What NBABLP does

PM Connect Limited, operating as CS Team (formerly Pay By Mobile), is a Birmingham, UK-registered digital payments intermediary that runs a Direct Carrier Billing (DCB) platform enabling mobile subscribers worldwide to pay for digital subscription services by adding charges to their mobile phone bill or deducting from prepaid balances. The company aggregates and distributes content from premium licensed partners — including NBA League Pass, WWE (Wrestle Club), and Eurosport (Sports 1) — alongside its own branded lifestyle modules (LiveFootball, 3Pointer, Footbox, Lean Gains, XFitness, Love Food) and gaming portals (Bounce Games, Demon Games, Cloudy Gaming). Underlying technology centers on billing-integration interoperability with mobile network operators, with OPTA providing sports statistics data feeds for the football content. The platform is accessible across an 11-language web interface and supports SMS-based post-sale customer communication.

CS Team generates revenue through subscription-recurring payment processing, with pricing varying materially by service, geography, and carrier — examples include £4.99 per week for LiveFootball in the UK and 200 XOF per day for 3Pointer on MTN Ivory Coast. The company's go-to-market depends entirely on carrier partnerships for distribution: it integrates with 11+ tier-1 mobile network operators including O2, Vodafone, Three, EE, MTN, Orange, Bouygues, Vodacom, Proximus, and Telenor (plus minor partners Telus and Koodo), reaching subscribers across the UK, Western Europe, Sub-Saharan Africa, and the Middle East. End customers are individual mobile subscribers — typically unbanked or underbanked consumers who lack traditional payment credentials — accessing sports, entertainment, gaming, fitness, and lifestyle content via a frictionless mobile-first payment rail rather than a credit-card-based checkout.

The operating model is B2B2C: CS Team sits between mobile network operators (who collect payment) and content licensors (who provide the product), earning revenue on the processed subscription stream. The company is privately held with no disclosed funding history, no revenue disclosure, and no reported headcount; a Director of Business Operations serves as the named Data Protection Officer, with no broader leadership team publicly identified.

Name

NBABLP

Legal name

PM Connect Limited

Website

https://csteam.co.uk

Company type

Private

Operating status

Operating

Short description

CS Team (PM Connect Limited) is a UK-based digital payments intermediary running a Direct Carrier Billing platform that enables mobile subscribers globally to pay for premium digital subscriptions — including NBA League Pass, WWE content, and sports streaming — via mobile phone bill or prepaid balance through 11+ carrier partnerships.

Ownership category

akta.pro rank

Product category

Mobile Payment Processing

NAICS

Sales Financing (52222)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industries

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

Keywords

• Direct carrier billing
• Mobile payment platform
• Digital subscription billing
• Mobile content services
• Carrier billing aggregation

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription revenue: CS Team processes recurring subscription payments for digital services (NBA League Pass, LiveFootball, Wrestle Club, gaming portals, fitness apps, etc.) through direct carrier billing. Charges are added to users' mobile phone bills or deducted from prepaid balances on a recurring basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NBABLP (operated by PM Connect Limited under the brands CS Team and Pay By Mobile) provides a Direct Carrier Billing platform that enables mobile subscribers to pay for digital subscription services by adding charges to their mobile phone bill or deducting from prepaid balances, without requiring credit cards. The platform aggregates and distributes third-party premium content brands including NBA League Pass, LiveFootball (football highlights powered by OPTA), Wrestle Club (WWE content), Sports 1 with Eurosport, alongside proprietary gaming (Bounce Games, Demon Games, Cloudy Gaming), fitness (Lean Gains, XFitness), and lifestyle (Love Food, Footbox) portals across Europe, Africa, and the Middle East.

