which uses analytics to identify disengaged students), Private Online Community (creating an immersive institutional experience), Personalized Student Resources (providing coaching and faculty connections), and Persistence Portal (maintaining student focus throughout programs). Together, these modules work to drive student engagement, persistence, and retention while improving institutional results.

Differentiator

Problem solved

Functional benefit

Brands

• Connected Campus: A student engagement and retention solution for higher education institutions featuring integrated advising services, private online community, and personalized student resources.

Products and services

• Connected Campus A SaaS student engagement and retention platform for higher education institutions that combines Integrated Advising Services, a Private Online Community, Personalized Student Resources, and a Persistence Portal to drive engagement, persistence, and retention for college and university students.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EAB (Hobsons, Starfish, Civitas Learning): EAB's student-success portfolio (Hobsons, Starfish, Civitas) offers advising, early-alert, and analytics functionality that directly competes with Connected Campus's Integrated Advising Services. It is the dominant consolidated incumbent in higher-ed retention and engagement SaaS.
• Anthology (formerly Blackboard): Anthology bundles SIS, LMS, and student-success modules into a comprehensive higher-ed suite. While broader than EdTech, its retention and engagement modules compete head-to-head with Connected Campus in institutional procurement evaluations.
• Instructure (Canvas): Instructure's Canvas LMS, augmented by student-success and engagement tools, is embedded across many US colleges. Its expanding non-LMS footprint makes it a broad incumbent competing for the same institutional budget lines EdTech targets.
• Salesforce.org Education Cloud: Salesforce.org's Education Cloud offers CRM-based student engagement and success workflows to higher-ed institutions. While broader and CRM-anchored, it competes for the same student-engagement budgets as Connected Campus.
• D2L (Brightspace): D2L's Brightspace LMS increasingly bundles engagement, retention, and analytics features relevant to the higher-ed student-success use case. As a broader incumbent, it competes with EdTech for institutional mindshare and wallet share.
• Campus Management Corp. Campus Management is a long-standing higher-ed SIS and ERP provider founded by EdTech's David Meek in 1988. While focused on SIS rather than engagement, it shares the same buyer relationships and competes indirectly through adjacent functionality.
• Navigate360 (formerly ReadyTalk-adjacent / EAB-adjacent retention suite): Navigate360 provides student-success, retention, and safety solutions to higher education. Its retention and early-alert capabilities overlap with Connected Campus's analytics-driven advising and intervention modules.

Direct peers

• DialogEDU: DialogEDU provides a student-engagement platform focused on retention and persistence in higher education — the same core problem EdTech targets. Notably, EdTech's Connie Cole was previously SVP of Sales at DialogEDU, signaling direct competitive overlap.
• Ready Education: Ready Education builds a student-engagement app purpose-built for higher education, addressing community, persistence, and retention outcomes — a near-direct overlap with Connected Campus's Private Online Community and persistence modules.
• Concourse: Concourse provides a higher-ed engagement and retention platform combining advising, community, and analytics. It is closely comparable in scope and target buyer to EdTech's Connected Campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdTechAssoc
• Facebookfacebook.com/EdTechAssociates
• LinkedInlinkedin.com/company/education-technology-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDTECH