What Toss Place does

Toss Place (토스플레이스 주식회사) is a South Korea-based payment and store-management solutions provider targeting small and medium-sized businesses, headquartered in Seocho-gu, Seoul, and operating as a subsidiary of Viva Realworld (비바리얼월드), part of the group associated with Kakao founder Kim Beom-su. Its product portfolio centers on a free, downloadable Windows-based POS application called Toss POS (토스 포스), which integrates with Toss Front (a smart payment terminal supporting card, mobile wallet, QR, Apple Pay, WeChat Pay, Alipay, and Face Pay), a wireless Terminal card reader, and a suite of add-on modules including QR Table Order (테이블오더), self-service Kiosk, Reservation Management, CRM with stamps/points/automated coupons and SMS/Alimtalk messaging, Sales Report analytics, delivery-agency integration, and VAT/tax reporting. Additional product lines include Face Pay / Face Pass (facial-recognition payment and attendance) and the co-branded Toss Place Lotte Card (launched July 21, 2023).

The company monetizes primarily through payment transaction (PG) fees on transactions processed via Toss Front and Toss POS, hardware terminal sales, interchange and card-acquisition commissions from the Toss Place Lotte Card co-branded card, and Toss Place Ads — an offline advertising platform that sells performance-measurable ad placements across the Toss Place merchant network to brands including Hana Card, Kakao Pay, Shinhan Card, American Express, KB Card, UnionPay, and UNICEF. Toss Place deploys a hybrid go-to-market combining product-led growth (free software download driving SMB self-serve adoption across cafes, restaurants, beauty salons, retail, education, unmanned stores, medical, and flower shops) with a consultative sales channel offering store-customized solution callbacks within one hour for mid-market and franchise deployments (e.g., Coffee Nine with 90+ stores, Cry Cheese Burger with 8 stores), supported by an authorized agency partner (대리점) network and a content-led marketing program ('사장님 스토리' owner-stories hub, YouTube, Instagram, Facebook, and SEO-optimized tax and operations content).

Name

Toss Place

Legal name

토스플레이스 주식회사

Website

https://tossplace.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Toss Place is a South Korean SMB-focused payment and store-management platform offering a free cloud POS, Toss Front payment terminal, QR ordering, kiosk, CRM, and facial-recognition payment, monetized via transaction fees, hardware, advertising, and a co-branded credit card.

Ownership category

akta.pro rank

Product category

Point-of-Sale and Payment Solutions

akta.pro primary industry

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)

Keywords

• Cloud POS software
• Payment terminal hardware
• QR table ordering
• Merchant store management
• SMB payment processing

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Transaction Fees: Toss Place charges standard card payment processing fees (PG fees) on transactions processed through its terminal and POS network. QR table ordering has two modes: prepaid mobile payment (no PG fee, same rate as card fees) and postpaid face-to-face payment for additional orders.
2. Toss Place Lotte Card Co-branded Credit Card: Toss Place issues a co-branded credit card with Lotte Card, earning interchange revenue from card transactions made at Toss Place merchants. Card launched July 21, 2023. Toss Place acts as a credit card recruitment agent/broker for Lotte Card, earning referral/commission fees.
3. Toss Place Ads (Offline Advertising): Toss Place operates an offline advertising platform (토스플레이스 애즈) that enables brands to advertise across its nationwide merchant network of physical stores. Advertisers pay for performance-measurable offline ad placements. The platform displays logos of participating brands (Hana Card, Kakao Pay, Shinhan Card, UNICEF, etc.).
4. Hardware Terminal Sales: Toss Place sells and distributes payment hardware terminals (Toss Front card reader/terminal) to merchants, generating one-time hardware revenue. The Toss Front device supports Apple Pay, WeChat Pay, Alipay, local currency, and FacePay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Toss Place provides a free, downloadable cloud-based POS software (Toss POS) paired with payment terminals (Toss Front, Terminal), QR table ordering, self-service kiosk, CRM, reservation management, and facial-recognition payment/attendance for small and medium-sized merchants across South Korea. The platform also operates a co-branded Lotte Card credit card and an offline advertising network (Toss Place Ads). Revenue is generated primarily through payment transaction (PG) fees, hardware terminal sales, advertising, and card referral commissions.

Product overview

Toss Place operates as a comprehensive offline store management and payment solutions platform within the Toss ( Viva Republica ) ecosystem. The core product portfolio centers on Toss POS (a free downloadable point-of-sale software) complemented by Toss Front (smart payment terminal) and Terminal (card reader) as the hardware layer, with modular add-ons including Kiosk (self-service ordering), QR Table Order/Toss Table Order (customer self-ordering via QR codes), Toss Order (order management including table and pickup), Face Pay (facial recognition payment), Face Pass (facial recognition attendance), Reservation Management, and CRM/Customer Management. Toss Place also issues the co-branded Toss Place Lotte Card and operates the Toss Place Ads offline advertising marketplace. All modules are designed to work together as an integrated store operations ecosystem, with Toss POS serving as the central hub connecting hardware, ordering, and management features.

