New York Magazine

What New York Magazine does

New York Magazine is a multi-platform digital and print media company founded in 1968 and acquired by Vox Media in 2017. The publication operates a flagship weekly print magazine (26 issues annually) alongside a portfolio of six distinct digital editorial verticals: Intelligencer (news, politics, business, technology), The Cut (style, self, culture, power), Vulture (entertainment and culture), The Strategist (shopping and product recommendations), Curbed (real estate and city life), and Grub Street (food and restaurants). Each vertical operates its own branded website, enabling separate audience acquisition and vertical-specific content depth while sharing cross-promotion infrastructure within the Vox Media network.

The company's technology foundation is a web-based content management system serving multiple editorial properties, supplemented by a mobile application for iOS and Android and a weekly 21x21 crossword feature delivered via newsletter. Content is distributed across owned digital properties, an extensive newsletter portfolio (including Dinner Party, One Great Story, The City Desk, and vertical-specific dailies), social media channels (TikTok, Twitter/X, Instagram), podcasts, and the print magazine.

New York Magazine generates revenue through three primary streams: recurring consumer subscriptions (digital-only at $60/year and digital-plus-print at $90/year, with an introductory promotional rate of $1/week), digital advertising across its owned properties, and affiliate commerce commissions earned primarily through The Strategist's product recommendations. The customer base is composed of affluent, urban-oriented individual consumers seeking New York City-centric news, cultural criticism, lifestyle content, and curated shopping guidance, with no enterprise or B2B customer concentration. The publication is headquartered in New York City and operates as a wholly-owned subsidiary of Vox Media, LLC.

Name

New York Magazine

Legal name

Vox Media, LLC

Website

https://nymag.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

New York Magazine is a multi-platform digital and print media company, owned by Vox Media since 2017, operating a flagship weekly magazine and six editorial verticals (Intelligencer, The Cut, Vulture, The Strategist, Curbed, Grub Street) serving affluent, urban-oriented consumers with news, culture, lifestyle, and shopping content via subscriptions, advertising, and affiliate commerce.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), News, Politics & Current Affairs Magazines (MPAJAEAO), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Digital media publishing
• Online journalism
• Magazine subscriptions
• Entertainment news
• Affiliate commerce

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Digital and print subscriptions sold directly through nymag.com and via Vox Media's subscription infrastructure. Subscription tiers include digital-only access and digital+print bundles.
2. Digital Advertising: Display advertising, sponsored content, and branded experiences across all digital properties including nymag.com and sub-brands The Cut, Vulture, Curbed, Grub Street, and The Strategist.
3. Affiliate Commerce: The Strategist vertical earns commissions through affiliate links on product recommendations. The site explicitly states 'Things you buy through our links may earn us a commission.'

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New York Magazine is a multi-platform digital and print media brand that publishes news, politics, culture, entertainment, style, food, real estate, and shopping content. Its portfolio includes the flagship New York Magazine publication plus six editorial verticals—Intelligencer, The Cut, Vulture, The Strategist, Curbed, and Grub Street—along with a mobile app, podcasts, and a weekly crossword. Revenue is generated through digital and print subscriptions, advertising, and affiliate commerce commissions.

Product overview

New York Magazine operates as a multi-platform digital media company with a flagship publication at its core, supported by six distinct content verticals: The Cut (lifestyle/culture), Vulture (entertainment), The Strategist (shopping/deals), Curbed (real estate), Grub Street (food), and Intelligencer (news/analysis). The company also offers mobile applications, podcast content, and a weekly crossword puzzle, along with print magazine subscriptions delivering 26 issues per year. The portfolio is managed under the Vox Media network and generates revenue through digital subscriptions, print subscriptions, and affiliate commerce partnerships (particularly through The Strategist's product recommendations).

