Los Angeles Magazine
Los Angeles Magazine is a 65-year-old regional lifestyle publication covering Los Angeles culture, food, fashion, and news through print, the lamag.com website, signature events, and custom branded content for affluent Angelenos and advertisers.
- Company typePrivate
- Founded1961
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Los Angeles Magazine does
Los Angeles Magazine is a regional lifestyle media company operating in print, digital, events, and custom publishing across the Los Angeles metro. Founded by Geoff Miller in 1961, it produces a monthly print magazine and the daily-updated website lamag.com covering news, arts and entertainment, food and drink, life and style, sports, travel, and local culture. The publication has won four National Magazine Awards from the American Society of Magazine Editors and maintains active social channels on Instagram, X, Facebook, YouTube, and TikTok. It is headquartered at 644 S. Figueroa Street in downtown Los Angeles and employs 101-250 people.
The business operates four distinct revenue streams: consumer subscriptions for print and digital editions, display and classified advertising sold to local businesses, national brands, and luxury advertisers, sponsored signature events including The Food Event, the L.A. Woman Luncheon, and Pride celebrations, and a Custom Content group producing premium publications, inserts, advertising impact units, mini-zines, and digital products for corporate clients. Pricing is not publicly disclosed, with subscriptions handled via phone and email. Go-to-market is sales-led with a hybrid direct-to-consumer and B2B advertising model, supported by regional sales representation in the Pacific Northwest, Midwest, and Hawaii.
Los Angeles Magazine was acquired in 2022 by criminal defense attorney Mark Geragos and Ben Meiselas for approximately $6 million and is operated through Engine Vision Media. Under new ownership the publication has undergone significant masthead turnover and a digital editorial rebuild, including the hiring of Ellina Abovian as editor-in-chief of digital content. The underlying technology is a standard digital publishing platform and content management system, and no proprietary AI, data, or platform technology is disclosed.
Los Angeles Magazine firmographics
Firmographics- Name
- Los Angeles Magazine
- Legal name
- Los Angeles Magazine
- Website
- https://lamag.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Los Angeles Magazine is a 65-year-old regional lifestyle publication covering Los Angeles culture, food, fashion, and news through print, the lamag.com website, signature events, and custom branded content for affluent Angelenos and advertisers.
- Ownership category
- akta.pro rank
Los Angeles Magazine industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Arts, Culture & Literary Magazines (MPAJAEAN), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where Los Angeles Magazine is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los Angeles Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Print and digital magazine subscriptions sold directly to consumers. Subscription inquiries handled via email and phone at (949) 862-1133.
- Advertising: Display and classified advertising sold to local businesses, national brands, luxury goods advertisers, and regional marketers targeting the Los Angeles market.
- Events: Annual signature events including The Food Event, L.A. Woman Luncheon, Pride celebrations, and client experiences drawing high-powered audiences in food, fashion, arts, culture, entertainment, and luxury lifestyle categories.
- Custom Content: Custom Content group produces premium publications, inserts, advertising impact units, mini-zines, and digital products for corporate clients and advertisers.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Los Angeles Magazine product offering
Product offeringCore offering
Los Angeles Magazine publishes a monthly print magazine and continuously updated digital publication (LAmag.com) covering Los Angeles news, arts and entertainment, food and drink, lifestyle, fashion, sports, and events. The publication also produces custom branded content for corporate clients, operates email newsletters, and hosts signature events such as The Food Event, L.A. Woman Luncheon, and Pride celebrations that monetize access to its affluent Angeleno audience.
Product overview
Los Angeles Magazine operates as a print and digital media publication offering lifestyle and investigative journalism focused on Los Angeles. The publication covers culture, food, fashion, news, arts, entertainment, sports, and events through its print magazine and LAmag.com website. The company also organizes events and produces custom content for partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Los Angeles Magazine Print and digital publication covering Los Angeles culture, food, fashion, news, arts, entertainment, lifestyle, sports, and events since 1961, sold primarily through subscription to Angeleno readers.