Product overview

NBABLP (operated by PM Connect Limited) is a subscription management and mobile payment platform that enables users to pay for digital services via Direct Carrier Billing. The platform aggregates content services including sports streaming (LiveFootball, NBA League Pass, 3Pointer, Sports 1 with Eurosport, Footbox), entertainment content (Wrestle Club), and gaming services (Bounce Games, Demon Games, Cloudy Gaming), alongside lifestyle modules (Lean Gains, XFitness, Love Food). Users access these services through their mobile phone bills or prepaid balances, with the platform providing centralized subscription management, account access, and payment control. The core value proposition is frictionless mobile payments combined with curated digital content across entertainment, sports, fitness, and gaming categories.

Differentiator

Problem solved

Functional benefit

Brands

• LiveFootball: Subscription service providing sports highlights from Premier League, Champions League, Europa League, and Ligue 1 with live scores, stats, and analysis powered by OPTA.
• NBA League Pass
• Wrestle Club
• Bounce Games
• Demon Games
• 3Pointer
• Lean Gains
• XFitness
• Love Food
• Footbox

Products and services

• Direct Carrier Billing Platform Core mobile payment solution enabling users to pay for digital services by adding charges to their mobile phone bill or deducting from prepaid balance, with charges confirmed via secure verification. Operated by PM Connect Limited under the brands CS Team and Pay By Mobile.
• LiveFootball Subscription-based sports content service providing access to Premier League, Ligue 1, Champions League, and Europa League highlights, live scores, statistics, news, and fixtures powered by OPTA statistics data.
• NBA League Pass NBA content subscription allowing users to stream live games, access on-demand content, highlights, and match recaps directly to their mobile devices via DCB.
• Wrestle Club WWE mobile content portal delivering latest video clips, wallpapers, and ringtones directly to users' phones via DCB.
• Bounce Games HTML5 games portal offering ad-free, unlimited access to a continuously updated library of games playable on smartphones without downloads.
• Demon Games Games portal featuring premium titles, nostalgic games, and complex puzzles with ad-free, unlimited access playable on smartphones.
• 3Pointer NBA-focused subscription service providing game highlights, top plays, and news from the NBA world for the entire season, billed via DCB (e.g., 200 XOF daily in Ivory Coast for MTN customers).
• Cloudy Gaming Cloud-based gaming service accessible via the platform through DCB.
• Sports 1 with Eurosport Sports content channel featuring Eurosport programming and sports-related content distributed via DCB.
• Lean Gains Fitness product providing a muscle-building and body-toning program with comprehensive fitness guidance for staying fit and healthy.
• XFitness HTML5 fitness app where users set fitness goals and receive workouts and meal suggestions, with progress tracking features.
• Love Food HTML5 recipe portal delivering weekly recipes from top food bloggers worldwide with shopping cart functionality for ingredient management.
• Footbox Football content subscription service accessible through the platform via DCB.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, minor and supporting.

