What Geekie does

Geekie Desenvolvimento de Software S/A is a Brazilian education technology company founded in 2011 by Claudio Sassaki and Eduardo Bontempo, headquartered in São Paulo and operating as a subsidiary of Arco Educação. The company builds Geekie One, a data-based K-12 education platform that combines physical and digital instructional materials with AI-driven personalization for private schools across Brazil. The platform covers the full educational continuum from Educação Infantil through Ensino Médio, with content aligned to the BNCC (Base Nacional Comum Curricular) and includes more than 3,400 chapters, 90,000+ exercises, and 4,300+ video lessons. Geekie is also the only Brazilian education company selected by the Ministry of Education (MEC) to develop official Enem practice tests.

The product portfolio extends beyond Geekie One into a multi-product ecosystem: external assessment via Geekie Teste (TRI-validated by MEC), adaptive Enem preparation through Geekie Games, the Geekie Lab testing environment, the Espaço Aprendente teacher professional-development platform, the new Caderno do Pensamento Ativo (CPA) physical notebook with QR-linked digital resources, and the Brilhando Juntos marketing and retention support program for partner schools. AI features include weekly AI-generated personalized study plans, real-time coordination dashboards, and predictive analytics for identifying learning gaps. The company has 101-250 employees and serves more than 400 partner schools, reaching an aggregate of 12M+ students.

Geekie monetizes through B2B SaaS annual subscriptions sold to private school administrators and pedagogical coordinators via a direct field-sales motion, supplemented by inside-sales inquiry handling through the company website. Pricing is custom and tied to school size and requirements, with no publicly disclosed price list. Distribution is single-country (Brazil) and direct, with no resellers or marketplace channels. The company operates a horizontal segmentation approach targeting schools, students, families, teachers/coordinators, and school administrators as distinct stakeholders within each partner school. The company has received multiple recognitions including the WISE Awards (2016), B Corp 'Best for the World' (2018), and the Prêmio Top Educação 'IA para escolas' (2025).

Name

Geekie

Legal name

Geekie Desenvolvimento de Software S/A

Website

https://geekie.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Geekie is a Brazilian K-12 EdTech subsidiary of Arco Educação that operates Geekie One, a data-driven hybrid learning platform combining AI-personalized study plans, BNCC-aligned content, and the only MEC-certified official Enem preparation platform, sold via B2B annual subscriptions to 400+ private schools across Brazil.

Ownership category

akta.pro rank

Product category

K-12 Education Technology Software

NAICS

Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Adaptive learning platform
• K-12 education technology
• Personalized study plans
• Hybrid education materials
• School management analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. School Subscription: B2B SaaS subscription model where private schools pay for access to the Geekie One platform and educational materials. Pricing varies based on school size and needs, with annual billing cycles.
2. Educational Materials: Sale of physical and digital educational materials aligned with BNCC for Early Childhood Education through High School, including supplementary materials like Caderno do Pensamento Ativo (CPA).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Geekie sells Geekie One, a data-based education platform for Brazilian private K-12 schools, combining physical and digital educational materials with AI-powered personalized study plans and real-time learning analytics. The platform covers Early Childhood through High School with BNCC-aligned content and is sold primarily through annual subscriptions to school networks. Complementary offerings include assessment tools (Geekie Teste, Geekie Lab), adaptive Enem prep (Geekie Games), continuing educator training (Espaço Aprendente), and physical supplementary materials (Caderno do Pensamento Ativo).

Product overview

Geekie offers a unified hybrid education ecosystem centered on Geekie One, the first data-based education platform in Brazil. The portfolio includes complementary assessment tools (Geekie Teste, Geekie Lab), adaptive learning (Geekie Games), continuing education (Espaço Aprendente), and supplementary materials (Caderno do Pensamento Ativo, Meu Estudo Complementar). The platform covers Early Childhood through High School with over 3,400 chapters, 90,000 exercises, and 4,300 video lessons aligned to BNCC, serving hundreds of partner schools across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Geekie One: Data-based education platform offering hybrid teaching materials, pedagogical consulting, and AI-powered learning tools for Education Infant to High School.
• Geekie Teste
• Geekie Games
• Espaço Aprendente
• Caderno do Pensamento Ativo (CPA)
• Conexão Geekie
• Brilhando Juntos

