BeGambleAware
BeGambleAware (GambleAware®) is a UK-registered charity providing free, confidential 24/7 gambling harm support — including self-assessment tools, a spend calculator, helpline, and a local service network — to residents of Great Britain, funded by the gambling industry and the Gambling Commission.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BeGambleAware does
BeGambleAware, operating under the registered trademark GambleAware®, is a UK-registered charitable organization headquartered in London that provides free, confidential gambling harm prevention and support services exclusively to residents of Great Britain (England, Scotland, and Wales). The organization serves individuals affected by their own gambling, family and friends of gamblers, young people affected by gambling, and healthcare and support professionals who require referral pathways and resources. Services are available 24/7 and are delivered free of charge to end users.
BeGambleAware firmographics
Firmographics- Name
- BeGambleAware
- Legal name
- BeGambleAware
- Website
- https://begambleaware.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeGambleAware (GambleAware®) is a UK-registered charity providing free, confidential 24/7 gambling harm support — including self-assessment tools, a spend calculator, helpline, and a local service network — to residents of Great Britain, funded by the gambling industry and the Gambling Commission.
- Ownership category
- akta.pro rank
BeGambleAware industry classification
Industry- Product category
- Gambling Harm Prevention Services
- NAICS
- Individual and Family Services (6241), Voluntary Health Organizations (813212)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)
- akta.pro secondary industry
- Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)
Keywords
Where BeGambleAware is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
BeGambleAware business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charitable funding: BeGambleAware is a registered charity that receives funding to provide free support services. As a commission from the national lottery and gambling industry, GambleAware receives statutory funding from the Gambling Commission. The organization operates as a nonprofit providing all services free of charge to users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free support services for all Great Britain residents |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BeGambleAware product offering
Product offeringCore offering
BeGambleAware is a UK-registered charity that delivers free, confidential gambling harm support services to residents of Great Britain. Its offering combines interactive digital tools (self-assessment, spend calculator, friends-and-family check-in, service finder, gambling blocking directory) with an Advice and Information Hub, research publications, professional resources, and a 24/7 telephone and online chat helpline.
Product overview
BeGambleAware is a charitable organization offering a unified suite of free, confidential support services for gambling harms in Great Britain. The core offering consists of interactive digital tools—including the Gambling Harms Self-Assessment (7-question quiz), Gambling Spend Calculator, Friends and Family Check-in, and a Service Finder locator—supplemented by curated gambling blocking and self-exclusion resources. These tools are integrated with an Advice and Information Hub providing guidance for gamblers and affected others, a Research Publications library, Resources for Professionals, and a 24/7 helpline and chat support service. The portfolio functions as a coordinated support ecosystem rather than a single software product, with each tool designed to address different stages of the gambling harm journey from self-identification through to professional intervention.
Differentiator
Problem solved
Functional benefit
Products and services
- Gambling Harms Self-Assessment
Companies that use BeGambleAware
Customer profileSegments4 records
Ideal customer profiles4 records
BeGambleAware technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BeGambleAware partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
BeGambleAware competitors and assessment
Company assessmentDirect peers
- GamCare: GamCare is the UK's leading gambling harm support charity, offering the National Gambling Helpline, treatment services, and education. It directly overlaps with BeGambleAware in serving GB residents affected by gambling harms, though GamCare focuses more on clinical treatment delivery while GambleAware focuses on awareness, prevention, and commissioning.
- National Council on Problem Gambling (NCPG): The NCPG is the US national advocate for problem gambling, operating the 1-800-GAMBLER helpline and coordinating awareness and research. It is the closest international analogue to BeGambleAware, mirroring the charity's role as a national coordinating body for gambling harm prevention.
- Gordon Moody Association: Gordon Moody is a UK gambling support charity providing residential treatment, counselling, and Gambling Therapy (an international online support service). It directly parallels BeGambleAware's GB-focused harm reduction mission and serves a similar beneficiary population.
- Responsible Gambling Council (RGC): RGC is an independent Canadian non-profit dedicated to preventing problem gambling through research, public education, and operator accreditation. It overlaps with BeGambleAware's mission of harm prevention, awareness, and evidence-based research, but operates in a different geography.
- Gamblers Anonymous (international): The international Gamblers Anonymous organization coordinates peer-support fellowships worldwide. It is comparable to BeGambleAware in serving gambling-affected individuals, but relies on volunteer-led meetings rather than digital tools and government-backed commissioning.
- Gamblers Anonymous UK: Gamblers Anonymous UK provides peer-support meetings for people recovering from gambling addiction. It serves a similar population to BeGambleAware within GB, though using a fellowship-based model rather than digital tools and commissioned treatment.
Emerging players
- Gam-Anon: Gam-Anon provides support groups specifically for family and friends affected by someone else's gambling, mirroring BeGambleAware's "Friends and Family Check-in" tool. It is comparable in targeting the affected-others segment but operates via a fellowship model rather than digital tools.
- BetBlocker: BetBlocker is a free responsible gambling software tool that allows users to block access to gambling websites across devices. It is comparable to BeGambleAware's "Gambling Blocking and Self-Exclusion" offering, though BetBlocker focuses specifically on the blocking technology while GambleAware curates multiple solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BeGambleAware social profiles
Digital presenceBeGambleAware financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeGambleAware leadership team
Management profileNumber of profiles
BeGambleAware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeGambleAware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeGambleAware
What does BeGambleAware do?
BeGambleAware is a UK-registered charity that delivers free, confidential gambling harm support services to residents of Great Britain. Its offering combines interactive digital tools (self-assessment, spend calculator, friends-and-family check-in, service finder, gambling blocking directory) with an Advice and Information Hub, research publications, professional resources, and a 24/7 telephone and online chat helpline.
Is BeGambleAware a public or private company?
BeGambleAware is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BeGambleAware founded?
BeGambleAware was founded in -1. It employs 11 to 50 people.
Where is BeGambleAware based?
BeGambleAware is headquartered in London, United Kingdom, in the Europe region.
How does BeGambleAware make money?
One revenue line is on record: charitable funding.
Who are BeGambleAware's main competitors?
Direct peers on record are GamCare, National Council on Problem Gambling (NCPG), Gordon Moody Association, Responsible Gambling Council (RGC), Gamblers Anonymous (international) and Gamblers Anonymous UK. Emerging players are Gam-Anon and BetBlocker.
Does BeGambleAware have an API?
No public API is recorded for BeGambleAware.
What industry is BeGambleAware in?
BeGambleAware's product category is Gambling Harm Prevention Services. Its primary akta.pro industry code is MPAEAKAE, Geolocation, Age Verification & Responsible Gambling Tech, with a secondary code of MPAEAFAJ, Lottery Data, Analytics & Responsible Gaming Tools. Its NAICS code is 6241 and its SIC code is 7990.