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Volleyball World

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uuid00087gn

Namestring
Volleyball World
Legal namestring
VW Volleyball World SA
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Volleyball World is the official digital platform of the International Volleyball Federation (FIVB), operating as the centralized commercial and content hub for global volleyball. Founded in 2021 and headquartered in Lausanne, Switzerland as VW Volleyball World SA, the company operates volleyballworld.com and the VBTV subscription streaming service across web, iOS, and Android. Its product portfolio spans live and on-demand streaming of international tournaments (Volleyball Nations League, Beach Pro Tour, World Championships, Olympic events), national league coverage across Italy, Brazil, Poland, Japan, the USA, and India, youth competitions, player profiles, official world rankings, a fantasy prediction game, an official merchandise e-commerce shop, calendar synchronization, and a media accreditation system.

The underlying technology is a digital streaming and content management platform with proprietary scheduling and event coverage systems, supported by a third-party monetization partner (Cleeng B.V.) for subscription management and payment processing. The company monetizes through four primary streams: VBTV recurring subscriptions, broadcast rights licensing to regional media operators (e.g., Saran Media Group for Turkey through 2032), official merchandise sales, and event-related revenue including ticketing and media rights. It also derives revenue from a diversified sponsorship portfolio spanning equipment (Mikasa, Mizuno, Senoh), flooring (Gerflor), beverages (Ganten), and betting (1XBET).

Volleyball World is owned by CVC Capital Partners as part of its Global Sport Group, a $13.6 billion sports-properties fund that also holds Six Nations and LaLiga. The company serves a global audience of over 800 million volleyball fans, with operations spanning Europe, Asia, and the Americas. As a private equity-backed platform functioning as the commercial arm of FIVB events, it pursues a multi-channel go-to-market combining direct-to-consumer subscription, regional broadcast licensing, and enterprise sponsorship.

Short descriptiontext

Volleyball World is the official FIVB-endorsed digital platform and commercial arm for global volleyball, operating VBTV streaming, official websites, mobile apps, fantasy games, and e-commerce to serve fans, athletes, federations, and sponsors worldwide.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLausanne, Switzerland
HQ citystring
Lausanne
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
volleyball streaming service, sports broadcast rights, digital sports media, volleyball event management, sports merchandise retail
Industry4 codes
1Volleyball Leagues
CodeMPAKAAALPrimaryYes
2Professional Live Sports Leagues & Tours
CodeMPAGAMAAPrimaryNo
3Sports Live Streaming Platforms
CodeMPACACAFPrimaryNo
4International Sports Broadcasters & Rights Networks
CodeMPABAJAEPrimaryNo
NAICS code3 codes
  • Spectator Sports71121
  • Other Spectator Sports711219
  • Sports Teams and Clubs711211
SIC code2 codes
  • Services-Miscellaneous Amusement & Recreation7990
  • Services-Amusement & Recreation Services7900
Product category
Sports Media and Streaming
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1VBTV Subscription
TypeSubscription Recurring
Description

Subscription-based streaming service providing live volleyball matches and on-demand content to fans worldwide

en.volleyballworld.com
2Broadcast Rights Licensing
TypeLicensing Royalties
Description

Licensing of broadcast rights to media operators for exclusive coverage in specific geographic markets, such as the deal with Saran Media Group through 2032 for Turkey

sportcal.com
3E-commerce (Shop)
TypeHardware Sales
Description

Sale of official volleyball merchandise including jerseys, gear, and accessories through the Volleyball World Shop

en.volleyballworld.com
4Event Revenue
TypeTransaction Fee
Description

Revenue from organizing and hosting volleyball events including ticket sales and media rights

en.volleyballworld.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 3 records shown
1VBTV
Description