Differentiator

Problem solved

Functional benefit

Brands

• 토스 포스 (Toss POS): Free POS software for store management, payment processing, reservation, customer management, and sales reporting.
• 토스 프론트 (Toss Front)
• 토스 테이블오더 (Toss Table Order)
• 토스 오더 (Toss Order)
• 토스플레이스 키오스크 (Toss Place Kiosk)
• 페이스페이 (FacePay)
• 토스플레이스 고객관리/CRM
• 토스플레이스 예약관리
• 토스플레이스 매출 리포트

Quantifiable outcome

• QR table ordering reportedly increases 'together-ordered' menu sales by 8.2 percentage points for stores with monthly sales of 20M+ KRW
• +6 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SK Broadband (SKB, SK브로드밴드)minorStrategic or Co-development Partner · 1 January 2024Toss Place partnered with SK Broadband to launch an internet bundled product (인터넷 결합상품) for merchants. The partnership offers discounted internet services bundled with Toss Place POS solutions, targeting cost-sensitive small business owners who need both connectivity and payment infrastructure.
• Lotte Card (롯데카드)coreGTM or Marketing Partner · 21 July 2023Toss Place and Lotte Card launched a co-branded credit card (토스플레이스 롯데카드) on July 21, 2023. The card offers up to 2% cashback on all purchases with no spending limit. Toss Place acts as Lotte Card's credit card recruitment agent (신용카드 회원 모집업무 대리·중개). Card holders receive tax support services from Toss Place and various benefits at Toss Place merchants.
• Naver (네이버)coreTechnology or IntegrationToss Place integrates with Naver's review ecosystem, enabling automatic Naver receipt review collection during checkout. The integration allows merchants to collect Naver reviews organically without manual prompting. Toss Place also integrates with Naver Place for business profile optimization.
• Brand Advertisers on Toss Place Ads NetworkminorGTM or Marketing PartnerToss Place Ads (토스플레이스 애즈) provides an offline advertising network where brands like Hana Card, Kakao Pay, Shinhan Card, American Express, UNICEF, UnionPay, KB Card, and others advertise across the Toss Place merchant store network. Brands pay for performance-measured offline ad placements in partner stores.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Toast: US-based restaurant-focused POS and payments platform serving SMBs and chains. Directly comparable to Toss Place on cloud-based POS + ordering + kiosk + CRM stack and restaurant customer base.
• Block (Square): Square provides mPOS hardware, POS software, payment processing, and add-on services for SMBs. Closely comparable to Toss Place on bundled hardware + free software + payment monetization model.
• Clover (Fiserv): Clover offers SMB POS hardware/software with app marketplace for restaurants, retail, and service businesses. Comparable to Toss Place on POS terminal + modular SaaS add-ons (ordering, loyalty, reservations).
• Lightspeed Commerce: Lightspeed provides cloud POS for restaurants and retail SMBs with payments, e-commerce, and loyalty modules. Comparable to Toss Place on multi-vertical cloud POS targeting SMB and chain operators.
• SumUp: SumUp sells mobile POS card readers and a POS app targeting SMBs across Europe and globally. Directly comparable to Toss Place on mPOS hardware + free/low-cost software + payment fee model.
• Zettle (PayPal): PayPal's SMB POS and payment terminal business, offering card readers, POS software, and commerce tools. Comparable to Toss Place on integrated hardware + software + payments stack for SMBs.

Broad incumbents

• Shopify POS: Shopify's retail POS extends its commerce platform to physical stores with payments, hardware, and inventory. Comparable to Toss Place as a broad commerce platform with SMB POS capability, though Shopify's core is online.
• Kakao Pay: Kakao Pay operates payments, POS/mPOS terminals, and merchant services across Korea, bundled with Kakao's messaging and mobility ecosystem. Directly comparable to Toss Place in Korean SMB payments and POS, but with broader consumer reach.

Regional players

• Smartro: Smartro is a Korean payment gateway and VAN/POS solutions provider for retail and F&B merchants. Comparable to Toss Place on Korean SMB POS, payment processing, and franchise/chain support, though with a more legacy tech stack.
• KG Inicis: KG Inicis is a major Korean payment gateway offering online and offline payment processing plus POS integrations. Comparable to Toss Place on Korea-focused payment infrastructure serving SMB and mid-market merchants.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@toss_place
• Facebookfacebook.com/tossplace
• Instagraminstagram.com/toss.place
• LinkedInlinkedin.com/company/toss-place

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toss Place