• MTNcoreChannel Partner/ Reseller/ DistributorMTN is a major mobile network operator providing Direct Carrier Billing for CS Team's services including NBA League Pass, 3Pointer, LiveFootball, Wrestle Club, and Bounce Games in markets such as Ivory Coast, Rwanda, South Africa, and Cameroon.
• OrangecoreChannel Partner/ Reseller/ DistributorOrange is a global mobile operator providing Direct Carrier Billing for CS Team services including LiveFootball, Wrestle Club, Bounce Games, and Demon Games across markets including Ivory Coast, Belgium, Cameroon, and Burkina Faso.
• VodafonecoreChannel Partner/ Reseller/ DistributorVodafone provides Direct Carrier Billing for CS Team's subscription services, enabling customers to pay for digital content through their Vodafone mobile accounts.
• O2 (Telefonica)coreChannel Partner/ Reseller/ DistributorO2 provides Direct Carrier Billing for CS Team services including LiveFootball, Wrestle Club, and other subscription services in Czech Republic and other markets.
• Three (CK Hutchison)coreChannel Partner/ Reseller/ DistributorThree mobile network provides Direct Carrier Billing for CS Team's subscription services in the UK and other markets.
• EEcoreChannel Partner/ Reseller/ DistributorEE mobile network provides Direct Carrier Billing for CS Team services in the United Kingdom.
• BouyguescoreChannel Partner/ Reseller/ DistributorBouygues Telecom provides Direct Carrier Billing for CS Team subscription services.
• VodacomcoreChannel Partner/ Reseller/ DistributorVodacom provides Direct Carrier Billing for CS Team services including LiveFootball and other content subscriptions in Mozambique and other African markets.
• ProximuscoreChannel Partner/ Reseller/ DistributorProximus provides Direct Carrier Billing for CS Team services including LiveFootball, Demon Games, and Wrestle Club in Belgium.
• TelenorcoreChannel Partner/ Reseller/ DistributorTelenor mobile operator provides Direct Carrier Billing for CS Team's subscription services.
• TelusminorChannel Partner/ Reseller/ DistributorTelus processes mobile payments for CS Team in partnership enabling customers to pay for digital services by adding charges to their mobile phone bill.
• KoodominorChannel Partner/ Reseller/ DistributorKoodo mobile operator processes payments for CS Team enabling customers to pay for digital services via direct carrier billing.
• NBA (National Basketball Association)coreChannel Partner/ Reseller/ DistributorNBA provides the NBA League Pass content which is distributed by CS Team through Direct Carrier Billing. CS Team enables subscribers to access NBA games, highlights, and on-demand content via mobile carrier payments.
• EurosportcoreChannel Partner/ Reseller/ DistributorEurosport provides Sports 1 content distributed by CS Team through Direct Carrier Billing, offering sports highlights and coverage to mobile subscribers.
• WWEcoreChannel Partner/ Reseller/ DistributorWWE provides Wrestle Club content distributed by CS Team, enabling subscribers to access wrestling video clips, wallpapers, and mobile content via direct carrier billing.
• CloudyGamingminorChannel Partner/ Reseller/ DistributorCloudyGaming is a content partner whose gaming services are distributed through CS Team's Direct Carrier Billing platform.
• OPTAsupportingTechnology or IntegrationOPTA provides sports statistics data powering LiveFootball's analysis, highlights, and statistical content for the football subscription service.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• DOCOMO Digital: NTT DOCOMO's mobile commerce arm providing DCB and carrier billing orchestration for digital content subscriptions across global MNO networks. Directly competing in the same B2B DCB space as CS Team.
• Bango: UK-listed (AIM: BGO) direct carrier billing platform that enables subscription payments via mobile operators globally. Highly comparable in product, technology (DCB), and target customer (digital content providers and MNO subscribers).
• Fortumo (Vonage): Acquired by Vonage, Fortumo is a DCB platform connecting digital merchants to mobile operators. Comparable in that it enables global subscription monetization through carrier billing — the same core mechanism CS Team uses.
• Boku: Public (NASDAQ: BOKU) mobile-first payment platform combining DCB with mobile identity. Direct competitor in enabling digital subscriptions via carrier billing across global MNO footprints.
• SlimPay: European recurring payments platform focused on subscription billing. Comparable business model (subscription orchestration) and geographic overlap in EU markets where CS Team operates.
• Digital River: Global payment processing and subscription commerce platform serving digital goods merchants. Comparable in enabling subscription billing and global payment orchestration for digital content providers.
• 9 (mobile): Former 9mobile, an alternative payment provider in Europe offering DCB and mobile payment solutions. Comparable in focusing on frictionless mobile-first payment for digital content subscriptions.

Broad incumbents

• DAZN: Global sports streaming giant with multi-sport subscription content. Comparable in distributing sports subscriptions globally, but DAZN is a vertically integrated content owner/publisher rather than a DCB-powered distributor.
• PayPoint: UK-listed (LSE: PAY) payments and services network with mobile, card, and cash payment processing. Comparable in UK alternative-payments infrastructure serving subscription and digital content merchants.

Emerging players

• FloSports: US-based subscription sports streaming aggregator covering niche sports with direct subscriber relationships. Comparable in aggregating premium sports content behind a subscription paywall, though FloSports operates its own direct billing rather than DCB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBABLP