MindShare
Mindshare is a global media agency network within WPP Media, employing 10,000 people across 86 countries. It delivers media planning, buying, and analytics to enterprise brands including Unilever, Ford, IBM, and Deutsche Telekom, powered by its AI suite Precisely Human Intelligence.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What MindShare does
Mindshare is a global media agency network founded in 1997 and headquartered in London, UK. It operates as a wholly-owned subsidiary of WPP plc, sitting within the WPP Media structure (formerly GroupM) alongside sister agencies Wavemaker and EssenceMediacom. The agency employs approximately 10,000 people across 116 offices in 86 countries and serves enterprise clients including Unilever, Ford, IBM, Booking.com, Deutsche Telekom, KPN, Volvo, Nestle, General Mills, Lufthansa, IHG, Rolex, SBI Life, Tyson, and Discover Financial Services.
Mindshare's core technology is the Precisely Human Intelligence (PHI) suite of machine learning products, comprising PHI Culture, PHI Platform, PHI Commerce, and PHI Media, built on the Audience Origin first-party consumer data spine covering 74 markets. Adjacent proprietary tools include Impact Zoom (ML-based creative measurement, built with Meta), Neurolab (medical-grade neurological response measurement), Data Ethics Compass, Carbon Calculators, and Inclusion PMPs. Under the 'Good Growth' philosophy, the agency's AI capabilities are applied to generative content (e.g., Deutsche Telekom's virtually aged Ella), audience prediction, media mix optimization, and content toxicity classification.
Mindshare's business model is enterprise B2B professional services delivered through dedicated account teams and structured around eight practice areas: Account Management & Leadership, Data & Analytics, Performance Marketing, Technology Consulting & Development, Content & Partnerships, Insights & Culture, Strategy & Planning, and Trading & Investment. Revenue derives from agency retainer agreements and project-based contracts whose pricing is not publicly disclosed. Go-to-market is hybrid: direct enterprise field sales supplemented by channel partnerships through WPP Media, which increasingly pitches Mindshare together with Wavemaker and EssenceMediacom on joint enterprise mandates.
MindShare firmographics
Firmographics- Name
- MindShare
- Legal name
- Mindshare Media UK Limited
- Website
- https://mindshareworld.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mindshare is a global media agency network within WPP Media, employing 10,000 people across 86 countries. It delivers media planning, buying, and analytics to enterprise brands including Unilever, Ford, IBM, and Deutsche Telekom, powered by its AI suite Precisely Human Intelligence.
- Ownership category
- akta.pro rank
Where MindShare is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices96 records
Markets served
MindShare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Planning and Buying Services: Core media agency services including strategy, planning, buying and optimisation across all digital and traditional media channels. Services include account management, performance marketing, trading and investment, and content partnerships.
- Data and Analytics Services: Bespoke collaborative data visualisation and workflow approach, technology consulting and development, and ad operations services
- Insights and Strategy Consulting: Audience insights, strategy and planning, connections planning, and ecommerce consulting services
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MindShare product offering
Product offeringCore offering
Mindshare is a global media agency network that provides strategic media planning, buying, and analytics services to enterprise clients. The agency delivers cross-platform media strategy, performance marketing, content and partnerships, data and analytics, and campaign measurement through dedicated account teams across 86 countries. Core offerings include the Precisely Human Intelligence (PHI) AI/ML product suite, Audience Origin data platform, Impact Zoom measurement solution, and specialized practice areas spanning performance marketing, trading and investment, insights and culture, and technology consulting.
Product overview
MindShare is a global media agency network of 10,000 people across 86 countries, part of WPP Media, that drives 'Good Growth' for clients through media services and AI-powered intelligence. The core offering centers on Precisely Human Intelligence (PHI), a machine learning suite comprising PHI Culture, PHI Platform, PHI Commerce, and PHI Media for understanding consumer motivations at scale, supported by Audience Origin data platform and the Neurolab research tool. The agency provides integrated services across Account Management, Data & Analytics, Performance Marketing, Technology Consulting, Content & Partnerships, Insights & Culture, Strategy & Planning, and Trading & Investment. Key measurement tools include Impact Zoom for campaign effectiveness and the Data Ethics Compass for responsible media activation. The Good Growth framework underpins all services, emphasising sustainable business growth aligned with consumer values.
Differentiator
Problem solved
Functional benefit
Brands
- Precisely Human Intelligence (PHI): Machine learning products combining empathy and precision through deeper understanding of human identity, including PHI Culture, PHI Platform, PHI Commerce, and PHI Media.