Volleyball World TV - Streaming service for live volleyball matches and on-demand content

en.volleyballworld.com
+2 more records
Core offering1 text field

Volleyball World operates the official digital ecosystem for international volleyball, anchored by the VBTV subscription streaming service and the Volleyball World website endorsed by FIVB. It delivers live and on-demand coverage of international tournaments, national leagues, and youth competitions, complemented by official rankings, player profiles, news, a fantasy sports game, and an official merchandise shop.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Volleyball World operates a unified digital platform consisting of the official Volleyball World website (endorsed by FIVB) and VBTV streaming service. The platform provides comprehensive coverage of volleyball through multiple products: the main website serves as the central hub offering news, schedules, world rankings, player profiles, and team information; VBTV delivers live streaming and on-demand video content. The product portfolio includes major international competitions (Volleyball Nations League, Beach Pro Tour, World Championships, Olympic events, youth championships) and regional league coverage (Italian Superlega, Brazilian Superliga, Polish PlusLiga, Japanese SV-League, Indian Prime Volleyball League, US Big Ten). Additional offerings include a fantasy sports game (VNL Fantasy), e-commerce shop, calendar sync feature, media accreditation system, and interactive community features.

Product and service6 records
1VBTV (Volleyball World TV)
CategorySports Streaming Service
Description

Subscription-based streaming service offering live volleyball matches and on-demand content, including full match replays, highlights, and exclusive coverage of international tournaments across beach and indoor volleyball.

2Volleyball World Website
CategorySports Media Platform
Description

Official FIVB-endorsed website providing comprehensive volleyball coverage including live match updates, schedules, world rankings, news, player profiles, and team information for fans worldwide.

3Volleyball World Shop
CategorySports Merchandise Retail
Description

E-commerce platform offering official volleyball gear, merchandise, jerseys, and accessories for fans and supporters.

4VNL Fantasy
CategoryFantasy Sports Game
Description

Fantasy sports prediction game for the Volleyball Nations League allowing fans to predict match outcomes and compete with other users.

5Volleyball Nations League (VNL)
CategoryInternational Volleyball Competition
Description

Annual international volleyball competition featuring men's and women's national teams competing in preliminary rounds and a final phase, with the top 8 teams advancing to the final phase and the host team receiving a guaranteed berth.

6Beach Pro Tour
CategoryInternational Beach Volleyball Competition
Description

International beach volleyball circuit featuring Elite16, Challenge, and Futures events culminating in The Finals championship, providing global coverage of top beach volleyball competition.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1Saran Media Group
Strategic tierCoreTypeChannel Partner/ Reseller/ DistributorAnnounced on2025-02-01
Description

Turkish media operator with exclusive broadcast rights for major indoor competitions and beach volleyball events in Turkey through 2032, including FIVB Beach Volleyball World Championships and Beach Pro Tour Elite16 events

sportcal.com
Strategic tierCoreTypeOthers
Description

Official partner providing volleyball equipment and balls for competitions

Strategic tierMinorTypeOthers
Description

Official betting partner

Strategic tierMinorTypeOthers
Description

Official partner for beverages

Strategic tierCoreTypeOthers
Description

Official flooring partner for volleyball courts

Strategic tierCoreTypeOthers
Description

Official sportswear and equipment partner

Strategic tierMinorTypeOthers
Description

Official sports equipment partner

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global sports subscription streaming service operating across multiple geographies. Comparable to VBTV's subscription-based live sports streaming model, though DAZN operates across many sports rather than specializing in volleyball.

TypeDirect peer
Description

Subscription streaming platform dedicated to niche sports. Directly comparable business model to VBTV - verticalized sports streaming with subscription recurring revenue and rights-holder relationships.

TypeDirect peer
Description

FIFA's official digital streaming platform offering free live matches and on-demand content. Direct comparable as a federation-backed streaming service with global event coverage and DTC fan engagement.

TypeDirect peer
Description

UEFA's official streaming platform for European football competitions. Comparable structure as a federation-endorsed digital platform combining streaming, news, rankings, and competition coverage.

5FITE TV
TypeDirect peer
Description

Live sports and combat sports streaming platform with PPV and subscription options. Comparable DTC streaming model targeting underserved sport verticals with global rights licensing.