Differentiator

Problem solved

Functional benefit

Brands

• Intelligencer: News, politics, business and technology section of New York Magazine covering political analysis, business news, and tech industry reporting.
• The Cut
• Vulture
• The Strategist
• Curbed
• Grub Street

Products and services

• New York Magazine (Digital Publication) The flagship digital publication offering news, politics, business, technology, culture, and lifestyle coverage for New York City and beyond, gated by a metered paywall with subscription options.
• The Cut A lifestyle vertical covering style, self, culture, and power, with sections including The Cut Shop for fashion shopping content.
• Vulture An entertainment and culture hub providing coverage of TV, movies, comedy, music, books, art, theater, and streaming recommendations.
• The Strategist A shopping and product recommendation platform featuring gift guides, sales alerts, and expert-tested product reviews across categories including beauty, home, kitchen, fashion, tech, and wellness.
• Curbed A real estate and city-focused site covering cityscape, design hunting, real estate listings, and New York city life.
• Grub Street A food and dining news platform covering restaurants, bars, food news, and restaurant guides for New York City.
• Intelligencer A news and analysis vertical covering politics, business, technology, and ideas, with multiple newsletters including Dinner Party, One Great Story, The City Desk, Book Gossip, and The Weekend Reader.
• New York App A mobile application for iOS and Android providing access to New York Magazine content on the go.
• New York Magazine Podcasts Podcast content including Social Media's Last Taboo (The Cut), Mysterious Case of JetBlue Flight (Intelligencer), and various cultural commentary series.
• The Crossword A weekly 21x21 crossword puzzle sent to subscribers via the New York Crossword Saturday newsletter.
• The Magazine (Print Subscription) Print magazine subscription delivering 26 issues annually with feature stories, culture coverage, and investigative journalism.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vox MediacoreStrategic or Co-development PartnerNew York Magazine is owned by Vox Media, LLC, a digital media company. The site footer states 'New York is a Vox Media Network.' This parent company relationship provides operational infrastructure, advertising sales at scale, and shared technology platform across the Vox Media network of properties.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The New Yorker: The New Yorker is a Condé Nast publication offering long-form journalism, cultural criticism, and arts coverage to a similar urban, culturally engaged audience. It is the closest direct peer in format (weekly magazine + digital subscription), content mix (politics, culture, criticism), and subscriber base.
• Slate: Slate is a digital magazine covering news, politics, culture, and technology, monetized primarily through subscriptions and podcast advertising. It offers comparable long-form commentary and cultural analysis targeting a similar educated reader demographic.
• BuzzFeed: BuzzFeed operates a digital media portfolio covering news, culture, entertainment, and lifestyle with native advertising revenue. While operating at lower price points, it competes for the same cultural/lifestyle reader attention as NY Mag's The Cut, Vulture, and Grub Street verticals.
• The Atlantic: The Atlantic is a multi-vertical news and culture magazine with politics, business, technology, and ideas coverage, operating a subscription-based digital model. Comparable in audience (educated, politically engaged readers) and revenue model (subscriptions + advertising), with similar premium subscription pricing.
• Eater: Eater is a sibling Vox Media property covering restaurants, dining, and food culture, paralleling NY Mag's Grub Street vertical. It shares the same subscription and advertising infrastructure and competes for the same food-focused urban audience.
• Wired: Wired is a Condé Nast publication covering technology, science, culture, and business, monetized via subscriptions and advertising. It directly parallels NY Mag's Intelligencer vertical with overlapping coverage of technology, business, and ideas.
• Vanity Fair: Vanity Fair is a Condé Nast magazine covering culture, politics, Hollywood, and style with digital subscription access. It competes directly for the same affluent, culturally engaged readers NY Mag targets through The Cut and Intelligencer verticals.
• Vox: Vox is a sibling publication under Vox Media, covering news, politics, policy, and technology through explanatory journalism. It shares technology infrastructure, advertising sales, and parent ownership with NY Mag, and overlaps in the news/analysis vertical.
• Bon Appétit: Bon Appétit is a Condé Nast food magazine covering restaurants, recipes, and food culture with digital subscription access. It competes with NY Mag's Grub Street vertical for the same food-enthusiast urban audience and operates a similar subscription + advertising model.

Broad incumbents

• Condé Nast: Condé Nast is the parent publisher of The New Yorker, Vanity Fair, Wired, Bon Appétit, and other premium magazines. It is the broader incumbent competitor to Vox Media in the premium digital magazine space, with overlapping advertising clients and subscription offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@nymag
• Xx.com/NYMag
• Facebookfacebook.com/NewYorkmag
• LinkedInlinkedin.com/company/new-york-magazine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Magazine