VegNews
VegNews, operated by Fresh Healthy Media, LLC, is a privately-held plant-based lifestyle media company publishing an award-winning print magazine, website, podcast, meal planner, vacations program, and VIP membership serving vegan and plant-based consumers globally from Santa Cruz, California.
- Company typePrivate
- Founded2000
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What VegNews does
VegNews, operated by Fresh Healthy Media, LLC, is a privately-held plant-based lifestyle media company headquartered in Santa Cruz, California. Founded in 2000, VegNews publishes an award-winning print magazine (issue #146 'The Best of Vegan' released in 2026) and operates vegnews.com, a content-rich website covering news, recipes, restaurants, product reviews, taste tests, shopping guides, travel, fashion, beauty, health and wellness content aimed at vegan and plant-based lifestyle enthusiasts. The product portfolio extends beyond editorial into a podcast (The VegNews Podcast), an online meal-planning tool (VegNews Ultimate Vegan Meal Planner), an experiential travel program (VegNews Vacations), a retail cookbook ('The VegNews Guide to Being a Fabulous Vegan' distributed via Amazon), and a VIP Membership program offering subscriber-exclusive deals and perks.
The underlying platform is a digital media publishing stack: a website, an email newsletter system (the weekly VegNewsletter), an online subscription management system running on Darwin CRM, and a Shopify-based back-issue ecommerce storefront. Print distribution reaches select US retail locations through the 'Where to Buy' program. The recognized competitive advantages are an extensive content library built over more than two decades, sustained brand recognition as the self-described world's largest vegan lifestyle brand, and a multi-channel community ecosystem spanning magazine, web, social, podcast, and events.
VegNews monetizes through four identifiable streams: print and digital magazine subscriptions (recurring, with an annual billing cadence for the print tier), VIP memberships and premium digital access, advertising and sponsored content from plant-based food and lifestyle brands, and affiliate/ecommerce revenue from product recommendations, cookbook sales, and merchandise. The primary customer base is direct-to-consumer vegan and plant-based enthusiasts, while advertisers and brand partners make up a secondary business-segment audience. The company is founder-led (Colleen Holland, Publisher and Co-Founder) with no disclosed external funding, no parent company, and a small operating team of 11-50 employees.
VegNews firmographics
Firmographics- Name
- VegNews
- Legal name
- Fresh Healthy Media, LLC
- Website
- https://vegnews.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VegNews, operated by Fresh Healthy Media, LLC, is a privately-held plant-based lifestyle media company publishing an award-winning print magazine, website, podcast, meal planner, vacations program, and VIP membership serving vegan and plant-based consumers globally from Santa Cruz, California.
- Ownership category
- akta.pro rank
Where VegNews is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VegNews business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Print magazine subscriptions sold directly to consumers through the company's website and third-party retailers, generating recurring subscription revenue on monthly or annual basis.
- Digital Subscriptions and VIP Membership: Premium digital content access and VIP membership programs offering exclusive perks, deals, and content to paying subscribers.
- Advertising: Sponsored content, display advertising, and promotional partnerships with plant-based food brands, lifestyle companies, and advertisers targeting the vegan consumer demographic.
- Affiliate and Commerce: E-commerce partnerships, affiliate marketing through product recommendations, cookbook sales, and back issue merchandise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Magazine Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VegNews product offering
Product offeringCore offering
VegNews is a plant-based lifestyle media company that publishes an award-winning print magazine, an award-winning website (vegnews.com), a podcast, and a meal planning tool focused on vegan recipes, news, product reviews, restaurant coverage, travel guides, fashion, and wellness content. The company monetizes through consumer subscriptions, VIP memberships, advertising, affiliate commerce, and related products such as cookbooks and curated vacation packages.
Product overview
VegNews is a plant-based lifestyle media company operating as a unified platform-plus-subscriptions model, comprising an award-winning magazine (print publication), a content-rich website (vegnews.com) featuring news, recipes, and shopping guides, a podcast, and a meal planning tool. The portfolio includes supplementary products such as the VegNews Vacations travel program, the published cookbook 'The VegNews Guide to Being a Fabulous Vegan,' and a VIP membership program offering subscriber perks. The company positions itself as 'the world's #1 plant-based magazine' and the world's largest vegan lifestyle brand.
Differentiator
Problem solved
Functional benefit
Brands
- VegNews Vacations: International vacation packages focused on plant-based travel experiences
- The VegNews Ultimate Vegan Meal Planner
Products and services
- VegNews Magazine Award-winning print magazine published multiple times yearly covering plant-based food, lifestyle, health, fashion, beauty, travel, and vegan living, featuring recipes, product reviews, celebrity interviews, and news for vegan and plant-based consumers.
- VegNews Website Award-winning website featuring news, recipes, taste tests, product reviews, shopping guides, restaurant reviews, and lifestyle content covering all aspects of plant-based living for vegan and plant-based consumers.