TypeDirect peer
Description

Governing body-style entity running a global tour with streaming, events, and athlete content. Comparable as an integrated sports IP operator combining league operations with digital distribution.

TypeDirect peer
Description

Global sports content distributor offering live streaming and broadcast rights across multiple territories. Comparable business model mixing DTC streaming with B2B rights licensing.

TypeBroad incumbent
Description

The NBA's subscription streaming service for live and on-demand games. Comparable as a league-operated DTC subscription product, though at vastly greater scale and with longer commercial maturity.

TypeBroad incumbent
Description

Top-tier football league also part of CVC's Global Sport Group. Highly relevant strategic peer given shared ownership structure and similar international rights commercialization model.

TypeBroad incumbent
Description

Major rugby tournament also part of CVC's Global Sport Group. Comparable strategic peer sharing ownership, governance history, and similar international federation partnership dynamics.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Volleyball World

Sports Media and Streamingvolleyballworld.com

Volleyball World is the official FIVB-endorsed digital platform and commercial arm for global volleyball, operating VBTV streaming, official websites, mobile apps, fantasy games, and e-commerce to serve fans, athletes, federations, and sponsors worldwide.

What Volleyball World does

Volleyball World is the official digital platform of the International Volleyball Federation (FIVB), operating as the centralized commercial and content hub for global volleyball. Founded in 2021 and headquartered in Lausanne, Switzerland as VW Volleyball World SA, the company operates volleyballworld.com and the VBTV subscription streaming service across web, iOS, and Android. Its product portfolio spans live and on-demand streaming of international tournaments (Volleyball Nations League, Beach Pro Tour, World Championships, Olympic events), national league coverage across Italy, Brazil, Poland, Japan, the USA, and India, youth competitions, player profiles, official world rankings, a fantasy prediction game, an official merchandise e-commerce shop, calendar synchronization, and a media accreditation system.

The underlying technology is a digital streaming and content management platform with proprietary scheduling and event coverage systems, supported by a third-party monetization partner (Cleeng B.V.) for subscription management and payment processing. The company monetizes through four primary streams: VBTV recurring subscriptions, broadcast rights licensing to regional media operators (e.g., Saran Media Group for Turkey through 2032), official merchandise sales, and event-related revenue including ticketing and media rights. It also derives revenue from a diversified sponsorship portfolio spanning equipment (Mikasa, Mizuno, Senoh), flooring (Gerflor), beverages (Ganten), and betting (1XBET).

Volleyball World is owned by CVC Capital Partners as part of its Global Sport Group, a $13.6 billion sports-properties fund that also holds Six Nations and LaLiga. The company serves a global audience of over 800 million volleyball fans, with operations spanning Europe, Asia, and the Americas. As a private equity-backed platform functioning as the commercial arm of FIVB events, it pursues a multi-channel go-to-market combining direct-to-consumer subscription, regional broadcast licensing, and enterprise sponsorship.

Volleyball World firmographics

Firmographics
Name
Volleyball World
Legal name
VW Volleyball World SA
Website
https://volleyballworld.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Short description
Volleyball World is the official FIVB-endorsed digital platform and commercial arm for global volleyball, operating VBTV streaming, official websites, mobile apps, fantasy games, and e-commerce to serve fans, athletes, federations, and sponsors worldwide.
Ownership category
akta.pro rank

Volleyball World industry classification

Industry
Product category
Sports Media and Streaming
NAICS
Spectator Sports (71121), Other Spectator Sports (711219), Sports Teams and Clubs (711211)
SIC
Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Volleyball Leagues (MPAKAAAL)
akta.pro secondary industries
Professional Live Sports Leagues & Tours (MPAGAMAA), Sports Live Streaming Platforms (MPACACAF), International Sports Broadcasters & Rights Networks (MPABAJAE)

Keywords

  • Volleyball streaming service
  • Sports broadcast rights
  • Digital sports media
  • Volleyball event management
  • Sports merchandise retail