- LAmag.com
Companies that use Los Angeles Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Los Angeles Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Los Angeles Magazine partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Los Angeles Magazine competitors and assessment
Company assessmentDirect peers
- Texas Monthly: Award-winning regional consumer magazine covering a major U.S. metro/state with deep editorial, lifestyle, food, and investigative content. Operates a similar print-plus-digital-plus-events model targeting an affluent regional audience.
- Chicago Magazine: City-regional consumer magazine serving Chicago with the same template of culture, food, lifestyle, and city news coverage. Operates with an analogous print/digital/events/custom-content model targeting an affluent urban audience.
- New York Magazine: City-regional consumer lifestyle magazine covering culture, food, politics, and entertainment for New York. Closely mirrors Los Angeles Magazine's business model, target audience (affluent urban readers), and mix of print, digital, events, and custom content.
- LA Weekly: Long-running alternative weekly covering Los Angeles arts, culture, food, and news. Directly competes with Los Angeles Magazine for the same regional LA readership and local lifestyle advertising dollars.
- San Francisco Magazine: City-regional consumer magazine serving the San Francisco Bay Area with culture, food, lifestyle, and news. Closely comparable on city-regional coverage, audience demographics, and mixed print-digital-event revenue model.
- Boston Magazine: City-regional consumer magazine covering Boston's culture, food, lifestyle, and news. A near-analog operating model to Los Angeles Magazine — print magazine, daily digital site, signature events, and custom content group.
Broad incumbents
- Variety: Major entertainment industry trade publication based in Los Angeles with overlapping entertainment coverage and advertising base. While more B2B-focused, it competes for LA entertainment advertising and reporter talent against Los Angeles Magazine.
- Los Angeles Times: The dominant newspaper publisher serving the Los Angeles market with news, culture, food, and entertainment coverage. It is a much larger broad incumbent that competes with Los Angeles Magazine for the same regional LA advertising and reader audiences.
Emerging players
- Time Out Los Angeles: Digital city-guide covering Los Angeles events, food, arts, and culture. Competes for the same urban LA lifestyle audience, event listings traffic, and local entertainment advertising as Los Angeles Magazine.
- Eater LA: Digital-native food and restaurant publication serving the Los Angeles market. Directly competes with Los Angeles Magazine's Food & Drink vertical for LA restaurant advertising, audience attention, and dining coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Los Angeles Magazine social profiles
Digital presenceLos Angeles Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Angeles Magazine leadership team
Management profileNumber of profiles
Profiles8 records
Los Angeles Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Angeles Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Angeles Magazine
What does Los Angeles Magazine do?
Los Angeles Magazine publishes a monthly print magazine and continuously updated digital publication (LAmag.com) covering Los Angeles news, arts and entertainment, food and drink, lifestyle, fashion, sports, and events. The publication also produces custom branded content for corporate clients, operates email newsletters, and hosts signature events such as The Food Event, L.A. Woman Luncheon, and Pride celebrations that monetize access to its affluent Angeleno audience.
Is Los Angeles Magazine a public or private company?
Los Angeles Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Los Angeles Magazine founded?
Los Angeles Magazine was founded in 1961. It employs 101 to 250 people.
Where is Los Angeles Magazine based?
Los Angeles Magazine is headquartered in Los Angeles, United States, in the North America region.
How does Los Angeles Magazine make money?
Four revenue lines are on record. Subscriptions are the primary driver. The others are advertising, events and custom Content.
Who are Los Angeles Magazine's main competitors?
Direct peers on record are Texas Monthly, Chicago Magazine, New York Magazine, LA Weekly, San Francisco Magazine and Boston Magazine. Broad incumbents are Variety and Los Angeles Times. Emerging players are Time Out Los Angeles and Eater LA.
Does Los Angeles Magazine have an API?
No public API is recorded for Los Angeles Magazine.
What industry is Los Angeles Magazine in?
Los Angeles Magazine's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.