Products and services

• Geekie One Primary data-based education platform covering Early Childhood to High School. Combines digital and print materials with AI-powered personalization, real-time analytics, and active learning methodologies aligned with BNCC. Sold to Brazilian private schools.
• Geekie Teste External assessment platform based on Saeb and Enem matrices with TRI correction validated by MEC. Provides detailed reports for families, administrators, and teachers to identify learning gaps and measure real knowledge.
• Geekie Games Adaptive study platform for Enem preparation. Offers gamified learning experience with personalized content to prepare high school students for national exams.
• Geekie Lab Testing and assessment platform for educational evaluations and analytics.
• Espaço Aprendente Continuing education platform for teachers and school coordinators. Provides formative learning trails to review, strengthen, and consolidate pedagogical knowledge, with access tied to Geekie One credentials.
• Caderno do Pensamento Ativo (CPA) Complementary physical notebook for hybrid teaching combining practical activities with QR code access to digital resources. Designed for 6th and 7th grade students.

Quantifiable outcome

• First place in ENEM municipal ranking for Colegio Harmonia
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Arco EducaçãocoreStrategic or Co-development PartnerParent company of Geekie. Arco Educação owns Geekie and integrates its technology and innovations across the education group's portfolio, including AI-powered features in the Geekie One platform.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Descomplica: Descomplica is a major Brazilian online education platform offering K-12 and Enem preparation content. It directly competes with Geekie One and Geekie Games in the Brazilian private-school and student test-prep segments, using digital subscriptions and adaptive learning.
• Letrus: Letrus is a Brazilian EdTech focused on literacy and writing instruction for K-12 schools, using data-driven personalization. Comparable to Geekie's BNCC-aligned content approach and B2B sales motion into Brazilian private schools.

Broad incumbents

• Cogna (Vasta): Cogna is one of Brazil's largest private education groups, with Vasta as its K-12 learning systems and content arm (including Anglo, pH, Pitágoras). Comparable as a broader incumbent offering curriculum platforms, teacher PD, and school management solutions overlapping with Geekie One.
• Eleva Educação: Eleva Educação operates a network of K-12 private schools in Brazil and has invested in EdTech-enabled curriculum and teacher tools. Comparable to Geekie as a Brazilian K-12 player pursuing data-driven pedagogy, though Eleva is more school-operator than pure platform.
• Khan Academy: Khan Academy is a global nonprofit providing free, personalized K-12 learning content used by schools and learners worldwide. Comparable to Geekie One in its adaptive learning and free content distribution approach, though Khan is non-commercial and operates at much larger global scale.
• Pearson: Pearson is a global education company providing K-12 curriculum, assessment, and digital learning platforms. Comparable to Geekie as an established curriculum and assessment provider with AI-enabled personalization, though at much larger scale and operating across multiple geographies.

Emerging players

• Newsela: Newsela is a US-based EdTech providing differentiated instructional content for K-12, with adaptive reading levels and teacher tools. Comparable to Geekie One's content-plus-analytics model for schools, though focused on reading/ELA rather than full BNCC curriculum.
• SMART Technologies: SMART Technologies provides interactive classroom displays and learning software for K-12 schools globally. Comparable as a school-facing EdTech vendor, though focused on classroom hardware/software rather than curriculum content and AI personalization like Geekie.

Regional players

• Platzi: Platzi is a leading Latin American online learning platform focused on professional and tech skills. Comparable to Geekie as a subscription-based digital learning platform from the region, though focused on adult/career upskilling rather than K-12 schools.

Others

• Arco Educação: Arco Educação is Geekie's parent company, integrating multiple K-12 brands and EdTech assets in Brazil. Included as a peer because it is the strategic owner driving Geekie's AI roadmap (including the OpenAI partnership) and ultimately governs Geekie's capital and exit decisions.

Market position

Strengths1 record

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GeekieEducacao
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/geekie
• Instagraminstagram.com/geekieeducacao
• Xx.com/geekiebrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geekie