Where Volleyball World is headquartered

Location

Headquarters

HQ city
Lausanne
HQ country
Switzerland
HQ region
Europe

Offices1 record

Markets served

Volleyball World business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. VBTV Subscription: Subscription-based streaming service providing live volleyball matches and on-demand content to fans worldwide
  2. Broadcast Rights Licensing: Licensing of broadcast rights to media operators for exclusive coverage in specific geographic markets, such as the deal with Saran Media Group through 2032 for Turkey
  3. E-commerce (Shop): Sale of official volleyball merchandise including jerseys, gear, and accessories through the Volleyball World Shop
  4. Event Revenue: Revenue from organizing and hosting volleyball events including ticket sales and media rights

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Volleyball World product offering

Product offering

Core offering

Volleyball World operates the official digital ecosystem for international volleyball, anchored by the VBTV subscription streaming service and the Volleyball World website endorsed by FIVB. It delivers live and on-demand coverage of international tournaments, national leagues, and youth competitions, complemented by official rankings, player profiles, news, a fantasy sports game, and an official merchandise shop.

Product overview

Volleyball World operates a unified digital platform consisting of the official Volleyball World website (endorsed by FIVB) and VBTV streaming service. The platform provides comprehensive coverage of volleyball through multiple products: the main website serves as the central hub offering news, schedules, world rankings, player profiles, and team information; VBTV delivers live streaming and on-demand video content. The product portfolio includes major international competitions (Volleyball Nations League, Beach Pro Tour, World Championships, Olympic events, youth championships) and regional league coverage (Italian Superlega, Brazilian Superliga, Polish PlusLiga, Japanese SV-League, Indian Prime Volleyball League, US Big Ten). Additional offerings include a fantasy sports game (VNL Fantasy), e-commerce shop, calendar sync feature, media accreditation system, and interactive community features.

Differentiator

Problem solved

Functional benefit

Brands

  • VBTV: Volleyball World TV - Streaming service for live volleyball matches and on-demand content
  • Volleyball Nations League (VNL)
  • Beach Pro Tour

Products and services

  • VBTV (Volleyball World TV) Subscription-based streaming service offering live volleyball matches and on-demand content, including full match replays, highlights, and exclusive coverage of international tournaments across beach and indoor volleyball.
  • Volleyball World Website Official FIVB-endorsed website providing comprehensive volleyball coverage including live match updates, schedules, world rankings, news, player profiles, and team information for fans worldwide.
  • Volleyball World Shop E-commerce platform offering official volleyball gear, merchandise, jerseys, and accessories for fans and supporters.
  • VNL Fantasy Fantasy sports prediction game for the Volleyball Nations League allowing fans to predict match outcomes and compete with other users.
  • Volleyball Nations League (VNL) Annual international volleyball competition featuring men's and women's national teams competing in preliminary rounds and a final phase, with the top 8 teams advancing to the final phase and the host team receiving a guaranteed berth.
  • Beach Pro Tour International beach volleyball circuit featuring Elite16, Challenge, and Futures events culminating in The Finals championship, providing global coverage of top beach volleyball competition.

Companies that use Volleyball World

Customer profile

Segments4 records

Ideal customer profiles2 records

Volleyball World technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Volleyball World partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Saran Media GroupcoreChannel Partner/ Reseller/ Distributor · 1 February 2025Turkish media operator with exclusive broadcast rights for major indoor competitions and beach volleyball events in Turkey through 2032, including FIVB Beach Volleyball World Championships and Beach Pro Tour Elite16 events
  • MikasacoreOthersOfficial partner providing volleyball equipment and balls for competitions
  • 1XBETminorOthersOfficial betting partner
  • GantenminorOthersOfficial partner for beverages
  • GerflorcoreOthersOfficial flooring partner for volleyball courts
  • MizunocoreOthersOfficial sportswear and equipment partner
  • SenohminorOthersOfficial sports equipment partner

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Volleyball World competitors and assessment

