Ambercare

What Ambercare does

Ambercare is a private, for-profit provider of personal care, hospice, and home health services headquartered in Belen, New Mexico, and founded in 1994 by Mary Merrell and Michael Merrell. The company operates across the home-based care continuum, offering personal care assistance, skilled home health, and end-of-life hospice services to patients — typically elderly or chronically ill individuals — in their homes. With a workforce of 5,001–10,000 employees, Ambercare is a mid-to-large regional operator by U.S. home-based care standards, and the persistence of the founding family in the business indicates a long-horizon, operator-led ownership and governance posture.

The business model is fee-for-service reimbursement against patient care delivered, which in this sector is overwhelmingly tied to Medicare and Medicaid (especially for hospice and home health), with private pay typically a smaller share of personal care volume. No pricing models, publicly disclosed pricing, revenue figures, or contract structures are documented in the available source data; the website content available was a loading/verification page that yielded no substantive operational detail. There is no disclosed parent company, no subsidiaries, no funding rounds, no M&A activity, and no management team information beyond the two founders.

On the technology dimension, the source data contains no evidence of a proprietary platform, integrations, APIs, AI/ML capabilities, or distinctive product IP. The competitive position rests on licensed clinical delivery capacity, multi-decade operating history, and the regulatory barriers that gate entry into Medicare-certified home health and hospice. The primary data gaps that would matter for an investment-grade assessment are: current revenue and EBITDA, payor mix, geographic footprint beyond the Belen headquarters, ownership structure (private/family-held, PE-backed, or other), and any recent capital, M&A, or partnership activity.

Name

Ambercare

Website

https://ambercare.com

Company type

Private

Founded year

1994

Headcount range

5,001–10,000 employees

Short description

Ambercare is a private, for-profit provider of personal care, hospice, and home health services, founded in 1994 and headquartered in Belen, New Mexico, serving patients across the United States with a workforce of 5,001–10,000 employees.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Other Ambulatory Health Care Services (6219), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Home health services
• Hospice care
• Personal care services
• Home healthcare
• Caregiving services

Headquarters

HQ city

Belen

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Ambercare provides personal care, hospice, and home health services to patients in their homes and in hospice settings. Services are delivered by an in-house workforce of caregivers, nurses, and clinical staff supporting individuals with daily living assistance, post-acute recovery, and end-of-life care across its U.S. service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services In-home personal care assistance for individuals needing help with daily living activities, delivered by Ambercare's caregiving staff for patients and families across its U.S. service area.
• Hospice Services End-of-life hospice care delivered to terminally ill patients in their homes or hospice settings by Ambercare's clinical and caregiving staff, supporting patients and their families during end-of-life care.
• Home Health Services Skilled home health services providing in-home clinical care to patients recovering from illness, injury, or managing chronic conditions, delivered by Ambercare's nursing and clinical staff.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Amedisys: Amedisys is one of the largest U.S. home health and hospice operators with a multi-state footprint and similar service mix to Ambercare, making it the most directly comparable publicly traded peer.
• Enhabit: Enhabit is a pure-play home health and hospice provider spun out from Encompass Health, operating with a similar patient mix and reimbursement exposure to Ambercare.
• LHC Group (Optum): LHC Group, now part of Optum, is a national home health and hospice operator with overlapping service lines, comparable patient populations, and a similar focus on joint-venture hospital relationships.
• Gentiva: Gentiva is a national hospice and home health provider that competes directly with Ambercare for hospice referrals and clinical staff in overlapping geographies.
• Addus HomeCare: Addus HomeCare provides personal care, home health, and hospice services with a strong Medicaid personal care segment, closely matching Ambercare's personal-care-plus-clinical model.
• Aveanna Healthcare: Aveanna provides home health, hospice, and private-duty nursing services with a comparable multi-line care-at-home model focused on Medicaid and Medicare reimbursement.
• BrightSpring Health Services: BrightSpring is a diversified home and community-based services provider offering hospice, home health, and personal care — directly comparable to Ambercare's service mix.
• Compassus: Compassus operates a national network of hospice, home health, and palliative care programs, competing with Ambercare for hospice referrals and clinical staff.
• Bayada Home Health Care: Bayada is a large nonprofit home health and personal care provider offering adult and hospice services with a comparable multi-state, multi-service care-at-home model.

Broad incumbents

• Encompass Health: Encompass Health operates both inpatient rehabilitation hospitals and a home health and hospice segment; the home health/hospice business is directly comparable to Ambercare's hospice and home health lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/ambercare
• Facebookfacebook.com/ambercareservices
• LinkedInlinkedin.com/company/ambercare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambercare