One Green Planet
One Green Planet is a privately held, New York-based digital media platform founded in 2012 serving plant-based, environmentally conscious, and animal welfare consumers with vegan recipes, news, advocacy content, branded cookbooks, and a mobile recipe app.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What One Green Planet does
One Green Planet is a privately held, New York–based digital media company founded in 2012 that operates a platform for plant-based, vegan, and sustainability-focused consumers. Its core offering is the onegreenplanet.org website, which publishes recipes, food guides, environmental news, animal welfare coverage, and lifestyle content, complemented by the iOS Food Monster App housing over 20,000 plant-based recipes and a daily email newsletter. The company also sells a portfolio of nine branded digital and print cookbooks (priced at $12.99 e-book and $38 paperback), an ad-free browsing subscription at $49.99/year, and merchandise under the Tiny Rescue sub-brand, and accepts donations as a publicly funded outlet.
Underlying technology is straightforward content management and digital publishing rather than a proprietary platform; no algorithms, AI/ML components, or technical IP are disclosed. Distribution spans the company website, the iOS app, email, Instagram and Facebook channels, and Amazon for print cookbooks, with Instacart integration enabling direct ingredient purchase from recipe pages. An embedded petition platform and the WildWatchers pet-adoption feature extend the site into activism and animal welfare advocacy.
The business model blends advertising (free tier), recurring subscription (ad-free tier), one-time e-commerce (cookbooks and merchandise), and donations/affiliate revenue. Customers are segmented horizontally — primarily plant-based consumers, with adjacent audiences of environmentally conscious individuals, animal welfare advocates, and health/wellness focused consumers — and served through a content-led, SEO-driven go-to-market motion with no disclosed institutional investors, parent company, or M&A activity.
One Green Planet firmographics
Firmographics- Name
- One Green Planet
- Legal name
- One Green Planet
- Website
- https://onegreenplanet.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- One Green Planet is a privately held, New York-based digital media platform founded in 2012 serving plant-based, environmentally conscious, and animal welfare consumers with vegan recipes, news, advocacy content, branded cookbooks, and a mobile recipe app.
- Ownership category
- akta.pro rank
One Green Planet industry classification
Industry- Product category
- Online Plant-Based Lifestyle Media
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)
Keywords
Where One Green Planet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
One Green Planet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Digital Advertising: Display advertisements on the website for general visitors. Ad-supported free tier generates revenue from page views and impressions.
- Ad-Free Subscription: Premium subscription offering ad-free browsing experience for $49.99/year. Provides recurring subscription revenue from dedicated supporters.
- Cookbook Sales: Sale of digital e-books ($12.99) and print editions ($38) featuring plant-based recipes. Multiple themed cookbooks including BETTER BURGERS, SUMMER, ALIVE, LOVE, WINTER, BLISSFUL, BLESSED, FALL, and GRATITUDE.
- Donations and Public Funding: The platform emphasizes being publicly funded and accepts donations to support operations and maintain free content access.
- Individual Recipe Sales: Some individual recipes available for purchase (e.g., Peanut Butter and Jelly Chia Pudding priced at $2.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ad-Free Browsing Subscription |
| One time/ perpetual license | Pay-as-you-go | Digital Cookbooks (e-book) |
| One time/ perpetual license | Pay-as-you-go | Print Cookbooks (Paperback) |
| Unit Pricing | Pay-as-you-go | Individual Recipe Purchase |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
One Green Planet product offering
Product offeringCore offering
One Green Planet operates a digital media platform (OneGreenPlanet.org) that publishes vegan/plant-based recipes, environmental news, animal welfare content, and lifestyle articles for conscious consumers. It monetizes through advertising, an ad-free subscription ($49.99/year), a portfolio of themed digital and print cookbooks sold directly and via Amazon, individual recipe sales, donations, and related merchandise under its Tiny Rescue sub-brand.
Product overview
One Green Planet operates as a comprehensive plant-based and sustainability-focused media platform with a multi-product portfolio. The core offering is the OneGreenPlanet.org website providing news, recipes, and advocacy content. The Food Monster mobile app offers over 20,000 vegan recipes on iOS. The company also publishes a series of digital cookbooks (BETTER BURGERS, SUMMER, ALIVE, LOVE, WINTER, BLISSFUL, BLESSED, FALL, GRATITUDE) sold as e-books and paperbacks through Amazon. Additional offerings include an Ad-Free Browsing subscription ($49.99/year), WildWatchers pet adoption feature, petition platform for advocacy, and Tiny Rescue merchandise for climate and animal rights causes.