Company assessment

Direct peers

  • DAZN: Global sports subscription streaming service operating across multiple geographies. Comparable to VBTV's subscription-based live sports streaming model, though DAZN operates across many sports rather than specializing in volleyball.
  • FloSports: Subscription streaming platform dedicated to niche sports. Directly comparable business model to VBTV - verticalized sports streaming with subscription recurring revenue and rights-holder relationships.
  • FIFA+: FIFA's official digital streaming platform offering free live matches and on-demand content. Direct comparable as a federation-backed streaming service with global event coverage and DTC fan engagement.
  • UEFA.tv: UEFA's official streaming platform for European football competitions. Comparable structure as a federation-endorsed digital platform combining streaming, news, rankings, and competition coverage.
  • FITE TV: Live sports and combat sports streaming platform with PPV and subscription options. Comparable DTC streaming model targeting underserved sport verticals with global rights licensing.
  • World Surf League: Governing body-style entity running a global tour with streaming, events, and athlete content. Comparable as an integrated sports IP operator combining league operations with digital distribution.
  • Eleven Sports: Global sports content distributor offering live streaming and broadcast rights across multiple territories. Comparable business model mixing DTC streaming with B2B rights licensing.

Broad incumbents

  • NBA League Pass: The NBA's subscription streaming service for live and on-demand games. Comparable as a league-operated DTC subscription product, though at vastly greater scale and with longer commercial maturity.
  • LaLiga: Top-tier football league also part of CVC's Global Sport Group. Highly relevant strategic peer given shared ownership structure and similar international rights commercialization model.
  • Six Nations Rugby: Major rugby tournament also part of CVC's Global Sport Group. Comparable strategic peer sharing ownership, governance history, and similar international federation partnership dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Volleyball World social profiles

Digital presence

Volleyball World financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Volleyball World leadership team

Management profile

Number of profiles

Profiles2 records

Volleyball World funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Volleyball World M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volleyball World

What does Volleyball World do?

Volleyball World operates the official digital ecosystem for international volleyball, anchored by the VBTV subscription streaming service and the Volleyball World website endorsed by FIVB. It delivers live and on-demand coverage of international tournaments, national leagues, and youth competitions, complemented by official rankings, player profiles, news, a fantasy sports game, and an official merchandise shop.

Is Volleyball World a public or private company?

Volleyball World is a private company. It is classified as private equity controlled and is currently operating.

When was Volleyball World founded?

Volleyball World was founded in 2021. It employs 11 to 50 people.

Where is Volleyball World based?

Volleyball World is headquartered in Lausanne, Switzerland, in the Europe region.

How does Volleyball World make money?

Four revenue lines are on record. VBTV Subscription is the primary driver. The others are broadcast Rights Licensing, E-commerce (Shop) and event Revenue.

Who are Volleyball World's main competitors?

Direct peers on record are DAZN, FloSports, FIFA+, UEFA.tv, FITE TV, World Surf League and Eleven Sports. Broad incumbents are NBA League Pass, LaLiga and Six Nations Rugby.

Does Volleyball World have an API?

No public API is recorded for Volleyball World.

What industry is Volleyball World in?

Volleyball World's product category is Sports Media and Streaming. Its primary akta.pro industry code is MPAKAAAL, Volleyball Leagues, with a secondary code of MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 71121 and its SIC code is 7990.

