Mediaplus
Mediaplus Austria is a boutique media agency within Serviceplan Group's House of Communication Wien, delivering integrated media strategy, planning, programmatic, and AI-powered marketing services to enterprise brands such as HORNBACH, Ö3, OVE, and Tante Fanny across the DACH region.
- Company typePrivate
- Founded2009
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mediaplus does
Mediaplus Austria is a media agency operating within the House of Communication Wien, the Austrian regional hub of Serviceplan Group SE & Co. KG, alongside sister agencies Wien Nord Serviceplan (creative) and Plan.Net Austria (digital transformation). The firm delivers integrated media services across four pillars — Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology — serving enterprise clients such as HORNBACH, Ö3, OVE, and Tante Fanny primarily in the DACH region with Austria as the core market. RECMA ranked Mediaplus as the most awarded media agency in Austria in 2025, and the agency has consecutively won the Beste Mediaagentur Österreichs xpert.award from 2022 through 2026.
The agency's core offerings span media strategy and innovation, media research and insights, media planning and buying, programmatic advertising, performance marketing, commerce and retail media, social media and influencer marketing, and advertising technologies. In July 2025, Mediaplus launched two proprietary AI products — an AI-Powered Global Data Platform for data-driven marketing decisions and a Growth Planning System for calculating effective media mixes — underpinned by an internal transformation initiative called 'AI Superteams' that combines AI applications with human oversight. Per the Global Lead AI & Innovation, 70-80% of clients already use at least one AI application. Senior leadership includes Global CCO Maximilian Schöngen, Global Lead AI & Innovation Enzo Ricciulli, CEO Tamara Alesi, and COO Alan Schanzer.
The business model is enterprise agency services delivered through account-based engagements, with no publicly disclosed pricing or contract structures. Mediaplus Austria is privately held as a subsidiary within the Serviceplan Group and does not publish revenue. With 11-50 employees, the entity functions as a boutique specialist brand within the larger group, leveraging shared infrastructure, cross-agency client relationships, and Serviceplan's DACH-wide footprint to compete against both independent agencies and global media networks in the Austrian market.
Mediaplus firmographics
Firmographics- Name
- Mediaplus
- Legal name
- Mediaplus Austria
- Website
- https://mediaplus.at
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediaplus Austria is a boutique media agency within Serviceplan Group's House of Communication Wien, delivering integrated media strategy, planning, programmatic, and AI-powered marketing services to enterprise brands such as HORNBACH, Ö3, OVE, and Tante Fanny across the DACH region.
- Ownership category
- akta.pro rank
Mediaplus industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Media Barter & Trade Media Buying (BPAFABAL)
Keywords
Where Mediaplus is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Mediaplus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels7 records
Mediaplus product offering
Product offeringCore offering
Mediaplus Austria is a full-service media agency providing integrated media consulting, planning and buying across traditional and digital channels. The agency delivers data-driven, real-time media solutions spanning Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology, supporting enterprise brands in maximizing media investment efficiency.
Product overview
Mediaplus is a media agency offering an integrated portfolio of services including Media Strategy & Innovation, Media Research & Insights, Media Planning & Buying, Programmatic Advertising, Performance Marketing, Commerce & Retail Media, Social Media & Influencer Marketing, and Advertising Technologies. The agency has undergone internal transformation through 'AI Superteams' and offers two key AI-powered solutions: the AI-Powered Global Data Platform for data-driven marketing decisions and the Growth Planning System for calculating effective media mixes. The services span from strategic consulting to execution across all media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy & Innovation
Quantifiable outcome
- 70-80% of Mediaplus clients already using at least one AI application
Companies that use Mediaplus
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Mediaplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Mediaplus partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mediaplus competitors and assessment
Company assessmentBroad incumbents
- Mindshare: Global media agency network under WPP offering media planning, buying, and analytics. Directly comparable to Mediaplus Austria in service scope (media planning/buying) but operates at vastly larger global scale, competing for the same Austrian enterprise brand budgets.
- GroupM: WPP's media investment arm encompassing Mindshare, Wavemaker, EssenceMediacom, and GroupM Nexus. Operates an Austria presence and competes for the same enterprise media mandates as Mediaplus, with significantly broader global buying power and proprietary data assets.
- MediaCom: Global media agency within WPP's GroupM focused on media planning and buying with a strong data and analytics orientation. Competes for Austrian enterprise clients and offers comparable media strategy, programmatic, and performance marketing capabilities.
- PHD Media: Omnicom Media Group's global media planning and buying network. Operates in Austria and competes for enterprise brand budgets with comparable full-service media capabilities, including data-driven planning and AI-enabled optimization similar to Mediaplus's Growth Planning System.
- Havas Media: Global media agency network within Havas Creative Group offering media planning, buying, and analytics. Has an Austrian footprint and competes for the same enterprise clients with an integrated creative+media model that parallels Serviceplan/Mediaplus's House of Communication structure.
- Zenith: Publicis Media's global media agency network offering media planning, buying, performance, and data-driven marketing. Operates in Austria and competes for the same enterprise media mandates, including performance marketing and programmatic execution that overlap Mediaplus's service portfolio.
- OMD (Omnicom Media Group): Omnicom's flagship global media agency network. Has an Austrian presence and offers the same core media planning, buying, and analytics services as Mediaplus, frequently competing for Austrian enterprise accounts.
- Carat: Dentsu's global media agency brand offering media strategy, planning, buying, and programmatic services. Operates in Austria and competes directly for the same enterprise media budgets with a comparable full-service offering.
- Wavemaker: GroupM media agency brand focused on growth and media optimization, with strong data and analytics capabilities. Comparable to Mediaplus's data-driven positioning and competes in Austria for enterprise media planning and buying mandates.
Regional players
- Dentsu Austria: Dentsu's Austrian operations housing Carat and other network brands. Most directly comparable to Mediaplus Austria as an Austria-headquartered media agency competitor serving the same enterprise brand roster within the same geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mediaplus social profiles
Digital presenceMediaplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediaplus leadership team
Management profileNumber of profiles
Profiles5 records
Mediaplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediaplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediaplus
What does Mediaplus do?
Mediaplus Austria is a full-service media agency providing integrated media consulting, planning and buying across traditional and digital channels. The agency delivers data-driven, real-time media solutions spanning Strategy & Consulting, Creative & Content, Media & Data, and Platform & Technology, supporting enterprise brands in maximizing media investment efficiency.
Is Mediaplus a public or private company?
Mediaplus is a private company. It is classified as corporate owned and is currently operating.
When was Mediaplus founded?
Mediaplus was founded in 2009. It employs 11 to 50 people.
Where is Mediaplus based?
Mediaplus is headquartered in Vienna, Austria, in the Europe region.
Who are Mediaplus's main competitors?
Broad incumbents on record are Mindshare, GroupM, MediaCom, PHD Media, Havas Media, Zenith, OMD (Omnicom Media Group), Carat and Wavemaker. Dentsu Austria is listed as a regional player.
Does Mediaplus have an API?
No public API is recorded for Mediaplus.
What industry is Mediaplus in?
Mediaplus's product category is Media Agency Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 5418 and its SIC code is 7311.