Differentiator
Problem solved
Functional benefit
Brands
- Food Monster: Mobile recipe app with thousands of vegan and allergy-friendly recipes
- Tiny Rescue
- WildWatchers
Products and services
- OneGreenPlanet.org Website
Quantifiable outcome
- 20,000+ plant-based recipes available through Food Monster App
- +2 more outcomes
Companies that use One Green Planet
Customer profileSegments4 records
Ideal customer profiles3 records
One Green Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
One Green Planet partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
One Green Planet competitors and assessment
Company assessmentDirect peers
- VegNews: Plant-based digital media outlet publishing recipes, lifestyle content, and news for the vegan community. Closest direct competitor to One Green Planet with overlapping editorial coverage, advertising, and events-based revenue.
- Forks Over Knives: Plant-based recipe platform and app with editorial content, a recipe database, and healthy-cooking meal plans. Directly comparable to One Green Planet's Food Monster App and recipe-led content strategy.
- The Beet: Digital media platform covering plant-based eating, wellness, and sustainability with a newsletter-driven content model. Comparable as a plant-based media outlet monetized through ads and content.
- VegTimes: Long-running vegan lifestyle publication covering recipes, nutrition, and products. Comparable to One Green Planet as a niche plant-based editorial brand targeting the same consumer base.
Emerging players
- HappyCow: Vegan and vegetarian restaurant directory with community reviews and a growing content vertical. Adjacent rather than directly overlapping, but serves the same plant-based consumer with a different (discovery) use case.
Broad incumbents
- PETA: Established animal rights organization producing news, petitions, and lifestyle content. Comparable in the petition and animal welfare content layer that OGP integrates into its platform, but PETA operates as a broader advocacy nonprofit.
- TreeHugger: Sustainability and environmental media outlet with editorial articles, guides, and product coverage. Comparable in the environmental news and sustainability content verticals that OGP includes under its 'Earth' channel.
- MindBodyGreen: Wellness media platform covering nutrition, recipes, and healthy living with advertising and content revenue. Comparable as a digital wellness/food media outlet with overlapping plant-based and recipe content.
- Grist: Environmental news and climate-focused media outlet. Comparable to OGP's environmental news and Earth channel content, with similar ad- and donation-supported publishing economics.
- Mother Nature Network (MNN): Sustainability and environmental lifestyle media site covering green living, food, and nature. Comparable to OGP in the sustainability editorial niche and digital advertising revenue model.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
One Green Planet social profiles
Digital presenceOne Green Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Green Planet leadership team
Management profileNumber of profiles
Profiles1 record
One Green Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Green Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Green Planet
What does One Green Planet do?
One Green Planet operates a digital media platform (OneGreenPlanet.org) that publishes vegan/plant-based recipes, environmental news, animal welfare content, and lifestyle articles for conscious consumers. It monetizes through advertising, an ad-free subscription ($49.99/year), a portfolio of themed digital and print cookbooks sold directly and via Amazon, individual recipe sales, donations, and related merchandise under its Tiny Rescue sub-brand.
Is One Green Planet a public or private company?
One Green Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Green Planet founded?
One Green Planet was founded in 2012. It employs 11 to 50 people.
Where is One Green Planet based?
One Green Planet is headquartered in New York, United States, in the North America region.
How does One Green Planet make money?
Five revenue lines are on record. Digital Advertising is the primary driver. The others are ad-Free Subscription, cookbook Sales, donations and Public Funding and individual Recipe Sales.
Who are One Green Planet's main competitors?
Direct peers on record are VegNews, Forks Over Knives, The Beet and VegTimes. HappyCow is listed as an emerging player. Broad incumbents are PETA, TreeHugger, MindBodyGreen, Grist and Mother Nature Network (MNN).
Does One Green Planet have an API?
No public API is recorded for One Green Planet.
What industry is One Green Planet in?
One Green Planet's product category is Online Plant-Based Lifestyle Media. Its primary akta.pro industry code is MPACAIAD, Creator Publishing & Membership Platforms (Writer-Centric). Its NAICS code is 5132 and its SIC code is 7372.