- Impact Zoom
Products and services
- Precisely Human Intelligence (PHI)
- Impact Zoom
- Audience Origin
Quantifiable outcome
- Up to 35% incremental lift in performance metrics using Precisely Human Intelligence approach
- +4 more outcomes
Companies that use MindShare
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles2 records
MindShare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature10 records
MindShare partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SupersolidcoreCreative agency partner developing Ubank's 'Money Done Better' character-led campaign featuring animal characters for simplified money management messaging across multiple platforms
- News UKcoreMindshare serves as launch partner for News UK's Octave AI platform for automated audio advertising creation and optimization, using AudioStack technology for radio and podcast campaigns
- Marks & SpencercoreLaunch partner for News UK's Octave AI platform, using the technology through Mindshare to promote new store opening in Bristol
- AudioStackcoreTechnology partner developing Octave AI automated audio advertising creation and optimization platform for News UK
- Booking.comcoreMedia agency partner for Booking.com's fourth consecutive Super Bowl campaign featuring Muppets characters, developing creative with Zulu Alpha Kilo
- Zulu Alpha KilocoreCreative agency partner for Booking.com Super Bowl campaigns, continuing role from 2024 campaign
- SpotifycoreResearch partnership analyzing how audio streaming influences people's identity and community connection, using Spotify's first-party data to study listening behaviors
- HikiminorPartnership led by Mindshare for #AutisticOutLoud campaign with Getty Images, creating authentic visual content depicting autistic community
- Getty ImagesminorPartnership for #AutisticOutLoud custom content initiative to increase authentic representation of autistic people through community-created visual content
- VMLY&RminorWPP agency partner on #AutisticOutLoud campaign working on creative branding and strategy
- Set CreativeminorWPP agency partner on #AutisticOutLoud campaign handling creative branding
- WPP ProductioncoreProduction partner utilizing combination of human artistry and generative AI tools through WPP Open platform for campaign asset creation
- GroupMcoreParent company and media investment hub under WPP, containing Mindshare as part of network including EssenceMediacom, Wavemaker
- WPPcoreParent company of Mindshare; Mindshare is first purpose-built company created by WPP and part of WPP Media consolidated offering
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
MindShare competitors and assessment
Company assessmentDirect peers
- Zenith: Publicis-owned global media agency competing for the same enterprise media mandates with comparable data-driven planning capabilities.
- Starcom: Publicis Media's flagship global media agency network; directly comparable in scale, scope, and enterprise client roster.
- Wavemaker: WPP Media sister agency offering global media planning and buying to enterprise clients; competes head-to-head for the same client accounts under the WPP Media structure.
- PHD (Omnicom Media Group): Omnicom-owned global media agency competing with Mindshare for the same large multinational clients and operating similar full-service media planning and buying models.
- EssenceMediacom: Formed from the merger of Essence and MediaCom within WPP Media; one of the largest global media agency networks and the most direct Mindshare competitor within the same parent.
- dentsu (Dentsu Media): Dentsu's global media agency brands (including dentsu X and Carat) competing in the same enterprise media planning and buying category.
- OMD (Omnicom Media Group): Omnicom's flagship global media agency network offering media planning, buying and analytics to the same Fortune-class enterprise advertisers as Mindshare.
- Havas Media: Havas's global media network offering integrated media planning, buying and analytics to enterprise advertisers worldwide.
Broad incumbents
- GroupM Nexus: WPP's centralized media investment and trading infrastructure; functions as the parent-level media hub of which Mindshare is a member agency.
- Publicis Media: Holding-company-level media investment arm housing Starcom, Zenith and Digitas; comparable as a broader media portfolio competing with WPP Media (including Mindshare).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MindShare social profiles
Digital presenceMindShare financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindShare leadership team
Management profileNumber of profiles
Profiles14 records
MindShare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindShare M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindShare
What does MindShare do?
Mindshare is a global media agency network that provides strategic media planning, buying, and analytics services to enterprise clients. The agency delivers cross-platform media strategy, performance marketing, content and partnerships, data and analytics, and campaign measurement through dedicated account teams across 86 countries. Core offerings include the Precisely Human Intelligence (PHI) AI/ML product suite, Audience Origin data platform, Impact Zoom measurement solution, and specialized practice areas spanning performance marketing, trading and investment, insights and culture, and technology consulting.
Is MindShare a public or private company?
MindShare is a private company. It is classified as corporate owned and is currently operating.
When was MindShare founded?
MindShare was founded in 1997. It employs 5,001 to 10,000 people.
Where is MindShare based?
MindShare is headquartered in London, United Kingdom, in the Europe region.
How does MindShare make money?
Three revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are data and Analytics Services and insights and Strategy Consulting.
Who are MindShare's main competitors?
Direct peers on record are Zenith, Starcom, Wavemaker, PHD (Omnicom Media Group), EssenceMediacom, dentsu (Dentsu Media), OMD (Omnicom Media Group) and Havas Media. Broad incumbents are GroupM Nexus and Publicis Media.
Does MindShare have an API?
No public API is recorded for MindShare.