What SquadS Ventures does

SquadS Ventures is a private company builder headquartered in Buenos Aires, Argentina, that creates and invests in early-stage B2B SaaS startups across Latin America. Founded in 2021 by Diego Noriega (previously co-founder of AlaMaula, sold to eBay in 2011), Daniel Soldán, Julián Drault, and Cristian Pereyra, the firm operates a studio model in which it builds startups internally with shared infrastructure and commits up to $100,000 per company through progressive monthly disbursements tied to roadmap milestones; ventures failing to demonstrate growth signals are discontinued.

Its portfolio comprises seven B2B SaaS companies — Mental Test Lab (mental health assessments), Inbound Tools and CMOHelper (growth marketing), MTLempresas (talent management), EventROI (online events and webinars), Delta Teams (team building), and SquadS Marketing (in-house marketing services for the portfolio). Technology is described as "B2B SaaS platform development" with no proprietary features disclosed, and the firm maintains a 30+-person team of co-founders, Operators in Residence across junior/semi-senior/senior tiers, Product Engineers, and dedicated Heads of Engineering, Chile, and Design.

SquadS Ventures generates revenue through equity stakes in portfolio companies and is targeting early exits at $1-2 million in annual revenue per startup, projecting at least two acquisitions by 2030 with 3-6x returns for investors. The firm has mobilized nearly $1 million from over 35 angel investors, maintains a strategic relationship with the Entrepreneurs' Organization (EO) via its co-founders, and operates a regional presence spanning Argentina and Chile alongside content, podcast, and conference channels aimed at the Latin American startup ecosystem.

Name

SquadS Ventures

Legal name

SquadS Ventures

Website

https://squads.ventures

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

SquadS Ventures is an Argentine B2B SaaS company builder that creates, funds (up to $100K per startup), and supports early-stage startups across Latin America via milestone-based disbursements, targeting early exits at $1-2M ARR for its 35+ angel investors.

Ownership category

akta.pro rank

Product category

Venture Capital / Company Building Services

NAICS

Other Financial Vehicles (525990), Miscellaneous Financial Investment Activities (523999)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Venture Studios / Company Builders (FSANAAAH)

akta.pro secondary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

Keywords

• Company building services
• B2B SaaS startups
• Venture studio model
• Startup investment firm
• Latin America venture capital

Headquarters

HQ city

Belgrano

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Startup Investment Returns: SquadS Ventures generates returns through equity investments in early-stage B2B SaaS startups. The firm invests up to $100,000 per startup with progressive monthly disbursements tied to roadmap milestones. Revenue is realized through exit events, targeting early exits at $1-2 million in annual revenue with projected 3-6x returns for investors. The company aims for at least two acquisitions by 2030.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SquadS Ventures is a Latin American company builder that conceives, launches, and invests in early-stage B2B SaaS startups, deploying up to $100,000 per company through progressive monthly disbursements tied to roadmap milestones. The firm provides operational support, experienced co-founders, engineering, marketing, and growth resources to portfolio companies, targeting early exits at $1–2 million in annual revenue. Its current portfolio spans mental health assessments, inbound marketing, HR tech, online events, and team management.

Product overview

SquadS Ventures operates as a Company Builder for B2B SaaS startups in Latin America, with a portfolio of 7 companies. The model involves experienced founders building startups with efficiency, focusing on early exits and sustainable growth. The portfolio includes Mental Test Lab (mental health assessments), Inbound Tools (growth marketing), MTLempresas (talent management), CMOHelper (marketing support), EventROI (event-based growth), Delta Teams, and SquadS Marketing. The company aims to build 20 B2B SaaS companies over 5 years through progressive investment, hands-on coaching, and rapid iteration.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Test Lab B2B SaaS startup focused on psychological evaluation and mental health assessments for enterprises.
• Inbound Tools Growth marketing partner that helps startups and SMEs with inbound marketing strategies and tools.
• MTLempresas Innovative talent management SaaS solution for enterprises, part of the SquadS Ventures HR tech portfolio.
• CMOHelper Growth marketing solution helping B2B companies accelerate growth through strategic online events such as webinars.
• EventROI B2B growth marketing solution that helps companies accelerate growth through strategic online events and webinars.
• Delta Teams B2B SaaS portfolio company in the team building and management space.
• SquadS Marketing In-house marketing arm of SquadS Ventures that provides marketing services to portfolio companies and external clients.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Entrepreneurs' Organization (EO)coreStrategic or Co-development Partner · 1 January 2012Co-founder Diego Noriega has been a member of EO since 2012 (13 years). EO is a global network of entrepreneurs providing peer learning, leadership development, and community support. SquadS co-founders participate in forums, learning days, and regional events. EO provided personal and financial support during the failure of SegundoHogar in 2016, demonstrating deep community ties.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antler: Global venture studio that builds and funds early-stage startups from scratch in multiple geographies including Latin America. Directly comparable to SquadS in the company builder model, milestone-based progression, and focus on B2B SaaS opportunities.
• Founders Factory: Venture studio that builds and scales startups with operator support, capital, and a shared platform. Comparable to SquadS in the company builder thesis, multi-portfolio approach, and central platform providing engineering, product, and GTM resources.

Regional players

• Polymath Ventures: LatAm-focused venture builder that creates and invests in early-stage startups. Directly comparable regional peer operating a company builder model across Latin America with similar focus on founder support and operational involvement.
• Cometa: Mexican venture fund with a strong founder-building orientation and portfolio construction approach. Comparable regional peer with overlapping LatAm focus and a thesis of supporting technical founders from ideation through scale.
• Magma Partners: Early-stage LatAm-focused investment fund with a portfolio-first approach and founder support model. Comparable as a regional peer with similar geography and B2B SaaS exposure though operating primarily as a fund rather than a pure studio.

Broad incumbents

• Idealab: Pioneer technology venture studio that creates and operates multiple internet/software companies. Comparable as a broad incumbent in the venture studio category with a multi-decade track record of building companies from scratch.
• Science Inc. Operating studio that builds, launches, and scales consumer and B2B technology companies with shared resources. Comparable incumbent studio model with parallel focus on SaaS and digital businesses across multiple verticals.
• Rocket Internet: Global incubator and venture builder focused on internet and technology companies, with historical exposure to emerging markets. Comparable as a broad incumbent in the venture studio category with similar portfolio construction and exit-driven thesis.
• Betaworks: New York-based startup studio that builds and invests in early-stage companies. Comparable as a broad incumbent in the venture studio category with a thesis of creating multiple companies using shared platform and operator expertise.

Emerging players

• Globant Ventures: Corporate-affiliated venture arm of Globant investing in and supporting early-stage LatAm tech startups. Comparable as an emerging player with overlapping LatAm focus and B2B SaaS interest, though operating primarily as a CVC rather than a pure studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZVYGHfw4uWcoFhUNhgCs1g
• LinkedInlinkedin.com/company/squads-ventures
• Instagraminstagram.com/squadsventures?utm_source=ig_web_button_share_sheet&igsh=OGQ5ZDc2ODk2ZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SquadS Ventures