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Live signals
Wikipedia2026 AVC Women's Volleyball Continental Championship: Difference between revisionsTianjin, China, was confirmed as the host city for the 2026 AVC Women's Continental Championship, announced on 20 December 2025 following joint meetings with the FIVB and Volleyball World in Bangkok. The tournament is scheduled for late August, with quarterfinals on 27–28 August, semifinals on 29 August, and a final and third-place match on 30 August. The page lists no participating teams or results.YouTubeArgentina vs. Croatia - Pool Play | Girls' U17 World Championship - 2026The article is a YouTube video page for the Girls' U17 World Championship volleyball match between Argentina and Croatia, organized by Volleyball World. The content consists primarily of video player interface elements, user comments, and recommended videos rather than a narrative news report. No specific factual developments, strategic implications, or outcomes are described in text form within the provided content.YouTubeUSA vs. Czechia - Pool Play | Girls' U17 World Championship - 2026The article is a YouTube video page for the USA vs. Czechia match in the Girls' U17 World Championship 2026 pool play, hosted by Volleyball World. The content primarily consists of navigation elements, related video links, and user comments rather than a journalistic report on the event's outcome or details. No specific factual developments regarding the match result or strategic implications are reported in the text.SportcalVolleyball World, AVC commit to long-term commercial agreement through 2052Volleyball World and the Asian Volleyball Confederation (AVC) renewed their commercial partnership through 2052, announced at the AVC General Assembly on August 8. The deal extends the 2022 agreement, covering competitions like the continental championships and Champions League, with prize money increases and expanded media distribution. The extension aims to support growth in the Asian market.volleyballworld.comNina Brunner & Tanja Huberli of Switzerland reclaim the Hamburg Elite throne on the Volleyball World Beach Pro Tour; Latvia’s Tina Graudina & Anastasija Samoilova win silver in Germany, while Brazil’sNina Brunner and Tanja Huberli of Switzerland won the women's gold at the Hamburg Elite on the Volleyball World Beach Pro Tour, their first since returning from a 2025 break. Latvia's Tina Graudina and Anastasija Samoilova took silver, while Brazil's Carol Solberg and Rebecca Cavalcanti won bronze. Brunner and Huberli had won all six of their matches in Hamburg.SportcalDentsu retains WBSC commercial rights contract through 2036The WBSC extended its commercial rights deal with Dentsu for another decade, keeping Dentsu as strategic growth partner through 2036. The renewal covers Baseball and Softball World Cups and the Premier12, with 36 partners and 400 million viewers at the 2024 Premier12. Dentsu also holds MLB distribution rights in Japan through 2028.Sportico.comSportico Transactions: Moves and Mergers Roundup for July 17Sportico's weekly transactions roundup for July 17 covers personnel moves, partnerships, and product announcements across the sports business industry, including Steve Bornstein joining the advisory board of Scott Coker's new global MMA league targeting a 2027 debut and Christina Hennington becoming CEO of Minnesota United FC. Key media rights deals include Scripps Sports securing exclusive U.S. broadcast rights for the 2027 Women's Volleyball World Cup and USA Sports becoming the exclusive English-language home of the Bundesliga starting August. Investment activity includes Jay Farner of Ronin Capital Partners making the largest single investment in Detroit City FC's history to fund stadium construction, while Toronto FC II announced a relocation to Barrie, Ontario with plans for a 3,500-seat purpose-built stadium by 2028-29.SportcalVolleyball World in Japanese VNL title sponsorship tie-up with ACN GroupVolleyball World, the commercial arm of the FIVB, has signed ACN Group as title sponsor for both men's and women's Volleyball Nations League events in Osaka, Japan in 2026. The deal grants ACN Group naming rights, arena signage, in-arena activations, and logo integration across Volleyball World's digital platforms including the VBTV streaming service. Osaka will host 12 women's and 12 men's games during the third gameweek in early-to-mid July at the Asue Arena.SportcalVolleyball World extends with SN1, strikes new deal with Germany’s ZDFVolleyball World signed a new media rights deal with Germany's ZDF, which will broadcast all German men's and women's VNL games starting this year. The men's team currently sits 13th in the 18-team table. The deal follows an extension of the SN1 Sports advisory agreement until 2032.SportcalVodafone renews as Women’s Volleyball Nations League sponsor in TürkiyeVodafone Türkiye renewed its partnership with Volleyball World for the Women's Volleyball Nations League in Türkiye for a third consecutive year. The brand will serve as an official partner for the Ankara stop, with a new 5G fan engagement activation planned for 2026.