- The VegNews Podcast Audio podcast covering plant-based lifestyle topics, interviews, and discussions on vegan living, available to consumers.
- VegNews Meal Planner Online meal planning tool for subscribers to organize and plan plant-based meals using VegNews recipes.
- VegNews Vacations International vacation packages and curated travel experiences focused on plant-based travel for vegan travelers.
- The VegNews Guide to Being a Fabulous Vegan Published cookbook and lifestyle guide covering vegan lifestyle, recipes, and plant-based living tips, sold via Amazon.
- VegNews VIP Membership Premium membership program offering exclusive deals, freebies, and perks for paying subscribers.
- VegNews Newsletter (VegNewsletter) Weekly email newsletter delivering breaking plant-based stories, recipes, and deals directly to subscribers' inboxes.
Quantifiable outcome
- Multiple consecutive years of industry awards across magazine and digital categories (Eddie & Ozzie, Maggie, Nichee Awards)
Companies that use VegNews
Customer profileSegments2 records
Ideal customer profiles2 records
VegNews technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VegNews partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Our PlaceminorFeatured partner brand in VegNews gift guides and product recommendations, with multiple products (Always Pan, Wonder Oven) featured in kitchen equipment articles and shopping guides.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
VegNews competitors and assessment
Company assessmentEmerging players
- Veggly: Vegan dating and social community app targeting plant-based singles. Comparable as a digital product serving the same vegan lifestyle consumer base VegNews addresses, though focused on social/dating rather than editorial content.
Direct peers
- HappyCow: Vegan restaurant and travel guide platform serving plant-based diners worldwide. Comparable to VegNews' restaurant reviews, travel guides, and vegan city coverage — and overlaps with VegNews Vacations as a discovery channel for plant-based travel.
- One Green Planet: Plant-based lifestyle digital media outlet publishing recipes, news, and product reviews targeting vegan and flexitarian audiences. Directly competes with VegNews for the same content categories, advertiser dollars, and reader attention in plant-based publishing.
- Plant Based News: Vegan news and lifestyle media outlet covering plant-based food, celebrities, and activism. Directly competes with VegNews for vegan news readership and plant-based brand visibility across editorial and social channels.
- Forks Over Knives: Plant-based media platform built around the Forks Over Knives documentary brand, publishing recipes, health content, and lifestyle articles. Comparable to VegNews in audience overlap, content mix (recipes, news, health), and advertising-supported monetization.
- The Beet: Plant-based digital media site covering food, health, celebrities, and lifestyle for vegan and flexitarian consumers. Comparable to VegNews in editorial scope, audience demographic, and advertiser base targeting plant-based CPG brands.
Broad incumbents
- Hearst: One of the largest diversified magazine and media publishers in the US, operating titles across lifestyle, food, and health. Comparable as a publishing-industry peer with overlapping business model (subs + advertising) and potential competitor/advertiser relationship with VegNews.
- PETA: Largest animal rights organization with substantial vegan lifestyle media output including recipes, news, celebrity coverage, and product endorsements. Overlaps with VegNews on vegan content, lifestyle coverage, and brand advertiser partnerships, though PETA's mission is broader advocacy.
- Meredith Corporation: Major US magazine publisher with titles spanning food, lifestyle, and wellness verticals. Comparable to VegNews as an industry peer in magazine publishing operations, subscription management, and advertising sales infrastructure.
- Thrive Magazine: Lifestyle media brand focused on wellness, performance, and plant-forward living with extensive content on plant-based diets. Comparable to VegNews in lifestyle and wellness editorial overlap, though Thrive's audience is broader than VegNews' vegan-specific base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VegNews social profiles
Digital presenceVegNews financial estimates
Financial estimateRevenue estimate
Valuation estimate
VegNews leadership team
Management profileNumber of profiles
Profiles3 records
VegNews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VegNews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VegNews
What does VegNews do?
VegNews is a plant-based lifestyle media company that publishes an award-winning print magazine, an award-winning website (vegnews.com), a podcast, and a meal planning tool focused on vegan recipes, news, product reviews, restaurant coverage, travel guides, fashion, and wellness content. The company monetizes through consumer subscriptions, VIP memberships, advertising, affiliate commerce, and related products such as cookbooks and curated vacation packages.
Is VegNews a public or private company?
VegNews is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VegNews founded?
VegNews was founded in 2000. It employs 11 to 50 people.
Where is VegNews based?
VegNews is headquartered in Santa Cruz, United States, in the North America region.
How does VegNews make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Subscriptions and VIP Membership, advertising and affiliate and Commerce.
Who are VegNews's main competitors?
Veggly is listed as an emerging player. Direct peers are HappyCow, One Green Planet, Plant Based News, Forks Over Knives and The Beet. Broad incumbents are Hearst, PETA, Meredith Corporation and Thrive Magazine.
Does VegNews have an API?
No public API is recorded for VegNews.